JLMC 101 – Test #1 Question Pool
Chapter 1 – True/False
No media existed prior to the coming of the electronic era in the nineteenth century.
False
The manuscript culture that existed between 1000 B.C.E. and the mid-fifteenth
century primarily served the ruling classes. True
With the coming of the printing press, the printed newspaper became the first massmarketed product in history. False
The printing press fostered the rise of tribal communities. False
The computer was the first electronic medium. False
The way we consume media today, like watching a TV show on our own schedule
rather than when it airs on television, favors shared experiences over individual
interests. False
The senders of messages often have little control over how their messages will be
received. True
Mass media audiences generally seek out messages that correspond to their beliefs
and values. True
According to the textbook, the high-low model of culture limits the way we look at
and discuss culture today. True
Television shows that blur genres can be called postmodern. True
Artists critical of the modern era, such as Aldous Huxley (Brave New World) and
Charlie Chaplin (Modern Times), predicted a future in which technology would lead
to less oppression and more individual freedom. False
Postmodern cultural style celebrates the universal and the functional as opposed to
the ornate and decorative. True
Stories are thought to be the default mode of human thought. True
The media is the only business that gets special protection in the U.S. Constitution.
True
Chapter 1 – Multiple Choice
The historical development of media and communication includes all of the
following eras except
Plato wanted to banish poets from ancient Greece because he thought they would
Undermine storytelling
Which of the following does the textbook identify as a result of the printing press?
An increased sense of community and mutual cooperation
The beginning of the electronic age of communication started with the development
of which of the following?
telegraph
For the first time in mass media history, the speed of communication surpassed the
speed of transportation with the development of
telegraph
The key development that allowed for the transition to the digital age was
television
One definition given in the textbook of the term media convergence is
The consolidation of different mass media holdings under one corporate
umbrella
The textbook describes four stages in the emergence of a new mass medium. Which
of the following is one of them? AWEW
1st – emergence or novelty stage where inventors and technicians try to solve
a particular problem
2nd – entrepreneurial stage where inventors and investors determine a
practical and marketable use for the new device
3rd – mass medium stage where businesses figure out how to market the
device or medium as a consumer product
4th – convergence stage where older media are reconfigured in various forms
on newer media
The linear communication model can be criticized on the grounds that
it suggests an active sender and a passive receiver
A cultural approach to understanding mass communication
argues that diverse audiences will interpret the same information differently
Selective exposure
the phenomenon whereby audiences seek messages and meanings that are
correspond to their preexisting beliefs and values
Concerns about how young people might be negatively influenced by messages in
popular or “low” cultural forms
have been around at least since the time of the ancient Greek philosopher
Socrates
Critics who adopt the “skyscraper” model of understanding culture worry that too
much “low” culture
All of the options are correct
Critics who view culture as a map
acknowledge that the familiar and unknown often coexist in the same song,
movie, or other cultural artifact
Which statement(s) reflect(s) the modern period's ideal about working efficiently?
Which of the following is not a value the textbook associates with postmodern
culture?
All of the options are correct
Postmodern values include which of the following?
Which of the following is not one of the stages in the five-step critical process for
evaluating media?
The five step critical process of evaluating media allows us to do all the following
except
1. Description
2. Analysis
3. Interpretation
4. Evaluation
5. Engagement
Helps us keep an open mind, understand specific cultural norms we are
critiquing, and acknowledge the complexity of contemporary culture
Chapter 2 – True/False
The Internet was created by private enterprise, but it has been taken over and
expanded by the federal government. False
ARPAnet is a browser False
The Internet was designed so that a centralized authority could control electronic
communication during a nuclear disaster. False
Web 2.0 is a more collaborative environment than Web 1.0. True
Many Internet visionaries talk about Web 3.0 as the Romantic Web.
