Supply Chain Management and Regional Strategic Transportation Planning Integration A case for sustainability Sgouris Sgouridis Malaysia Project Research Supervisor / Principal Investigator: Joseph Sussman 22 October 2004 © 2004 Sgouris Sgouridis, Engineering Systems Division, Massachusetts Institute of Technology 1 Agenda • • • • Supply Chains Overview RSTP Overview SCM / RSTP Interfaces Use of CLIOS as framework to study SCM/RSTP Engineering Systems • Further Research RSTP Public Sector Overlap: Systems Engineering Sustainable Development Infrastructure expansion Demand management, pricing SCM Strategic Decisions: Competitive advantage Market expansion Private Sector Logistics Decisions: Routes Inventories Fleet Management Procurement Product development Mergers © 2004 Sgouris Sgouridis, Engineering Systems Division, Massachusetts Institute of Technology 2 Supply Chain Management © 2004 Sgouris Sgouridis, Engineering Systems Division, Massachusetts Institute of Technology 3 What are supply chains? A Supply Chain View [Source of Graphic: SAP AG] REVERSE LOGISTICS FLOW Source: Sgouridis (2004) MATERIAL FLOW Inventory Management Imports / Exports Manufacturing Suppliers Product Design for SCM Linehaul (Road, Rail, Sea, Air) Warehousing Postponed Processing (labeling, kitting) Regional Consolidation / Distribution Centers Customer Service Another Supply Chain View © 2004 Sgouris Sgouridis, Engineering Systems Division, Massachusetts Institute of Technology 4 MARKET INFORMATION FLOW CUSTOMER PRODUCT FINANCIAL FLOW Generic Supply Chains Characteristics • Geographically dispersed • Multi-tiered. • Knowledge may or may not reside within the integrator. Suppliers of Infrastructure OEM Integrator Module / Sub-system assembler Differentiated commodities Commodities: Parts and Raw Materials © 2004 Sgouris Sgouridis, Engineering Systems Division, Massachusetts Institute of Technology 5 How are Supply Chains Managed? A Snapshot of Current Trends Outside factors Reverse Logistics Specialized Consumer Demand Increased Firm Competition ICT Advances SCM Internal Responses Firm Manufacturing to Demand Increased customer satisfaction Postponed manufacturing Mass Customization Inventory Reduction Total Cost Reduction In-transit Inventory Risk-pooling JIT Delivery Cross-docking Total Quality Management Transportation Technology Advances EDI Vendor Managed Inventory e-Commerce Globalization Outsourcing Vertical SCM Integration 3PL © 2004 Sgouris Sgouridis, Engineering Systems Division, Massachusetts Institute of Technology 6 How are Supply Chains Managed? II A Snapshot of Current Trends SCM Layer Influenced Factors Planning horizon Return on Investm ent Regional differences, supplier input, compartmentalization, design for assembly, product demand data Several years (Based on product lifecycle) High. Strategic Network Design and Optimization Number, capacity and location of production plans, suppliers, warehouses, retailers. Decision on transport resources. Few months to few years. High. Supply Chain Master Planning Production, distribution, and transportation strategies Weekly to monthly Medium Inventory levels, transport, production Hourly to daily Low. SC-informed Product Design Operational Planning © 2004 Sgouris Sgouridis, Engineering Systems Division, Massachusetts Institute of Technology 7 So why should we care about Supply Chains? • Importance: – Economic Impact – capital mobility. – Sustainability Impact – Efficiencies gained and resource conservation. – Global nature. – Competitive Advantage for firms and regions. • Engineering Systems: – Complexity, process optimization. – Organizational Restructuring / Learning. – Critical decisions for enterprise viability. © 2004 Sgouris Sgouridis, Engineering Systems Division, Massachusetts Institute of Technology 8 Regional Strategic Transportation Planning © 2004 Sgouris Sgouridis, Engineering Systems Division, Massachusetts Institute of Technology 9 What is RSTP? • Traditional Perspective of RSTP – The creation of a framework based on existing legislation to support and promote mobility of passenger and freight in a region. © 2004 Sgouris Sgouridis, Engineering Systems Division, Massachusetts Institute of Technology 10 Shortcomings of Traditional RSTP [From Conclin and Sussman (2000)] • • • • • • • • Intermodalism. Economic integration. Freight. Private sector involvement. Operations. Technology scanning. Transport and telecommunications. Human resources. [Added by Sussman, Sgouridis and Ward (2004)] • Sustainability. • Institutional change. • Uncertainty management. © 2004 Sgouris Sgouridis, Engineering Systems Division, Massachusetts Institute of Technology 11 Freight Specific Expanded RSTP Goals From: “[The goal of freight transportation policy planning is] the