Ordering and Billing Forum
Directory Services Subcommittee (DSC)
Directory Listing Overview
February 11th, 2002
1
Presentation Approach
• Walk thru presentation
• At key points, providers may add
explanatory comments
• Question & Answers
• 1st Step – continue discussions at OBF
• Begin discussion with ‘providers’
• Resolve needs as market evolves
2
Scope
• This document has been developed in an
effort to provide a high level description,
and initiate discussion about Directory
Listings.
• It is important to remember that each
Provider has it’s own specific set of rules
and terminology for Directory Listings.
Provider specific rules can be found at
each Provider’s web site and the URL’s are
listed at the end of this document.
3
Scope continued
• It is critical that directory-listing
information is accurate. Directories only
publish once a year.
• Information services – DA – 411 / NDA,
Secondary Lists are all impacted by
inaccurate listing data
• It is self propagating – data is shared…
inaccurate data will be stored by other
providers…
4
Types of Providers
ILEC – Incumbent Local Exchange Carrier
•The carrier providing the connection to the
end user’s premise and access to the long
distance network prior to the introduction of
local competition. The established Regional
Bell Operating Company or independent
telephone company.
5
Types of Providers
CLEC – Competitive Local Exchange
Carrier
•A carrier, other than the ILEC, providing
the connection to the end user premises and
access to the long distance network in an
area where local competition has been
introduced.
DSP – Directory Service Provider
•Responsible for housing and distributing
directory information that feeds local and
national Directory Assistance and the
directory publishers. 6
What is a listing?
(Besides Name, Address & TN)
• Phone Books – White, Yellow, Blue
• Directory Assistance (DA)
• Today, OBF defines the provisioning
process of listings between CLEC-ILEC
7
Listing Styles - Straightline
Straightline
MORRIS Robert S Plano............................................972 423-3000
William 9 Oak Lane..................................................972 981-3500
Wm A 5850 Belt Line Rd Richardson.........................972 385-9824
Wm A 5850 Belt Line Rd Richardson.........................972 851-7210
William T & Lisa Prof 6752 Bastille Dr......................972 618-6227
Wilma 14658 Del Prado Dr........................................972 490-7353
X 2213 Standord Ct....................................................972 562-4144
MORRISEY Chuck 3624 Peidmont Dr.........................927 612-5868
Chuck 3624 Peidmont Dr.......................................927 934-1753
MORRISON A
6565 McCallum Blvd Richardson................................972 818-8668
8
Listing Styles – SLU &
Simple Caption
SLU
Morris County Gardening...........................................972 981-3500
Greenhouse..............................................................972 981-5353
Simple Caption
Morris County Gardening
Lawn Care 9 Oak Ln...................................................972 981-5300
Billing..........................................................................972 981-5301
Greenhouse................................................................972 981-5302
22 Main......................................................................972 981-5303
9
Listing Styles – Caption
Caption
01234 DOI
Andy's MegaMart
Home Services
Air Conditioning Systems
Sales/Installation... .................TOLL FREE 800 859-6000
Service/Repair...............................TOLL FREE 800 859-6001
Appliance
Service/Repair.............................TOLL FREE 800 473-7247
Parts & Accessories..........................................555 366-7278
Retail Stores
851 N Central Expwy
Apparel
Boys................................................................555 422-8429
Girls.................................................................555 422-8477
Appliances.......................................................555 422-8426
Delivery Inquiries...........................................555 503-2608
13131 Preston Rd Whereverville
Apparel
Boys.............................................................555 458-3526
Girls..............................................................555 458-3540
Appliances.....................................................555 458-3572
10
Listing Terminology
• Primary Listing
– The Primary, or Main Listing, is the free
White Pages listing that each customer
receives. There is only one
Primary/Main Listing for each account.
11
Terminology continued
• Additional Listing
– This would be a listing in addition to the Primary
or Main Listing.
– H & R Sock is the Primary Listing, appearing in
the “H” section of the white pages.
