CLUSTER
Business and Marketing
CONCENTRATION
Simulation and Game Development
WVEIS CODE
BM1445
ONET Codes & Occupations
15-1134.00 – Web Developers
15-1199.03 – Web Administrators
15-1199.11 – Video Game Designers
27-1014.00 – Multimedia Artists and Animators
27-1024.00 – Graphic Designers
Sample of job titles upon completion of the concentration: Animator, Graphic Artist, Graphic Designer,
Webmaster, Web Designer, Desktop Publisher, Video Game Designer
Sample of job titles upon completion of additional education: Animation/Art Director, 3D Animator/Artist,
Corporate Webmaster, Web Site Manager, Desktop Publishing Specialist, Video Game Designer
INDUSTRY CREDENTIALS
Adobe Certified Associate (Adobe Flash Professional, Adobe Dreamweaver, Adobe Photoshop, Adobe
Premiere Pro) – http://www.adobe.com/education/resources/certificate-programs.html
REQUIRED COURSES (Sequence Preferred)
WVEIS Code
Course
1431
Digital Imaging/Multimedia I
1455
Web Page Publishing
1465
Game Design I
1466
Game Design II
ELECTIVE COURSES
WVEIS Code
1411
1429
REQUIRED COURSE SKILL SETS
Career Preparation Skills
Safety
Leadership Development
Customer and Personal Service
Literacy and Numeracy
Multimedia Design
Multimedia Communications
Web Page Development
Game Project Requirements
Game Design Elements and Principles
Course
Business Computer Applications I
Desktop Publishing
Gaming Software
Original Game Production
Game Evaluation
Game Audience Requirements
Game Design Elements and Principles Analysis
Game Design Industry Software
Game Production and Evaluation
Generation of New Game Ideas
1
Career Preparation, Safety, Leadership Development, Customer Service and Literacy and Numeracy skill sets
should be integrated throughout the concentration as remaining skill sets are delivered.
Skill Set
Knowledge Objectives
BM.1
Performance Objectives
BM.2
BM.3
BM.4
BM.5
BM.6
BM.7
BM.8
BM.9
BM.10
Skill Set
Knowledge Objectives
BM.11
Performance Objectives
Career Preparation Skills
Students will demonstrate knowledge of
 career paths.
 goal development and achievement.
 attitudes and work habits that support career retention and advancement.
 communication in varied contexts.
Students will
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relate skills and abilities to possible career pathways.
explain methods of goal development.
exhibit methods of time management and task coordination.
practice professionalism in punctuality, appropriate dress, task completion, etc.
investigate methods of supervision such as giving and receiving feedback and
instruction.
 develop and present a statement of their personal work ethic beliefs.
 prepare an application, cover letter, resume and thank you letter.
 create a personal portfolio for use when applying for employment.
 practice simulated job interviews.
Safety
Students will demonstrate knowledge of
 safety procedures.
 accident reporting agencies.
Students will
BM.12
BM.13
BM.14
BM.15




BM.19
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recognize the main causes of accidents.
develop a plan which outlines the procedures for handling an accident.
demonstrate operating instructions before using any equipment.
establish procedures for safe evacuation of the worksite in the event of an
emergency.
 demonstrate methods of extinguishing fires.
BM.16
 determine safety rules on the job.
BM.17
 follow proper handling and storage procedures of hazardous materials.
BM.18
Skill Set
Leadership Development
Knowledge Objectives
Students will demonstrate knowledge of
public speaking.
parliamentary law.
leadership concepts.
characteristics of effective teams and organizations.
2
Performance Objectives
BM.20
BM.21
BM.22
BM.23
BM.24
Skill Set
Knowledge Objectives
BM.25
Performance Objectives
BM.26
BM.27
Students will
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develop and deliver speeches.
participate in meetings using parliamentary law procedures.
attend leadership conferences or training (local, state or national).
volunteer in community service opportunities.
participate in career development events.
Customer and Personal Service
Students will demonstrate knowledge of
 customer needs assessment.
 quality standards for services.
 evaluation of customer satisfaction.
Students will
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
hear and resolve complaints from customers or the public.
greet visitors or callers and handle their inquiries or direct them to the
appropriate persons according to their needs.
BM.28
 access customer needs, meet quality standards for service and evaluate
customer satisfaction.
BM.29
 keep records of customer interactions or transactions, recording details of
inquiries, complaints or comments, as well as actions taken.
BM.30
 check to ensure that appropriate changes were made to resolve customers'
problems.
Skill Set
Literacy and Numeracy
Knowledge objectives
Students will demonstrate knowledge of
BM.31
Performance Objectives
 literacy and numeracy skills required to solve complex.
 real-world problems associated with their career/technical content area.
 improve their thinking and reasoning skills.
Students will
BM.32