discovery and effective implementation of measures which will reduce the total social cost of goods movement to the lowest possible level commensurate with the freight requirements and objectives of society.” [Ogden (1994)] To: “The freight aspect of a regional strategic transportation plan should ensure (i) an adequate, efficiently operated, robust, and secure transportation network based on (ii) a commensurate regulatory framework that in coordination aim to maximize total societal benefits within a sustainable framework.” [Sgouridis (2004) based on Hall and Sussman (2004)] © 2004 Sgouris Sgouridis, Engineering Systems Division, Massachusetts Institute of Technology 12 Freight Specific Expanded RSTP Goals II • Freight mobility based on • Sustainability – Economic growth (possible decoupling) – Economic development / regional competitive advantage – Environmental stewardship – Social impact awareness • Safety • Security / Robustness © 2004 Sgouris Sgouridis, Engineering Systems Division, Massachusetts Institute of Technology 13 A Framework for RSTP Source: Sgouridis (2004), based on Dodder, Sussman and McConnell (2004) REPRESENTATION REPRESENTATION Physical Domain CLIOS 6. Identify Performance Measures and Refine System Goals EVALUATION/ DESIGN Regional Planning Architecture Regional Strategic Planning Process Strategic Options EVALUATION & DESIGN Congestion 7. Identify & Design Strategic Options for System Performance 8. Flag Important Areas of Uncertainty Regional Infrastructure Fleets Land Use Technology ITS Pricing Finance Environmental Policy Operations Planning 9. Evaluate Strategic Options and Select Robust Ones that Perform "Best" Across Uncertainties Regional Operating Architecture Operations Process IMPLEMENTATION © 2004 Sgouris Sgouridis, Engineering Systems Division, Massachusetts Institute of Technology IMPLEMENTATION 14 Implementing the Framework (A View) Partial CLIOS Diagram for the Transportation Layer CLIOS Sub-systems (Layering) Expanding GDP Economic Activity Intermodal Connections Resident and Workplace location Highway Network Land Use VMT Vehicle Emissions Environment Physical Domain CLIOS Highway Infrastructure Highway Operations Funding Allocation Transportation Sp Map he re ping to pla n Institutional Sphere Map Congestion Charging Emission Regulations State DOT e Federal DOT EPA Source: Sussman, Sgouridis and Ward (2004) © 2004 Sgouris Sgouridis, Engineering Systems Division, Massachusetts Institute of Technology 15 SCM / RSTP Interfaces © 2004 Sgouris Sgouridis, Engineering Systems Division, Massachusetts Institute of Technology 16 SCM / RSTP How is it viewed? • • Porter: management of supply chains can provide regional competitive advantage Transition to the new economics of regional competition: 1. 2. 3. 4. 5. macroeconomic to microeconomic, productivity growth to capacity to innovate, from economy-wide policies to clusters, from internal to external company success, from separation of economic and social policy to integration, and 6. from national to cross-national, regional and local. © 2004 Sgouris Sgouridis, Engineering Systems Division, Massachusetts Institute of Technology 17 SCM / RSTP How is it viewed? II • Building the facilities may not be enough: industry coordination needed. – [Examples Alameda Corridor (USA), Zaragoza Logistics Center (Spain), Port of Tanjung Pelepas (Malaysia)] • Other relevant work (US DOT Freight Planning, Mobility Report 2001, EU White Paper on Transportation, Moving the Economy (Canada). © 2004 Sgouris Sgouridis, Engineering Systems Division, Massachusetts Institute of Technology 18 SCM / Economic Growth: Ambivalence • SCM allows for flexibility in the supply chains (outsourcing). • Globalization implies that the region could accept both gains and losses. • Not all regions can become logistics hubs. © 2004 Sgouris Sgouridis, Engineering Systems Division, Massachusetts Institute of Technology 19 How Supply Chains are affected? A Policy Inventory © 2004 Sgouris Sgouridis, Engineering Systems Division, Massachusetts Institute of Technology 20 Current Research © 2004 Sgouris Sgouridis, Engineering Systems Division, Massachusetts Institute of Technology 21 Objective Create a framework of sustainable freight transportation planning based on the generic RSTP framework. Start by architecting a simple regional model for freight transport. © 2004 Sgouris Sgouridis, Engineering Systems Division, Massachusetts Institute of Technology 22 Introducing the Model A Region Initially: one product, System Driver: Need for Product A Damp/ Recycle one self-sufficient region City Food Mart Retail Outlet (no imports / exports) Store Warehouse REGION A Warehouse Factory Factory A Road Railway Airport E-I Raw Materials I-W Barn Train station E-W W-R F-I Warehouse