Learning English through Popular Culture
Analysing Commercials and Advertisemnts
Integrated Thinking, Reading, Writing and Oral Activities.
Improve your powers of perception
Improve your skills of prediction
Improve your vocabulary
Improve your reading comprehension
Improve your critical thinking skills
Improve your writing skills
Learning English through Popular Culture
Looking at Commercials and Advertisements
Learning Targets and Skills
• to understand a variety of written and spoken texts related to
popular culture
• to analyse a popular culture texts to understand the typical
features, language and structures.
• To analyse a variety of texts such as magazine articles, print
advertisements (magazine, newspaper, electronic, billboard
(MTR, bus, tram), and TV commercials
• to foster and develop media literacy skills
• to respond and give expression to experiences, ideas, events,
characters or issues through creative writing, performance,
personal reflections and production
• to understand how English works in different texts in popular
culture and apply this understanding to their learning and use of
the language
You should be able to:
- identify the content, strategies,
language, key stylistic features in
advertising
- present the findings of an analysis
- express ideas coherently through
written and oral presentations
- produce a print advertisement and
a commercial
What can you see?
Health and vitality?
Sex appeal?
A symmetrical face?
The perfect features?
Youth?
Dusky pink lipstick?
Shiny, silky hair?
A flawless complexion?
Perfect eye make-up?
White teeth?
A perfect smile?
A beautiful woman?
What do you think these images represent?
More images of what?
What can you see
here?
What is being
advertised?
What period is this
poster from?
How does this image
make you feel?
What can you see here?
What is being advertised?
Is it different from the previous poster?
What do these images represent?
How are they meant to make us feel?
Can you guess the topic?
The Beauty Industry!
Hair care products
Skin care products
Cosmetic surgery
The beauty industry is a $160
billion-a-year global industry.
Dieting/Slimming
Fragrances
Cosmetics/Make-up
Beauty Centres
Use these questions
to analyse the following
print adverts
1. Who created this message?
2. What creative techniques are used to
attract my attention?
3. How might different people understand
this message differently from me?
4. What values, lifestyles and points of
view are represented in, or omitted from
this message?
5. Why is this message being sent?
Let’s look at some interesting adverts for beauty products
1. Authorship?
___________
2. Format?
___________
3. Audience?
___________
4. Content?
___________
5. Purpose?
__________
1. Authorship?
________________
2. Format?
________________
3. Audience?
________________
4. Content?
________________
5. Purpose?
________________
________________
1. Authorship?
___________________
2. Format?
___________________
3. Audience?
___________________
4. Content?
___________________
5. Purpose?
___________________
___________________
1. Authorship?
____________________
2. Format?
____________________
3. Audience?
____________________
4. Content?
____________________
5. Purpose?
____________________
____________________
1. Authorship?
___________
2. Format?
___________
3. Audience?
___________
4. Content?
___________
5. Purpose?
__________
What does this tell us
about the hair care
industry?
Let’s read an article on the topic!
http://www.economist.com/printedition/displayStory.cfm?Story_ID=1795852