DETAILED SYLLABUS FOR Master of Business Administration (DUAL SPECIALISATION) (MBA) Course Name: MBA Duration of Course: 2 Years Eligibility: Graduation or equivalent FIRST SEMESTER CODE MB01 MB02 MB03 MB04 MB05 MB06 SUBJECT Management Concepts Organisation Behavior Managerial Economics Management Information System Legal Aspects Of Business Accounting For Management CREDIT 5 5 5 5 5 5 SECOND SEMESTER CODE MB07 MB08 MB09 MB10 MB11 MB12 SUBJECT Production Management Marketing Management Human Recourse Management Financial Management Quality Management Research Methods In Business CREDIT 5 5 5 5 5 5 THIRD SEMESTER CODE MB13 MB14 MB15 MB16 MB17 MB18 SUBJECT Project Management Strategic Management International Business First Elective Stream Subject-1 First Elective Stream Subject-2 First Elective Stream Subject-3 FOURTH SEMESTER CREDIT 5 5 5 5 5 5 CODE MB19 MB20 MB21 MB22 MB23 MB24 SUBJECT Applied Management Operation Research Indian Business Environment Second Elective Stream Subjebt-1 Second Elective Stream Subjebt-2 Second Elective Stream Subjebt-3 Project CREDIT 5 5 5 5 5 5 ELECTIVE BANKING CODE MBBN-01 SUBJECT Indian Banking System CREDIT 5 MBBN-02 Retailing and CRM in Banking 5 MBBN-03 Financial Derivatives 5 FINANCE CODE MBFN-01 SUBJECT Behavioural Finance CREDIT 5 MBFN-02 Financial Engineering 5 MBFN-03 Corporate Structured Finance 5 HOSPITALITY MANAGEMENT CODE MBHM-01 SUBJECT Tourism Planning and CREDIT 5 Marketing MBHM-02 International Hospitality Law 5 MBHM-03 Hospitality Management 5 HUMAN RESOURCE CODE MBHR-01 SUBJECT Legal Framework Governing 5 Strategies and Systems Cross Cultural and Global MBHR-03 5 Human Relations Human Resource Development MBHR-02 CREDIT Management 5 INFORMATION TECHNOLOGY CODE MBIT-01 SUBJECT Database Management CREDIT 5 MBIT-02 System Analysis and Design 5 MBIT-03 Management Support System 5 MARKETING CODE MBMK-01 SUBJECT Consumer Behaviour CREDIT 5 MBMK-02 Sale Promotion Management 5 MBMK-03 Marketing of Services 5 OPERATIONS CODE MBOP-01 SUBJECT Purchasing and Materials Management CREDIT 5 MBOP-02 Logistics Management 5 MBOP-03 Service Operation Management 5 PROJECT MANAGEMENT CODE MBPM-01 MBPM-02 MBPM-03 SUBJECT Introduction to Project CREDIT 5 Management Project Planning and Scheduling 5 Managing human resource in 5 Projects RETAIL MANAGEMENT CODE MBRM-01 SUBJECT Buyer Behaviour CREDIT 5 MBRM-02 Retail Planning 5 MBRM-03 Direct and Network Marketing 5 TOTAL QUALITY MANAGEMENT CODE MFTQM01 SUBJECT Methodological Approaches to 5 TQM MFTQM- 02 5 Tools of TQM MFTQM03 CREDIT Leadership Requirements for TQM SYLLABUS (Sem-1) 5 MB01 MANAGEMENT CONCEPT Unit – I Indian Business Environment concept and importance – Need of environmental studies for Business. Unit – II Types of Environment – Natural, Economic, Political, Social, technical, cultural, Educational, Legal, Cross-cultures. Unit – III Problems of Growth – Unemployment, Poverty, Regional imbalance, Social injustice, inflation, Parallel Economy, Industries sickness, Environmental problems affecting growth of Business. Unit - IV Environmental Factors affecting Business. a) Physical – Topography, Climate, Minerals, Water resources. b) Cultural –infrastructure, technology, tradition, Political set up, social Set-up, educational Set-up. Unit -V Natural Resources and sustainability, Renewable and Nonrenewable resources, Limitations of non-renewable resources – need of renewable resources, strategy for conservation of natural resources. Unit -VI Environmental Issue related to Business Global warming and Kyoto Protocol, Oil Crisis and its impact on business Problems related to water resources management, Industries and Pollution – Air, Water, Noise. MB02 ORGANISATION BEHAVIOUR UNIT I Organisational Behaviour the human context of a managerial job,Contributing disciplines, Emerging trends in OB, The five anchors of OB; Perception: Process & errors, Improving perceptions; Personality development, Determinants of Personality, Personality traits relevant to OB; Learning, Theories & Principles of Learning, Contingencies & Schedules of Reinforcement. Unit - II Motivation: Early theories, contemporary theories, Stress Management, Concept of stress,Sources & Effects of stress on humans, Management of Stress; Concept