– An additional listing could also list them under the
“S” section of the white pages, Sock H &
R(charges apply)
12
Terminology continued
•Classification of Listing
–Local or Foreign
–Business & Residence
•Foreign Listing
–This is a listing appearing in a directory other than
the customer’s primary directory. Customer has
service in Dallas TX, and wants a listing to appear in
the Houston TX directory also. This is a foreign
listing. (charges apply)
13
Terminology continued
•Cross Reference Listing
–Listing which refers someone to another way this customer
could be listed. The cross-reference listing will not contain
a telephone number, but will refer the person looking to
another section in the directory.
•Green Mountain Falls Town Government……….See
Government Section
•Galaxy Lighting…….See New Galaxy Lighting Inc
•(charges apply)
•Alternate Call Listing
–Provides another number to call if the Primary number
doesn’t answer.
•If Busy Call….xxx-xxxx
•After Hours Call…xxx-xxxx
•(charges apply)
14
•Other types apply
Listing Data Flow
• The CLEC submits their service order to
either the Telco or, where applicable,
stand-alone directory listings may be
submitted directly to the organization who
maintains the white page data base.
• After the listing information has been
loaded into the white page listing data
base, it is fed to various downstream
systems on a nightly basis.
15
Listing Data Flow
CLEC
Service Order
Resale
Telco
Where Applicable
WP Listing
Data Base
Updates
Directory
Assistance
White Page
Publishing
Yellow Page
Sales/Pub
Directory
Delivery
CLEC migration
• Losing LSP should provide listing data to
New LSP. The New LSP issues DL order
to DSP
• The DSP provisions the listing and
provides confirmation back to the Winning
LSP
• The losing LSP must make sure its records
have been updated… and may need to
provide a disconnect of listings to the DSP.
17
Service Address
•
•
The end user’s service address is key to many directory services
– Helps determine directory scoping, either directly or indirectly by
helping to derive a geocode
– Serves as the default address for publication and directory assistance
when none is provided and address omission is not requested
– Provides additional searching criteria for directory assistance when
a major discrepancy exists between the listed and service address or
the listed address is omitted
– Serves as the default address for directory delivery when none is
provided by the end user
– May be used as an extraction criterion from listing databases when
community directories are published, or listing data is sold to 3rd
parties such as independent publishers or alternate directory
assistance providers
Currently, the minimal service address consists of street name (SASN),
locality (CITY), state (STATE), and ZIP Code (ZIP).
18
Directory Scoping
•
•
•
“Scoping” is the process of pre-assigning directory listings to one or more listing
products
Listing products include the following:
– Primary White Pages directory (to “be in”)
– Primary Yellow Pages directory
– Secondary directories, generally adjacent to the primary directory
– Directory Assistance databases (sometimes called “reprints”), which generally
cover more than one white pages area
– Directory Delivery (to “receive”), typically for main listings only
Factors included in scoping algorithms include:
– Land-line rate center or wire center, traditionally derived from NPA-NXX
– Service Address Locality (city and state)
– Service Address ZIP Code
– Geocode (latitude and longitude) of Service Address, typically derived with
the help of 3rd party software using data from the United States Postal Service
– For Foreign listings, the name of the directory or section requested by the end
user to be in
– For delivery, the name of the directory requested by the end user to receive
19
Directory Closing
• Directory Close Date
– A Directory Close Date for white page listings is
established for each Directory to ensure that customer
listings are processed in a controllable and timely
manner, permitting the careful review of all listings and
the clearing of error reports and close reports prior to
publishing the new directory. The publisher will accept
listings, but any listing or change received after the
directory closing date, will not appear the next addition
of the directory. It will appear the following year.
• Advance List
– Some companies will accept “advance list” directory
orders. If it is known, that service will be “installed” or
changed, after the directory closing date, an advance
listed order will be accepted
20
Directory Assistance (DA)
• Directory Assistance platforms typically store a copy of all listings
for their own use in providing 411 or similar service
• Typically on a nightly basis, DA received updates from a directory
listing database or similar data store within the DSP company. The
updates reflect order activity and other changes since the last
update. Typically, updates are not made directly at the DA
database.
