_____________ is when a product or company attempts to give the impression of environmental
friendliness whether or not it is environmentally friendly.
a) Persuasive Labeling
b) Greenwashing
c) Express Warranting
d) Service Mark
A ______________ is the exclusive right to use a brand or part of a brand.
a) Trademark
b) Patent
c) Service Mark
d) Generic Product Name
Which definition matches with shopping product?
A. A relatively inexpensive item that merits little shopping effort
B. A product that requires comparison shopping, because it is usually more expensive
and found in fewer stores
C.A particular item for which consumers search extensively and are reluctant to accept
substitutes
D.A product unknown to the potential buyer or a known product that the buyer does
not actively seek
Which is not a symptom of overextension?
A.Some products have low sales or cannibalize sales of other items
B.Resources are disproportionately allocated to slow-moving products
C.Items have become obsolete because of new product entries
D.All products have high sales
Which of these are considered products?
A.
B.
C.
D.
Tangible goods
Service
Idea
All of the above
All the goods an organization sells is known as what?
a.
b.
c.
d.
Product mix
Product
Product item
Inventory
An advantage of private brands is earning higher profits?
A. True
B. False
A trade mark is the exclusive right to use a brand.
a. True
b. False
A confirmation of the quality or performance of a good or service is
a.
b.
c.
d.
Guide
Warranty
Service
Product
Everything, both favorable and unfavorable, that a person receives in an exchange is know as a
a. Product
b. Merchandise
c. Tariff
d. None of the above.
Product is the starting point of marketing mix.
A. True
B. False
Branding Strategies include which of the following
a.
b.
c.
d.
Manufacturers’ brand, and captive
Private brand, and captive
Private brand, captive brand, manufacturers’ brand
None of these.
The brand name of a manufacturer is known as
a. Manufacturers’ brand
b. Private Brand
c. Captive Brand
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
B
A
B
D
D
A
A
A
B
A
A
C
A