Break-Even Analysishttp://www.bized.ac.uk • Break-Even Analysis is used to – predict future profits/losses – predict results eg produce Product A or Product B • Break-Even Point is when Sales Revenue equals Total Costs • at this point no profit or loss is incurred • the firm merely covers its total costs • Break-Even Point can be shown in graph form or by use of formulae Break-Even Analysishttp://www.bized.ac.uk In order to calculate how profitable a product will be, we must firstly look at the Costs involved There are two basic types of costs a company incurs. • Variable Costs • Fixed Costs Variable costs are costs that change with changes in production levels or sales. Examples include: Costs of materials used in the production of the goods. Fixed costs remain roughly the same regardless of sales/output levels. Examples include: Rent, Insurance and Wages http://www.bized.ac.uk Break-Even Analysis • TOTAL COSTS – Total Costs is simply Fixed Costs and Variable Costs added together. TC = FC + VC – As Total Costs include some of the Variable Costs then Total Costs will also change with any changes in output/sales. – If output/sales rise then so will Total Costs. – If output/sales fall then so will Total Costs. Break-Even Analysis http://www.bized.ac.uk The Break-even point occurs when Total Costs equals Revenue (Sales Income) Revenues (Sales Income) = Total Costs At this point the business is not making a Profit nor incurring a Loss – it is merely covering its Total Costs Let us have a look at a simple example. Bannerman Trading Company opens a flower shop. Break-Even Analysis Fixed Costs: • • Rent: £400 Helper (Wages): £200 Variable Costs: • Flowers: £0.50 per bunch Selling Price: • Flowers: £2 per bunch So we know that: Total Fixed Costs = £600 Variable Cost per Unit = £0.50 Selling Price per Unit = £2.00 http://www.bized.ac.uk Break-Even Analysis SP = £2.00 http://www.bized.ac.uk VC = £0.50 FC = £600 • We must firstly calculate how much income from each bunch of flowers can go towards covering the Fixed Costs. This is called the Unit Contribution. Selling Price – Variable Costs = Unit Contribution £2.00 - £0.50 = £1.50 • For every bunch of flowers sold £1.50 can go towards covering Fixed Costs Break-Even Analysis SP = £2.00 http://www.bized.ac.uk VC = £0.50 Now to calculate how many units must be sold to cover Total Costs (FC + VC) Unit cont = £1.50 FC = £600 This is called the Break Even Point Break Even Point = Fixed Costs Unit Contribution £600 £1.50 = 400 Units Therefore 400 bunches of flowers must be sold to Break Even – at this the point the business is not making a Profit nor incurring a Loss – it is merely covering its Total Costs Break-Even Analysis http://www.bized.ac.uk Lets try another example: Selling Price per unit = £5 Variable Cost per unit = £2 Fixed Costs = £300 How many units must be sold in order to Break Even? Break-Even Analysis SP = £5.00 http://www.bized.ac.uk First calculate the Unit Contribution SP – VC = Unit Contribution £5.00 - £2.00 = £3.00 VC = £2.00 FC = £300 Now calculate Break Even point by using the formula – Fixed Costs Unit Contribution £300 £3.00 = 100 units Therefore 100 units must be sold in order to Break Even Break-Even Analysis http://www.bized.ac.uk Lets try another example: A firm has Fixed Costs of £1,200. The Selling Price is £6 per unit and the Variable Costs are £3 per unit. How many units must be sold in order to Break Even? Break-Even Analysis SP = £6.00 http://www.bized.ac.uk First calculate the Unit Contribution SP – VC = Unit Contribution £6.00 - £3.00 = £3.00 VC = £3.00 FC = £1,200 Now calculate Break Even point by using the formula – Fixed Costs Unit Contribution £1,200 £3.00 = 400 units Therefore 400 units must be sold in order to Break Even Break-Even Analysis http://www.bized.ac.uk Break Even can also be used to calculate Profit (or Loss) at a given level of output For example: J Bannerman sells Golf Clubs. How much profit/loss is made when 5000 golf clubs are sold? Each Golf Club is sold for £20 Variable Costs per golf club are £10 Fixed Costs total £24,000 Break-Even Analysis SP = £20.00 http://www.bized.ac.uk VC = £10.00 Firstly, calculate Unit Contribution FC = £24,000 SP – VC = Unit Contribution Sales = 5,000 units £20.00 - £10.00 = £10.00 Now calculate Total Contribution when 5,000 golf clubs are