5T Sports is a small, nimble and highly specialized consulting practice focused on bringing new revenue and
cost savings to professional sports teams and venues through the application of sustainability and technology
solutions. The company operates as a group of partners located in North America and Europe. The work
location for this role will be in our Gastown Office in Vancouver, BC.
Sustainability Practice - Communications Specialist (Practicum/Work Experience)
12 week Practicum – 8 hours per day/1 day per week
This individual will work closely with the Senior Partner to support interactive communications within the
‘green sport’ community of practice. The role requires a mix of
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Intellectual curiosity (you enjoy learning something new every day)
Strong interest in both sport and sustainability
discerning analytical ability (you can make distinctions between true opinion leaders
and incessant self-promoters)
engaging personal communications skills ( you understand that networking and
information-sharing is a two way street)
Your role is to support the company’s 5T’s digital presence in the sport & sustainability community by
curating and managing communications with other professional service providers, product
manufacturers, frontline team personnel and industry associations and media.
This practicum provides a highly structured, mentored business experience with a rigorous work schedule,
enabling the student to apply both academic marketing in an exciting, emerging are of the sports industry
while allowing for personal expression and experimentation. This is best suited to someone who is driven
to excel and looking for a work experience that will prepare them for a career in the sports industry in a
marketing or communications role.
KEY RESPONSIBILITIES:
This role requires both a strategic and tactical mindset, in an entrepreneurial yet disciplined individual.
Attention to detail and personal initiative are essential.
Primary responsibilities and key tasks will include:
Develop Digital Communications Plan
Based on the company’s editorial calendar and digital presence strategy.
Media to include blog, Paper.li, Twitter, LinkedIn, Pinterest and Google+
Curate Content
Use existing and identify additional news, event and opinion leader sources
Communications Management
Draft and post curated and original content, post company news and event announcements
Monitor Company and Industry Conversations
Review Paper.li postings weekly to adjust content feeds as needed
Maintain an ‘ear to the ground’ using HootSuite and TagCloud
Provide internal Reporting, Make Plan Revisions and Strategy Recommendations
Develop and present monthly report on communications activity, conversation topics
Revise original plan and suggest strategy recommendations as appropriate
REPORTING STRUCTURE
This position reports to 5T’s Managing Partner and may require collaboration with other partners and / or
external contractors.. All direction and reporting responsibility will be to 5T’s Managing Partner. This role
may include supervision of interns and practicum students. Expectations for a supervisory role will be clarified
and agreed upon in advance of intern’s assignment to projects in the Sustainability practice.
SKILLS and QUALIFICATIONS
Required Knowledge:
 Strong knowledge (broad and moderate depth) of sustainable building features in both built
environment and in building operations.
 Working knowledge of social media channels: Twitter, Pinterest, LinkedIn, Google+
 Familiarity with social media management tools: HootSuite, Klout
Skills:
 Strong written communication skills; visual communication skills a bonus (graphs, charts)
 Report writing in business format – bullets over prose, concise sentences
 Ability to translate briefings to action, work diligently to achieve directed results
 Proficient in MS Office or equivalent; graphic design skills a plus
 Quick grasp of new concepts
 Ability to articulate and present research, analysis and opinions confidently
Demeanor:
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Passion-driven diligence – your personal interest in sustainability and sport drives you to
deliver fully-formed ideas and thorough and complete assignments to the utmost of your
abilities.
Inquisitive, curious, knowledge-seeker – you never have enough time to read all the things
you’d like to
Analytical – you can separate data from knowledge and draw inferences from reading based
on facts and patterns
Pragmatic, decisive – you understand time constraints, scheduling imperatives
Initiator, Outspoken – you’re not afraid to put new ideas forward or ask questions when the
answer isn’t at hand.
The sports business is a highly competitive, proactive and innovative industry and where individuals with a
high degree of self-motivation, accountability, ambition and professionalism thrive. If this is you, we’d like to
get to know you.
COMPENSATION
$10 / hour, 1 day per week, 12 week term.
Students will provided with a structured work plan and clear guidance on deliverables. They are actively mentored
in career planning and business demeanor during the assignment. A reference for the work will be provided upon
satisfactory completion. Should academic credit be applicable, we will support requirements for recognition
within reason.
CONTACT
Please send CV and a cover letter telling us why this opportunity speaks to you to info@5Tsports.com with the
subject line Sustainability Practice – Communications Specialist
You may submit additional items for consideration at your discretion, such as examples of work, letters of
recommendation or other relevant information or links that will help us gain an appreciation for your capabilities
and personality.
Sustainability Practice - Communications Specialist (Practicum/Work Experience)
Practica / Work Experience – Project Structure
Week
Tasks
1.
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Draft Communications Plan (based on 5T Digital
Strategy& Editorial Calendar)
2. Review HootSuite Conversations, LinkedIn
Interactions
3. Suggest Initial Project Metrics
1. Develop and schedule Twitter content
2. Refine Paper.li news sources
3. Determine Project Metrics
1. Assess Social Media Conversations and Content
Views
2. Identify Opinion Leaders in Communit of
Practice
3. Develop Insights and Recommendations
1. Curate Content, Build Community: Pinterest
2. Brainstorm Blog Ideas aligned to Editorial
Calendar
1. Research / Establish Infographic Templates
2. Create Infographic Based on Data Provided
1. Develop and schedule Twitter content
2. Self-directed work
1. Draft Briefing for Original Promotional Concept
for 5T’s sustainability practice
2. Monitor Conversations and Contribute Content
1. Assess Communications Impact To Date (using
agreed upon metrics from week2)
2. Draft Executive Summary and present verbally
1. Contribute Original Blog
2. Communications Montioring
Begin Project Impact Evaluation (review performance on
metrics, primary research with opinion leaders) – work
toward Final Project Report
Self-Directed Work (Communications Monitoring and
Project Evaluation/Analysis/Insight Development)
Final Project Review / Report
Future Recommendations
Task Type
Strategic
Tactical
Analytic
Deliverable
Communications
Plan
30 day/2x daily
scheduled tweets
Internal Memo
Analytic
Strategic
Tactical
Creative
Analytic
Creative
4 Boards/10 items
ea
8 – 10 Templates
1 Finished Item
Tactical
Creative
Creative Briefing
for Graphic
Designer
Executive Briefing
Analytic
Creative
Tactical
Analytic
All skills
Communications Topics will include:
 Energy – Usage, Management, Monitoring, Alternatives Sources
 Water – Usage, Conservation, Management & Monitoring
 Waste Management – Reduction, Recycling, Material Reuse
 Supply Chain – Materials, Sourcing, Efficiency
 Operations – Processes, Redesign
 Internal Training, Communications, Incentives & Recognition
 Fan Communication
 Fan/Community Engagement
 Revenue/Partnership Development
Blog Post
Verbal Check-in re
Final Report
Content
none
Final Report
Written and Oral