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UNICEF UKRAINE
TERMS OF REFERENCE
National Consultant
U-Report
Duration: 4 months with the potential extension
1. Purpose of Contract:
U-Report is an innovation-based and user-centred social monitoring tool based on simple text messaging
through either Short Message Service or via Twitter designed to strengthen community-led development,
citizen engagement and positive change.
UNICEF Ukraine has an extensive experience in using various methods to build advocacy, guide
evidence-based programmes and understand adolescents and young people, including some of the most
marginalized, in different program areas to achieve results for children. The use of digital technologies
provides an opportunity to collect relevant information more rapidly to guide advocacy, policy
development and interventions/programmes. Ukraine has now become a priority country in Eastern
Europe to address the ‘All In!’ initiative to end AIDS among adolescents. U-Report provides a unique
opportunity to learn about knowledge and attitude of adolescents and young people towards HIV testing
and treatment, and in turn provide a platform through which service providers, technical experts, and
young leaders can share back critical information and promote positive behaviour change to encourage
safer behaviour among adolescents and young people.
It is planned to use U-Report in Ukraine to engage young people and adolescents in sharing their opinions
about public and social matters in order to get real time data and facilitate youth engagement in issues
affecting their lives. Given that 97% of adolescents and young people have mobile phones and extensively
use SMS messages – the use of U-report will help to collect opinions from different groups of adolescents
and young people, including those hard to reach by traditional and online surveys. Similarly, it is
proposed that U-Report information provided by young is subsequently fed back to communities in a
feedback loop. This is possible through various media channels e.g. TV or radio shows, newspaper inserts
and so on. This enables U-Reporters to understand how their contribution has had an impact and what
other U-Reporters and peers think about particular issues.
The U-Report National Consultant will provide technical support to the implementation of the U-Report
project in Ukraine: https://ureport.in/. The Consultancy is a subject of continuation in 2016 upon the
performance assessment and further justification from the Programme Section.
2. Objective of the Contract with expected results/outcome/products/sub products/outputs:
To support and coordinate activities related to the launch and implementation of the U-Report in Ukraine:
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Develop a strategy for effective usage of U-report information, focusing on ensuring that reports
are directed to appropriate duty bearers and officials at the local level for follow-up.
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Identify technical strategy for the establishment of the U-Report in Ukraine, introduction and
technology to be agreed with local providers. To lead and facilitate negotiations with local
providers (cell companies and other digital technology providers.
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Develop the ToRs for the institutional contractor to UNICEF that could be responsible for the
management of U-report in Ukraine and ensure longer-term sustainability of the project while
removing strain on the country office.
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Working with government counterparts including Ministry focal points, MPs’ offices, and Local
Governments to constructively engage them in the campaign potentially through establishment
of the Project Steering Committee or interaction of the defined focal points at places.
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Engaging youth organizations, community-based and faith-based organizations, including
building their capacity and supporting efforts to integrate U-report into their general work and
effectively utilize the data.
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Coordinating with UNICEF, its partners and software developer teams to advise them on
modifications to the existing web platform (both public-facing and administrative).
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Working with the Communications and C4D sections at UNICEF to design and run both national
and sub- national communication campaigns across all media outlets (print, radio and TV), as
well as strategies for reaching venues of community activism and dialogue.
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Coordinating with other similar campaigns, in the country to harmonize roll-out.
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Monitoring the U-report administrative website and supervising the monitoring and
communications activities of the partners (youth, community and faith-based organizations).
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Facilitate an updating of the U-report website regularly with new content.
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Liaise with the focal points within the CO to ensure programme integration and that SMSs are
reviewed and approved before being sent out.
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Training new partner focal points on how to monitor the website, as needed.
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Devising and implementing strategies to integrate U-report information into programmatic
aspects of UNICEF and Government of Ukraine work

Conducting monitoring, analysis and evaluation aspects of the project.

