Wood, Communication In Our Lives 6e
University of Rhode Island
March 30, 2011
Your Cengage Team
Meghan Kenney, Sales Representative
Wendy Nelson, Digital Solutions Manager
Ed Williams, Custom Editor
Wendy May, Custom Digital Supervisor
Bill Lisowski, District Manager
Jane Karpacz, Regional Digital Solutions Manager
Greer Lleuad, Developmental Editor-Communication
Amy Whitaker, Senior Marketing Manager
Monica Eckman, Publisher
Lyn Uhl, Senior Publisher
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Agenda
Review strengths of Wood
Changes in the new edition of Wood
Suggested customization and enrichment modules for the
new edition of Wood
CourseMate software
Suggested customization to CourseMate
Wrap-up
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The URI Decision Site: Your source for Comm 100!
http://www.cengagesites.com/academic/?site=5308
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Recapping what we heard about Wood at URI
•Students generally like the Wood text.
•The reading level is appropriate for most students.
•The book is clear and well-organized; even inexperienced TAs and adjuncts can
successfully teach the book without extensive additional work/preparation.
•Wood offers clear, thorough presentation of the major research in
communication. Research is kept up-to-date.
•Social diversity is integrated throughout.
•The book is well-tested across the country; there are no unpleasant surprises!
•The technology solution has worked very well—
• Post-tests make a big improvement in student performance on exams.
“Technology has clearly helped the class, helped the students, and has helped
the program achieve a consistency it has never had before.”
--Adam
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Updates to the new 6th edition of Wood
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Streamlined all chapters by deleting dated material and
tightening up prose
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New research and updated information throughout
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Throughout the book
An increased emphasis on active
learning, with questions in the
margins, prompts students to
connect material to their lives.
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Throughout the book
Beyond the Classroom
"Beyond the Classroom"
appears at the end of
chapters in Parts I and II.
This feature offers
suggestions for taking the
material in the chapter
beyond the classroom in
three ways:
•Workplace
•Ethics
•Engagement
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Chapter 13 updates, continued
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Throughout the book
Research in Our Lives
"Research in Our Lives" appears in
selected chapters. Each Research in
Our Lives feature highlights
communication research that is
particularly relevant to issues and
contexts of students' lives. The purpose
of this feature is to show students that
communication research really does
make a difference in the "real world.”
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Other Research In Our Lives contents
Chpt 3: Half and Half
Article by Stephanie Young in which she considers how identity is expressed
and negotiated in relationships between immirgrant and their secondegeneration interracial daughters.
Chpt 5: “I” versus “We” in IMs
Does it matter whether partners in a relationship use “I” or “we” more often in
IMs?
Chpt 9: Grieve with me; let me grieve alone
We all experience losses in our lives, but the loss of a child is especially
devastating to the individual parents and often to marriages. How do parents
experience grief and how do they communicate about it with each other?
Chpt 15: What counts as evidence?
We insist that people support their claims with evidence. But what counts as
evidence? There are cultural differences in what is perceived as effective
evidence.
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Presentation title (Edit in View > Header and Footer)
Throughout the book
Social and Cultural
Diversity
Coverage of social and
cultural diversity is woven
into each chapter not only to
reflect our contemporary
society but also to help
students appreciate social
diversity and its profound
implications for how we
communicate with others.
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Significantly updated Chpt 13: Media and Media Literacy
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Chapter 13 updates, continued
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Chapter 13 updates, continued
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Chapter 13 updates, continued
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Chapter 13 updates, continued
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Chapter 13 updates, continued
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Customizing the new 6th edition of Wood
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Suggested custom additions to the new edition of Wood
New introductory module on CourseMate: how to register, how to
use it, what the benefits to URI students are
New module on Non-Verbal Communication
New module on Mediated Communication
New module on Mass Media
New module on Conflict
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New Module: Non-Verbal Communication
From Knapp, Nonverbal
Communication in
Human Interaction
Chapter 12: Using Nonverbal Behavior in Daily
Interaction
•Communicating intimacy
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Quasi-courtship behavior
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Liking behavior, or Immediacy
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Being close in close relationships
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Mutual Influence
•Communicating Dominance and Status
•Managing the Interaction
•Greeting Behavior
•Turn-Taking Behavior
•Leave-Taking Behavior
•Communicating our Identity
•Personal Identity
•Social Identity
•Deceiving Others
•A Perspective for Communicators
•Summary
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New Module: Social Media
Mediated
Communication
David C. DeAndrea &
Stephanie Tom Tong, both
of Michigan State
Mediated Versus Face-To-Face
Communication
Constructing Mediated Messages
Receiving and Reacting to Mediated
Messages
Interpersonal Relationships and Mediated
Communication
Making the Grade/Summary
Thorough coverage of social networking
programs (e.g., Facebook)
