Kids, Families
&
Feature Films
Presented By: Bruce B. Friend
Online Testing Exchange
Media & Entertainment Insights
February 4, 2005
Kids and Movies Today
 Going to the movies is still the most
popular entertainment activity for kids
 The kid/family-targeted movie genre has
never been stronger:
 From a “quantity” standpoint
 And, from a “quality” standpoint
 The kid/family home video movie market is
also booming, driven by:
 DVD format, more product, better distribution
 And, in-home theater systems
Why Kids Love Going To The Movies?
 They are special, an EVENT!
 A community experience (w/family, friends)
 The in-theater experience:
 Popcorn, candy, slushy
 Dark room, big screen, “surround sound”
 Kids LOVE stories, love to be entertained
 Kids usually have a say in what they see
 They are an integral part of kid culture
Kids/Family Movie Trends: 2004
 2004 was a record year for kids and family
movies!
 32 kid and family-targeted (G or PG) films
were released in 2004, up from 26 in 2002.
 However, only 2 of those were “G” rated.
the rest were “PG.”
 Plus, over 30 “PG-13” rated movies were
released, that were considered “family
friendly.”
Kids/Family Movie Trends
 G-rated movies are slowing becoming
extinct (at least in the theater).
 PG movies are the “new G”
 And, PG-13 movies are the “new PG”
 Many parents don’t think twice anymore
about taking their 8 year olds and up to
see certain PG-13 movies
The Decline of the G-rated Movie
TOP GROSSING G-RATED MOVIES: 2002-2004
TITLE
STUDIO
DATE
WEEKEND
BOX
RATING GENRE OFFICE
(In millions)
TOTAL
GROSS
OPENING
MULTIPLE
(In millions)
The Santa Clause 2
Spirit, Stallion of the Cimarron
The Rookie
Return to Never Land
Jonah: A Veggie Tales Movie
Country Bears
Pinocchio
Disney
Dreamworks
Buena Vista
Buena Vista
Artisan
Buena Vista
Miramax
11/1/2002
5/24/2002
3/29/2002
2/15/2002
10/4/2002
7/26/2002
12/27/2002
G
G
G
G
G
G
G
Family
Family
Family
Family
Family
Family
Family
$29.00
$17.77
$16.02
$11.89
$6.20
$5.21
$1.15
$139.23
$73.22
$75.60
$48.42
$25.57
$16.99
$3.67
4.8
4.1
4.7
4.1
4.1
3.3
3.2
Finding Nemo
Brother Bear
Jungle Book II
Piglet's Big Movie
Buena Vista
Buena Vista
Buena Vista
Buena Vista
5/30/2003
10/31/2003
2/14/2003
3/21/2003
G
G
G
G
Family
Family
Family
Family
$70.25
$19.80
$11.44
$6.10
$339.71
$85.33
$47.88
$23.02
4.8
4.3
4.2
3.8
The Princess Diaries 2
The Polar Express
Buena Vista
Warner
8/13/2004
11/12/2004
G
G
Family
Family
$22.96
$23.32
$95.15
$161.63
4.1
6.9
$18.55
$87.34
4.7
TOTAL AVERAGE
The “New” Family Movie
 PG-13 Movies, such as:




Pirates of the Caribbean
Bruce Almighty
Mean Girls
Hidalgo
13 Going On 30
 Spiderman, X-Men (comic book based)
…etc., are now considered “family movies”
2004 Family-friendlier PG-13 Movies
RANK
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
TITLE
STUDIO
Spider-Man 2
Sony
The Day After Tomorrow
Fox
I, Robot
Fox
Ocean's 12
Warner
50 First Dates
Sony
Van Helsing
Universal
Dodgeball: A True Underdog Story
Fox
The Village
Buena Vista
Starsky and Hutch
Warner
Along Came Polly
Universal
Mean Girls
Paramount
Anchorman: Legend of Ron Burgundy
Dreamworks
The Notebook
New Line
The Terminal
Dreamworks
Ladder 49
Buena Vista
Ray
Universal
Hidalgo
Buena Vista
Friday Night Lights
Universal
Hellboy
Sony
Shall We Dance
Miramax
13 Going On 30
Sony
Catwoman
Warner
Raising Helen
Buena Vista
Taxi
Fox
Jersey Girl
Miramax
Mr. 3000
Buena Vista
Win a Date With Tad Hamilton Dreamworks
Wimbledon
Universal
Dirty Dancing: Havana Nights Lion's Gate
Chasing Liberty
Warner
Surviving Christmas
Dreamworks
DATE
RATING
GENRE
7/2/2004
5/28/2004
7/16/2004
12/10/2004
2/13/2004
5/7/2004
6/18/2004
7/30/2004
3/5/2004
1/16/2004
4/30/2004
7/9/2004
6/25/2004
6/18/2004
10/1/2004
10/29/2004
3/5/2004
10/8/2004
4/2/2004
10/15/2004
4/23/2004
7/23/2004
5/28/2004
10/8/2004
3/26/2004
9/17/2004
1/23/2004
9/17/2004
2/27/2004
1/9/2004
10/22/2004
PG-13
PG-13
PG-13
PG-13
PG-13
PG-13
PG-13
PG-13
PG-13
PG-13
PG-13
PG-13
PG-13
PG-13
PG-13
PG-13
PG-13
PG-13
PG-13
PG-13
PG-13
PG-13
PG-13
PG-13
PG-13
PG-13
PG-13
PG-13
PG-13
PG-13
PG-13
Action
Action
Action
Comedy
Comedy
Action
Comedy
Horror
Comedy
Comedy
Comedy
Comedy
Drama
Drama
Drama
Drama
Action
Drama
Action
Drama
Comedy
Action
Comedy
Comedy
Comedy
Comedy
Comedy
Drama
Drama
Comedy
Comedy
WEEKEND
BOX OFFICE
TOTAL
GROSS
(In millions)
(In millions)
$88.16
$68.74
$52.18
$39.15
$39.85
$51.75
$30.07
$50.75
$28.10
$27.72
$24.43
$28.42
$13.46
$19.05
$22.10
$20.04
$18.83
$20.27
$23.20
$11.78
$21.05
$16.73
$10.99
$12.03
$8.32
$8.68
$7.32
$7.19
$5.81
$6.08
$4.44
$373.38
$186.74
$144.80
$123.61
$120.78
$120.03
$114.32
$114.20
$88.20
$87.98
$86.05
$84.14
$81.00
$77.03
$74.46
$73.81
$67.29
$61.19
$59.04
$57.76
$56.73
$40.20
$37.49
$36.57
$25.27
$21.80
$16.96
$16.83
$14.14
$12.19
$11.20
OPENING
MULTIPLE
4.2
2.7
2.8
3.2
3.0
2.3
3.8
2.3
3.1
3.2
3.5
3.0
6.0
4.0
3.4
3.7
3.6
3.0
2.5
4.9
2.7
2.4
3.4
3.0
3.0
2.5
2.3
2.3
2.4
2.0
2.5
So, What Do Kids Like???






Comedy is still King!
CGI Animation
Action/Adventure
Fantasy
Drama/Romance (girls)
Familiar “Properties”
 Harry Potter, Spiderman, Chronicles of Narnia
Kids and Movies
KIDS LOVE MOVIES!!!