1301-055
Bitupan Deka
Date of Birth: 18th January, 1989
POST GRADUATE DIPLOMA
IN MANAGEMENT (PGDM)
Marketing Management
PROFESSIONAL EXPERIENCE
Software Engineer Analyst –
Technology Services
August 24, 2011- June 03, 2013
Accenture Services Pvt Ltd
(22 months)
Accenture is a global management consulting, technology services and outsourcing company, serving clients in more
than 120 countries.
Software engineer analyst for two client accounts- Merck Serono (Pharmaceutical domain) and Teliasonera (Telecom
domain) as a part of offshore delivery team at Accenture IDC, Bangalore.
Key Assignments/ Initiatives:
 Key Resource for application development and support for two SAP BW based applications under SCM vertical
 Provided support in user management and role management for client SAP ERP user
 Created technical specification documents for SAP ERP bridging application
 Implemented two Six Sigma Yellow Belt projects which lead to client cost saving
 Appointed resource for mentorship and training of five new hires
 Organized various PPA activities as a part of employee engagement initiative
EDUCATION
Qualification
College/ University
Year
%/ CGPA
till 4th term
PGDM- Marketing
Institute of Management Technology, Ghaziabad
2015
6.81
B.E (ETE)
Assam Engineering College/Gauhati University
2011
74.04
Cotton College/ Assam State Board
2007
81.60
Don Bosco High School/Assam State Board
2005
85.00
XII
X
OTHER PROFESSIONAL QUALIFICATION
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Excel Telecom Professional certification of Ericsson in the year 2011
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Undergoing Digital Marketing online course certified by Internet and Mobile Association of India (IAMAI)
SUMMER INTERNSHIP AT IMT
Dr. Reddy’s Laboratories Ltd.
Marketing
April 2014 to June 2014
(Victra Division)
(2 months)
Dr. Reddy's Laboratories Ltd. is a global pharmaceutical company having four core businesses: Pharmaceutical
Services & Active Pharmaceutical Ingredients, Global Generics, Proprietary Products and Biologics, with presence
in North America, Europe and the emerging markets of Asia, Africa and South America
Objective:
 To determine the market opportunity of Hepatinic (UDCA) in treatment of liver disorders in pediatric
patients
Deliverables:
 Segmentation, targeting and positioning of Hepatinic brand on the basis of indication and doctor
specialization
 Determination of substitutes of UDCA under current management practices of targeted indications
 Structuring of sales pitch for Hepatinic brand
Result:
 Based on information gathered during visits to paediatric gastroenterologists, neonatologists and
paediatricians, presented the findings to the Business Head, Global Generics, India and recommended
treatment scenario and the positioning of Hepatinic brand
 Created a sales pitch document for Hepatinic brand to aid Professional Sales Representatives
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PROJECTS UNDERTAKEN
A. GE Healthcare Academic project
“Devising Go to Market strategy for GE Healthcare’s entry into allied health professional education”
 Identifying the profiles and key drivers of the target segment
 Developing a financial revenue model and channel strategy
B. Tata Steel Short term project
“Analysing market potential and customer profiling of branded secondary TMT steel in Mandi Gobindgarh”
 Understanding buying behaviour of steel consumers in Mandi Gobindgarh (Loha Mandi)
 Analysing the prospect of launching a branded secondary TMT steel
 Database creation and profiling of target segment
C. Olefia Biopharma Short term project
“Study on the Indian condom market and strategic inputs for a new brand launch”
 In-depth research of condom market in India and the competitive landscape
 Segmentation, targeting and positioning strategies of leading condom brands in India
 Marketing plan: marketing objective, marketing channel, BTL activities, sales promotion, pricing strategy
and marketing budget allocation
D. Utopia Mobiles Short term project
“Consumer Research for mobile applications in social media/ social discovery”
 Gauging awareness (un-aided and aided) and measuring brand salience of online dating apps
 Understanding the perception on dating apps among users of Tinder/Woo/Ok Cupid/Truly Madly/Others
 Identifying the most liked features and recommending improvements
AREAS OF INTEREST
Management Consulting
Business Development
New Product Development
Brand Management
Digital Marketing
ELECTIVES AT IMT
Strategic Brand Management
Integrated Marketing Comm.
Business to Business Marketing
Sales Management
Customer Relationship Mgmt.
E-Business
Consumer Behaviour
Quality Management & Six Sigma
Digital Marketing
Project Management
ACHIEVEMENTS & AWARDS
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Awarded a pre-placement interview with Dr. Reddy’s Laboratories Ltd. post completion of the internship, 2014
Winner (North Zone) - Unilever Unplugged inter B-School branding competition organised by Unilever, 2014
Runner Up of 3 Marketeers inter B-School marketing competition organised at IMT Ghaziabad, 2014
National Finalist of 5 Samurai inter B-School strategy competition organised at IIT Madras, 2014
Promoted to Senior Programmer level with highest rating in annual appraisal process at Accenture, 2012
Runner Up in all Assam inter college cricket tournament, 2011
EXTRA CURRICULAR ACTIVITIES
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Member of Placement Committee at IMT Ghaziabad , 2013-2015
Member of Placement Committee Assam Engineering College, 2010-2011
Member of Debating Society Assam Engineering College, 2009
Coordinator of Metamorphosis—Cultural and Technical Event, Assam Engineering College, 2009
Team member of Assam Engineering College Cricket team, 2008-2011
ADDITIONAL INFORMATION
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Attended Learning Curve Simulation workshop on Cross Functional Decision Making & Business Impact, 2014
Conducted laboratory classes in Assam Engineering College from July 21, 2011- August 19, 2011
Worked on FPGA implementation of OFDM transmitter and receiver using VHDL as final year project
Completed one month internship at L&T Ltd - Control and Automation Business unit, Navi Mumbai
Completed industrial in plant training on television broadcasting system at Doordarshan Kendra, Guwahati
My hobbies include reading fiction, playing cricket and travelling