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New Module: Mass Media
Straubhaar, Media Now: Understanding Media, Culture,
and Technology, 7th Edition
5. Recorded Music.
6. Radio.
7. Film and Home Video.
8. Television.
9. The Internet.
10. Public Relations.
11. Advertising.
12. The Third Screen: From Bell's Phone to iPhone.
13. Video Games.
1. The Changing Media.
14. Media Uses and Effects.
2. Media and Society.
15. Media Policy and Law.
3. Books and Magazines.
16. Media Ethics.
4. Newspapers.
17. Global Communications Media.
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New Module: Mass Media (Alternative)
Biagi, Media/Impact
We included the Biagi text in
your binder.
You can select chapter(s)
from either Biagi or from
Straubhaar.
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New Module: Conflict
West/Turner,
•Defining Conflict
Understanding Interpersonal
Communications
•Types of Conflict
Chapter 9
•Myths about Conflict and Communication
• Communication Assessment Test
•Factors Influencing Interpersonal Conflict
• Gender and Sex
• Ethics
•Communication Patterns in Conflict
•The Dark Side of Interpersonal Conflict
•The Bright Side of Interpersonal Conflict
•Explaining Conflict
•The Relationship of Conflict to Power
•Choices for Conflict Management
•Summary
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CourseMate Software
http://coursemate.cengage.com/CPReader/View/9781111764593/default.aspx#fd633e60-8dd4-4691-b3fa-0f37f59661cf
Research on Coursemate
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Customizing CourseMate: Add Video Case Studies
http://www.cengagesites.com/academic/?site=5308
Add a new
video tab:
URI Video
Activity
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Customizing CourseMate: Adding videos to the CLebook
We can add videos (for example,
Adam’s lectures) directly into the
CLebook and/or we can add them
as a tab on the CourseMate nav
bar:
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Meeting URI’s needs
Summary
Q: Can we have improved highlighting/note-taking in the ebook?
* Yes!
Q: Can we send messages/attachments to all instructors and/or all
students across the course?
* It can be done through Sakai…though it isn’t easy!
Q: Can we update the videos? Speeches? Can we add You Tube
links? Can we have questions on videos for the students to answer?
* Yes!
Q: Can we post new links to course somewhere during the semester?
* We believe this can be done through Sakai. We can update CourseMate
each semester for you.
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Meeting URI’s needs
Q: What can we do to make the book more closely meet our needs?
* The 6th edition has been updated!
* Include Enrichment Modules.
Q: What can we do to improve the analytics?
* Use CourseMate; link out to it from Sakai.
Q: What can we do to beef up the post-test system?
* We can add questions to the existing quizzes
* We can add content to the custom textbook to communicate the goals of the
post-tests more clearly to students.
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Meeting URI’s needs
Q: Can we fix the problem with the videos playing in Sakai without sound?
Yes!
Q: Can we add case studies (to the book? The digital component?)
Yes! But in the interests of time, we would suggest putting them in the digital
component, especially if you are writing your own!
Q: Are the questions randomized?
Yes!
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Reminder: It’s all in the URI decision site!
http://login.cengage.com/cb/
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Continued partnership with URI
 URI editorial review of PowerPoints & Test Bank
 Option for URI to write additional Case Studies
 End-of-Semester Department Dinner
 Technology Implementation with Sakai (working with Charlene)
 Faculty Training
 Student FCIS (First Class In-Service)
 Instructor Desk Copy Materials
http://www.cengagesites.com/academic/?site=5308
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Cengage + URI in the future:
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Thank you!
We look forward to our continued partnership!
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