2009 Media
Plan Recommendation
(North America) 11/19/08
Objectives
• To reach industry executives, ISOs, MLSs, resellers, and
financial services decision makers in the payments industry
• To provide as much continuity (frequency) as possible
throughout the year
• Increase visibility and reach by being on the website of each
publication
• Final Budget is TBD; current plan is at $120,000 gross
– (Calendar Year 2009)
Strategy
• Utilize the key publications covering all aspects of the target
audience:
– ISO’s
– MLS’s
– Financial Institutions
• Primarily utilize Full Color Pages in 2009
– Use each publication a minimum of 3 times
• Focus on issues that have relevant editorial or supplements
(i.e. Pay At Table, Wireless, Contactless, Security, New
Products)
• Align scheduling around key industry shows
Tactics
• We have evaluated/negotiated with the following publications for
2009:
– The Green Sheet (Client already committed to ’09)
– Source Media (ISO & Agent , ISO & Agent Weekly, Cards &
Payments, Cardline, Card Forum)
– Transaction Trends
• Digital Transactions & Hospitality Technology may be supported
with contingency funds.
• Vertical segments are pending until research study is completed.
Some verticals (i.e. restaurants through state associations) will be
handled more directly through ISO representation, rather than
media, due to poor response in 2008
Publications Recommended
Why Green Sheet?
(Published 30x Annually / Total Circulation: 25,000)
 Founded in 1983 by industry pioneer Paul Green
 Semi-Monthly format provides timely emerging news relevant to
the payment process industry
 Considered “bible” of the industry, providing coverage dedicated
to the education and success of the ISO & MLS
 72% of Readers are ISO’s & MLS’s
 8% are industry vendors
 8% are financial institutions
 86% have shared with business associate
 GSQ (Green Sheet Quarterly) is a four-color glossy, published
quarterly, providing further in depth analysis of topics central to
the financial services industry
Green Sheet
Recommended Issues (Contract Signed 10/6 by Client)
 12x – Full Page B&W Insertions
 1/26, 2/23, 3/23, 4/27, 5/25, 6/22, 7/27, 8/24, 9/28, 10/26, 11/26, 12/28
 12x – Half Page B&W Insertions
 1/12, 2/9, 3/9, 4/13, 5/11, 6/8, 7/13, 8/10, 9/14, 10/12, 11/9, 12/14
 4x – Full Page Full Color Insertion in GSQ (Inside Cover)
 3/23, 6/22, 9/28, 12/28
 1x – 10,000 GSQ Preprint Flyers
 3/23
Added Value
 Skyscraper ad and large banner ad on The Green Sheet
website (12 months, shared rotation) – see next page for details
 Bonus Distribution at NAAC, SEAA, ETA, MAAC
Green Sheet
 www.greensheet.com – 25,000+ unique monthly visits per month
 Homepage & ROS (Banner & Skyscraper positions) rotates with other
advertisers, 50% rotation estimated. See screen shot examples below.
Added Value
 Will receive 12 months presence; $13,800 Value
Why ISO & Agent / ISO & Agent Weekly?
(Published 7x Annually / Total Circulation: 6,103)
 Provides analysis and the latest developments in the fast-paced POS
industry. Each issue offers strategies, selling tips and tactics for sales
success. Coverage includes: ATM Technology, Market Trends, Technology
Updates, Vendor Trends, Legal Updates, Security and New Products
 Weekly e-newsletter is sent to 5,311 subscribers, providing timely
breaking news.
 Subscribers sell to the following markets: Retail (28%), Restaurant
(29%), QSRs (18%), Hospitality (23%), Grocery (23$),
Banking/Financial (20%), Education (16%), Transportation (17%),
and Entertainment (15%)
 79% take action as a result of seeing ads
 79% read or looked through the last 4 issues
 71% are involved in purchasing ISO related products
 57% plan to increase spending on technology
ISO & Agent / ISO & Agent Weekly
Recommended Issues
 ISO & Agent (4x - Full Page / Full Color)
 Jan/Feb – New Technology
 Mar – Merchants
 Apr – ETA Issue
 Jul/Aug – ISO Fact Book
 Sep/Oct – New Products
 ISO & Agent Weekly (13x – Half Page / Full Color)
 1/15, 2/12, 3/12, 4/9, 5/7, 5/28, 6/18, 7/9, 7/30,
8/20, 9/10, 10/1, 10/22
Added Value
 Bonus Distribution at NAAC, SEAA, ETA, and MAAC
Why Cards & Payments?
(Published 12x Annually / Total Circulation: 30,105)
 Targeted at senior-level payments executives, is a business magazine
covering key trends and competitive strategies in the electronic
transactions and emerging non-card based systems industry
 71% responded it’s the single most valuable industry publication
 74% read 3-4 of the last four issues
 83% are involved in purchasing payment related products
 Average time spent reading is 30.4 minutes
 Average reader’s industry experience is 10.8 years
 75% report taking some action is response to seeing
advertisements in the publication
Cards & Payments
Recommended Issues
 4x - Full Page / Full Color
 Jan – Annual Industry Forecast
 Apr – POS Terminal Trends, Mobile Payments, Contactless
 May – Bankcard Profitability Study
 Nov – NFC - Are Phones Ready?
