http://www.ukoln.ac.uk/web-focus/events/conferences/cilip-cdg-2007-04/
Brian Kelly,
UKOLN,
University of Bath
Bath
Email
B.Kelly@ukoln.ac.uk
Resources bookmarked using ‘ cilip-cdg-2007-04 ' tag
UKOLN is supported by:
This work is licensed under a Attribution-
NonCommercial-ShareAlike 2.0 licence
(but note caveat) www.ukoln.ac.uk A centre of expertise in digital information management

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Introduction
Brian Kelly:
• UK Web Focus: a national Web advisory post
• Based at UKOLN, a national centre of expertise in digital information management
• Located at the University of Bath
• Funded by MLA and JISC
• Involved in Web since Jan 1993
• Currently advising on best practices for
Web 2.0
A centre of expertise in digital information management www.ukoln.ac.uk

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Introduction
How many of you have heard of Web 2.0?
How many of you have read content in a blog or wiki?
How many of you publish a blog or have updated content in a wiki?
How many have used MSN Messenger, Skype,
…?
A centre of expertise in digital information management www.ukoln.ac.uk

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Web 2.0 – What Is It? (Talking …)
• Blogs
• RSS
• Microformats
 Wikis


Mashups
Comms tools
• Social networks  …
Deployment Strategies (… doing)
• User focus
• Information literacy; staff development
• Risk assessment
• Safe experimentation
A centre of expertise in digital information management www.ukoln.ac.uk

http://www.gabbly.com/www.cilip.org.uk/ Let’s not just talk about Web 2.0
– let’s use it now (assuming WiFi network available!):
Let’s Talk
• Go to http://www.gabbly.com/ and in box enter www.cilip.org.uk/
Let’s Share Resources
• Go to <http://del.icio.us/lisbk/ cilip-cdg-2007-04> to access resources
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Discussion
Lecture theatres being WiFied; pervasive networking being deployed  students with laptops will expect to use them  we need to gain experiences to establish
2 Mar 2007 www.ukoln.ac.uk

Web2MemeMap, Tim O’Reilly,
6
2005
What Is Web 2.0?
Marketing term (derived from observing 'patterns') rather than technical standards “an attitude not a technology”
Characteristics Of Web 2.0
• Network as platform
• Always beta
• Clean URIs
•
Remix and mash-ups
 Syndication (RSS)
• Architecture of participation
 Blogs & Wikis
 Social networking
 Social tagging
(folksonomies)
• Trust and openness

Key Characteristics Openness
Syndication
Collaboration
7 blogs/marks/
The term ‘blog’ is well-known, but perhaps there’s a lack of awareness of the potential of blogs. There’s a need to:
• Explore how blogs can support business functions
(support users, staff & organisation)
There’s also a need for information professionals to:
• Understand blogging & related technologies (e.g.
RSS, Technorati)
• Be able to find resources in the 'Blogosphere'
A centre of expertise in digital information management www.ukoln.ac.uk

http://www.nottingham.ac.uk/public-affairs/ pressreleases/…
What happens:
• You’ve done some great research (not quite a cure for cancer!)
• You write a press release
(job done?)
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• Who is linking to & talking about this research (are they disagreeing?)
• The Nourishing Balance blog
Who needs to know about and use has commented on this
(That’s great – or are they
Web 2.0 apps from this example: PR misinterpreting the findings?)
& marketing; researchers; …
A centre of expertise in digital information management www.ukoln.ac.uk

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Openness
Syndication
Collaboration http://www.bloglines.com/myblogs
Bloglines – a Web-based blog reader. You are
How do you keep informed of developments?
• Do you use a dedicated blog reader?
• Are you alerted of changes to key blogs?
• Do you focus on the content, and avoid the distractions of ads, etc.
page.
www.ukoln.ac.uk

http://ukwebfocus.wordpress.com/
2007/01/25/experiments-with-meebo/
The ukwebfocus.wordpress.
com blog provides:
• Comments option for all postings
• A realtime chat facility
Benefits:
• Feedback on my thoughts and ideas
• Evaluation
• …
Blended blogging
See (and discuss) UK Web
Focus blog post 25 Jan 2007
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Blogs aren’t just one-way publishing, but an implementation of
Tim BernersLee’s vision of a collaborative Web www.ukoln.ac.uk

http://www.nottingham.ac.uk/
Blogs are very interconnected with each other (bloggers discuss other’s blog postings).
This can help to provide feedback; measure impact; engage in discussions; etc.
You can also monitor what they are saying about your Web site.
Criticism : this may be comment spam.
This may be true for popular home pages, but not for many other pages
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Find out what bloggers have been saying about your blog or your Web site – possibly minutes after they’ve said it. You can then take the praise – or issue a rebuttal in a timely fashion

