JD Edwards
Summit
Socializing JD Edwards
Leveraging Social Media: Get in the Game!
Ward Quarles
Dawn Fredrickson
Lorrie Noll
Oracle JD Edwards CCE
February 3, 2015
Copyright © 2015, Oracle and/or its affiliates. All rights reserved.
Agenda
1
Welcome and Introductions
2
Content & Communications Engineering (CCE)
3
JD Edwards – Creating A Social Community
4
Ideas on Collaborative Social Marketing
5
Partnering and Next Steps
#jdesummit
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3
Introductions
• Content & Communications Engineering Team
–Ward Quarles
–Dawn Fredrickson
–Lorrie Noll
–Sheila Ebbitt
• Align with JD Edwards Engineering
• Focus on Marketing for JD Edwards
• Social, Events, General Announcements, SellJDE, OPN, Partner Newsletters,
Oracle.com, White Papers, Sell Sheets, Profit Magazine
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
4
Modern Mysteries
How did ancient Egyptian's build the Pyramids?
What happened to DB Cooper after the hijack and escape?
Can WE make a difference with Social Media?
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5
Social Concerns?
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6
Investment in Social Media
• Time to Get Started – Embrace social technologies that can help gain a
competitive advantage.
• It Takes a Village – Incorporate social media to continuously promote our
organizations. Everyone’s involvement is crucial!
• Who Knows our Business Better – When developing a social media strategy,
executives need to bring in their knowledge of the business.
• Training for the Race – Developing a social media training program to create a
common language for everyone to communicate.
• Create a Social Culture – Our organizational culture needs to be open for
social media to become a tool for progress.
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7
Be Informed, Share, Get Connected
@OracleJDEdwards
My Oracle Support
Communities
TheOracleJDEdwards
JD Edwards
Professionals
JD Edwards Blog
Attitude@Altitude
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8
Social for JD Edwards – Our Focus at Oracle
• Twitter – @OracleJDEdwards
• Links to relevant content and photos
• Retweets
• LinkedIn Group – J.D. Edwards Professionals (JDE)
• Postings to JD Edwards community
• Links to relevant content and photos
• JD Edwards Blog – Attitude@Altitude
• Regular content to JD Edwards audience
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
9
JD Edwards Social Terminology
Handles – User name on Twitter
@OracleJDEdwards, @wardquarles
Hashtags – Metadata preceded with the number sign
#JDEdwards, #ERP, #mobile, #jdesummit
Groups – Professionals in the same industry
J.D. Edwards Professionals (JDE)
Blogs – Website with reflections, comments, and hyperlinks provided by the
writer
Oracle JD Edwards, Lyle Ekdahl, Mark Hurd, Oracle Cloud
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
10
Social Media Goals
• Grow our Social Media presence, followers, and
recurring content
–LinkedIn Members
–Twitter Followers
–Frequency of Content
–Subscribers across the eco-system
• Expand the voices for JD Edwards
• Enlist our JD Edwards partners
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
11
Social Media Intelligence
• Intelligence – Gather from Social Media
sites
• Monitoring – Remain agile, informed
and identify top trends
• Analytics – Understand drivers, key
influencers, and segments initiating
conversations about our JD Edwards
products and services
• Engage – Customers expect us (Support
and Engineering) to listen and respond
online
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12
By the Numbers for Oracle JD Edwards
• @OracleJDEdwards – What message would you send today to
4,981 of your closest JD Edwards Contacts?
• J.D. Edwards Professionals (JDE) – Would the same message be
relevant to 16,909 members of your LinkedIn Group for JD
Edwards?
• @KemButler – One of our highest contributors on Twitter with
645 Tweets and 989 Followers.
• Ward Quarles – 1,871 professional Connections on LinkedIn
with a network of 13.8 million contacts.
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
13
Discussion – How do WE Socially Communicate?
• Let’s discuss ideas on Social communications
• Do you have a Social media policy?
• How do we partner “better” socially?
• What can we do to grow our communities?
• How do we get more JD Edwards customers
connected Socially?
• Would your organization commit to regular
reviews and discussions?
• Do you accept Lyle’s challenge to add 3
customers to our Social channels?
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
14
Want to Discuss Social Marketing for JD Edwards?
• Contact JD Edwards Content & Communications Engineering
– Ward Quarles – ward.quarles@oracle.com
– Lorrie Noll – lorrie.noll@oracle.com
– Dawn Fredrickson – dawn.Fredrickson@oracle.com
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
15
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |