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Department of Marketing and Supply Chain Management
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Scott Dellana, Interim Chair, 3414 Bate Building
Programs
Bachelor’s
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Marketing, BSBA
Minor
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Business Administration Minor
Accelerated
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Bachelor’s and Accelerated MBA Program
Courses
Marketing
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MKTG 3500 - Entrepreneurial Opportunities and Marketing
MKTG 3832 - Marketing Management
MKTG 3852 - Cultural Environment of International Business
MKTG 3872 - Persuading Decision Makers
MKTG 4332 - Professional Selling
MKTG 4342 - Sales Force Management
MKTG 4352 - Selling and Sales Management
MKTG 4362 - Retail Management
MKTG 4532 - Business and Organizational Marketing
MKTG 4562 - Marketing Strategy
MKTG 4662 - Marketing Research
MKTG 4682 - Marketing Intelligence
MKTG 4732 - Consumer Behavior
MKTG 4752 - Advertising and Promotion Management
MKTG 4762 - Services Marketing
MKTG 4782 - Customer Relationship Management
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MKTG 4790 - Distribution Management
MKTG 4792 - Social Media Marketing
MKTG 4972 - Topics in Marketing
MKTG 4973 - Topics in Marketing
MKTG 4974 - Topics in Marketing
MKTG 4975 - Electronic Commerce
MKTG 4992 - International Marketing
Marketing Banked Courses
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MKTG 4462 - Retailing Strategy
MKTG 4882 - Physical Distribution Management
Operations Management
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OMGT 3123 - Operations and Supply Chain Management
OMGT 3223 - Business Decision Modeling
OMGT 3843 - Topics in Operations Management
OMGT 3853 - Topics in Operations Management
OMGT 4383 - Supply Chain Systems
OMGT 4493 - Quality Management
OMGT 4733 - Project Management
OMGT 4743 - Logistics Purchasing and Materials Management
OMGT 4753 - Strategic Logistics Management
OMGT 4763 - Strategic Supply Chain Management
OMGT 4863 - Topics in Operations Management
OMGT 4893 - Cooperative Education
Operations Management Banked Courses
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OMGT 4293 - Statistical Analysis
OMGT 4393 - Forecasting and Statistics for Operations Analysis
OMGT 4633 - Management Science II
OMGT 4723 - Production Planning and Control
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http://catalog.ecu.edu/preview_entity.php?catoid=4&ent_oid=310&returnto=256
MKTG: Marketing
MKTG 3500 - Entrepreneurial Opportunities and Marketing
3
P: MGMT 3500. Identification and assessment of business opportunities, pre-business startup,
and early stage development, including detection of market niche, competitive analysis, and
the development of marketing techniques.
MKTG 3872 - Persuading Decision Makers
3
P: ECON 2113. Persuasive strategies in business communications targeting decision makers in
organizational and consumer environments. Topics include micromarketing and selling
products, ideas, and causes.
MKTG 4682 - Marketing Intelligence
3
P: MKTG 3832. Data gathering, analysis, and interpretation about markets, customers,
competition and the marketing mix. Focus on using marketplace knowledge for improved
business decision-making.
OMGT: Operations Management
Top
OMGT 4743 - Logistics Purchasing and Materials Management
3F
P: OMGT 3123. Logistics Concepts in purchasing and Mmaterials management as supporting
functions of supply chain management. Specific topics include Focus on demand
estimation/forecasting, manufacturing planning and control, lean operations, materials
handling, inventory flow, warehousing, packaging, purchasing, transportation and physical
distribution. and purchasing/procurement.
OMGT 4753 - Strategic Logistics Management
3S
P: OMGT 3123. Concepts and principles of strategic logistics and its critical role in supporting
supply chain management. Focus on transportation management, warehouse management
and facility location, inventory management, channel management, forward and reverse flows,
customer service strategies, global logistics, and future trends.
http://catalog.ecu.edu/preview_program.php?catoid=4&poid=779&returnto=250
Marketing, BSBA
The BSBA in marketing, with concentrations in marketing and operations and supply chain management, is
concerned with the creation and delivery of value to customers and organizations. Marketing focuses on developing
an understanding of customers and markets, creating products and services based on that understanding, and
communicating and delivering the value added. Supply Chain Management focuses on the sourcing, operations, and
logistics of products and services. Both areas of study involve the management of relationships. A marketing
concentration prepares students for management careers in advertising, sales, research, distribution, product
planning, and international marketing. Supply Chain Management graduates pursue career choices as managers of
purchasing, inventory, logistics, operations, quality, and supply chains. Minimum degree requirement is 123 s.h. of
credit as follows:
1. Foundations curriculum requirements including those listed below 42 s.h.
(For information about courses that carry foundations curriculum credit see Liberal Arts Foundations Curriculum )
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COMM 2020 - Fundamentals of Speech Communication or
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COMM 2420 - Business and Professional Communication
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ECON 2113 - Principles of Microeconomics
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PHIL 2274 - Business Ethics or
ECON 2133 - Principles of Macroeconomics
MATH 1066 - Applied Mathematics for Decision Making
PHIL 2275 - Professional Ethics
Choose 3.sh.from:
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PSYC 1000 - Introductory Psychology
SOCI 2110 - Introduction to Sociology
Choose 3 s.h. from one additional social science area:
Anthropology, communication, geography, history, political science, psychology, sociology
2. Cognates - 6 s.h.
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ENGL 3880 - Writing for Business and Industry
MATH 2283 - Statistics for Business
3. Business core - 36 s.h.
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ACCT 2401 - Financial Accounting
ACCT 2521 - Managerial Accounting
FINA 2244 - Legal Environment of Business
FINA 3724 - Financial Management
MGMT 3302 - Management of Organizations
MGMT 4842 - Strategic Management
MIS 2223 - Introduction to Computers
MIS 3063 - Introduction to Management Information Systems
MKTG 3832 - Marketing Management
OMGT 3123 - Operations and Supply Chain Management
OMGT 3223 - Business Decision Modeling
Choose one international perspectives course from:
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ACCT 4451 - International Accounting
FINA 4454 - International Finance
MGMT 3352 - International Business
MKTG 3852 - Cultural Environment of International Business
MKTG 4992 - International Marketing
4. Concentration area - 18 s.h.
(Choose one.)
Marketing:
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MKTG 3872 - Persuading Decision Makers
MKTG 4562 - Marketing Strategy
MKTG 4662 - Marketing Research
MKTG 4682 - Marketing Intelligence
MKTG 4732 - Consumer Behavior
Choose 9 s.h. of 4000-level MKTG electives, at least 3 s.h. of which must be from:
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MKTG 4362 - Retail Management
MKTG 4532 - Business and Organizational Marketing
MKTG 4732 - Consumer Behavior
MKTG 4790 - Distribution Management
Operations and Supply Chain Management:
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OMGT 4383 - Supply Chain Systems
OMGT 4743 - Logistics Purchasing and Materials Management
OMGT 4763 - Strategic Supply Chain Management
Choose 3-6 s.h. from:
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MKTG 4532 - Business and Organizational Marketing
OMGT 4493 - Quality Management
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OMGT 4733 - Project Management
Choose 3-6 6-9 (to total 18 s.h. for the concentration) from:
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MGMT 4482 - Managerial Negotiation
MKTG 3872 - Persuading Decision Makers
MKTG 4362 - Retail Management
MKTG 4532 - Business and Organizational Marketing
MKTG 4682 - Marketing Intelligence
MKTG 4790 - Distribution Management
OMGT 4493 – Quality Management
OMGT 4383 - Supply Chain Systems
5. Leadership and Professional Development - 9 s.h.
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BUSI 1200 - Strategy First
BUSI 2200 - Experiential Leadership: Teams in Action
BUSI 3200 - Professional Development and Ethical Leadership
BUSI 4200 - Leadership Capstone
Leadership and Professional Development Portfolio must be completed prior to graduation.
6. Electives to complete requirements for graduation.