MAYNARD – Internet Marketing
TOPIC
ESSENTIAL
QUESTION
NAME
Web Search Techniques
How is the internet used?
DATE
1. What search engines do you use the most? Why do you like them?
Do Now:
2. What is hard to find on the internet?
Do Now
DAY 2:
Review the Wikipedia article Search Engine Optimization
http://en.wikipedia.org/wiki/Search_engine_optimization
1. Explain the concept of Search Engine Optimization.
2. Why is it important to Internet Marketing?
AIM:
Competencies &
Related SOLs
HW:
Mktg8125.039 Demonstrate Web searching techniques and strategies
Mktg8125.072 differentiate between organic search and paid search
Mktg8125.074 Explain the concept of search engine optimization and its importance in
Internet Marketing
C/T 9-12.6 The student will use technology to locate, evaluate and collect information from
a variety of sources
Study for quiz on Web Search Techniques
TERMS/TOPICS
Keyword search
CLASS LECTURE
DEFINITIONS/DETAILS
Use key words to access lists of documents containing those key words
Advanced search
More specific search terms such as date, file type, etc.
Not needed
A, an, the, to, and, in, the, is
Quotes – word or phrase
Exact match
Stemming
Use * for word variations
Ex. Funk* - results will be funk, funky, funkadelic, funkiest
Ctrl + F
Use this to find a specific word on a page
Boolean
AND, +, OR, NOT, -
Search Engine
Use to retrieve info on the web
Metasearch engine
Search the search engines
1
Search Engine
Optimization
Natural search
Using metatags to be listed in the first few results
Paid Search/Sponsored
Results
Common hang-ups
Links to sponsors related to the search entry
Search results based on computer algorithms
1.
2.
3.
4.
5.
TIPS
1.
2.
3.
4.
Components of a URL
1. protocol
http, https, ftp
2. name of server
www or www2
3. name of site
(between server name and domain name)
4. domain name
.com .net
5. path of info
(After the domain name, all the forward slashes) Ex. Google.com/Maynard/homepage/links/
6. type of webpage
(Last few characters) Ex. Doc. Ppt. pdf. Html.
Ex. google
STUDENT NOTES FROM TEXT
Read pages 14-16 to complete the following notes
TERMS/TOPICS
DEFINITIONS/DETAILS
Browser search tools have
Telephone book for the Internet generation
become the
It’s important that an
Stands out when the search tool retrieves and displays a listing of similar online businesses.
ecommerce business
In order to boost a pages’
Meta tags are used
ranking,
Internet Directory
Comprehensive listing of websites
Ex. Yahoo! And Microsofts MSN
Crawler-based search
engines
Which use automated computer programs to scan Interent databases in search of new or revised
webpages Ex. Google.com
The more you know about
how they work,
The more you’ll be able to make them work for you
2
SEARCH ENGINE CHEAT SHEET
All Purpose Search Engines
www.google.com
www.cuil.com
www.bing.com
www.ask.com
Directory Search Engines
www.yahoo.com
www.msn.com
www.aol.com
Thumbnail Search Engines
www.exalead.com/search
http://middlespot.com
www.webkruz.com
www.bevyfind.com
www.lycos.com
Meta Search Engines
www.dogpile.com
www.mamma.com
Specialized Search Engines
www.yippy.com – clusters results into categories
www.sortfix.com – gives you power words
www.wolframalpha.com – calculates math formulas
www.eyeplorer.com – visual search helps you refine your categories
Search Engine Opinions and Ratings
1.
Try all of the search engines
2.
Which are your 5 favorites? Why?
1.
2.
3.
4.
5.
3
Internet Marketing
Intro to Search Engines –
Google Webquest
Directions:
Log on the to the computer and complete the following questions using the links provided
Answer the following questions in a professionally typed Word document
Print, save & turn in when you finish.
Google.com type in Virginia Tech
home page
click on I’m Feeling Lucky
1. what happens? Goes straight to the website
type define:erroneous
click Search
2. what is the 1st result you get? You get the definition
Click on Maps
enter the schools address:
1400 Melbourne Drive,
Charlottesville, VA 22901
click on the satellite map link
3. What do you see? View plus streets
Click on the map link
4. what do you see? Just streets
Click the search nearby link and enter Taco Bell.
5. what has changed about the map? Shows all the Taco Bells
near by
6. where is the closest Taco Bell? Emmet St.
Click on Shopping
Type in laptop then click search
List the 4 ways you can search your results from the left column
on results:
7. any ____________
8. any ____________
9. any ____________
10. any ____________
click on Dell under the brands link,
11. what is the 1st result? Dell Adamo
Click Compare Prices and list at least 2 companies and their
price:
12. Company 1 –
13. Price 1 –
14. Company 2 –
15. Price 2 –
4
click on More
Click on Book Search
Scroll down to click on Fiction
Click on a book of your choice
16. What does this feature allow you to do? Read almost all of
the book
click on More
Click on Translate
Type in Ya he terminado
Translate this from Spanish to
English
17. What is the translation? I’m done
click on About Google
Click on Corporate Info (in Our
Company)
18. What is a Google? 1 followed by 100 zeros, immense info
on web
19. How is Google’s name reflected in its mission? Organize
worlds info & make it universally accessible and useful
20. What is the Google AdWords program? Promote products
with targeted advertising
21. What is the Google AdSense program? Ads revlevant to
content on their sites
click on Culture on the left side of screen
22. We are agressivley inclusive in our hiring, and we
____________________________
__________________________________
23. Where is Google world headquarters? Mountain View, CA
24. What is it called?
25. List 8 things you might find in a google workspace:
 Local flavor, from a mural in Buenos Aires to ski
gondolas in Zurich, expressing each office's unique
location and personality.
 Bicycles for efficient travel between meetings, dogs, lava
lamps, and massage chairs.
 Googlers sharing cubes, yurts, and huddle rooms (few
single offices!) with three or four team members.
 Laptops in every employee's hand (or bike basket), for
mobile coding and note-taking.
 Foozball, pool tables, volleyball courts, assorted video
games, pianos, ping pong tables, lap pools, gyms that
include yoga and dance classes.
 Grassroots employee organizations of all kinds, such as
meditation classes, film clubs, wine tasting groups, and
salsa dance clubs.
 Healthy lunches and dinners for all staff at a wide variety
of cafés, and outdoor seating for sunshine brainstorming.
 Snack rooms packed with various snacks and drinks to
keep Googlers going throughout the day
5
click iGoogle
choose your interests, themes
and locations
Click see your page
Click on Ten Things under Our Philosophy
26. What would the perfect search engine do? Understand
exactly what you mean and give back exactly what you want
27. what is the current temp?
28. what are the current conditions?
29. what is the current wind?
30. what is the current humidity?
click Classic Home on the top right hand side
31. what happened? Back to home
32. Would you like to work for Google.com? why or why not
33. Describe 2 things you have learned today about Google.com that you didn’t
already know.
34. Tell me one thing you might use Google.com for in the future that you have
not used them for in the past.
35. Do you think Google.com is fulfilling their mission statement? Why or why
not?
6
Internet Marketing
Create Your Own Webquest
Criteria
Task
Pts
Possible
Topic or your choice should be on top
5
Professional design w/ at least 1 graphic
10
A place for student to write name, date and period
5
Must include at least 5 links to sites (the links MUST actually work)
30
Must include at least 4 questions per site (a total of 20 questions)
40
The entire webquest must fit on 1 page (back and front)
10
TOTAL
100
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