get the message
• Case study
• Setting up radio
• To the web
• Q&A
case study
Propaganda is…
• Cathedral College media brand
• Christian/Catholic connected
• Building community
• Provocative and challenging
• Print, radio, video, web, brand manager…
case study
Why propaganda?
• Pope Gregory XV 1622: Committee of cardinals
responsible for foreign missions
• Propaganda fide L: Dissemination of the faith
• Symbol becomes a vehicle
Spread the word
Have you heard?
It’s out there… it’s in your head
Get the message
Think for yourself…
case study
Vision
• Dynamic 21st C school community
• Entertain, inform, engage, discuss, debate
• Platform for performers
• Integrate: technology, enterprise, RE, media…
• Media-savvy young people
• Fun
case study
Radio Format
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Non-commercial, community radio
TA: CCC, co-ed Yr 7–13 (c. 11–17), poly-ethnic
Reflects and challenges ‘Special Character’
Magazine & music interactive lunch shows
Broadcasts for special occasions
Oral languages: not just English
Music, stories, news, plays, ivs, guests etc…
case study
Distribution
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User technology Independent
Multi-zone wired loop
In-class: messages, speakers, wet weather
Hall: special occasion, live crosses…
Outdoor: lunch, sports, live crosses…
Low power transmitter (FM): local
Web: world
case study
Beyond the Radio
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Web pages
Audio recording
Audio podcast downloads: shows, music etc
PDFs (newsletters, magazines)
Video downloads: QT movies
RSS?
Widening the school community
how to
Setting up
• Process and path
• Making the pitch
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Pick your partners
Watch this space
Gearing up
Legals
Costs
Launch
Keeping the faith
how to
Process and path
• Vision
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Rationale
Plan
Pitch
Purchase
Build
Launch
Run
how to
Making the pitch
• What’s in it for me?
~ Give ’em a vision
~ PR: sell the school
~ Community
~ Integrated learning
~ Open it up
~ Cost/return analysis
~ Schmoozing the board
how to
Pick your partners
• Being blonde
• Use and abuse
• Cross-curricular cooperation: real client
~ Construction
~ Art / Graphics
~ ICT
~ Business/Enterprise
• Sponsors
how to
Watch this space
• Creative cupboards
how to
Watch this space
• Draft a plan
how to
Watch this space
• Sound separation
• Make over
• Insulate
• Dead air
• Work surface
• Power, cabling,
web, phone
how to
Gearing up
• Don’t break the bank
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Get good gear
Ask pros
Buy wholesale
Many options
Beg, borrow…
Avoid 2nd hand
how to
Gearing up – Mics
• Not stage mics
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No proximity bass boost
Many options – Sennheiser, Beyer Dynamic
Best for $: AKG Perception 200
Røde
Accessories:
aquapoise stands
windsocks vs pop filters
how to
Gearing up – Desk
• Broadcast vs. multi-purpose
• Multiple outputs
~ Balanced for distance
~ Unbalanced for recording etc
~ USB for computer
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How many input channels?
Line in stereo; Mic – XLR
PFL, Balance, EQ
VU meters/LED Levels
how to
Gearing up – Computer
• Good news
• Mac or Windows?
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Processor
RAM – all you can
HD Storage
Audio ins and outs
USB 2.0, Ethernet, Wifi, PenDrive…
Screen
how to
Gearing up – Effects
• Some digital/built in
• OK for record/edit
• Live voice vs. recorded files
• Solutions
~ Effects loop
~ Compressor/limiter
~ Graphic EQ
• Aural exciter
how to
Gearing up – Output
• Transmitter and aerial
~ Power / range limits
~ Veronica
• PA Frequencies
~ Free and few
• Wired loop
~ Range solutions: balanced, 100v
• Internet
~ Server and bandwidth: use the web
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTime™ and a
TIF F (Uncompressed) decompressor
are needed to see this picture.
how to
Gearing up – Interviews
• NOT MP3! MPEG 4, AAC, AIFF, Wave…
• Phone
~ Hybrid
~ Hand set modification
• Minidisc
• Tape / DAT
• Edirol R09 vs Marantz PMD 660
• Issues
how to
Legals
• Transmitter ~ 500mW ~ No licence, few frequencies
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www.med.govt.nz
Performance Music ~ APRA $200pa - > $2k ad revenue
www.apra.co.nz
Production Music ~ AMCOS: www.apra.co.nz
Copyright Act ~ ’nuff said: www.med.govt.nz
Privacy Act www.privacy.org.nz
Defamation Act www.legislation.govt.nz
BSA www.bsa.govt.nz
ASA www.asa.co.nz
how to
Costs
• Retail discounts
• Wholesale agents
• Import yourself
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Shipping
Customs
Get quotes
Remember building
how to
Equipment Costs
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Affordable
Freedom
Control
Build up
Use other PCs
• Example
Entry Level Example
1 x PowerMacG4/400
800mb RAM, 40g HD, CD
800
60
680
ethernet, Firewire/USB 2, OSX, iLife 06, mouse
1 x Sound Studio licence
1 x Veronica transmitter / aerial
1 x AKG Perception 200 mics
1 x Aquapoise stand 14192B
1 x Yamaha MW12 USB mixer
1 x Sony Minidisc recorder w. mic
1 x DBX 166XL compressor/limiter
2 x powered monitor speakers
1 x set AKG closed phones
1 x telephone handset
Misc. cables and adaptors
TOTAL (exc. building mods)
295
195
720
635
599
60
60
20
600
$4724
how to
Hardware Sources
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Direct Imports www.directimports.co.nz/
The Bridge Networks www.the-bridge.com.au/NZ
Audio Products Group www.audioproducts.co.nz
Veronica Transmitters www.veronica.co.uk
Hitec Aerials www.hi-tec-aerials.co.nz
Rockshop www.rockshop.co.nz
MusicWorks www.musicworks.co.nz
Brands: Sony, Panasonic, Marantz, Sound Master…
how to
Software and Sources
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iLIfe Apple: www.apple.co.nz
pc/MAC
Sound Studio Freeverse: www.freeverse.com MAC
Adobe Audition www.adobe.com
PC/MAC
Megaseg (scheduler) www.megaseg.com
PC/MAC
• Studio 365 www.live365.com
PC/MAC
• Nicecast www.rogueamoeba.com/nicecast
PC/MAC
• Pro: Wizard, CoolEdit Pro, PCM Gold, Prolgger
Coda On Air Studio, Axia Audio…
mix
how to
Covering Costs
• Fundraising
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Advertising
Audio work for clients
BOT/Principal/PTFA
Community grants
STAR funding (FaEM)
Sponsors
Commercial partners
how to
Launch
• Staff > Students
• PR and Publicity
• Tease
• Blow ’em away
~ Live in assembly
~ Posters, balloons…
• Incentivise!
• Follow up fast
how to
Keeping the faith
• Rules / Procedures
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Templates, Playlists
Rosters
Keeping it kiwi: NZonAir www.nzonair.govt.nz
Keeping it fresh
Keeping it growing
Tapping into your TA
how to
To the web
• Server
• Bandwidth
• RSS
• Solutions
~ Downloads (mp3)
~ .Mac
~ Live 365
~ Nicecast
over to you
Q&A
media education solutions
dave warring • 021 469 454 • warring@woosh.co.nz
spread the word…