Strategic
Recommendations
Ruby Diaz
Mark Giancarlo
Julia Hornick
Justin Little
Jen Nicosia
Erin O‘Flaherty
Yuki Palermo
Lidia Sandoval
Overview
•History
•Primary Recommendations
•Asset Management
•Initiate Remote Customer Service Workers
•Distribute Products through Walgreens
•Phone Application
•Extend Client Service Options
•Supplemental Recommendations
History
Year
1882
The Western Edison Light Co. was founded three years after Thomas
Edison developed a practical light bulb
1887
Western Edison Co. became the Edison Co.
1907
Chicago Edison Co. & Common Wealth Electric Light & Power merged to
create the Commonwealth Edison Co.
1920’s
The company used to serve 500,000 customers
1929
Insull, president of the company went bankrupt; however, Commonwealth
Edison survived
1959
The company opened the Dresden nuclear generating plant near Morris,
Illinois
History
Year
1980’s
ComEd became the largest operator of nuclear power facilities in the
United States
1994
The group became part of a parent company named Unicom
1999
After merging with the Philadelphia-based PECO Energy Co, Unicom took
the name of Exelon
Asset Management
Sustainable
Term
Features
Yes
Will prevent
unnecessary expenses
years after
implementation
1 -2
yrs
Use RFID auditing
software to effectively
manage assets
Annual asset audit
•A company’s assets are often the biggest line item
on their financial statement
•Technology assets are most commonly
mismanaged
•Laptops
•Monitors
•Printers
•Fax machines
•PDA
Competitive
Lower costs
Maximize revenue
Less need for rate
hikes
Advantage
Cost cuts keep
prices competitive
Risk
Startup cost
Time
Low prices
encourage
customer
retention
•Asset audits prevents paying taxes and
insurance premiums on items that are
depreciated or no longer exist
Initiate Remote
Customer Service
Workers
Sustainable
No
Competitors have the
option to execute this
as well
Term
1 -2
yrs
Features
Employees work from
home
Consolidate work space
•Allowing employees to work at home consolidates
work space and reduces use of company resources
Competitive
Cut facility costs
Less need for rate
hikes
Advantage
Keeps prices
competitive
Risk
Decrease in
productivity
and efficiency
•Costs $10,000 - $20,000 per year to
house an employee in a major
metropolitan area
Distribute Products
through Walgreens
Sustainable
Yes
Smaller
competitors do
not have
established
products
Term
2-3
yrs
Features
Establish brand
Product awareness
Profit generator
•Profit potential
•Gain competitor’s customer through other
outlets
•Build sustainable image
•Green energy company
Competitive
Long term 3yrs +
Advantage
Risk
Brand
recognition
Short term
capital
Currently
distributing
through online
store
Investment
Retail
competition
New market
•Expected 40% ROI
•Competing in retail market
Phone Application
Sustainable
No
Other utility
companies may
develop their own
app in the future
Term
3
mos
Features
Customer energy
usage report
Online store
Tips & tricks
•Minimal maintenance costs
•Cost to develop app could be up to $150,000
Competitive
Advantage
Only major utility
company to
create a phone
app
Vast amount of energy
data already compiled
Technology to be
integrated in the app
already used by ComEd
Risk
Limited
customer
base
•Application includes
•Service vehicle tracking
•Tips to reduce energy usage
•Ability to report an outage
•Map of current outages
•Bill payment alerts
Extend Client Service
Options
Sustainable
No
Other companies
have the option to
implement these
services
Term
Features
Competitive
Advantage
4-6
mos
Detailed usage reports
Automated outage alerts
Positive company
image is the result
for offering
excellent client
service
Customers
more satisfied
with more
efficient
service and by
having
options
Risk
Cost in
implementing
technical
support for
different
options
Recommendation
Sustainable
Term
Features
Capacity
Management
Yes
Able to
endure
because of
long term
decrease in
energy
demand,
lower cost to
operators
1
yr
Lowers demand
during peak
times
Need each
customer to
decrease
demand by 60%
Increase Overhead
Electrician Specialist
Staff
Possible by
remaining
profitable
Long
Decreased wait
for power
restoration
Competitive
Advantage
Risk
Lowers cost of
energy storage
by decreasing
demand of
residential
customers
Produce huge
cost savings for
customers
which will spur
more
customers to
use service
Pass costs to
consumer
Lower outage
statistics
Available
capital
Increased
salary costs
Recommendation
Sustainable
Term
Features
1-2
yrs
Lower
energy costs
Protected
environment
No
Competitors’
sites are also
updated, easy
to copy
5
mos
Enhanced
graphics
Yes
Improving
customer
service help
the company
to be more
reliable
4-6
mos
“Going Green”
Campaign
Website
Reduce Phone Wait
Time
Practical
applications
Customer
interaction
Call back
customers
Help centers
Chat and
text with
clients
Competitive
Advantage
Risk
Offer 15% tax
creditable
rebates on
“green”
products
Healthier
homes and
communities
Enhanced
image
Cost of print,
billboard, public
service
announcements
Maintains
innovative
image
Simply
updating
website
$100/month
upkeep cost
Customer
retention
Posses
applications
Contact with
customers help
to detect some
of the company
problems
Customers
can contact
ComeEd easy
and prompt.
That gives the
company a
better
customer
services
Efficient
customer
services help to
compete
Increase cost for
hiring more
people
Questions?
Sources Cited
Slide
Picture
Source
Financial
1
http://www.google.com/imgres?imgurl=http://4.bp.blogspot.com/_
Marketing
1
http://www.google.com/imgres?imgurl=http://www.pkrcommunications.com/Images/Happy_Customer.jpg
2
http://www.google.com/imgres?imgurl=http://www.socksoff.co.uk/00001/page05/Lone_Tree_1600.jpg&imgrefurl=http
3
http://www.google.com/imgres?imgurl=http://michaelhyatt.com/wpcontent/uploads/2010/05/iStock_000008845773Small.jpg&imgrefurl
4
http://media.cnbc.com/j/CNBC/Sections/News_And_Analysis/_News/__READY/light_bulb_package.standard.jpg&imgrefurl=
http
5
http://www.banesto.es/CsAppsExp/Portales/WebCorporativa/MinisiteBanesto2008EN/img/banca_minorista_y_consumo_0
0.jpg
1
www.google.com/imgres?imgurl=http://www.greentechmedia.com/content/images/articles/smartymeter.jpeg
2
http://www.google.com/imgres?imgurl=http://f00.inventorspot.com/images/Plug_In.jpg
3
http://www.c-e-systems.com/index.php/ces-system/ces-monitoring-a-control-software.html
1
http://www.google.com/imgres?imgurl=http://media.rd.com/rd/images/rdc/mag0903/how-to-find-a-new-job-af.jpg
2
http://www.google.com/imgres?imgurl=http://3.bp.blogspot.com/_AAdO6ArFjB8/Sju91ElJJkI/AAAAAAAAAOo/Z9fTcWu1BGs
/s400/comed.jpg&imgrefurl=http
1
http://www.fixiefiend.com/wp-content/uploads/2008/09/fixed-gear-calculator-for-iphone-or-ipod-touch.jpg
Operational
Strategic
Technologic