• The upstream data store typically validates, corrects, supplements,
and scopes the listings to the appropriate white pages and directory
assistance products. Generally, it may also collate complex listings
into caption and SLU sets for directory assistance.
• Listing type (LTY) is the principal factor in determining whether
the listing is sent to the DA database at all and what its disposition
is within DA service.
21
Upper and Lower Case
Usage in Listings
All listing elements on the Directory Listing (DL) Form are to
be provided in upper and lower case as the listing
should appear in a directory and on directory assistance.
Examples showing upper and lower case in listing
elements are:
McDonald James
AAA Travel Agency
J C Penney Co
IWidgets Inc
VanDerLinden John
O’Leary Blvd
Rue da la Paix Ave
22
Directory Delivery
• Directory delivery is the process of getting printed directories to
end users
• Directory delivery is typically done under 3 circumstances:
– Annually, as the directory is published
– When an end user gets new service or moves to a new location
in a different directory area
– When an end user requests more or new directories
• Directories may be hand-delivered (by vehicle) or mailed at the
publisher’s discretion in each of the above scenarios
• Directory delivery is typically outsourced. Subsequent delivery
requests and/or requests for directories other than the ones the end
user is scoped to may be handled by the outsourced vendor
• Practices vary from publisher to publisher on how directory
delivery is requested and whether foreign delivery requests are
honored
23
OBF Processes
• Within the LSOG
–
–
–
–
–
–
–
–
–
–
–
–
Multiple Practices MAY have benefit to WSP
120 Pre-Order
122 Customer Service
071 Local Service Request
072 End User
102 Directory Listing
109 Directory Completion
123 Local Service Resp/Completion
111 Listing Reconciliation
121 Provider Notification
124 Loss Alert/Transition Information…
Applicability of practices needs to be further discussed
based on business need
24
LSOG Version
• Issues are brought to OBF
• If Issue is accepted, it is worked until
resolution
• Completed Issues are bundled into an LSOG
version
• Interfaces are based on LSOG version
• Providers may offer additional functionality
25
Directory Change Request
(DCR)
• A CLEC customer may request a change to
their listing by either:
– Contacting their directory advertising
account executive who will forward the
request to the end-user’s local service
provider; or
– Contacting their local service provider
directly.
• The CLEC will then submit the listing change
request through the normal procedures to the
Telco/Publisher for the updated information to
appear in DA and the directory.
26
CLEC Customer
Directory Change Request
Telco/Publisher
Request Listing Change CLEC
Request Listing Change
Listing
Service
Order
Directory Advertising
Account Executive
(Local or National)
Book on the Street
Directory Change Request
Certified Marketing
Representation (CMR) Ordering
Letter of
Authority
(LOA)
Client/
Customer
CMR
LSP
A CMR plays various roles for a client:
•They serve as their clients collective voice for publishers,
LSP’s, and CLEC’s.
•They manage listing information including: verbiage,
caption structure and billing information as it relates to the
directory appearance or the directory assistance database.
•Troubleshoot billing issues and directory assistance
problems on the client’s behalf.
28
Regulatory
•
•
•
•
•
•
•
•
Telecom Act 1996
Local PUC/PSC
Tariff
Which regulatory mandates, if any, pertain to listings
in (wireline-wireless) NP?
Does Wireless listings qualify for a “LML” Local
Main Listing aka Free Main Listing?
Are there metrics which a DSP must support WSP
similar to own retail arm?
Should a WSP be required to provide secondary feeds?
How will market evolve –
– books print for a year…
– Wireless porting times
– Advertising
29
– Migrations
Appendix
30
Support Docs
LEC Web Sites URL’s
SBC - Ameritech SNET SWBT PacBell Nevada Bell
All of these LEC’s web sites are located at
https://clec.sbc.com
Verizon Bell Atlantic North
Bell Atlantic South (Verizon East)
http://128.11.40.241/wise/index.html
GTE (Verizon West)
http://128.11.40.241/wise/index.html
Bell South
http://www.interconnection.bellsouth.com
Qwest
http://www.qwest.com/wholesale/
Cincinnati Bell
http://www.cincinnatibell.com
Sprint
31
http://www.sprintyp.com