RSS
Syndication
http://www.technorati.com/ search/sherpa+jisc
Technorati can help find blog articles,
RSS feeds, etc.
Technorati search for “ SHERPA JISC " finds:
• 11 blog posting postings, most recent
196 day ago (nothing new since then?)
A search for “ JISC ” finds a posting from 6 hours ago
Note you can receive RSS alerts of new search results
What do users want: the home page and what people are saying today. Google & Technorati are valuable tools, so organisations
12 should ensure that their Web site can be found in both.
A centre of expertise in digital information management www.ukoln.ac.uk

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Note museums (Walker Art Center) are
But what if:
• Students aren’t interested in university-provided blogging services?
• Students use commercial social networking services such as Facebook?
Should we:
• Make use of these environments (save money by not reinventing wheels)
•
Inform students on integration of our information?
18 Feb 2007
• Ignore?
www.ukoln.ac.uk

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What are they saying about your institution in social networking services, on blogs,
…?
Do you (and your departments) provide business intelligence services to find out what your users are saying about you?
Do you have policies on rebuttal?
BUCS set up a feedback page in
Facebook - without being aware of this page!
A centre of expertise in digital information management www.ukoln.ac.uk

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http://www.writely.com/
IWMW2006_Discussion_Group_Notes_for_Group_A
Openness
Syndication
Collaboration
Wikis – collaborative
Web-based authoring tools
I use Wikis for:
• Collaborative papers (avoiding emailed MS Word file around)
• Note-taking at events
• Social discussions at events
Writely – Web-based word processor or
Wiki? Does it matter, it does the job
A centre of expertise in digital information management www.ukoln.ac.uk

16 http://en.wikipedia.org/wiki/CILIP
Wikipedia – a communitydeveloped encyclopedia … and also a well-linked Web site, which boosts Google rankings Note created by
Owen Massey in June 2004
Issues (practical):
• Who maintains this page?
• What else should be in
Wikipedia related to the university’s key interests
& expertise?
Issues (philosophical):
• Should we be doing this?
• Who should create & maintain pages?
www.ukoln.ac.uk

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A centre of expertise in digital information management
Openness
Network effect
Syndication
Collaboration
Web 2.0 includes community-building
You can help support your communitybuilding by making it easy to share photos at events (e.g. this seminar)
Simply suggest a tag e.g. ‘cilip-2007-04’ and encourage delegates to upload their photos with this tag www.ukoln.ac.uk

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http://del.icio.us/lisbk/cilip-cdg-2007-04
Openness
Network effect
Syndication
Collaboration
Another aspect of sharing is sharing bookmarks
This can be used to:
• Manage your bookmarks
• Allow others to contribute resources
• Allow lists of bookmarks to be repurposed
• Carry out impact analysis
Note also that the bookmarks can be embedded (‘mashed-up’) elsewhere
A centre of expertise in digital information management www.ukoln.ac.uk

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http://www.slideshare.net/lisbk/
Slideshare.net:
• Repository for
PowerPoint slides
• Find (and reuse) slideshows of interest (I like your Web 2.0 slideshow – so maybe
I’ll like yours, or others that you like)
• Add comments, questions, etc.
• Use as planning, feedback, etc.
A centre of expertise in digital information management
• Can assign Creative
Commons rights www.ukoln.ac.uk

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workshops/webmaster-2006/maps/
A centre of expertise in digital information management
Openness
Mashup
APIs
Google Map ‘mashup’ used for IWMW 2006 event:
• ~ 20 lines of
JavaScript.
• Code taken from
Googler Maps Web site and coordinates added
More sophisticated mapping applications are being developed, such as Radius 5 at
Northumbria Univ.
www.ukoln.ac.uk