of Group Dynamics and Teams, Theories of Group Formation, Team Development, Communication: Concept of two-way & Open Communication, Transactional Analysis. Unit - III Organisational conflict: Conflict Management, Traditional & Modern view of conflict,Constructive & Destructive conflict, Conflict Process, Strategies for encouraging constructive conflict, Strategies for resolving destructive conflict, Leadership Styles, Models and Theories of Leadership. Unit - IV Elements of Organisational Structure, Traditional & Modern Organisational Design, Power & Politics: Sources & Consequences of Power, Organisational Politics, Types of Political Activity,Controlling Political Behavior, Organisational culture: Elements of Organisational Culture, Hofstedes culture typology, Management of Change, Forces responsible for change, Resistance to change, Overcoming resistance to change. MB03 MANAGERIAL ECONOMICS Unit 1: Nature and Scope of Economic Analysis Importance of Managerial Economics; Concepts of Economics in Decision Making; Nature and Scope of Managerial Economics; Relationship between Managerial Economics, Economics and Other Subjects; Tools and Techniques of Decision Making. Unit 2: Demand and its Attributes Demand and its Determinants; Law of Demand; Utility Approaches to the Theory of Demand; Consumer Equilibrium and Demand Curve; Demand Elasticity and Demand Estimates; Aggregate Demand; Demand Forecasting. Unit 3: Supply and Production Analysis The Principle of Supply; Elasticity of Supply; Aggregate Supply; Cost and Output Relationship; Production Concept and Analysis; Production Process. Unit 4: Market Structures and its Analysis Market Structure; Analysis of Market Structure: Large Group Cases, Monopoly Market Situation, Oligopoly, Monopolistic Competition and Perfect Competition. Unit 5: National Income Analysis and Economic Welfare Introduction; Circular Flow and Measurement of National Income; Methods of Measurement of National Income; Economic Welfare and National Income. Unit 6: Consumption Function, Saving Function, Demand and Supply for Money The Consumption Function; the Saving Function ; Money; Demand for Money; Multiplier; the Supply of Money. Unit 7: Foreign Exchange Market, MNCs & International Trade Theory Introduction; Functions of Foreign Exchange Market; Foreign Exchange and Control; Foreign Exchange Rates; Cost Benefit Analysis of FDI; Role of MNCs in India; International Trade Theories: Absolute Cost Theory, Comparative Cost Theory, Opportunity Cost Theory, Factory Endowment Theory, and Comparative Trade Theory. Unit 8: Inflation, Inflationary Gap and Measures to Control Inflation Introduction to Inflation; Inflationary Gap; Demand Pull or Monetary Theory of Inflation; Cost Push Inflation; Other Theories of Inflation; Phillips Curve: The Relation between Unemployment and Inflation; Measures to Control Inflation; Measures of Prices and Inflation; Monetary and Fiscal Policies in Developing Countries. Unit 9: Trade Barriers and Protectionism Free Trade vs. Protection; Arguments and Demerits of Protection; Trade Barriers and its Classification; Non Tariff Barriers; Extent and Effects. MB04 MANAGEMENT INFORMATION SYSTEM Unit 1: Information System in Business Introduction to Information System; System Concepts; System & Sub System; System Feed back; Types of Information System; Applications; System Development Life Cycle (SDLC). Unit 2: Managing Data Resources Introduction; Organizing Data in a Traditional File Environment; Data Base Management System; Data Base Environment; the Range of Data Base Applications; Integration of Information; Role of Enterprise Resource Planning (ERP); Customer Relationship Management; Work Group Integration; Integration of Different Systems; Information System Organizations & Business Processes. Unit 3: Management of Information Systems, Technology, and Strategy The Technology: Computer and Computer Processing; Role of Information Technology in Organization; Information System and Strategy; Strategic Analysis. Unit 4: End User Computing (EUC) Introduction; End User Computing Tools; End User Systems Tools; The Information Center; Office Automation; Office Information System (OIS); Aspect of OIS; Applications of Office Automation. Unit 