Mission statement
Mix & Match…
Student activity
Top 10 Mission Statements
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Dell
Wal-Mart
Microsoft
Southwest Airlines
Starbucks
Citigroup
Ford Motors
Harley Davidson
Nike
Walt Disney
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Using the following
cards mix and match
the mission
statements to the
relevant companies.

In some instances a
‘???’ has been used
to replace ‘obvious’
links to the company!
Dell
Wal-Mart
Microsoft
Southwest
Airlines
Starbucks
Citigroup
Ford Motors
Harley
Davidson
Nike
Walt Disney
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….to be the most successful ?? Company in
the world at delivering the best customer
experience in markets we serve. In doing so,
??? will meet customer expectations of:
• Highest quality
• Leading technology
• Competitive pricing
• Individual and company accountability
• Best-in-class service and support
• Flexible customization capability
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Our mission is to enhance and
integrate our supplier diversity
programs into all of our procurement
practices and to be an advocate for
minority- and women-owned
businesses.
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At ???, we work to help people and
businesses throughout the world realize
their full potential. This is our mission.
Everything we do reflects this mission
and the values that make it possible.
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The mission of ??? is dedication to the
highest quality of Customer Service
delivered with a sense of warmth,
friendliness, individual pride, and
Company Spirit.
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To inspire and nurture the human
spirit— one person, one cup, and
one neighbourhood at a time.
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Our goal for ?? is to be the most
respected global financial services
company. Like any other public
company, we’re obligated to deliver
profits and growth to our shareholders.
Of equal importance is to deliver those
profits and generate growth
responsibly.
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We are a global family with a proud
heritage passionately committed to
providing personal mobility for people
around the world.
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We fulfill dreams through the
experience of ??, by providing to ???
and to the general public an expanding
line of ??? and branded products and
services in selected market segments
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To Bring Inspiration and innovation to
every ??? in the world.
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The mission of ??? is to be one of the
world’s leading producers and providers
of entertainment and information. Using
our portfolio of brands to differentiate
our content, services and consumer
products, we seek to develop the most
creative, innovative and profitable
entertainment experiences and related
products in the world.
The answers
Dell Mission Statement
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Dell’s mission is to be the most successful
Computer Company in the world at delivering
the best customer experience in markets we
serve. In doing so, Dell will meet customer
expectations of:
• Highest quality
• Leading technology
• Competitive pricing
• Individual and company accountability
• Best-in-class service and support
• Flexible customization capability
Wal-Mart Mission Statement

Our mission is to enhance and integrate
our supplier diversity programs into all of
our procurement practices and to be an
advocate for minority- and womenowned businesses.
Microsoft Mission Statement

At Microsoft, we work to help people and
businesses throughout the world realize
their full potential. This is our mission.
Everything we do reflects this mission
and the values that make it possible.
Southwest Airlines Misson
Statement

The mission of Southwest Airlines is
dedication to the highest quality of
Customer Service delivered with a sense
of warmth, friendliness, individual pride,
and Company Spirit.
Starbucks Mission Statement

To inspire and nurture the human
spirit— one person, one cup, and one
neighbourhood at a time.
Citigroup Mission Statement

Our goal for Citigroup is to be the most
respected global financial services
company. Like any other public
company, we’re obligated to deliver
profits and growth to our shareholders.
Of equal importance is to deliver those
profits and generate growth responsibly.
Ford Motors Mission Statement

We are a global family with a proud
heritage passionately committed to
providing personal mobility for people
around the world.
Harley Davidson Mission
Statement
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We fulfill dreams through the experience
of motorcycling, by providing to
motorcyclists and to the general public
an expanding line of motorcycles and
branded products and services in
selected market segments
Nike Mission Statement
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To Bring Inspiration and innovation to
every athlete in the world.
The Walt Disney Mission
Statement
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The mission of The Walt Disney Company is to be
one of the world’s leading producers and providers
of entertainment and information. Using our
portfolio of brands to differentiate our content,
services and consumer products, we seek to
develop the most creative, innovative and
profitable entertainment experiences and related
products in the world.