Pure Tranquility
-Rejuvenate yourself at Pure Tranquility™
Mission Statement
Our mission is to provide and serve
the needs of every person’s inner
beauty. Our superb services are
unlike any other. At Pure Tranquility
we believe in serving the customer
to their every need. Our customers
leave feeling refreshed and
rejuvenated.
Original Colors
 Tranquility means calmness, serenity, peace.
 The color pink means calm feelings, and
relaxation.
 The color blue means calm and relaxation, and
solitude and peace.
 Too girly
 Slogan
 -A classy upscale Spa and Salon
New Colors
 “Sailor Theme”
 Dark Red, Blue, White
 “old fashion” typed theme
 Go along with our lighthouse theme
 Slogan
 Rejuvenate yourself at Pure Tranquility™
Pure
Tranquility™
Overview of Business
 We are a spa and hair salon
 Service and Retail business
 We will offer




Massages
Facials
Manicures/Pedicures
Full service hair salon
 Some products we will sell are




Hair products
Nail Polish
At home spa products
Makeup
Hours
 Monday – Thursday 10 A.M. to 9 P.M.
 Friday 10 A.M. to 6 P.M.
 Saturday 9 A.M. to 4:30 P.M.
 Appointment Only!
Appointment Only
 First 3 months take walk-ins
 Build customers
 The appointment only
 Some specials where walk-ins are welcome
 Example – Mothers Day
Legal Form of Business
 Partnership
 Split the business 50/50
 We will be the decision makers
 Less Taxes
 Easy to establish
 More funds available with two people
Company Location
 772 Lighthouse Drive
Hilton Head, South Carolina 29925
Beaufort County
GENDER
MALE
18,206
FEMALE
18,893
Immediate Developmental Goals
 Building will be a lighthouse
 New construction building to the existing
lighthouse
 By doing this the rooms will be appropriate sizes,
which will save us from remodeling
 Located on the beach
 The beach will only be open to customers
 Beach offers a sense of peace and relaxation
 Perfect location for a spa
Goals cont.
 No need for a large parking lot
 Most customers will be tourist
 Company car used to transport people from the
hotel to the spa
Industry Description
 Service Sector
 Service and Retail industry sector
 The industry is rapidly growing
 Eventually the sector will decline
 Jobs will be increasing
Strengths
 Hours we are open
 Location of Business
 Prices
 Employees
 Services offered
 Products sold
Weaknesses
 Marketing
 Financial Status
 Start up cost
 Being a new business
Opportunities
 Jobs are increasing, somewhat steady industry
 Good customer ratings bring new customers
 A good financial status
 New equipment/technology
Threats
 The market is not reliable
 New products that weaken our business
 At home spa products
 Other spas in the area
 Winter
 High prices in traveling
Target Market
 Women from ages 18 and up
 Couples with no children
Target Market
 Couples that have no children will have more
money and time to spend on their selves.
 They will not be on a “family vacation” so they
will have more time do what they want.
Men and the Spa
 29% of men now go to the spa
 Used to be 8-10%
 Just for you we are going to add a steam room
 41% visit the spa when they are stressed
 60 % go to get massages
 19% go just to take care of their selves.
Market Demographics
 “Females, age 24-35, college educated,
married with no children at home, visit a
spa once every month to every three
months. They spend about $100 per visit,
and visit the Spa alone.”
Target Market Trends
 We do not expect our market to change.
 It has been the same people visiting the spa for
many years.
 Women will always visit the spa
Direct Competitors
 Faces- Hilton head
 All About Me
 The European Spa
 The Sanctuary Euro Spa
 Casa Blanca Spa
Indirect Competitors
 Marriott Resort & Spa
 Hilton head Oceanfront
 Disney Hilton Head
 Hampton Inn
 Hilton Garden Inn
Competitors
Strengths of Competitors
 Not a new business
 Reliable Customers
 Good Websites
 Advertising
 Location
 Services offered
Weaknesses of Competitors
 Bad websites
 Bad customer service
 Not as many services offered
 No online store
 No brand of their own
Opportunities of Competitors
 Increasing industry
 Positive customer ratings
 New technology
 Advantage over our business
Threats of Competitors
 Negative customer reviews
 Not a reliable market
 Other spas in the area
Relaxation
Robes, Quality,
Brand, Service
Peaceful environment,
facials, massages, hair,
nails, great service,
relaxed, quiet, makeup
Free facial with any purchase,
customer service, nail polish,
relaxing music, free at home
products
Free food and drinks, free sample
products, discounts
Drawing of Service
Just for laughs
Description of Service
 Hot stone massage
 Peaceful atmosphere with relaxing music
 30 minute massage
 Hot stones are placed on back
 Help relax muscles
 The cost can be anywhere from $75-$125
Service Decisions
 The customer is always right
 If someone is not happy we will offer a
discounted price or a chance to reschedule
 If you cancel you must do it 24 hours in advance
 No full refunds
High Price
High Quality
Good Shampoo
Spa Massage
Fancy hair salon
Spa facial
Low Quality
Waxing at the spa
At home spa products
Salon nails
Prestigious
Better Bargain
Equal Quality
Low Price
Badly painted nails
Pricing Strategies
 Follow-the-leader Pricing
 We need to watch other spas prices so we do not overcharge
 Variable Pricing
 Price concessions to employees and residents of Hilton Head
 Optional Pricing
 We have the option of adding on other services
 Product Bundling
 Use this in store, for example shampoo and conditioner that comes together
 Market Skimming
 When we offer a new service that no other spa in the area has
 Psychological Pricing
 Charging $19.95 instead of $20.00
Overcharging Pricing
Cost is more than it is
really worth.
