Mass Communication
Timelines
BY: RACHEL HOLSCHER
Internet
1960’s- Internet invented
1972- 1st basic email service
1976- Apple Computers founded
1981- Microsoft creates DOS
1982- Term “Internet” used
1985- Symbolic.com is 1st domain name
1995- Windows and Java created
1999- AOL
2000- Fixed wireless, high-speed Internet technology is now seen.
There are 20,000,000 websites on the Internet.
 2005- YouTube
 2006- There are an estimated 92 million Web sites online
 2007- Apple surpasses one billion iTunes downloads. 1.114 billion
people use the Internet according to Internet World Stats.









By: Rachel Holscher
What the Internet Did for Mass Communication?
 The internet allows people around the world to stay
in touch with each other by the click of a button.
 The internet allows people to stay on top of breaking
news with instant news alerts from around the
world.
 The internet allows anyone to find answers to any
questions they may have.
 The internet allows for fast easier research, no more
card catalogs and shelves of books.
By: Rachel Holscher
Telephones
 1876- Invention
 1883- 1st irst exchange linking two major cities was established between New












York and Boston
1888- Coin Operated Payphones invented
1946- A driver in St. Louis, Mo., placed a phone call, it was the first AT&T
mobile telephone call.
1948- wireless telephone service was available in almost 100 cities
1962- 1st commercial touch-tone phones were a big hit in their preview at
Seattle World's Fair.
1979- 1st cellular network launched in Japan
1982- Caller ID invented
1983- 1st Cell Phone available
1987- Estimated 1 million cell phone users
2000- 100 million cell phone users
2001- 1st Camera cell phone
2008- 2 Billion Cell phone users
Today- Average person spend 13 hours talking on their cell phones. The 1824 age group spends more like 22 hours a month talking on their cell
phones.
By: Rachel Holscher
What the Telephone Did for Mass Communication?
 The telephone allow people to stay in contact over large
distances.
 The invention of the cell phone allowed people to be in
contact with anyone when they were away from home.
 Cell phones allow people to contact emergency help if
they are not by a land line telephone.
 Cell phones now allow people to listen to music, go on
the internet, and text message friends and family.
By: Rachel Holscher
Television
 1927-The first transmission of a television picture between two widely








separated cities.
1929- 1st experimental color television
1930- NBC opened experimental TV station W2XBS in New York
1931- CBS opens similar experimental TV station
1938- NBC station carries the first live, unscheduled coverage of a news
event in progress.
1939- TV introduced at the World's Fair
1940- NBC began relaying telecasts to the GE station in Schenectady, thus
forming TV's first "network“
1941-NBC and CBS granted first commercial licenses
1946 Regular network series begin to take a foothold. Network TV's first
major series effort was called Hour Glass. Other series debuting in 1946
included You Are an Artist, Geographically Speaking, Television Screen
Magazine, Play the Game, Cash and Carry, Face to Face, I Love to Eat,
and Faraway Hill
By: Rachel Holscher
Television Continued..
 1948- Cable TV introduced as an alternate television service to










