Branding Strategy
Templates
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Brand Strategy Templates
Please review the
webinar on brand strategy
in the University prior to
filling out these templates.
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The Practical Social Media Example
Mindset Target
The solopreneur that has too much to do in
a day already, no formal marketing
expertise, no marketing staff and no
dedicated marketing budget…but great
aspirations for success!
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Mindset Market
Enter your Mindset Market here!
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Your Emotional Brand Intelligence
Maslow’s
Hierarchy of
Needs
Where does your
company fit onto
Maslow’s Hierarchy of
needs based on
fulfilling unmet wants,
needs or desires?
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Market Opportunity Examples
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Market Opportunity
Enter your Market Opportunity here!
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Brand Promise
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Brand Promise
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In the space below, can you please answer
the following question, as if you were talking
to a friend:
What is it that your company promises
to do for your customers?
Enter answer here!
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Brand Strategy Platform: Generic
For (Mindset Market),
That (UNMET NEED OR DESIRE),
(YOUR COMPANY NAME) promises to (BRAND PROMISE),
By offering (POINT-OF-DIFFERENCE),
Backed by (REASON TO BELIEVE),
To address the need for (MARKET OPPORTUNITY),
Since we understand (EMOTIONAL BRAND INTELLIGENCE).
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Brand Strategy Platform: Lakeside Collision Center
For people who are caught in the midst of a collision without a friend to turn to,
(Mindest Market)
That want the auto body repair centers and insurance companies care more about them than themselves,
(Unmet Need or Desire)
Lakeside Collision Center promises to place customers back in control of a situation gone terribly wrong,
(Brand Promise)
By offering expert advice and education around the best options to save time, money and hassles,
(Point-of-Difference)
Backed by the highest customer reviews and ratings in the greater Seattle area,
(Reason to Believe)
To address the need to return the balance of power in your favor at an incredibly vulnerable time,
(Market Opportunity)
Since we understand the ripple effect an accident can have on your life when you can least afford it.
(Emotional Brand Intelligence)
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Simplified Brand Strategy Statements
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Point-of-Difference: TBD
Brand Promise: TBD
Emotional Driver: TBD
Easy to understand, share,
act upon and remember.
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