Page 3
Introduction
The ideal image The Raven Hookah Lounge creates in the competitive market of San
Antonio emphasizes a positive social environment and an overall pleasurable experience
for our customers. The Raven goes above and beyond and seeks out the best products,
location and facilities, and employees while maintaining a competitive reputation among
competing firms and attaining financial success. As stated in the name, the line-of-business
of The Raven is hookah retail and customer service. Featuring over eighty different shisha
(tobacco) flavors spanning over four unique brands (Social Smoke, Starbuzz, Al Fakher and
Nakla), top-of-the-line smoking pipes and an outstanding staff, The Raven Hookah Lounge
is a social hotspot among other hookah establishments in San Antonio.
Page 4
Vision, Mission, and Values Statements
Vision Statement
The ideal image The Raven Hookah Lounge hopes to create in a competitive market
in San Antonio will emphasize a positive social environment and an overall pleasurable
experience for our customers. To transfer this vision successfully into reality, The Raven
must go above and beyond and seek the best products, location and facilities, and
employees while maintaining a competitive reputation and attaining financial success.
Mission Statement
The purpose of a mission statement at The Raven Hookah Lounge is to provide a
link in the relationship between vision and success. At The Raven, we will present our
guests with the greatest quality smokes with every hookah in the most hospitable
environment in San Antonio.
Values Statement
Success at The Raven Hookah Lounge is strongly characterized by positive customer
feedback. Although financial security is an important element to be considered in any
enterprise, our commitment to providing excellent customer service and top-shelf quality
products should be regarded with the utmost significance in the eyes of our employees.
Without our customers, the vision for The Raven can never be attained.
Page 5
Funding Plan
In order to obtain funding and maintain control of capital and expenses, The Raven Hookah
Lounge will design a business plan to present to potential investors, allocate capital and
investments to the appropriate Raven representative, incorporate the enterprise, and
purchase the necessary accessories to meet the needs of a new business. Below is a list of
tasks to be completed by Adri Guzman regarding:
1. Talk to partners. Make information on the future processes of business spending and
allocation of capital clear. Assign control of capital budget to appropriate job sectors.
2. Distribute/allocate capital to administrative staff. Revisit goals on expenses. Address
parameters of appropriate spending.
3. Create a sales forecast. Speculate expected sales for future goods. Decide how the
enterprise will react to sales.
4. Design expense budget. Map expenses with regard to expected sales. Infer from
information expected profits.
5. Find business plan consultant. Explain in detail business goals. Draft business plan.
6. Produce business plan. Include expenses, capital, profits and possible assets and
liabilities. Share plan with partners.
7. Look for investors/loans. Target investors interested in the enterprise and its values.
Visit bank for loan opportunities.
8. Contact investors. Cold dial investors. Engage in business propositions.
9. Create info letters. Distribute to potential investors, bank, and partners. Include
business plan.
Page 6
10. Rehearse business plan. Focus on expenses to ensure capital will be used
appropriately. Exercise instrumental vocal technique.
11. Present to investors. Discuss intended business venture. Emphasize significance to
enterprise.
12. Negotiate terms and obligations. Make parameters of business worth clear and
concise. Discuss agreed capital values given and allocation.
13. Close investment deal. Hire a lawyer to draw out contracts. Discuss time frames to
receive capital.
14. Incorporate enterprise. Individualize firm in the eyes of the law. Draw information
from incorporation.
15. Purchase business accessories. Invest in a personal computer, printer, accounting
software, and office supplies. Allocate assets to partners.
Page 7
Setup Plan
With the proper funding, The Raven Hookah Lounge will locate a leasable space, meet
health codes and business standards, seek employees, create an inventory, and design a
unique atmosphere for the target demographic. Below is a list of tasks to be completed by
Raul Flores regarding setup:
1. Hire a bookkeeper. Discuss business plan, sales forecast, and expense budget. Also
discuss long-term business propositions.
2. Look for suppliers. Search for low prices and quality products. Open accounts.
3. Establish firm location. Match needed facilities with potential locations on the west
side of San Antonio. Agree on overhead.
4. Contact city for sales permission. Fill out necessary paper work. Obtain permits and
legitimize sales authority.
5. Open utility accounts. Research possible water, electricity, and cable opportunities.
Active utilities.
6. Create employment listing. Write out job descriptions. Post employment
opportunities in want ads.
7. Conduct interviews. Decide which partners participate in interviewing. Establish
values in employee behavior.
8. Hire employees. Organize possible employees by asset value. Inform partners and
applicants.
9. Meet establishment code standards. Become aware of regulations. Use capital to
meet standard.
Page 8
10. Furnish establishment. Purchase furnishings to incorporate in firm. Install
icemaker, drink cooler, tables, chairs, and other accessories.
11. Install retail operating system. Purchase register and accounting system. Link
information database and bank account for digital transactions. Install a vault for
paper transactions.
12. Create menu. Establish prices. Print and laminate.
13. Fill inventory. Place orders with suppliers. Organize supplies in store location.
14. Design interior atmosphere. Paint walls. Hang artwork.
15. Establish store hours. Publish hours on front door. Inform partners and new staff.
Page 9
Marketing Plan
Emphasis on hookah, entertainment, and support of local art are at the core of The Raven
Hookah Lounge's values. A positive social experience and novelty are channels by which
The Raven can support these values. Guests with daytime jobs or students, in early
adulthood, of both sexes, on a limited budget, and interested in indie counterculture will
appreciate the service we provide at The Raven that no other competing hookah shop in
San Antonio can offer. Below is a list of tasks to be completed by Aaron Mireles regarding
marketing:
1. Design store sign. Contact sign making company for quote. Create sign and install
outside store.
2. Hire marketing consultant. Discuss long-term business propositions. Discuss business
plan, marketing ideas, and expense budget.
3. Contact local publication firms. Receive quotes for advertisements. Explore possible
marketing opportunities with editorial writers.
4. Create ad campaigns. Design advertisements with logo and appropriate
information. Include prices, store hours, values, and first day of business.
5. Purchase ad slots. Negotiate prices and consult involved administrative staff. Discuss
timeframe for ads.
6. Hire multimedia advertisement consultant. Discuss values and ideas for audio/visual
advertisements. Research radio and television channels to advertise on.
7. Contact local radio/television firms. Discuss business terms and timeframe.
Negotiate prices.
Page 10
8. Create video ad. Include prices, store hours, values, and first day of business.
Distribute to television and radio services.
9. Purchase commercial slots. Consult funding plan. Discuss timeframe.
10. Create and distribute flyers. Include appropriate information. Distribute to schools
and local businesses.
11. Establish discount opportunities. Consult expense budget. Stimulate a hesitant
market.
12. Activate social network accounts. Open accounts on Facebook, Twitter, and
Google+. Design website.
13. Purchase billboard advertisement. Create billboard ad. Negotiate prices and
timeframe.
14. Post discount advertisements. Include website “url”. Distribute to schools and
businesses.
15. Create and sell apparel. Design t-shirts. Distribute to seller locations and sell in
store.