Technology for Progress –
Museum for survival
Aleksandra Jovanovic
Miroslav Nikolic
Borislav Surdic
Who are you?
• What do
you do?
• Where
do you
come
from?
What are you going to do?
• What is your
reality?
• What are
your dreams
about?
• Shall you talk
about
dreams or
reality?
Why are you here and what ‘s in it for me?
• … to present our
job!
– Marketing
strategy
• present a
business plan
for a future
museum!
• find partners
for near
future!!!
Our Museum is our Super ego - Museum of coal mining
• Can coal
become cool?
– No finance
– No visitors –
only 2,0002,500
annually
– No dignity
– No interest
Result: This
old iron is
not enough!
Our dreams and our beliefs
• All matter is a manifestation of
the Ultimate Reality. Generally,
our beliefs don't find modern
scientific discoveries
contradictory to Taoist thought;
• Nature is a continual balance
between yin and yang, and
that any attempt to go toward
one extreme or the other will
be ineffective, self-defeating,
and short-lived.
Museum of the Third Wave
• Vision
– Sustainable place,
open to other
communities,
comfortable for life
• Mission
– To survive using
heritage as a main
resource, to improve
quality of life, to
preserve a sense of
place
Our Approach should be …
• Integrative
• Holistic
• Sustainable
– Socially
Responsible
– Environmentally
helpful
– Economically
feasible
Content of the Third Wave Museum
• First wave –
pre-industrial culture and
technologies
• Second wave –Industrial
culture
• Third wave interpretation
Management – eco museum, heritage center,
theme park?
Heritage in Future - Institutional Capacity
•
Museum of History
of Technology
•
Museum of Social
History
•
Mini Science
center
•
Landscape school
•
House of sounds
and motion
Imagineering economy: Production of Attractions
• Culture
• Landscape
• Infrastructure
Imagineering economy: the first underground
exhibition in Serbia
• Museum
exhibitions
• Inside
– Outside
– Underground
Landscape Reading: Production of Attractions
• Protection
• Learning
• Action
– Recreation
• Sports
– Relaxation
• Photography
• Painting
• Music
Plan Your marriage, not only wedding!
• Planning:
–
–
–
–
Spatial plans
Master plan
Social inclusion plan
Interpretation plan
• Exhibitions plan
• Communication plan
– Access plan
– Marketing plan
– Management plan
Knowledge and training
• The Best guides
are the best miners
• Training
– New jobs
– New people
Capacities for tourism - Benchmarking
• Buildings
• Infrastructure
• Management
Economic impacts – Sustainability Key
•
•
•
•
•
•
•
•
•
Admissions
Shopping
Grants
Donations
Sponsorship
Renting space
Restaurants
Events
Knowledge selling
Education is fun !
• Mini Science
centers and mini
markets for dreams
– Learning and sport!
– Sound and Motion!
– Sounds of Silence!
Marketing strategy
• Towards partners
• Towards visitors
That’s why we are here!
• Strengthen
partnership:
• In order to sell in
future– we are ready
to buy today