Care.com Update
October 2010
Our Background
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Company Background
Founded
• October 2006
Total Capital Raised
• $36M
Strong Management
Team With
Significant Online
Service Experience
Sheila Marcelo, Founder, CEO
• TheLadders.com; Upromise (acquired by Sallie Mae for $300MM)
• J.D./ M.B.A. with Honors, Dean’s Award, Harvard University; B.A, Mount Holyoke College
Steve Boulanger, CFO
• FASTech Integration, Inc., OpenPages, Inc., and Smart Destinations.com
• M.B.A., Harvard University; A.B, Dartmouth College
Scott Healy, EVP Marketing, GM
• BuyerZone.com (acquired by Reed Elsevier), e-Dialog (acquired by GSI Commerce), and
DataSage (acquired by Vignette)
• M.B.A., Harvard University; B.A. with Honors, Williams College
David Krupinski, Co-Founder, SVP of Product and Development
• Upromise.com, Direct Hit (acquired by Ask Jeeves) and Stylus Innovation (acquired by Artisoft)
• MBA, Dean’s List, INSEAD; MS in Computer Science / BA in Mathematics, Boston College
Donna Levin, Co-Founder, VP of Operations
• Upromise.com, Furniture.com, and Turning Point Software (consulting company acquired by
Metamor Worldwide)
• B.A., Emerson College
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Board, Investors & Advisors
Board Members
Other Investors & Advisors
• Sheila Marcelo
• Reid Hoffman
• Founder/CEO of Care.com
• Brian Swette
• Steve Kaufer
• Former Chairman of Board,
Burger King
• Former COO, Ebay
• Former CMO, Pepsico
• Nick Beim
• General Partner at Matrix Partners
• Board member, Gilt Group,
TheLadders.com
• Past inv – Jboss (acq by Red Hat)
• Founder/CEO of TripAdvisor
• George Bell
• Former CEO of Upromise
• Former CEO of Excite@Home
• Susan Lyne
• CEO of Gilt Group
• Former CEO of Martha Stewart Living
• Former President of ABC Entertainment
• Jonathan Cranin
• Patricia Nakache
• General Partner at Trinity Ventures
• Board member, Payscale and Uptake
• Past investments – AffinityLabs (acq by
Monster.com); Loopnet (LOOP)
• Tony Florence
• Partner at NEA
• Board member, Diapers.com, Everfly
October 2010
• Founder/CEO of LinkedIn
• Former Chief Creative Officer of McCann
• Creative Lead on Mastercard Priceless &
Etrade Babies campaigns
• Leslye Arsht
• Former Deputy Under Secretary of Defense
for Military Community and Family Policy
• Former Senior Advisor to the Ministry of
Education in Iraq
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Our Service
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Care.com: A Comprehensive Solution
Care.com provides a trusted place for families and care providers to
easily connect, share caregiving experiences, and get advice.
Access to Trustworthy, Quality Care
• The safest.
• Pre-screened caregivers
• Free standard background checks
• Enhanced background checks available
• Recorded references
Reliable Backup Care Resource
• Nationwide coverage
• 24 x 7 x 365 access to caregivers
• Care-on-Call for last minute needs
• Care Co-op and Care Exchange options
Breadth to Cover Lifecycle of Care Needs
• Children (babysitters, nannies, au pairs,
tutors)
• Special Needs (child to adult)
• Adults & Seniors
• Pets
• Home & Lifestyle
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Largest with Rapid Growth
• Rapid User Growth: 2.5 MM unique visitors / month
• Largest online caregiver locator service
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Broadest Caregiver Coverage - Nationwide
• Nationwide caregiver coverage mirrors U.S. population distribution
• Highest number of active (800k), background checked caregivers of any service
• Minimum of 20 providers per MSA in a 10 mile radius: 100% for child care;
96%+ for senior/pet/housekeeping; 93% for tutoring; 85% for special needs
Provider Acquisition
• Channels: TV Ads, Job sites & classifieds; word of mouth; halo from seeker
campaigns
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Safest: Most Stringent Caregiver Vetting
• Pre-screening:
• Team of 75 experienced moms
reviews all caregiver profiles
before allowing on site
• Preliminary background check
based on Name, Address, DOB
for convictions
• Regulatory Data Corporation of
arrest/incarceration
• Subscriber Safety benefits
• View standard checks, and
• Optional enhanced background
checks for a fee
• Recorded reference calls
• On-going checks
• On-going community monitoring
via “Report Abuse” flags
• Care.com Member Reviews
• Member Safety database check
every 15 minutes
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Uncompromising Safety: 2 Types of Checks
Background Check Options for Users
User-Requested Background Checks
• Standard Background Checks
• Social Security / address verification
• National Criminal Database search
• Sexual Offender Registries check (all
50 states)
• Enhanced Checks (optional)
• In-Person County and Federal
Courthouse searches (convictions
and arrests)
Checks are provided by Acxiom Information
Security Services
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Responsive: Commitment to Members
Care.com Team Ready to Help
• Phone support
• M– F, 10 am – 7pm (EST)
• Email support
• 24 x 7, 24 hour SLA
What our members are saying…
“It was a pleasure to talk with Tricia. I
truly felt she listened to my problem
and was interested in helping get it
resolved. And she did very quickly! “
October 2010
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Our Members and Partners
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Member Testimonials
•
“I feel like the most fortunate mom in the world. I have a 23 year old
handicapped daughter with cerebral palsy…Without Care.com, we
would have never found the perfect caregiver.” —Tina, Atlanta, GA
•
“I posted a job and within an hour, 3 people replied with interest. I love
that we can message each other…before meeting in person.” —Amanda,
Lansing, MI
•
“I was able to find a great tutor for my younger brother. She is
wonderful and I’m very happy with the results.” —Erika, Huntington Park, CA
•
“We worked with [a nanny placement agency] and also Care.com. The
quality of the candidates was much higher on Care.com, the process of
identifying candidates was more efficient, and it was much more cost
effective. We could not be happier with the nanny we hired through
Care.com.” —Kim S., Google employee
October 2010
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Selected Corporate Programs & Partners
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Care.com 2010 | Proprietary and Confidential
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PR Coverage
Today
Show
Sheila gives
cost cutting
child care
tips on the
Today Show
in March ’08.
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Care.com 2010 | Proprietary and Confidential
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How We Use Technology to Be Innovative
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Crises Averted: Care-on-Call
Avoid a Care Crisis When a
Last Minute Need Arises
• Quickly communicate care
needs via text message and
email to a pre-selected roster
of caregivers willing to work
on short notice
• New App for iPhone and
iPod Touch makes
connecting even easier!
October 2010
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Employer Program
Care.com enables companies to
support the family care needs
of their employees
• The program gives the entire
company full access to Care.com's
nationwide network of trusted,
vetted caregivers
• Employees can better manage the
demands of work and home, and to
be more productive in their jobs
• Companies reduce both
absenteeism; attracts & retains top
talent; support work-life initiatives
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Government Opportunities
•
In 2010, signed Army
project deal to build Care
Groups platform –
4YourNannies and
4OurArmyFamilies.
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Elder Care Personal Care Assistance (PCA)
Enhancing existing offering to include customized expert guidance
• Phone based expert consultation targeting adult children caring for aging parents
• Services will include, information/referrals, detailed care assessments and/or care plans
October 2010
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