ANM 104 DESIGN THEORY & PRACTICE
LESSON 9
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No Quiz
What’s New on the Class Blog
Mid-Term Exam Questions
Foundation Portfolio Questions
Digital Wallpaper Review & File Check
Intro to Adobe Photoshop
Photoshop In-Studio Exercise I & II
Emphasis in Visual Communication
Pop Art Self-Portrait Assignment
ANM 104 DESIGN THEORY & PRACTICE
LESSON 8 REVIEW
Digital Wallpaper: Portfolio Piece
Using Adobe Illustrator create a
digital version of your own
Wallpaper composition.
You will need the following for this
assignment:
• Scan of your Wallpaper
composition.
• Scan of your Wallpaper Color
Scheme.
• Wallpaper.ai file.
• Adobe Illustrator CS5
• Color Laser Printer
ANM 104 DESIGN THEORY & PRACTICE
LESSON 8 REVIEW
Digital Wallpaper: Portfolio Piece
Questions?
Is there anything you want me to show you?
Digital Wallpaper: File Check
ANM 104 DESIGN THEORY & PRACTICE
LESSON 8 REVIEW
Digital Wallpaper: File Check
1.The colors in the Swatches Palette are only the colors sampled from your
scanned Wallpaper Color Scheme.
2.All the colors utilized have been saved in the Swatches Palette and are
named.
3.A minimum amount of anchor points have been used.
4.Smooth anchor points are free from “glitches”.
5.All objects are properly closed and filled.
6.Pattern successfully aligns both horizontally and vertically.
7.File is named with the correct file protocol: lrzoskalesson8_001.ai
ANM 104 DESIGN THEORY & PRACTICE
LESSON 9
What is
Emphasis?
and why is it important in the field of
Visual Communications?
ANM 104 DESIGN THEORY & PRACTICE
LESSON 9
What is Emphasis?
Emphasis is used to strengthen
the Area of Interest or Focal
Point of a composition.
There are four common ways to
use Emphasis.
• Emphasis by Contrast
• Emphasis by Placement
• Emphasis by Isolation
• Absence of Emphasis
ANM 104 DESIGN THEORY & PRACTICE
LESSON 9
Emphasis By Contrast
This type of Emphasis can be
identified when one element
differs from others in a
composition.
• When all the elements are
dark a light form breaks the
pattern.
• When the majority of the
shapes are rectangular and
angular, round shapes stand out
to become the Focal Point.
• When all the elements are
about the same size a larger or
smaller element is emphasized
ANM 104 DESIGN THEORY & PRACTICE
LESSON 9
Emphasis By Contrast: Value
When all the elements in the
composition are dark a light form
breaks the pattern and becomes
the Focal Point.
ANM 104 DESIGN THEORY & PRACTICE
LESSON 9
Emphasis By Contrast: Shape
When the majority of the
shapes are rectangular and
angular, round shapes stand out
to become the Focal Point.
ANM 104 DESIGN THEORY & PRACTICE
LESSON 9
Emphasis By Contrast: Scale
When all the elements are
about the same size a larger or
smaller element is emphasized to
become the Focal Point.
ANM 104 DESIGN THEORY & PRACTICE
LESSON 9
Emphasis By Placement
The placement of elements in a
composition may function as a
way to create Emphasis.
If many elements point to one
area or element the viewers
attention is directed there, and a
Focal Point results.
ANM 104 DESIGN THEORY & PRACTICE
LESSON 9
Emphasis By Isolation
When an element is physically
apart or isolated from the other
elements in the composition the
viewer’s attention is drawn to the
isolated element.
Emphasis by Isolation may
visually convey:
• Vulnerability
• Individuality
• Loneliness
• Physical or Emotional Isolation
ANM 104 DESIGN THEORY & PRACTICE
LESSON 9
Absence of Emphasis
Absence of Emphasis occurs when
the composition has no specific
elements that contrast or change
and no area of interest.
ANM 104 DESIGN THEORY & PRACTICE
LESSON 9
Photoshop Pop Art Self-Portrait
ANM 104 DESIGN THEORY & PRACTICE
LESSON 9
Photoshop Pop Art Self-Portrait
What You Will Need To Know How To Do
1. Open a photo image in Adobe Photoshop
2. Change the Resolution of a Photoshop File
3. Change the Color Mode of a Photoshop File
4. Adjust the Brightness and Contrast of a Photoshop File
5. Open various palettes in a Photoshop File
6. Achieve various Pop Art looking effects in a Photoshop File
7. Sample colors and create a custom color palette, naming the colors
8. Use various Selection Tools (Magic Wand Tool, Lasso Tool, Polygonal Tool)
9. Fill selected areas will color
10. Alter the Canvas Size of a Photoshop File
11. Duplicate Layers, Copy Layers and Name Layers
12 Move individual images using the Move Tool
13. Utilize the Layer Modes and Percentages to achieve interesting Effects.