THE NEW
SUSTAINABILITY
ADVANTAGE :
The Presentation
Featuring excerpts from three talks
by Bob Willard about the book
THE NEW SUSTAINABILITY ADVANTAGE:
The Presentation
Part I
INTRODUCTION
Excerpt from a keynote talk at CMA Ontario’s
Big Ideas Conference
Definitions of Sustainability
Sustainable Development (SD)
Meeting the needs of the present generation
without compromising the ability of future
generations to meet their own needs.
– Brundtland Commission, 1987 –
Sustainability
The possibility that human and other forms of life on
earth will flourish forever.
– John Ehrenfeld, Professor Emeritus, MIT –
Sustainable Development (SD)
Enough - for all – forever.
– African Delegate to Johannesburg (Rio+10) –
Core Concepts of Sustainability
Futures Thinking
Intergenerational responsibility
(Eco-)Systems Thinking
Carrying capacity of the planet
to absorb waste and support life
Social Justice
Equity, Dignity, Basic services, Human rights,
Stakeholder voices
Economic, Environmental, Social/Cultural
responsibilities
3-Legged Sustainability Stool
Sustainability
Economic Leg
Good Jobs
Fair wages
Security
Infrastructure
Fair Trade
Environmental Leg
No Pollution & Waste
Renewable Energy
Conservation
Restoration
Social Leg
Working conditions
Health services
Education services
Community & Culture
Social justice
Quality of Life / Genuine Wealth / Genuine Progress
Corporate Sustainability 3-Legged Stool
Triple Bottom Line (TBL) = 3Es = 3Ps
= Sustainability = Sustainable Development (SD)
= Corporate Social Responsibility (CSR)
= Corporate Responsibility (CR) = Green
= Environmental, Social, Governance (ESG)
Economy - Profits
Growth
Jobs, Taxes
Products
Services
Environment - Planet
Eco-efficiencies
Eco-effectiveness
Equity - People
Employees
Community / Culture
World
Smart Business 3-Legged Stool
Asset Management
Natural
Capital
Economic / Financial
Capital
Built / Manufactured
Capital
Human Capital
Social Capital
Sustainable Value Creation
THE NEW SUSTAINABILITY ADVANTAGE:
The Presentation
Part II
THE 5-STAGE JOURNEY
Excerpt from a talk to a York University Class
SUSTAINABILITY JOURNEY
2. Compliance
1. Pre-Compliance
SUSTAINABILITY JOURNEY
3. Beyond Compliance
2. Compliance
1. Pre-Compliance
SUSTAINABILITY JOURNEY
4. INTEGRATED STRATEGY
3. Beyond Compliance
2. Compliance
1. Pre-Compliance
THE NEW SUSTAINABILITY ADVANTAGE:
The Presentation
Part III
THE CASE FOR SUSTAINABILITY
Excerpt from a talk at a book launch event at the
Toronto Sustainability Speakers Series (TSSS)
MORE COMPELLING BUSINESS CASE
9%
25%
+51 to
+81%
PROFIT
-16 to
-36%
2. Reduced energy
75%
3. Reduced waste
20%
4. Reduced materials
10%
5. Increased productivity
6. Reduced turnover
SUSTAINABILITY
CAPITAL RESERVE
Revenue
Risks
7. Reduced revenue and
increased expenses
1. Increased revenue
Income Statement
Expenses
Opportunities
2%
SLIDES
www.sustainabilityadvantage.com
WHAT’S NEW?
“CSV” and “Sustainability Imperative”
Position as “Strategies” for Stage 4
WHAT’S NEW?
“CSV” and “Sustainability Imperative”
Position as “Strategies” for Stage 4
More compelling / rigorous case
Better business case tools
THE NEW SUSTAINABILITY ADVANTAGE:
The Presentation
IN CLOSING …
THE NEW SUSTAINABILITY ADVANTAGE:
The Presentation
See www.sustainabilityadvantage.com for
more resources for sustainability champions