BM.33

BM.34

BM.35

utilize a variety of technical sources (e.g., Internet, manuals, journals,
directions, reports, etc.) to complete career/technical assignments and projects.
demonstrate writing skills required to complete career/technical assignments
and projects.
demonstrate accuracy in calculating and measuring graphical work required to
complete career/technical assignments and projects.
analyze tables, charts, graphs and multiple data sources to complete
career/technical assignments and projects.
3
Digital Imaging/Multimedia I
Skill Set
Knowledge Objectives
1431.1
Performance Objectives
1431.2
1431.3
1431.4
1431.5
1431.6
1431.7
1431.8
1431.9
1431.10
1431.11
1431.12
1431.13
1431.14
1431.15
1431.16
1431.17
1431.18
1431.19
1431.20
1431.21
Skill Set
Knowledge Objectives
1431.22
WVEIS 1431
Multimedia Design
Students will demonstrate knowledge of




design techniques.
tools.
technical plans.
drawings.
Students will
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
demonstrate knowledge of standard copyright rules for images and image use.
comply with software licensing agreements associated with multimedia
presentations.
 design a digital imaging/multimedia project.
 apply layout and design principles.
 create layouts for ease of readability and attractiveness.
 take pictures using various features on a digital camera.
 transfer images from a camera to computers or other electronic equipment.
 use digital video software to cut, edit, apply effects, add titles and transitions to
video clips.
 create frame by frame animations.
 create graphics for multimedia uses: logos, letterheads, business cards,
brochures, posters, cards, etc.
 integrate audio digital elements (voice/sound clips, music) from the web into a
project.
 produce images using layers and layer styles.
 demonstrate application of typography.
 import, export, organize and save images.
 choose correct file format for each project.
 use guides and rulers.
 demonstrate application of drawings and paintings.
 work with various type styles.
 create images using filters.
 create basic designs, drawings and illustrations for product labels, cartons,
direct mail or television.
Multimedia Communications
Students will demonstrate knowledge of


media production.
media communications.
4
Performance Objectives
1431.23
1431.24
1431.25
Students will
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

identify the purpose, audience and audience needs for preparing image(s).
communicate with others (such as peers and clients) about design plans.
prepare images for web, print and video.
5
Web Page Publishing
Skill Set
Knowledge Objectives
1455.1
Performance Objectives
WVEIS 1455
Web Page Development
Students will demonstrate knowledge of
 web page applications.
 web page updates and maintenance.
Students will
1455.2
1455.3
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1455.4
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1455.5

1455.6
1455.7
1455.8
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
1455.9
1455.10
1455.11
1455.12
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1455.13
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1455.14
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1455.15
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1455.16