Participate and/or facilitate in scaling out and replicating of UNICEF Ukraine developed digital
projects by promoting them among UNICEF partners.
Results expected:
i)
Activities, related to the launch and implementation of the U-Report at local and national levels are
implemented and coordinated;
ii) The results obtained are documented through the internal monitoring reports.
Outputs:

Supervision, coordination and facilitation of the project related activities with local and
national partner organisations and authorities;
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Review of available statistical or other specific or/and other project related data sources;
Support in organisation and participation in the round tables and other project-related
meetings relevant national, sub-national and local counterparts;
Documentation of project implementation, analysis of the obtained results;
Presentation of the results at stakeholders meeting.
3. Deliverables based on the work plan (to be approved by the YAD Specialist and C4D
Officer):
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Monthly progress reports with findings, problems analysis and recommendations (each
month).
ToRs for the institutional consultancy (August).
Strategy for effective usage of U-report at the national and sub-national levels (September).
Design/ inputs to the the communication campaign (October).
Minutes of at least five coordination meetings between the key partners and stakeholders to
the project, joint project implementation plan, agreed with the counterparts for 2015 and
2016, including its integration strategy (September, December).
PPP on progress and results of the project for Steering Committee and UNICEF strategic and
programme meetings (September, November).
Lessons learned report (December).
4. Details of how the work should be delivered:
The consultant has to submit to UNICEF monthly reports, including the above products, for
evaluation. The results also will be reported to the Project Steering Committee.
5. Performance indicators for evaluation of results:
 Quantity of work (No. of documents reviewed; No. of meetings with the
organisations/partners working in the project area; No. of project documents prepared with
the consultant’s participation)
 Quality of work (Quality of the reports and documents developed)
 Responsibility (Timeliness of submission and accuracy of reports and information requested
by UNICEF)
 Communication with all stakeholders (e. feedback)
6. Qualifications/specialized knowledge/experience required to complete the task:
 Advanced degree in social sciences, development management or related field and practical
experience in international development
 At least 3-5 years progressive experience with demonstrated results as a project manager
 Experience with a high-level communications campaign across multiple mediums, with
national brand recognition
 Experience working with community based organizations
 Experience engaging with political structures, civil society pressure groups, and other
channels of national influence
 It is highly recommended that the project manager has:
- understanding of community-based channels of influence, community-based
communication and development, participatory rural appraisal (PRA) methodologies,
and/or ethnographic research;
- knowledge of the Ukraine national and local government, health, education and youth
structures;
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- experience with monitoring and evaluation;
- experience giving user-based feedback to the development of software applications.
It is advantageous for the project manager to have:
- previous experience with SMS-based campaigns, mobile phone or other technology
applications;
- experience working with development actors: donors, UN agencies, government
ministries.
Knowledge of environment in which UNICEF operates, and understanding of the constraints
of working in a developing-world environment
Other Competencies
 Knowledge of the latest developments and technology in related fields.
 Analytical, negotiating, communication and advocacy skills.
 Supervisory and managerial skills.
 Leadership and teamwork abilities.
 Computer skills, including internet navigation and various office applications.
 Demonstrated ability to work in an a multi-cultural environment and establish harmonious
and effective working relationships, both within and outside the organization.
 Good command of Ukrainian and English;
 Previous positive work experience with UNICEF.
7. Definition of supervision arrangements:
Consultant is supervised by the Youth & Adolescent Development Specialist and C4D Officer,
UNICEF Ukraine.
8. Description of official travel involved:
Whenever the consultant will be required to travel a travel authorization (TA) will be issued to the
consultant and travel expenses provided on the basis of UNICEF standards. Travel will be authorised
upon completion of the UNICEF’s ‘Basic Security in the Field’, ‘Advanced Security in the Field’
courses and ‘Mine and Explosive Remnants of War Awareness’ if travelling to ATO zone.
9. UNICEF recourse in the case of unsatisfactory performance:
Cessation of the agreement. In the event of unsatisfactory performance, UNICEF reserves the right
to terminate the Agreement. In case of partially satisfactory performance, such as serious delays
causing the negative impact on meeting the programme objectives, low quality or insufficient depth
and/or scope of the assessment completion, UNICEF is entitled to decrease the payment by the range
from 30 to 50%.
10. Support provided by UNICEF:
Day-to-day support for the assignment will be provided by the UNICEF Youth & Adolescent
Development Specialist and C4D Officer; and will include relevant information sharing via e-mail,
briefing and de-briefing sessions, and facilitation of the consultant’s meetings with UNICEF
counterparts when necessary.
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The deadline for submission of applications is 14 August, 2015.
Only short-listed candidates will be contacted.
Applicants that fulfil the above requirements are requested to complete a
United Nations Personal History Form (P. 11) which is available at a website www.unicef.org/employ and submit it together with a CV and a cover
letter describing your professional interests in working for UNICEF.
Please, indicate
National Consultant U-Report in the subject.
Fax No. 380-44-230-2506
E-mail: recruitment_kiev@unicef.org
UNICEF is committed to diversity and inclusion within its workforce, and
encourages qualified female and male candidates from all national, religious and
ethnic backgrounds, including persons living with disabilities, to apply to become
a part of our organisation.