households where reception of over the air TV signals was poor
1951- West coast is connected to TV network. Television is now
nationwide.
Mid ‘50s – Compatible color TV introduced
1956- 1st television remote control
1973- First Full Female Nudity on Network TV.
1975- HBO is established
1976 to 1980- the beginnings of the satellite TV industry
1986- FOX is launched
1990- Satellite industry marks three millionth unit in use
1992 to 2004- Estimated 19 satellite and cable subscribers
Today- Over 113 million household contain at least 1 television
By: Rachel Holscher
What has Television done for Mass
Communication?
 Television allows people to watch the news, movies,
and other entertainment shows.
 The invention of the television has brought on the
invention of VCR’s and VHS tapes, DVD’s and DVD
players, and now BlueRay Discs and BlueRay
Players.
 People can now watch television on their phones, in
their cars, or watch movies with a portable DVD
player.
By: Rachel Holscher
How has Mass Communication Technologies
affected today’s society?
 With the invention of computers and the telephone,
so much time is saved in communicating ideas to
other people.
 There is no longer a wait time for letters to arrive, or
a having to wait months to speak with family and
friends.
 Today’s technologies allow society to be instantly
connected to one another.
 News spreads around the world in seconds instead of
weeks or months.
By: Rachel Holscher
Positive Affects
 There are many positive aspects to the creation of these
technologies, such as vast amounts of resources, the ability to and
creating bonds between people and never losing contact with others.
 The internet provides an enormous collection of resources ranging
from news articles, encyclopedias, dictionaries, etc. to games,
personal logs, and entertainment sites. Anything anyone is
searching for at any given moment is more than likely to show up on
the internet. This gives people the convenience of having
resourceful information at their fingertips. All they have to do is
type keywords into a search engine and millions of websites are
listed and give the option to pick and choose which sites fit the topic
a person is looking for. This is incredibly useful for projects,
reports, essays, etc. especially for students who cannot get to a
library. Even libraries publish information online to satisfy the
demands for information.
By: Rachel Holscher
Negative Affects
 These technologies have made contacting people much easier;
however, who really wants to be contacted every second of
every day and never get a minute of solitude? With inventions
like the cell phone and the internet, Americans feel obligated
to be on call and available at every moment.
 On average people check their e-mail four times a day,
whether to stay in contact for their occupation, or with family
members; or there is the cell phone which they would feel
guilty turning off for fear of panicking a person trying to reach
them.
 These new technologies have put a strain on people, most
without even knowing it. Not only do technologies make
people feel compelled to be accessible, they generate so much
more stress and demand as well.
By: Rachel Holscher
Popular Mass Communication Technology
Demographics
 Young tech elites: comprise 6% of the population and their average age is 22
years old. All of them have internet access and most of them have cell phones,
This group heavily participates in online interactivity including: music
downloads, participation in online groups, viewing streaming audio and video
clips. Seventeen percent of this group has logged on to the internet using a
wireless internet connection.
 Old wired baby boomers: comprise 6% of the population and their average age
is 52. This group spends more money online than any other group. They all
have internet access and 82% have cell phones. They actively gather
information online and use the internet for transactions.
 Wired GenXers: comprise 18% of the population and their average age is 36. All
of them use the internet. Cell phone use is 82%. They also make use of
interactive aspects of the internet.
 Wired Senior Men: comprise only 1% of the population and are very highly
educated. Their average age is 70 and they have been online for about 10 years.
Online activities include information gathering and online transactions.
By: Rachel Holscher
 Young Married: comprise 15% of the population and their average age
is 24. Internet use is 66%, while 56% have cell phones. Most of them
are likely to be married with children.

Low-Tech Older Baby Boomers: make up 21% of the population and
their average age is 54. Internet use is 51% while more of them (60%)
have cell phones. This group has a lower than average education and
income.

Unwired Baby Boomers: comprise 16% of the population, with an
average age of 39. Internet use is 45% and 69% have cell phones. They
tend to be married with children and do not have a lot of free time to
devote to technology.
 Low-Tech Elderly: make up 16% of the population and have an average age
of 73. Internet use is 12% and 39% of them have a cell phone. This group is
oriented to traditional media with 78% watching the news on TV every day.
By: Rachel Holscher
Cell Phone and Texting Demographics
 Adults in the US who use the text-messaging feature on their cell phone are





49% more likely than the average American to be between age 18-24.
Roughly 48% of adults subscribe to text messaging nationally and they use
a wide variety of phone features - such as picture messaging, streaming
video and email -at a rate higher than that of the average cell user.
They are avid technology shoppers and are more likely than the average
cell-phone subscriber to live in a household that owns - or plans to buy - a
wide variety of hi-tech items, from HDTVs to MP3 players to video game
systems.
They are leading online spenders. One-fifth (20%) of Texters spend more
than $1,000 online annually, vs, 17% of all cellular users.
Texters are active, on-the-go consumers. They are 37% more likely than all
cellular subscribers to have played basketball (as a leisure activity) during
the past year; 29% more likely to have gone jogging/running; 29% more
likely to have played tennis, and 23% more likely to have practiced yoga.
Texters are 12% more likely to have attended a professional sports event,
and 57% more likely to have gone to an R&B, rap or hip-hop concert during
the past year.
By: Rachel Holscher
Blogging Demographics
 In July 2003 BlogCensus suggested that there were 701,150 that the
consider the be” blogs”.
 The typical blog is written by a teenage girl who uses it twice a month to
update her friends and classmates on happenings in her life.
 Teenagers have created the majority of blogs. Blogs are currently the
province of the young, with 92.4% of blogs created by people under the age
of 30.
 Half of bloggers are between the ages of 13 and 19. Following this age
group, 39.6% of bloggers are between the ages of 20 and 29.
 The study also suggests that males were more likely than females to
abandon blogs, with 46.4% of abandoned blogs created by males (versus
40.7% of active blogs created by males).
By: Rachel Holscher
Facebook and YouTube Demographics
 Facebook Demographics
1% of age 3-11
32% of age 12-17
47% of age 18-34
11% of age 35-49
8% of age 50+
 Youtube Demographics
3% of age 3-11
19% of age 12-17
35% of age 18-34
23% of age 35-49
19% of age 50+

