FOR THE USE OF SOCIAL MEDIA
Yasaira Rodriguez
CIS 1055-001
April 16, 2015
SOCIAL MEDIA
 Social Media
 “consists of content that users create and share online, such as photos, videos, music,
links, blog posts, Tweets, wiki entries, podcasts, and status updates. Social media
websites facilitate the creation or publishing of social media online and include media
sharing sites (for photo, video, and audio files), bookmarking sites, blogs
and microblogs, wikis, podcasts, online social networks, and online gaming sites.”
HISTORY OF SOCIAL MEDIA
 Bulletin Board System
 CompuServe, America Online (AOL), Prodigy
 Today
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Social Networks
Bookmarking sites
Social News
Media Sharing
Microblogging
Blog Comments and Forums
5 REASONS WHY EVERYONE SHOULD USE
SOCIAL MEDIA
1.MEANS OF COMMUNICATION
 Communicate with friends/ family
 New social connections
Scanned using Epsom Scan at Temple University’s Tech Center
Mama Silvia, 87 years old, Guatemala
3,200
MILES
AWAY
2. SOCIAL CONNECTIONS
• Finding romance
• Seeking a new job
• Locating assistance
• Getting and giving product and service referrals
• Receiving support from like-minded individuals
• Making or receiving advice on career or personal issues
3. INCREASED CRIMINAL PROSECUTION
 Police use social media for help
4. INCREASE NEWS CYCLE SPEED
 Sites use social sites to collect and share information
 Trending Topics
 Millions of users have right to update instantaneously to millions of other social
networkers
 Gives every user a voice
5. FREE ADVERTISING
FREE ADVERTISING
 Marketing
SOCIAL MEDIA AND PUBLIC HEALTH
 “Social Media Engagement and Public Health Communication:
Implications for Public Health Organizations Being Truly “Social””
 Recent studies have examined the effectiveness for using social media
and other digital media in health promotion and disease prevention
endeavors
SOCIAL MEDIA AND PUBLIC HEALTH
 Social media can work best when integrated with traditional public health
communication channels
 Through social media, we can target and reach diverse audiences
 Social media allow people to share public health information in new spaces
 Can listen and collect feedback in real-time
 Social media permits increase direct engagement
QUESTIONS? COMMENTS.
T H A N K
Y O U !
REFERENCES
Cosmato, Donna. "Advantages and Disadvantages of Social Networking." LoveToKnow. LoveToKnow
Corp., n.d. Web. 14 Apr. 2015.
<http://socialnetworking.lovetoknow.com/Advantages_and_Disadvantages_of_Social_Networking>.
Grahl, Tim. "The 6 Types of Social Media." Tim Grahl The 6 Types of Social Media Comments. TIm Grahl, n.d. Web. 12
Apr. 2015. <http://timgrahl.com/the-6-types-of-social-media/>
Heldman, Amy. "Social Media Engagement and Public Health Communication: Implications for Public Health
Organizations Being Truly “Social”." Public Health Review 35.1 (2013): 1-13. Google Scholar. Web. 14 Apr.
2015. <http://www.publichealthreviews.eu/upload/pdf_files/13/00_Heldman.pdf>.
Musallam, Angela. "Social Media Sites Help Police in Criminal Cases | Action News Now." Action News Now. Action
News Now, 5 Jan. />. <http://www.actionnewsnow.com/news/social-media-sites-help-police-incriminal-cases/>
SM Staff, Top Ten. "10 Pros and Cons of Social Media." Top Ten Social Media. Top Ten SM, n.d. Web. 14 Apr. 2015.
<http://www.toptensocialmedia.com/social-media-social-buzz/10-pros-and-cons-of-social-media/>
Vermaat, Misty E. (2013-07-08). Discovering Computers 2014 (Shelly Cashman Series) (Page 48-90). Cengage
Textbook. Kindle Edition.