5: Electronic Communication System Electronic Conference; Electronic Meeting Systems; Electronic Discussions; Electronic Publishing; Introduction to Networks; Network Basics; LAN Basics; Internet Working; ISDN Basics; Network Management. Unit 6: Business Telecommunications Telecommunication and Network; the Internet and World Wide Web (WWW); E- Business; Applications on E- Business; Transaction Process System (TPS); Operational Information Systems. Unit 7: Tactical and Strategic Level Information Systems Introduction; Tactical Accounting and Financial Information Systems; Tactical Marketing Information Systems; Strategic Marketing Information Systems; Strategic Production Information Systems; Tactical Human Resource Information Systems; Strategic Human Resource Information Systems; Managing Knowledge in the Organization. Unit 8: Enterprise Information System (EIS) Use of Information systems in Various Business Processes; Role of IS in Cross Functional Systems and EIS. Unit 9: Information Systems for Managerial Decision Support and Strategic Advantage Information; Management and Decision Making; Decision Support Systems (DSS); Group Support Systems; Executive Support Systems. MB05 LEGAL ASPECTS OF BUSINESS The Contract Act, 1871 1.1 Nature and classification of contracts - Essential elements of a valid contract 1.2 Offer and Acceptance - Consideration - Valid Consideration - Capacities of Parties 1.3 Provisions relating to free consent, valid agreements 1.4 Provisions relating to performance and discharge of contract 1.5 Breach of contract - Meaning and remedies 1.6 Contingent Contracts, Quasi-contracts, Wagering Agreements II. Contract Act, 1872 2.1 Contracts of Indemnity - Meaning, nature - Right of Indemnity Holder and Indemnifier 2.2 Contracts of Guarantee - Meaning, Nature and Features - Types of Guarantee - Provisions relating to various types of Guarantee 2.3 Surety and Co-surety - Rights and Liabilities - Discharge of surety from his liability 2.4 Agency - Agent and Principal - Creation of Agency - Ratification of Agency Classification of Agents - Relationship between Principal, Agent and Sub-agent - Agent's authority - Revocation and Renunciation - Rights, Duties and Liabilities of Agent and Principal - Termination of Agency III. Sales of Goods Act, 1930 3.1 Contract for Sale of Goods - Meaning - Sale of Goods and Agreement to Sell - Essentials of a Contract of Sale - Formalities of a Contract of ale - Sale and Hir 2 Provisions 3.3 Provisions relating relating to to conditions transfer of and property Warranties or ownership 3.4 Provisions relating to performance of Contract of Sale - Rights of Unpaid IV. The Negotiable Instruments Act, 1881 4.1 Negotiable Instruments - Meaning, Characteristics, Types, Parties - Holder and holder in Due Cours 4.2 Negotiation and Types of Endorsement 4.3 Dishonour of Negotiable Instrument - Noting and Protest V. The Companies Act, 1956 5.1 Company - Definition, Meaning, Features and Types of companies 5.2 Incorporation of a company - Memorandum of Association, Articles of Association and Prospectus 5.3 Share Capital - Accounts and Audits - Company Meetings VI. The Consumer Protection Act, 1986 6.1 Definitions of Consumer, Person, Goods, Service, Trader, Manufacturer Meaning of Consumer Dispute, Complaint - Unfair Trade Practices - Restrictive Trade Practices 6.2 Consumer Protection Councils 6.3 Consumer Disputes Redressal Agencies VII. The Information Technology Act, 2000 7.1DigitalSignature 7.2ElectronicGovernance 7.3ElectronicRecords 7.4 Certifying Authorities MB06 ACCOUNTING FOR MANAGEMENT Unit 1: Introduction to Financial Accounting Introduction; Scope and Objectives; Branches of Accounting; Accounting Principles and Standards. Unit 2: Financial Accounting Framework Journalizing Transactions: Recording of Transaction, Advantages of Journal, Classification of Accounts and its Rules, Compound Entries; Ledger: Introduction, Posting and its Rules; Trial Balance: Trial Balance Preparation, Errors Disclosed by Trial Balance, Methods of Locating Errors in Trial Balance. Unit 3: Basic Principles of Preparing Final Account Capital Expenditure; Revenue Expenditure; Deferred Revenue Expenditure; Capital Receipts; Income Statements: Profit and