Promotion
 Coupons
 Offer a free product with a purchase of a service
 Certain days where prices are cheaper
 Commercials
 Advertising in hotels
 Facebook Promotions
Place
 All products will be sold at our store and online
 Our location is perfect
 Located on the beach
 Our store will be located on the main floor
 Services will be offered on the upper floors
Sale Strategy
 Most sales will be schedule ahead of time
 We will not need on the floor sales people
 We need employees who know about the
products
 We will try and have sales and discounts
constantly going on
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May 1, 2012
All products buy one get one
half off.
Lisa I love my nails that I got at Pure Tranquility!
April 28, 2012
Information
Location:
Hilton Head, South Carolina
Description:
Spa and Hair Salon
Appointment Only
Hours:
Mon-Thurs 10 a.m. – 9 p.m.
Friday 10 a.m. – 6 p.m.
Saturday 9 a.m. – 4:30 p.m.
Sunday - Closed
Pure Tranquility schedule your appointment today!
April 15, 2012
Pure Tranquility Blair just won a free massage from our monthly drawing!
Friends
Pure Tranquility
all massages the month of march are half off!
February 28, 2012
Blair
Lisa
Sally
Blair Pure Tranquility has the best spa in the state!
February 15, 2012
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Basic Information
Networks:
Owners:
Hometown:
Hours:
Spa
Chelsie McClintock & Madeleine Knox
Hilton Head, South Carolina
Monday-Thursday 10 a.m.- 9p.m.
Friday 10 a.m. – 6 p.m.
Saturday 9 a.m. – 4:30 p.m.
Sunday- Closed
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About us
Information
Location:
Hilton Head, South Carolina
Description:
Spa and Hair Salon
Appointment Only
Hours:
Mon-Thurs 10 a.m. – 9 p.m.
Friday 10 a.m. – 6 p.m.
Saturday 9 a.m. – 4:30 p.m.
Sunday - Closed
Pure Tranquility is a Spa. We have a full hair and nail salon. We also have a wide choice of
massages and facials to choose from. We are located on the beach in Hilton Head. Our
building is a newly constructed lighthouse, with a beach only open to our customers. If you are
at our spa and tag yourself here you automatically receive $10 off your service.
Contact Information
Photos
2 Albums
Address:
The Spa
Updated last
Tuesday
Services
Updated two
months ago
772 Lighthouse Drive, Hilton Head, South Carolina 29925
Phone Number:
(843) 468-6772
Website:
www.puretranquility.com
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Pure Tranquility Albums 2 Photo Alums
The Spa
5 photos
The Beach
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Profile Pictures
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Pure Tranquility
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Basement
Main Floor
Second Floor
Equipment, Supplies, Inventory
Production Plan
 Most employees schedule their own
appointments
 Store workers are on a schedule
 Owners or managers will open and close the
store
 Must be at work 10 minutes before shift begins
 All afternoon employees with stay at night to
help close
 Owners oversee all day to day operations
Workforce Plan
 Hair stylist, Nail Technicians, and massage
& facial specialist schedule their own
appointments.
 Not Specific work hours for them
 Store workers have a regular schedule
Start-up Schedule
 4 months- more clients, more staff
 8 months- launch online store
 12 months- Add newest massages etc.
 16 months- Hire staff for new services
 20 months- Add to building
 24 months- Expand to a new town
Organizational Chart
Owners:
Chelsie McClintock
& Madeleine Knox
Manager
Assistant Manager
Hair Stylist
4
Nail Technician
4
Facial Technician
4
Massage Therapist
4
Sales
2
Hiring
 Must be certified
 Previous Experience
 References from previous employer
 Communication Skills
 Friendly personality
 Store employees
 Knowledge of products
 Previous experience
Training
 Not long training program
 They should already know what to do
 Store employees
 Teach how to work register
 Show how we want store organized
 Show what to clean etc.
Employees
 Random evaluations
 Employees are held at high standard
 Strike system
Long-term Goals
 More advanced website
 More locations
 Larger store
 Great reputation
 Known for having products before everyone else
 Most experienced workers
 Maybe change hours
 Expand our building
Trademark, etc.
 Not many issues
 Trademark slogan and logo
 Ask for permission to carry certain brands
Conclusion
 Spa
 Partnership
 Hilton Head, South Carolina
 Service Industry
 Target Market- women
 Experienced staff