Managing Change
Implementing and Managing Change
“Faced with change, employees have one question: “What’s
going to happen to me?” A successful change management
communication program will avoid that question.”
Scott Adams
“Better never means better for everyone…It always means
worse, for some.”
Margaret Atwood
BUSS4.12 Implementing and Managing
In this topic you will learn about:
Techniques to implement and manage
change
 Assessing the factors that promote and
resist change

The AQA specification states that techniques to implement and manage
change might include: project champions, project groups.
Factors that promote and resist change might include: clear objectives,
resources and training.
BUSS4.12 Implementing and Managing
Techniques for implementing and
managing change
For change to be achieved with maximum positive
outcomes and minimum negatives it is necessary to
manage it.
 This can be achieved through change management

◦ The activity of planning for, implementing, coordinating
and monitoring the change process

Change is often viewed as a complex project and
can therefore be achieved through project
management
◦ The activity of delivering the required change within a
predetermined set of resources e.g. time, personnel and
money
BUSS4.12 Implementing and Managing
Techniques for implementing and
managing change
Recap the role and importance of leadership and culture on the success of a
business.
How important do you think leadership and culture are in achieving
successful changes?


The people within a business are crucial to
implementing and managing change
Techniques include:
◦ Identifying a project champion
 The person responsible for driving a project forward
and gaining commitment
◦ Establishing project group
 A group of specialists from different backgrounds who
are tasked with achieving the desired change
◦ Gaining commitment from employees
BUSS4.12 Implementing and Managing
Project Champions

Personal characteristics
◦
◦
◦
◦

Proactive
Positive attitude
Focussed
Results driven
Driving the project forward
◦ Clear understanding of objectives
◦ Thorough research
◦ Monitoring and reviewing

Management skills
◦ Motivating group
◦ Managing budget
◦ Time management
BUSS4.12 Implementing and Managing
Project Groups

Group skills
◦ Team work
◦ Complementary skills
◦ Different specialisms

Group characteristics
◦
◦
◦
◦

Manageable size
Shared values
Common sense of purpose
Empowered
Group performance
◦ Team leader / project champion
◦ Monitor and review progress
◦ Accountability
Read the article
above on
Tuckman’s model
of team
development.
How might the
need to go
through these
stages effect the
success of a
project team?
BUSS4.12 Implementing and Managing
Gaining employee commitment
Identify and share the reason for change
Clearly state objectives of change
Keep up to date with progress and any changes
to original plan
View change from different stakeholders’
perspectives
Transparency
and early
involvement
Keeping lines
of
communication
open
throughout the
process
Write a list of reasons why employees might be resistant to
change.
Would you advise management to research employee
opinions before deciding upon change? Justify your answer.
BUSS4.12 Implementing and Managing
Resistance to Change
Read this article to help complete the table below
Cause of resistance
Cause
Solution
Parochial Self Interest
Misunderstanding
Low tolerance to change
Different assessments of
the situation
BUSS4.12 Implementing and Managing
Promoting Change

Promoting change is about winning around
those who will be affected by the change
◦ Employees
◦ Stakeholders
Sharing the objectives is crucial in achieving
acceptance
 John Kotter provides an 8 step model for
implementing change powerfully and
Carry out some independent research into
successfully

Kotter’s 8 step model.
Create a flow diagram (using language you are
comfortable with) to summarise Kotter’s model.
BUSS4.12 Implementing and Managing
Activity – Revision through
Implementing and Managing Change



4.12 Is the final topic in Unit 4 and provides
a good opportunity to revise all the earlier
units
Split the class into pairs with each pair taking
one of the earlier topics
Each pair produces a summary of that topic
including
◦ Definitions of key terms
◦ How that topic will either be
 A cause of change
 A result of change or
 Impact upon the success of change
BUSS4.12 Implementing and Managing
Activity – Revision through
Implementing and Managing Change



4.12 Is the final topic in Unit 4 and provides
a good opportunity to revise all the earlier
units
Split the class into pairs with each pair taking
one of the earlier topics
Each pair produces a summary of that topic
including
◦ Definitions of key terms
◦ How that topic will either be
 A cause of change
 A result of change or
 Impact upon the success of change
BUSS4.12 Implementing and Managing
Essay
According to recent study “winning the
hearts and minds of employees is the biggest
obstacle to change management success.”.
The study, reported in Management Today,
found that 51% of companies have the most
difficulty with this, while nearly a third
believe lack of management buy-in is the
biggest hurdle.
With reference to business’ you have
studied do what extent do you agree that
employee commitment is the biggest
obstacle to change?
BUSS4.12 Implementing and Managing
So Long, Good Bye!
Good Luck!
Time2Resources
BUSS4.12 Implementing and Managing