Added Value
 Bonus Distribution at NRF, CardForum & Expo, ETA, CTST, CARTES,
BAI, TechMecca
PaymentsSource
 This is a new venture that just launched in
October. It is a subscription based website that acts as
a central location for all of SourceMedia’s payments and
banking titles including Cards&Payments, ISO&Agent,
American Banker, US Banker, Bank Technology News
and more. This new service from Source Media offers
subscribers an in-depth, 360˚view of the industry —
plus the reporting and delivery tools needed to easily
customize news, data, company and executive profiles
and other relevant information. It will attract high-level
decision makers, but ultimately, a smaller audience than
the non-paid or qualified publications.
Added Value
 Explored added value opportunities but pub is not offering. Do not
recommend paid presence. New venture – recommend wait and see
approach before targeting funds. Will continue to explore added value .
Why Cardline?
 Highly targeted e-newsletters sponsorship, receiving high visibility from
influential payments subscribers.
 Cardline – a daily (M-F) newsletter that speeds late breaking news directly
to over 4,100 senior level executives
 Top Banner (rotates with Discover to half subscription base) + 50 Words
Text (position 3 requested but not confirmed)
Added Value
 Will receive 12 months (M-F daily) presence; $8,100 Value
Why Card Forum?
 Web site targeted to senior-level executives in the credit, debit, loyalty,
and smart card arena. 20,335 Avg. Monthly Visitors / 68,122 Page View,
7 minutes, 4 Seconds is the average time spent per session
 Article display banner embedded in featured editorial. Link to vf.com
Added Value
 Will receive a 300x250 pixel article banner for 12 months; $3,500 Value
Why Transaction Trends?
(Published 12x Annually / Total Circulation: 8,000)
 Is the official publication of the Electronic Transactions Association, and
is a source of thoughtful, in-depth reporting on the electronic payments
industry, including legal and security issues coverage of vertical markets,
sales and marketing strategies for ISO's news analysis and industry trends
 74% consider it must reading
 91% agree it is relevant to their job
 85% involved in purchasing decisions at their company
 53% are corporate officers
 Transactions Trends Readers:
 ISOs: 39%
 Processors: 18%
 Financial Institutions: 10%
 Vendors/Service Providers: 27%
Transaction Trends
Recommended Issues
 Apr – POS Technologies, ETA Show
Added Value
 Bonus distribution at ETA
Transaction Trends
 www.electran.org – 20,000 unique monthly visits per month
 Vertical Homepage Banner (125x240) for 1 Month
Transaction Trends
 ETA Currents - is an e-newsletter delivered to 12,000 subscribers each
week
 Logo/Link + 50-100 words for 1 Week
January 2009 - December 2009
NORTH AMERICA (Week Ending Sunday)
Jan
29
5
12
Feb
19
26
2
NEAA
9
Mar
16
23
2
Radiant
9
Apr
16
23
30
6
13
Murtec
May
20
27
Gross
Total
%
Total
1x 12
$17,748.00
14.8%
12
$13,800.00
11.5%
4
$20,109.00
16.8%
1
$4,000.00
3.3%
-
$0.00
0.0%
$55,657.00
46.4%
5
$12,937.53
10.8%
13
$10,400.00
8.7%
4
$20,856.00
17.4%
12 Months Presence (234x60 Banner + 50 Words Text)
-
$0.00
0.0%
12 Months Presence (300 x 250)
-
$0.00
0.0%
$44,193.53
36.8%
4
11
ETA
June
18
25
1
8
15
July
22
29
6
NRA
13
Aug
20
27
3
10
Sept
17
24
MWAA
31
7
14
Oct
21
28
5
12
Nov
19
26
2
9
Dec
16
23
30
7
14
21
28
#
ERS WSAA
TRADE SHOW (Some are still TBD)
SEAA
GREEN SHEETS (PG B&W)
1x
GREEN SHEETS (1/2 PG B&W)
1x
1x
1x
1x
1x
1x
1x
1x
GSQ (PG 4C / INSIDE FRONT COVER)
1x
*GSQ (10,000 INSERTS)
1x
1x
1x
1x
1x
1x
1x
1x
1x
1x
1x
GREEN SHEET WEBSITE
1x
1x
1x
1x
1x
1x
12 Months Presence (Banner & Skyscraper positions)
ISO & AGENT (PG 4C)
New Technology
ISO & AGENT WEEKLY (1/2 PG 4C)
1x
CARDS & PAYMENTS (PG 4C)
Forecast
1x
Merchants
1x
ETA
1x
ISO Fact Book
1x
1x
1x
1x
1x
New Products
1x
New Terminals Bankcard Study
CARDLINE E-NEWSLETTER
CARD FORUM (WWW.CARDFORUM.COM)
1x
1x
1x
1x
NFC Phones
ETA SHOW DISTRIBUTION
POS TECH
1
$2,475.00
2.1%
160 x 600
1
$882.35
0.7%
1
$882.35
0.7%
$4,239.71
3.5%
CONTINGENCY BUDGET (DT/HT/VERTICALS)
$19,909.76
16.6%
*EVENT BUGET
-$4,000.00
-3.3%
$120,000.00
100.0%
TRANSACTION TRENDS (PG 4C)
ETA WEBSITE (WWW.ELECTRAN.ORG)
ETA CURRENTS E-NEWSLETTER
1x
TOTAL
- GREEN SHEET BUDGETS ARE EXPRESSED IN NET DOLLARS
* $4,000 INSERT COST WILL BE COVERED BY EVENT BUDGET
Next Steps
• Costs have not been finalized and could change to some extent
• Make any necessary revisions to the plan/schedule/budget and
negotiate/place all media
• Secure VeriFone’s approval and sign appropriate contracts to
secure rates and placement.
• Finalize a production schedule with defined deliverables and due
dates to go live
• Continue added value discussions throughout year