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http://www.ukoln.ac.uk/web-focus/ events/conferences/cilip-cdg-2007-04/
Openness
Mashup
Open source
APIs
Embedded location metadata can now by exploited by 3 rd party tools
Why don't all our organisation provide location data in this way?
Note issues about quality of data & responsibilities for providing the data (e.g. is this the right address?)
This service is based on the following HTML content:
<meta name="geo.position" content="50.824843, -0.139274" />
The Greasemap script processes this data as shown
A centre of expertise in digital information management www.ukoln.ac.uk

The Gartner curve
Rising expectations
Service plateau
Chasm
Failure to go beyond developers
& early adopters (cf Gopher)
Need for:
• Advocacy
• Listening to users
Developers
• Addressing concerns
Early adopters
• Deployment strategies
• …
A centre of expertise in digital information management
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Trough of despair
Enterprise software
Large budgets
…
Let’s now look at approaches for avoiding the chasm www.ukoln.ac.uk

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We need to avoid simplistic solutions to the complexities:
• Open Standards Fundamentalist: we just need XML
• Open Source Fundamentalist: we just need Linux
• Vendor Fundamentalist: we must use next version of our enterprise system (and you must fit in with this)
• Accessibility Fundamentalist: we must do WAI
WCAG
• User Fundamentalist: must do whatever users want
• Legal Fundamentalist: it breaches copyright, …
• Ownership Fundamentalist: must own everything we use
• Perfectionist : It doesn't do everything, so we'll do nothing
• Simplistic Developer : I've developed a perfect solution
– I don't care if it doesn't run in the real world
• Web 2.0
: It’s new; its cool!
www.ukoln.ac.uk

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Librarians:
• Think they know better than the user e.g. they don't like people using Google Scholar; they should use Web of
Knowledge (who cares that users find it easier to use
Google Scholar & finds references they need that way?)
• Think that users should be forced to learn Boolean searching & other formal search techniques because this is good for them (despite Sheffield's study).
• Don't want the users to search for themselves (cf folksonomies) because they won't get it right.
• They still want to classify the entire Web - despite the fact that users don't use their lists of Web links.
•
Want services to be perfect before they release them to users. They are uneasy with the concept of 'forever beta' (they don't believe that users have the ability to figure things out themselves and work around the bugs).
A centre of expertise in digital information management www.ukoln.ac.uk

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Interested in using Web 2.0 in your organisation?
Worried about corporate inertia, power struggles, etc?
There’s a need for a deployment strategy:
• Addressing business needs
• Low-hanging fruits
• Encouraging the enthusiasts
• Gain experience of the browser tools – and see what you’re missing!
• Staff training & development
• Address areas you feel comfortable with
• Risk management strategy
• …
A centre of expertise in digital information management www.ukoln.ac.uk

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IWMW 2006 has taken a risk management approach to its evaluation of Web 2.0 technologies:
• Agreements : e.g. in the case of the Chatbot.
• Use of well-established services : Google & del.icio.us are well-established and have financial security.
• Notification : warnings that services could be lost.
• Engagement : with the user community: users actively engage in the evaluation of the services.
• Provision of alternative services: multiple OMPL tools.
• Use in non-mission critical areas: not for bookings!
• Long term experiences of services: usage stats
• Availability of alternative sources of data : e.g. standard Web server log files.
• Data export and aggregation: RSS feeds, aggregated in Suprglu, OPML viewers, etc.
A centre of expertise in digital information management www.ukoln.ac.uk

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All these FireFox extensions
A simple approach for your organisation staff: provide
Firefox to give a rich client environment:
• RSS Panel : immediate display and access to
RSS feeds on pages
•
Blogger Web Comments : immediate access to blog comments on pages
• Various bookmarklets : such as Webmaster tools
• Various sidebars : such as the Meebo chat tool www.ukoln.ac.uk

To conclude:
• Web 2.0 is here and many people are using it
• Information professionals need to understand Web 2.0 to support their professional activities
• Information professionals can benefits from the social networking aspects of Web 2.0
• Just do it!
www.ukoln.ac.uk
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A centre of expertise in digital information management

Any questions?
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A centre of expertise in digital information management www.ukoln.ac.uk