1455.17
1455.18
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1455.19
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1455.20
1455.21
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1455.22
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1455.23
1455.24
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comply with copyright and patent laws.
make website development decisions based on analysis and interpretation of
design specifications.
design, build or maintain web sites, using authoring or scripting languages,
content creation tools, management tools and digital media.
use flowcharts, storyboards and wireframes to create web pages and a site map
that maintain the planned website hierarchy.
insert rich media, such as video, sound and animation.
perform or direct web site updates.
back up or modify applications and related data to provide for disaster
recovery.
write, design or edit web page content, or direct others producing content.
create hypertext links to other sites or pages.
create a webpage using page layout design concepts and principles.
confer with management or development teams to prioritize needs, resolve
conflicts, develop content criteria or choose solutions.
back up files from web sites to local directories for instant recovery in case of
problems.
determine sources of web page or server problems and take action to correct
such problems.
identify problems uncovered by testing or customer feedback and correct or
refer problems to appropriate personnel for correction.
evaluate code to ensure that it is valid, is properly structured, meets industry
standards and is compatible with browsers, devices or operating systems.
analyze user needs to determine technical requirements.
develop or validate test routines and schedules to ensure that test cases mimic
external interfaces and address all browser and device types.
review or update web page content or links in a timely manner, using
appropriate tools.
develop databases that support web applications and web sites.
monitor systems for intrusions or denial of service attacks and report security
breaches to appropriate personnel.
implement web site security measures, such as firewalls or message
encryption.
implement multimedia visual and audio elements and enhancements.
create a table, change table and cell properties.
6
1455.25
1455.26
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1455.27
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1455.28
1455.29
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1455.30
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add text to a web page.
maintain understanding of current web technologies or programming practices
through continuing education, reading or participation in professional
conferences, workshops or groups.
use a digital camera, digital video and scanner to import visuals into a web
page.
explore domain registrations.
incorporate technical considerations into web site design plans, such as
budgets, equipment, performance requirements or legal issues including
accessibility and privacy.
identify or maintain links to and from other web sites and check links to ensure
proper functioning.
7
Game Design I
WVEIS 1465
Skill Set
Knowledge Objectives
1465.1
Performance Objectives
Game Project Requirements
Students will demonstrate knowledge of
 key elements of game design requirements.
 copyright rules.
Students will


identify the purpose, audience and audience needs for rich media content.
consult with multiple stakeholders to define requirements and implement
online features.
1465.4
 demonstrate knowledge of standard copyright rules for images and image use.
1465.5
 create and manage documentation, production schedules, prototyping goals
and communication plans in collaboration with production staff.
Skill Set
Game Design Elements and Principles
Knowledge Objectives
Students will demonstrate knowledge of
1465.2
1465.3
1465.6
Performance Objectives
1465.7
1465.8
1465.9
1465.10
1465.11
1465.12
1465.13
1465.14
1465.15
1465.16
1465.17
1465.18
1465.19
Skill Set
Knowledge Objectives
1465.20
 game design terminology.
 game design elements and principles.
Students will

create core game features including storylines, role-play mechanics and
character biographies for a new video game.
 demonstrate the use of a storyboard to produce rich media elements.
 apply game design elements and principles.
 create examples of design layouts.
 demonstrate use of typography.
 create text.
 adjust text properties.
 create animations and change the shape, position, size, color and transparency.
 develop and maintain design level documentation, including mechanics,
guidelines and mission outlines.
 devise missions, challenges or puzzles to be encountered in game play.
 write game text and dialogue.
 identify general and Flash-specific techniques to create elements that are
accessible and readable.
 import and modify graphics.
Gaming Software
Students will demonstrate knowledge of


gaming software user interface.
maintaining files in different formats.
8
Performance Objectives
Students will
1465.21
1465.22
1465.23
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
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1465.25
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demonstrate the functions of gaming software user interface.
import, export, organize and save in different formats.
demonstrate best practices for managing the file size of a published gaming
software document.
1465.24
 demonstrate use of Motion Editor.
Skill Set
Original Game Production
Knowledge Objectives
Students will demonstrate knowledge of
Performance Objectives
1465.26
1465.27
1465.28
1465.29
1465.30
Skill Set
Knowledge Objectives
1465.31
Performance Objectives
video integration.
publishing and exporting documents.
Students will