By: Rachel Holscher
Twitter Demographics
 Twitterers are almost twice as likely to own smartphones than Internet users.
 Top two phones include BlackBerry (15%) and iPhone (10%).
 Twitter users have advanced mobile behavior: 1/2 take photos, 1/3 go online and
20% play games regularly. About 25% of Twitter users update some type of social
networking status regularly via their mobile phone.
 Gender:
Male = 55%
Female = 45%
 Age
13-17 = 5%
18-24 = -30%
25-34 = 20%
35-49 = +25%
50+ = +20%
By: Rachel Holscher
Digital music players Demographics
 27% of all Internet users currently own one or more music player.
 Online music player owners are slightly more likely to be male (53%) and
more than 1/3 (37%) are between the ages of 18-34.
 They are nearly twice as likely as the typical Internet user to be enrolled as
full-time college students.
 They are more than twice as likely as the norm to own Web-enabled video
game consoles, 80% more likely to own a satellite radio system and 57%
more likely than the norm to own a plasma/ flat screen TV.
 Age demographic studies reveal that 14% of people between 29-40 have
iPods; as do 11% of those between 41-50. Just 9% of 18-28-year olds and
6% of those aged between 51-59 have an Apple music player. Finally, 6% of
those 60-69 have them, while 1 per cent of those 70 and older have them.
By: Rachel Holscher
Bibligraphy
 "The Demographics of Technology Users." KhalsaWeb: Helping You to
Realize the Power of the Web. 2008. KhalsaWeb, Web. 22 Sep 2009.
<http://www.khalsaweb.com/internetarticles/technologydemographics.html>.
 "Texters Young, Culturally Diverse, Online Spenders." Marketing Charts.
08/11/2008. Ad Tech New York, Web. 22 Sep 2009.
<http://www.marketingcharts.com/uncategorized/texters-youngculturally-diverse-online-spenders-6944/>.

Bruce Arnold, . "blog statistics and demographics." Caslon Analytics
Blogging. 09/2008. Caslon Analytics, Web. 22 Sep 2009.
http://www.caslon.com.au/weblogprofile1.htm
 codemechanic, . "Youtube user demographics vs Face book user
demographics." CodeLathe Blog FUTURE ENGINEERING. 02/10/2008.
Web. 22 Sep 2009.
<http://www.codelathe.com/blog/index.php/2008/10/02/youtube-userdemographics-vs-face-book-user-demographics/>.
By: Rachel Holscher
Bibliography continued
 Macword Staff, . "iPod owner demographic data." Macworld.
26/07/2005. Macworld Online, Web. 21 Sep 2009.
<http://www.macworld.co.uk/news/index.cfm?home&NewsI
D=12177>.
 "Study looks at iPod owners’ demographics, interests, media
usage habits." MacDailyNews. 17/11/2006. Mac Daily News
Online, Web. 21 Sep 2009.
<http://www.macdailynews.com/index.php/weblog/commen
ts/11672/>.
 Brian Solis, . "Is Twitter Evolving from the Facebook to the
Myspace of Microblogs? Analyzing Twitter trends and
demographics." PR-The Future Of Communication Starts
Here. 04/06/2009. PR 2.0, Web. 21 Sep 2009.
<http://www.briansolis.com/2009/06/is-twitter-evolvingfrom-facebook-to/>.
By: Rachel Holscher
Bibliography
 "Brief Timeline of the Internet." Webopedia. 24/05/2007.
WebMediaBrands, Inc., Web. 22 Sep 2009.
<http://www.webopedia.com/quick_ref/timeline.asp>.
 "Invention of the Telephone." Idea Finder. 11/01/2006. The Great
Idea Finder, Web. 22 Sep 2009.
<http://www.ideafinder.com/history/inventions/telephone.htm>.
 "The History of Film, Television & Video." High Tech Products.
2009. High-Tech Productions, Web. 22 Sep 2009.
<http://www.high-techproductions.com/historyoftelevision.htm>.
 PEG GALLOS, . "Society Explores How Technology Affects Society."
The Institute. 06/04/2004. IEEE Intellectual Property, Web. 22 Sep
2009.
<http://www.theinstitute.ieee.org/portal/site/tionline/menuitem.1
30a3558587d56e8fb2275875bac26c8/index.jsp?&pName=institute
_level1_article&TheCat=2201&article=tionline/legacy/inst2004/ap
r04/4w.featuresociety.xml&>.
By: Rachel Holscher