E-F F-F Supplier B M-E F-W W-S S-R R-D Factory A City Food Mart M-F Damp/ Recycle F-S Store D-F Barn Raw Materials © 2004 Sgouris Sgouridis, Engineering Systems Division, Massachusetts Institute of Technology 23 Representation Phase. Step 1: Goal Identification. © 2004 Sgouris Sgouridis, Engineering Systems Division, Massachusetts Institute of Technology 24 Representation Phase. Step 2: Major Sub-system Identification. Transportation Environment Economy Land Use © 2004 Sgouris Sgouridis, Engineering Systems Division, Massachusetts Institute of Technology Manufacturing & SCM 25 Representation Phase. Step 3: (I) Transportation Sub-system. Externalities Magnitude Fleet Externalities Regulation Transport Regulation and Pricing Infrastructure Financing Residency Location Product Demand Factory Location Infrastructure Network Production Output Transport Flows Economy Area Regulatory Area Transport Area Retail / Warehouse Location Land Use Area Regional Strategy Private Strategy © 2004 Sgouris Sgouridis, Engineering Systems Division, Massachusetts Institute of Technology 26 Representation Phase. Step 3: (II) Economy Sub-system. Trade Regulations Regional Strategy Transport Pricing Private Strategy Economic Output Product Pricing Factory Output Factory Location Product Demand Infrastructure Financing © 2004 Sgouris Sgouridis, Engineering Systems Division, Massachusetts Institute of Technology 27 Representation Phase. Step 3: (III) Land-use Sub-system. Infrastructure Network Residency Location Factory Location Retail / Warehouse Location Damp / Recycle Location Land Use Regulations © 2004 Sgouris Sgouridis, Engineering Systems Division, Massachusetts Institute of Technology 28 Representation Phase. Step 3: (IV) Environmental Sub-system. Regional Strategy Infrastructure Industrial and Residential Location Ecosystem and Habitat Loss Externalities Regulation Production Process Production Output Manufacturing Emissions & Waste Fleet Vehicle Emissions Externalities Magnitude © 2004 Sgouris Sgouridis, Engineering Systems Division, Massachusetts Institute of Technology 29 Representation Phase. Step 3: (V) Manufacturing Sub-system. Product Demand Private Strategy Competition Product Pricing Product Design Profitability Production Output Externalities Regulation Raw Materials Production Process Supply Chain Methods Transport Costs Transport Regulations Transport Pricing Trade Regulations Suppliers Outsourcing Decisions Warehousing Transportation Flow Fleet © 2004 Sgouris Sgouridis, Engineering Systems Division, Massachusetts Institute of Technology Retailers 30 Representation Phase. Step 3: (VI) Institutional Sphere. Transport Pricing Infrastructure Financing Department of Transportation Department of Environment Infrastructure Operators Transport Regulations Private Carriers Externalities Regulation Regional Strategy Outsourcing Suppliers Department of Plannning Land Use Regulations Private Strategy Product Design Manufacturer Department of Commerce Trade Regulations Profitability Product Pricing © 2004 Sgouris Sgouridis, Engineering Systems Division, Massachusetts Institute of Technology Enterprise Consumer Groups 31 Representation Phase. Step 3: (VII) Overview © 2004 Sgouris Sgouridis, Engineering Systems Division, Massachusetts Institute of Technology 32 Representation Phase. Step 4: Table Error! No text of specified style in document.-1 A Possible Clustering of the Link Matrix for Model A Describe Components and Links: Link Matrix Analysis 6 4 5 3 1 2 (i) Location and Networks (ii) Functions and Regulations © 2004 Sgouris Sgouridis, Engineering Systems Division, Massachusetts Institute of Technology (iii) Supply Chain and Market (iv) Government and Groups 33 Key REG: Regulation DES: Design LU: Land Use SC: Supply Chain Representation Phase. Step 5: Process Environmental Regulation (or Pricing) Strictness (REG) Seek Insight About System Behavior (System Dynamics Support) Depreciation Capacity Acquisition Regulatory dependence of production process + Production Process Changes + Transport Flow (Raw->Factory) + Raw Material Inventory Raw Material Extraction + B Production Capacity + Production Effluents Product Manufacturability (DES) + + + + - Products in Process (PIP) Production Start Rate Transport Flow (Factory -> Warehouse -> Retail) + Final Product Inventory Total Inventory + Warehouse Inventory Shipment Rate Production Rate + Retail Orders Reuse Retail Inventory Demand - Capacity Differential Product Appeal (DES) + Products in Use Sales + Discarded Products Failure Rate + B + Discarding R Economic Output - - Economy growth Product Demand + Regulation (or Pricing) Strictness (REG) Product Pricing + Transport cost per shipment + + Fuel Cost + + Transit Time B Transport Cost Flow Equilibration Congestion - Flow Equilibration Fossil Fuel Reserves Fuel Use - + + Transport Emissions Infrastructure wear + + + Transport Flow Total (Ton-km) - + Vehicle Efficiency Mandates (REG) + - Infrastructure Capacity Passenger Traffic + + Efficiency Fuel (ton-kms/liter) Infrastructure Investment Congestion- + Shipment Consolidation -Modal Choice (SC) Emission Restrictions (REG) Maintenance + B + Total Inventory 0 Supply Demand Equilibration + Depletion rate B - Fuel Tax (REG) Product Recyclability (DES) + End-of-life Environmental Price Demand Equilibration + - + Products in Landfill Transport Flow (Consumer -> Landfill & Recycle) B Recycled products + Recycling Rate Transport Density (Tons/shipment) + Average Distances (e.g. Factory to warehouse) (LU) © 2004 Sgouris Sgouridis, Engineering Systems Division, Massachusetts Institute of Technology 34 Design and Evaluation Phase. Step 6: Need – Metrics Matrix © 2004 Sgouris Sgouridis, Engineering Systems Division, Massachusetts Institute of Technology 35 Further Research © 2004 Sgouris Sgouridis, Engineering Systems Division, Massachusetts Institute of Technology 36 Steps forward • Iterate insights from the modeling process by identifying critical areas of intervention. • Complete the design and evaluation phase of CLIOS for model region. • Expand model to include imports and exports (Malaysia as target region is major exporter) and more products (competition). • Refine SD model. • Expand SD model into simulation for quantification of policy effects. • Transfer insights to existing regions (Malaysia). © 2004 Sgouris Sgouridis, Engineering Systems Division, Massachusetts Institute of Technology 37 Your Feedback © 2004 Sgouris Sgouridis, Engineering Systems Division, Massachusetts Institute of Technology 38 (Some) References Sussman, J. and C. Conklin. (2000). “Regional Strategies For The Sustainable Intermodal Transportation Enterprise (ReS/SITE): Five Years of Research.” In Transportation Research Record: Journal of the Transportation Research Board TRB Record, TRB Paper Number: 01-0302. Runhaar, H. (2002). “Freight Transport: at any price?” Doctoral dissertation. Delft University. DUP Science. Netherlands. Pendleton, T.A. (1998). Regional Architectures: Definition and Integration into the Strategic Transportation Planning Process. Unpublished thesis. MIT. Dodder, R, J. Sussman and J. McConnell. (2004). The Concept of the “CLIOS Process”: Integrating the Study of Physical and Policy Systems Using Mexico City as an Example. Presented at the MIT Engineering Systems Symposium, 29-31 March, at MIT, Cambridge, Mass. Simchi-Levi, D., P. Kaminsky, and E. Simchi-Levi. (2003). “Designing and Managing the Supply Chain: Concepts, Strategies and Case Studies.” 2nd Edition. McGraw Hill. Ogden K.W. (1992). Urban Goods Movement. Cambridge University Press. Hall, R. and J. Sussman. (2004). “Sustainable Transportation – A Strategy for System Change.” Under review for the International Journal of Sustainable Development. Polenske, K. (2001). “Competitive Advantage of Regional Internal and External Supply Chains.” In Regional Science Perspectives in Economic Analysis, Benjamin H. Stevens, edited by Michael L. Lahr and Ronald E. Miller, Amsterdam, The Netherlands: Elsevier Science, B.V., pp. 259-284. Lakshmanan, T. R. and W. P. Anderson. (2002). “Transportation Infrastructure, Freight Services Sector and Economic Growth.” A White Paper prepared for The U.S. Department of Transportation, Federal Highway Administration. Center for Transportation Studies. Boston University. Available at: http://www.ncgia.ucsb.edu/stella/meetings/20020115/Lakshmanan.pdf. Accessed Aug. 2004. Ward, J. (2004). “Current Regional Strategic Transportation Planning Practice: Shortcomings and Solutions.” Internal report. MIT. Sussman, J., S. Sgouridis, and J. Ward. (2004). “An Engineering Systems Approach to Transportation Planning: Regional Strategic Transportation Planning as a CLIOS.” Under review for publication at the 84th Transportation Research Board Annual Meeting. January 2005. Washington DC. Porter, M. (2001). “Regions and the New Economics of Competition,” In Global City-Regions, edited by Allen J. Scott. New York: Oxford University Press, pp. 139-157. Grube J.W. (2001). Regional Competitive Advantage and Transportation Planning: An Extended ReS/SITE Framework. Unpublished thesis for the Master of Science in Transportation, MIT. Miller, G., D. Kiguel and S. Zielinksi. (2003). Moving Goods in the New Economy: a Primer for Urban Decision Makers. Moving the Economy (MTE) and Canadian Urban Institute. Toronto, Canada. Design Structure Matrix Website. (2004). Available at http://www.dsmweb.org/. Accessed Aug. 2004. © 2004 Sgouris Sgouridis, Engineering Systems Division, Massachusetts Institute of Technology 39