sold Unit Contribution x no of units = Total Contribution £10.00 x 5,000 = £50,000 Now calculate Net Profit at 5,000 units Total Contribution – Fixed Costs = Net Profit £50,000 - £24,000 = £26,000 Break-Even Analysis Lets try another example. Variable Costs = So: SP = £2.50 Fixed Costs = http://www.bized.ac.uk Flowers £1.49 SP = £2.50 £1,050 Rent Paper £0.01 Insurance £200 VC = £1.50 Total FC £1,250 (£3/300) FC = £1,250 shop. Total VC £1.50 Caroline Wilson owns a florist She buys each bunch of flowers for £1.49 and special wrapping paper for £3 per roll. Each roll of wrapping paper will wrap 300 bunches of flowers. Rent of her premises is £1,050 per month and she pays monthly insurance of £200. Caroline sells each bunch of flowers for £2.50. What do we know? Break-Even Analysis SP = £2.50 http://www.bized.ac.uk VC = £1.50 FC = £1,250 Calculate Caroline’s Break Even Point and also how much Profit would she make if she sold 2,000 bunches of flowers? Firstly, calculate Unit Contribution SP – VC = Unit Contribution £2.50 - £1.50 = £1.00 Now calculate Break Even Fixed Costs Unit Contribution £1,250 £1.00 = 1,250 units Break-Even Analysis How much Profit would she make if she sold 2,000 bunches of flowers? SP = £2.50 http://www.bized.ac.uk VC = £1.50 FC = £1,250 Unit Cont = £1.00 Now, calculate the profit at 2,000 bunches of flowers Unit Contribution x No of Units = Total contribution £1.00 – 2,000 units = £2,000 Total Contribution – Fixed Costs = Net Profit £2,000 - £1,250 = £750 http://www.bized.ac.uk Break-Even Analysis Another Example Calculate how many units need to be produced in order to achieve a Net Profit of £25,000 given the following information Fixed Costs £30,000 Contribution per unit £10 Answer http://www.bized.ac.uk Net Profit = Total Contribution – Fixed Cost £25,000 = Total Contribution - £30,000 therefore Total Contribution = £55,000 If unit contribution is £10 then 5,500 units will have to be produced in order to achieve a Total Contribution of £55,000. Therefore the number of units required to achieve a Net Profit of £25,000 is 5,500 units http://www.bized.ac.uk Break-Even Analysis The formulae used so far assumes that Unit Costs are known ie Unit Selling Price and Unit Variable Cost When no unit costs are known, the Profit/Volume Ratio should be used instead http://www.bized.ac.uk Profit Volume Ratio P/V Ratio (Profit/Volume Ratio) = Total Contribution / Sales x 100 If asked to calculate the volume of sales needed to Break-Even (when no unit costs are given) the following formula should be used: Sales at BEP = Fixed Costs / Profit/Volume Ratio http://www.bized.ac.uk Profit/Volume Ratio For Example Sales £60,000 Variable Costs £24,000 Fixed Costs £14,000 Calculate the P/V Ratio and the BEP Answer http://www.bized.ac.uk Sales – Variable Costs = Total Contribution £60,000 - £24,000 = £36,000 Total Contribution / Sales = P/V Ratio (£36,000 / £60,000) x 100 = 60% Fixed Costs / P/V Ratio = Sales at BEP £14,000 / 60% = £23,333 Therefore £23,333 of Sales are necessary in order to Break-Even http://www.bized.ac.uk Costs/Revenue Break-Even Chart TR TC VC The Break-even point occurs where total revenue equals total costs – the firm, in this example would have to sell Q1 to generate sufficient revenue (income) to cover its total costs. BEP FC Q1 Output/Sales http://www.bized.ac.uk Costs/Revenue Break-Even Chart TR (p = £3) TR (p = £2) TC VC If the firm chose At present, this to set price higher firms sells each than £2 (say £3) unit for £2 – the TR curve Break Even point would be steeper – is at Q1 they would not have to sell as many units to break even BEP BEP Q2 FC Q1 Output/Sales http://www.bized.ac.uk Break-Even Chart TR (p = £1) Costs/Revenue TR (p = £2) TC BEP VC If the firm chose to set prices lower (say £1) it would need to sell more units before covering its costs BEP FC Q1 Q3 Output/Sales http://www.bized.ac.uk Break-Even Chart TR (p = £2) Costs/Revenue TC Profit VC If youunits sell sold fewer Any units than theEven above Break Breakrepresents Even Point, Point a aProfit loss is incurred BEP Loss FC Q1 Output/Sales http://www.bized.ac.uk Break-Even Chart Costs/Revenue TR (p = £3) TR (p = £2) Margin of Ifhigher weshows sell Asafety price Break Even how farlower sales more than would can fall before Point isEven Q1 Break the break losses are made. ie