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Trusted Reviews:
“ IFA 2006: The Coolest VESA Mount...
– Ever ”
“With all the kafuffle over LCD TVs perhaps one of the most overlooked aspects
is what you’ll do with one once you get it back home. Often the plan is to
mount it on the wall, but that often evaporates when you realise it limits the
quality of viewing experience to one specific area of the room. The answer
is a moveable VESA wall mount,
but you haven’t seen anything as good as this…
Made by Swedish company LAVA, the LVM-601 motorised wall mount was –
perhaps strangely –
one of the most impressive pieces of kit I saw at IFA.
It ‘s unique design means it can fit all 25 to 50in flatscreen TVs regardless
of manufacturer yet it folds flatter than any static wall mount I’ve ever seen.
Furthermore fantastic flexibility means the LVM-601 can be mounted to
open left or right or even hung from the ceiling so the TV swings down!”
Lava’s products
Remote-controlled Mounts
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First in the world to launch a
motorized, remote-controlled
wall-mount, at IFA in Berlin, 2006
Developed by Lava Electronics
Made in Sweden
Fits all flat-TVs from 26” up to
50”
Target-groups: design-oriented,
technical-savvies, must-haves…
Euro 399
But now…
• HALF THE PRICE...
• HALF THE SIZE…
• THRICE AS GOOD…!
Introducing mMotion:
The Answer:
The mMotion Series – setting new standards for flatTVs and accessories by offering remote controlled
accessories that are:
Affordable
– Euro 199/249… consumer price!
– Target: the mass-market.
– Same or lower price than
non-motorized 42”
adjustable mounts.
The Answer:
The mMotion Series – setting new standards for flat-TVs
and accessories by offering remote controlled
accessories that are:
Swings 180 degrees
– Opens like a door
– Left or right swing
– Extremely silent and smooth
operation
– Helps furnish your room!
The Answer:
The mMotion Series – setting new standards for flat-TVs
and accessories by offering remote controlled
accessories that are:
Smart
– Easy to install
– Learns any remote
– Programmable to your
favourite position
(2 presets)
– Can start with your TV
– Automatically retracts
The Answer:
The mMotion Series – setting new standards for flatTVs and accessories by offering remote controlled
accessories that are:
Functional
– Carries 26” up to 55”
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45 kgs
– Fits VESA and non-VESA
– Market’s thinnest profile
– Horizontal and
vertical pitch
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Post-installation finetuning
Installers love it!
The Answer:
The mMotion Series – setting new standards for flat-TVs
and accessories by offering remote controlled
accessories that are:
Safe and solid
– Automatic safety stop
when meeting resistance
– Manual override, and no
need for reprogramming
– Very good and sturdy
engineering
– Test reports and
approbations available (UL,
CE, TUV/GS etc).
Where to use mMotion?
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Living room
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Combo living-room and kitchen
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Don’t take away any view
Patio
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on the sidewall, fold out for perfect viewing angle
Windows
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TV infront of sitting-group, fold out 90 degrees toward the
dining-table
Bedroom
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TVs get bigger and bigger, thus harder to place
Fold out 180 degrees to watch the game from the barbeque!
Don’t let the TV furnish your home -
you control the interior, you control
the TV!
The Market
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2007 approximately 30 million Flat-TVs were sold in Europe.
Approx. 30-40% are installed on a wall, requiring a wallmount =
at least 9 million wall-mounts.
Mostly large size TVs are fitted on the wall. 80% x 9 million =
7 200 000 large TVs on the walls of Europe.
Say that 20% of these TVs are high-end positioned =
1 440 000 large high-end TVs on the walls of Europe
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”Opportunity target” – the Wow-factor-buyers!
Approximately 10-20% of these should be on an arm =
216 000 exclusive TVs, on the wall, on arm, per annum.
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”Core target” – who really needs it!
The market:
216 000 up to 1 440 000 exclusive Flat-TVs going up on the wall!
The Business Case
– an attractive proposition
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Re-categorize among products:
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It is a fully-fledged ”Electronic Product”
– New listings in retail, no much competition yet.
How to sell mMotion?
Mass-distribution
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Retailers, specialists
Professional installers
Sell as a sales-tool
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Demo-mode
Central support
with advertising
and SP-material:
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USP-guide for consumers
Interior-advice for consumers
Sales-guide for stores
Store signs and wobblers
Advertisements for press
Banner advertisements
”Buttons” for sales-staff in shops
Stickers on the floor in shops, to
In store display, with Demo-Mount
Stand-alone, or mounted on wall attract customers to the mMotion-area
LAVA’s Roadmap
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Q3-4, 2009: Global introduction and roll-out
– mMotion Swing
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Q1-2, 2011: Product extension
– mMotion Twist (floor and countertop versions)
– mMotion Top (ceiling model)
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Q4, 2010:
– Introduction of new LAVA LCD TV series
Summary!
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Extremely low price: Euro 199/249 consumer
180 degrees swing, left or right
Easy to install
Learnable - use any remote controll
Programmable
– 2 presets
– Can start & stop with the TV
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Vertical and horizontal pitch for fine-tuning
Slimmest profile on the market
Safety features
Demo-mode