On-Page SEO - dynamiclibrarian
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Search Engine Optimization Miss Ellis Mrs. Harvey What are some popular search engines? What do you know about how search engines find information? Do you know any design tags that will help make your site searchable? What is SEO? Maximizing the number of visitors to your site Makes the site easy for the search engines to find, read, and determine its relevancy to users Search Engine Optimization On-Page SEO Off-Page SEO User controlled Changes to the coding Typically not controllable Increase in credibility and popularity from off-site links Make site search engine friendly Spiders • YOU input a search term • Spiders crawl around and find relevant information • Return search results Robots • Controlled by search engines • Index • Find websites keywords • Leave information for spiders to find On-Page SEO User controlled Types of On-Page SEO Title Headings Body Images Meta-Tags Title Title Title Title <title> Searchable title appears in tab or browser </title> Headings Headings Headings <h1> Canon-McMillan High School </h1> <h2> Library Web Page </h2> Body Body Introduction Location, specialty What sets the site apart Mission Bullet Points Keywords To the point Summary Additional info not in other pieces Call to Action (CTA) What is your point? Relevant navigation Images Image name Descriptive names NO SPACES Alt attributes Visually impaired What if the image doesn’t load? Title attributes Hover over the image ASP Images <img src=“descriptive_name.jpg” alt=“Text that replaces lost image” title=“Hover text”> Images <img src="http://www.amazingsuperpower s.com/comics/2011-05-09Committee-Meeting.png" alt="Their mission statement is ''Watch your head.''" title="Their mission statement is ''Watch your head.''"/> Images Images Context Image location Protecting image HTML embed code Creative Commons license Meta-Tags No standard properties - variations Allow search Classification Description Less than 200 characters (like Twitter) Keywords Case sensitivity First 1000 characters Misspellings Meta-Tags <meta name=“allow-search” content=“yes”> <meta name=“classification” content=“Weddings”> <meta name=“description” content=“MB bridal shop in Pittsburgh, Pennsylvania sells wedding gowns, bridesmaid gowns, and helps local brides with their wedding planning.”> Meta-Tags <meta name=“keywords" content="Bridal, Tuxedos, Bridal Gown, Bridal Fashions, Bridal Showers, Bridal Attire, Wedding, Wedding Gown, Wedding Dress, Fashion, Greensburg, Pittsburgh, Pennsylvania, PA, Bridesmaids, Bride, Groom, Formal, Formalwear, Formal attire, Special Occasion, Prom, Accessories, Shoes, Gloves, Headpieces, Veils"> Additional Meta-Tags Author Language Copyright Robot commands All Index No index <html> <head> <title>Publishing Pittsburgh, PA Writers’ Ink</title> <meta name=“allow-search” content=“yes”> <meta name=“classification” content=“publishing”> <meta name=“description” content=“Writers’ Ink in Pittsburgh, Pennsylvania edits and publishes articles, fiction, and creative nonfiction in a student-run magazine”> <meta name=“keywords" content=“writing, publishing, fiction, creative nonfiction, manuscripts, nonfiction, magazine"> </head> <body> <h1>Pittsburgh, PA Magazine Publication</h1> <h2>Writers’ Ink</h2> Descriptive information </body> </html> Without on-page optimization search engines cannot find your site! Implement these practices during the DESIGN and CREATION stages of your webpage. Types of On-Page SEO Title Headings Body Images Meta-Tags Off-Page SEO Not controllable Types of Off-Page SEO Links from other sites More Wording in hyperlinks Act like keywords More links = higher ranking use = more association Reputation of other site Reputable sites have more weight JCPenney Scandal • Thousands fake sites • Fake of keywords • Scammed way to top of search engine lists THIS IS NOT ONLY IMMORAL, IT IS ILLEGAL Google punished JCP by bumping them down on the search lists for MONTHS Lesser sites have been search BANNED by search engines Types of Off-Page SEO Links from other sites More Wording in hyperlinks Act like keywords More links = higher ranking use = more association Reputation of other site Reputable sites have more weight Video http://youtu.be/hF515-0Tduk What is SEO? On-page SEO Off-page SEO Why do webdesigners use it? What should we avoid? Miss Ellis’s Wiki http://dynamiclibrarian.wikispaces.com/ Review Create your own sample homepage coding using appropriate title, headings, image tags, meta-tags, and body text. Use a real business or make up one