Q2 even IfPoint Q1 point = 1000 wethe startand to units sold and Q2 = 1800, make a sales margin of could fall by 800 Profit safety would units before a widen loss would be made TC VC BEP Margin of Safety FC Q3 Q1 Q2 Output/Sales LIMITING FACTORS http://www.bized.ac.uk • Under normal circumstances, the bestpaying product is that which shows the highest contribution per £ of sales • Certain circumstances make this inappropriate eg • a factory producing a particular range of products may depend on a highly skilled labour force • If skilled labour is in short supply in the locality of the factory, then labour is termed a limiting, or key, factor LIMITING FACTORS http://www.bized.ac.uk • The most important criterion now will be the optimum use of labour • This is expressed by the contribution per labour hour • Direct labour is only one example of a limiting factor • Other examples could be – direct materials – machine hours – factory capacity For Example http://www.bized.ac.uk • In a situation where labour is scarce (ie direct labour = limiting factor), advise management which of Products X and Y is more profitable Product X Product Y Selling Price £100 £100 Contribution % (P/V Ratio) 35% 30% Direct Labour Hours per unit 25 hours 20 hours Answer http://www.bized.ac.uk Under normal circumstances Product X would be the better paying product because of its higher P/V Ratio However, when the limiting factor is labour, Product Y becomes the better paying product: Contribution Per Direct Labour Hour Product X 35% x £100 Product Y 30% x £100 25 20 = £1.40 = £1.50 PRODUCT MIX http://www.bized.ac.uk A business may produce a number of products but at the same time be unable to meet total demand for all products due to a limiting factor eg machine hours or labour hours. In this case the business would decide on the optimum use of the limited resource by producing all of the demand for the product which yields the highest contribution per the limiting factor. Having produced all of the demand from that product, the business would produce the next highest contribution per the limiting factor and so on until full capacity is reached. For example http://www.bized.ac.uk A business can produce Products A, B and C. A B C £2 £1 £3 Labour hours per unit 4 4 3 Total demand in units 5,000 5,000 10,000 Contribution per labour hour The factory is limited to 60,000 labour hours. How many units of each Product should be produced to maximise profit? Answer http://www.bized.ac.uk Produce in the order of the highest Contribution per Labour Hour ie C then A then B Demand C 10,000 A 5,000 Labour hrs/unit 3 4 Total lab hrs 30,000 20,000 Total labour hours required to produce all demand for C then A = 50,000 labour hours. Answer http://www.bized.ac.uk If Total Labour hours available equals 60,000 and 50,000 is used producing Products C and A, then 10,000 labour hours are left to produce as many units as possible for Product B Product B uses 4 labour hours per unit, therefore only 2,500 units of Product B can be produced within the available 60,000 labour hours http://www.bized.ac.uk Assumptions of Break Even Analysis • All Fixed and Variable costs can be identified • Variable costs are assumed to vary directly with output • Fixed costs will remain constant • Selling prices are assumed to remain constant for all levels of output http://www.bized.ac.uk Assumptions Continued • The sales mix of products will remain constant – break even charts cannot handle multi-product situations • It is assumed that all production will be sold • The volume of activity is the only relevant factor which will affect costs Limitations of Break Even Analysis http://www.bized.ac.uk • Some costs cannot be identified as precisely Fixed or Variable • Semi-variable costs cannot be easily accommodated in break-even analysis • Costs and revenues tend not to be constant • With Fixed costs the assumption that they are constant over the whole range of output from zero to maximum capacity is unrealistic Limitations Continued http://www.bized.ac.uk • Price reduction may be necessary to protect sales in the face of increased competition • The sales mix may change with changes in tastes and fashions • Productivity may be affected by strikes and absenteeism • The balance between Fixed and Variable costs may be altered by new technology