The 2010 National Broadband Plan calls for the abolishment of all broadband
connections. False
Yahoo! is a subsidiary of Google. False
Facebook uses profile information to deliver targeted and personalized ads to its
users. True
“Cookies” are files that allow a Web site owner to chart the computer user's
movements within the Web site and collect other information about the user. True
Most Web sites follow an “opt-in” data policy when collecting information from
online consumers. False
The U.S. Supreme Court ruled that efforts to ban indecent and obscene material on
the Web were unconstitutional. True
Linux is an example of open-source software. True
The Internet is now mainly carried by satellites. False
Search engines are impartial information tools. False
The Internet grants equal access to the world’s information. True
The Internet is important for democracy. True
Supporters of net neutrality want the government to stay out of Internet regulation.
False
Chapter 2 – Multiple Choice
What are two technological developments that were key to the Internet's
marketability?
micro processers and fiber-optic cable
Which of the following is a development of Web 1.0?
Email
The data-linking feature that allows Internet users to skip directly from a
highlighted word to a related file in another computer system is called
Hypertext
Which invention brought the Internet to mass audiences? Web browsers
Which of the following is not part of Web 2.0? the semantic web
User-created content on the Web includes which of the following phenomena?
Wiki Websites and blog
Which of the following statements about media convergence is/are not true?
convergence took off at the same time as the rise of the personal computer
industry in the 1970s
While no one owns the Internet, some businesses have had commercial success
controlling parts of the Internet experience. Which of the following endeavors
has/have been commercially successful?
All of the options are correct
AOL began losing customers in the early 2000s because
it couldn’t keep up with the advent of broadband internet connections
Which statement(s) about the business model of Google is/are true?
Google makes the majority of its money from pay-per-click advertisements
Which of the following statements about targeted advertising is not true?
it is a passing fad because it is unpopular with advertisers and generates very
little revenue
Which of the following best describes an “opt-in” Internet policy?
a policy whereby consumers have to give their consent before a website can
collect any browsing history data
Which of the following is/are true about the threat(s) posed to Internet privacy by
government surveillance?
All of the options are correct
The term digital divide refers to
tthe ability of the rich to have access to the latest information to technology
while the poor do not
Which of the following is NOT a way that the Internet has changed education?
Which of the following is NOT one of the arguments used to support net neutrality?
Which of the following companies is not one of the top four controlling the internet
today?
Chapter 3 – True/False
AAA game titles typically cost much less than a blockbuster film to make and
promote. False
By the late nineteenth century, the availability of leisure time sparked the creation
of mechanical games like pinball. True
Coin-operated games could be found in the penny arcade. True
Electronic games do not have speech protection under the First Amendment. False
Game publishers are legally required to submit games to the ESRB rating system.
True
Like television shows, books, and comics before them, electronic games have also
inspired movies. True
MMORPG stands for “massively multiplayer online role-playing game.” True
One way of charting the evolution of consoles is to track the number of bits (binary
digits) that they can process at one time: the higher the bit rating, the more detailed
and sophisticated the graphics. True
The most ubiquitous digital game distributors are Apple's App Store and Google
Play. True
With its increased profile and flexibility across platforms, the gaming industry has
achieved a mass medium status on par with film or television. True
Video games moved to the entrepreneurial stage by connecting to personal
computers people already had in their homes. True
Video games in the action genre ask players to figure out what to do next while
video games in the adventure genre ask players to see if that can achieve specific
objectives. False
Modding is when gamers use the Internet to share tips and tricks on how to play
specific games. False
Independent game developers usually sign a contract to only release a game on a
certain console or platform. False
Chapter 3 – Multiple Choice
Angry Birds is an example of a(n) ______ game. Casual
Gaming emerged as an online, multiplayer social activity with the introduction of
the Sega Dreamcast in 1999, the first console to feature ______. 128-bit processor
In virtual gaming communities, clueless beginners are called ______. Noobs
In virtual gaming communities, players who snatch loot out of turn and then leave
the group are called ______. Ninjas
Temporary gaming teams usually assembled by match-making programs integrated
into the game are called ______. PUGs (Pick up groups)
The game industry, as represented by the Electronic Software Association, organizes
games by ______. Gameplay
The most popular MMORPG is ______. World of Warcraft
The most traditional pay model in the electronic game industry is the ______. Coinoperated
The term ______ describes how interactive game experiences are being embedded to
bring competition and rewards to everyday business processes. Gamification
The three major home console makers are ______. Nintendo (wii) Sony (ps3)
Microsoft (xbox)
Today, many electronic games are played on devices specifically used to play video
games called ______. Consoles
______ games generally allow players to make many decisions about the skills and
statistics of their player. Role-playing games
______ games like Sim City involve managing resources and planning worlds that are
typically based in reality. Simulation
______ integrate advertisements as billboards, logos, or storefronts inside a game.
In-game ads
Which game ushered in the mass medium stage of video games, by being marketed
through an exclusive deal with Sears? Pong
Which of the following is not true about the video game crash of 1983?