design and document all aspects of formal game design, using mock-up
screenshots, sample menu layouts, game play flowcharts and other graphical
devices.
 make content development decisions based on analysis and interpretation of
design specifications.
 add and export video.
 publish and export gaming software documents.
 make a document accessible.
Game Evaluation
Students will demonstrate knowledge of
 design reviews.
 technical tests.
Students will
1465.32
1465.33
1465.34
1465.35
1465.36
1465.37
1465.38
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1465.39
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conduct basic technical tests.
conduct basic usability tests.
create game play prototypes for a review by others.
conduct regular design reviews throughout the game development process.
integrate feedback from others into original game design.
adhere to original gaming vision during revision process.
balance and adjust game play experiences to ensure the critical and
commercial success of the product.
review or evaluate competitive products, film, music, television and other art
forms to generate new game design ideas.
9
Game Design II
WVEIS 1466
Skill Set
Knowledge Objectives
1466.1
Performance Objectives
Game Audience Requirements
Students will demonstrate knowledge of
 key elements of game design requirements.
 copyright rules.
Students will


identify the purpose, audience and audience needs for rich media content.
consult with multiple stakeholders to define requirements and implement
online features.
1466.4
 demonstrate knowledge of standard copyright rules for images and image use.
1466.5
 create and manage documentation, production schedules, prototyping goals
and communication plans in collaboration with production staff.
Skill Set
Game Design Elements and Principles Analysis
Knowledge Objectives
Students will demonstrate knowledge of
1466.2
1466.3
1466.6
Performance Objectives
1466.7
1466.8
1466.9
1466.10
1466.11
1466.12
1466.13
1466.14
1466.15
Skill Set
Knowledge Objectives
1466.16
Performance Objectives
 game design elements and principles.
 game design elements and principles effectiveness.
Students will

create core game features including storylines, role-play mechanics and
character biographies for a new video game.
 create examples of design elements.
 analyze how design elements and principles affect the design.
 collaborate with others to achieve appropriate visual style.
 determine supplementary virtual features, such as currency, item catalog, menu
design and audio direction.
 prepare two-dimensional concept layouts or three-dimensional mock-ups.
 evaluate general and specific techniques to create elements that are accessible
and readable.
 create a storyboard to produce rich media elements.
 apply appropriate typography.
Game Design Industry Software
Students will demonstrate knowledge of
 gaming software capabilities.
 document retrieval.
Students will
1466.17

1466.18
1466.19


prepare and revise initial game sketches using two-and three-dimensional
graphical design software.
apply the functions of gaming software user interface.
retrieve a gaming document.
10
1466.20
Skill Set
Knowledge Objectives
1466.21
Performance Objectives
1466.22
1466.23
1466.24
1466.25
1466.26
1466.27
1466.28
1466.29
1466.30
1466.31
1466.32
Skill Set
Knowledge Objectives
1466.33
Performance Objectives

program, test, debug and document computer simulation or game programs.
Game Production and Evaluation
Students will demonstrate knowledge of


content development based on design specifications.
test groups in the evaluation process.
Students will

use mock-up screenshots, sample menu layouts, gameplay flowcharts and
other graphical devices.
 create gameplay test plans for internal and external test groups.
 reevaluate game design based on the feedback from test groups.
 conduct basic technical and usability tests and evaluate results.
 present new game design concepts to others.
 add and export video.
 publish and export gaming software documents.
 create complex animations.
 create text in various forms and adjust the test properties.
 import and modify complex graphics.
 publish and export gaming software documents.
Generation of New Game Ideas
Students will demonstrate knowledge of
 methods to obtain future game design ideas.
 trends in the game design and simulation industry.
Students will
1466.34
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1466.35
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keep abreast of game design technology and techniques, industry trends or
audience interests, reactions and needs by reviewing current literature, talking
with others, participating in educational programs or participating in
professional organizations or conferences.
review or evaluate competitive products, film, music, television and other art
forms to generate new game design ideas.
11