Julie Kemp, Kirsten Ferch, Michael Rubel, Sam Heston, and
Andy Brown
Business 343 Marketing Management
Loras College
January 11, 2011
 Situation
Analysis
 SWOT
 Objectives
 Strategies
 Tactics
 Implantation
Plan
 Performa
 Control
Procedures
 Company
 Collaborators
 Context
 Customer
 Competitors
 Who
are we?
 What are we known for?
 Product Lines
 What do we want to become?
 Brand Strength
 Our Sales Trends
 Financial Position
 Distribution
 Adjustments
 Social
 Technological
 Others,
Singles, Buffs,
Professionals, High Earners
 Ideal Points Changing
 Current vs. Potential
 Customer Preferences
How we compare to other groups
 Major Competitors
◦ Firm E
◦ Firm O
◦ Firm I
 How they may react to our changes

Buffs
Firm A
Firm E
Firm U
Pros
High
Earners
SALT
SELF
Firm I
Firm O
Singles
SAMA
SEMI
SIBI
SONO
Others
SIRO
SOLD
SULI
SUSI
 Strength
 Weakness
 Opportunities
 Threat

Units
◦ Sell 225,000 units in period 4
◦ Sell 140,000 units of SUSI in period 4
◦ Sell 180,000 units of SULI in period 4

Revenue
◦ Earn $80,000 of total revenue in period 4
◦ Earn $61,000 of revenue from SULI in period 4
◦ Earn $19,000 of revenue from SUSI in period 4

Net Contribution
◦ Contribute at least a net amount of $34,000

New Product Development
◦ Continue development of Sonite products SUCK and SUMI
◦ Introduce SUCK and SUMI in period 5
◦ Begin research and development on Vodite products

Stock Market Price Objectives
◦ Increase Stock Price Index from last period to above current level of 1466



Targeting
Positioning
New Product Development




Product
Price
Promotion
Place
New Product
Period 4
Period 5
Period 6
Period 7
R&D for
SUCK and
SUMI
Introduce
SUCK and
SUMI/Left
over R&D
Vodite
Investing
Money
and
Vodite
New
Vodite
Advertising
Increase
for new
product
Increase
for Vodite
Sales Force
Increase
for new
product
Increase
for vodite
Period 8
Profroma:
Period 4
Sales
Units sold
average retail price
average selling price
Revenues
325,000
375
250
81,250
Production
units produced
cost of goods sold
inventory holding cost
inventory disposal cost
Contribution before marketing
296,000
-33,125
-300
0
48,125
Marketing
Advertising
Advertising research
sales force
Contribution after marketing
-7001
-1864
-2780
36,480
Other Expenses
market research studies
research and development
interest paid
exceptional cost or profit
Net contribution
Next period budget
-455
-1350
0
0
34,675
13,900



Monitor Graphs
Monitor Charts
Desired Numbers