What it is:
-Massive recession in the video game industry
-Video game
manufacturers had no structure to control content
-Market flooded with low
quality games
-Consumers and investors lost confidence in industry
Which of the following about games in the causal genre are not true?
What they ARE:
Games that have very simple rules and are usually quick to
play.
Chapter 4 – True/False
One advantage of vinyl records over shellac records is that they were less likely to
break. True
The music industry has successfully stopped peer-to-peer (P2P) systems, which
enable free music file-sharing. False
The music industry — especially major labels — finally embraced the MP3 format
by supporting iTunes. True
In the 1920s, hundreds of radio stations went off the air because they couldn't
afford to pay for the rights to broadcast recorded music. True
Competition from TV in the 1950s helped the radio and recording industries
become allies. True
Blues music originated in the urban taverns of Southern California. False
Many black songwriters and performers in the 1950s saw their music covered by
white artists, who often had bigger commercial hits with the same song. True
Payola is the illegal practice of record promoters paying deejays to play certain
songs on the air. True
British rock-and-roll groups such as the Beatles drew much of their inspiration from
black artists. True
Motown Records attracted a young, white audience primarily by emphasizing
romance and dance over rebellion and politics. True
Folk is considered a more democratic and participatory form of music. True
Punk rock emerged in the 1970s partly to protest the commercialism of the
recording industry. True
Because they are smaller, independent record companies are reluctant to invest in
commercially unproven artists. False
Independent labels produce only about 2 percent of all recordings. False
Most of the money earned from the sale of a CD goes for the royalties paid to the
artist. False
Unsigned music artists can now build online communities of fans around their
personal Web sites, drawing attention to their music. True
Royalties represent the most profitable area of the recording industry today. True
Chapter 4 – Multiple Choice
A major difference between sound recordings made by Emile Berliner and those
made by Thomas Edison was that ______. Edison used cylinders to record the
music, while Berliner moved to using flat discs because they were more
durable and could be mass produced with labels
The biggest seller of recorded music in the United States is ______ . iTunes
Which of the following moral and cultural boundaries did rock and roll not blur in
the 1950s? Rock and roll blurred distinctions between high and low culture,
masculinity and femininity, the country and the city, the North and the south,
and the sacred and the secular.
Little Richard became the first African American artist to chart higher with his own
song than a white cover artist because ______. Little Richard wrote "Long Tall
Sally," which included lyrics written and delivered in such a way that Boone
could not adequately replicate
Folk music ______.
-was "finger pointin" music
-filled the gap to be the sound of social activism
influenced and ultimately brought down by drugs
The term ______ refers to the economic situation in which a few firms dominate an
industry. Oligopoly
Which of the following large corporations is not one of the major firms controlling
national and international music distribution?
Largest music distributors:
1. Apple iTunes
2. Anderson Merchandisers
(wholesaler to Walmart and Best Buy)
3. Amazon 4. Alliance Entertainment
(provides for several hundred online stores)
How do independent musicians use the Internet?
They build online communities around their personal Web sites- listing
shows, news, tours, photos, and downloadable songs. Take advantage of
iTunes free songs, or websites like Pandora or Grooveshark, which help
listeners discover new music.
What is the relationship between small independent music labels and the huge
major music labels?
Indies play a major role as the music industry's risk-takers, since major labels
are reluctant to invest frequently rely on indies to discover and initiate
distinctive musical trends that first appear on a local level.
Which of the following statements is true about the attempts to rein in popular
music?
Over the last century, the music industry ______ .