Loss Statement; Balance Sheet; Final Accounts: Adjustments. Unit 4: Concept of Management Accounting Principles, Functions and Scope of Management Accounting; its Limitations; Management Accountant: Functions; Basic Cost Concepts; Components of Total Cost; Elements of Cost and Cost Sheet; Methods, Systems and Techniques of Costing. Unit 5: Cost Accounting Marginal Costing: Introduction, its Theory and Features, its Advantages and Disadvantages; Absorption Costing; Break - Even Analysis; Cost Volume Profit (CVP) Relationship; Basics of Break Event Point (BEP); CVP Analysis; Marginal Costing and Decision Making; Marginal Costing vs. Pricing. Unit 6: Tools of Financial Analysis Budgets: Introduction, Advantages and Disadvantages, Essentials of Budgetary Control, Budget Manual and its Working, Budget Key Factor; Fixed and Flexible Budgets; Functional and Master Budgets: Sales and Cash Budget; Zero Based and Incremental Budgets. Unit 7: Techniques of Costing – Part I Target Costing; its Relation to New Product Development, Cost – Plus Pricing , and Activity Based Costing; Transfer Pricing; Cost Based Transfer Pricing; Transfer Pricing Law in India. Unit 8: Techniques of Costing – Part II Responsibility Accounting (RA): Introduction, Steps involved in RA, Advantages, Cost Centers vs. Responsibility Centers; Value Added Accounting; Inflation Accounting: Current Purchasing Power Method (CPP), Methods of Accounting for Changing Prices; Human Resources Accounting (HRA): Relevance and Models of HRA. Unit 9: Techniques of Costing – Part III Standard Cost; Advantages and Limitations of Standard Costing; Determination of Standard Costs; Cost Variance Analysis: Cost Variances, Causes, Types and Uses of Variances, Labor Variances, Material Cost and Labor Cost Variance Analysis, Sales Variance Analysis; Budgetary Control and Monitoring; Cost Audit and Management Audit; Cost Audit Report; Management Audit. SEMESTER II MB07 PRODUCTIONS MANAGEMENT Unit 1: Operations and Productivity Operations Functions and Evolution of POM; Framework for Managing Operations; Operations Strategy; Trends in Operations Management. Unit 2: Forecasting Introduction to Forecasting; Forecasting Models; Weighted Moving Averages; Casual Forecasting Models; Linear Regression Analysis; Multiple Regression Analysis. Unit 3: Product and Process Design Product Development; Product Design Tools; Design of Services; Flexible Manufacturing Systems; Process Design: Types of Process, Modern Production Technologies; Process Reengineering. Unit 4: Capacity Design Capacity Management; Economies and Diseconomies of Scale and Learning Curve; Capacity Strategies; Decision Trees. Unit 5: Facility Location Location Strategy and its Importance: Factors influencing Plant Location; Globalization; Location Selection Models. Unit 6: Layout Design Layout Planning; Layout Types; Design of Product and Process Layouts; Job Design; Work Measurement. Unit 7: Project Scheduling Project Management; Scheduling Project; Case Study: Scheduling at Bellop; Logic of PERT. Unit 8: Inventory Management Basic Economic Order Quantity (EOQ) Model; Quantity Discount Models; Spare Parts Inventory; Material Resources Planning; Manufacturing Resource Planning; Purchasing Objectives. Unit 9: Operations Planning and Scheduling Systems Aggregate Planning and its Process; Master Scheduling; Aggregate Planning for Service Organizations; Operating Schedules; Sequencing Rules; Optimized Production Technology and Synchronous Manufacturing; Just in Time (JIT) Manufacturing System; Basics of SCM and ERP. MB08 MARKETING MANAGEMENT Unit 1: Concepts of Marketing Management Definition and Concepts: Definitions of Marketing, Scope of Marketing; Core Marketing Concepts: Concept of Demand and Supply; Transaction; Major Marketing Management Philosophy; Social Marketing. Unit 2: E-Business & Customer Satisfaction E-Marketing: Marketing as Adapted to the New Economy; Components of E- Commerce (B2B and B2C); Web Marketing; Customer Satisfaction; Customer Relationship Management (CRM). Unit 3: Marketing Opportunities Part - I Strategic Planning: Business Mission, Concept of Strategic Business Units (SBUS); Boston Consulting Group (BCG Model); Strength, Weakness, Opportunities & Threat (SWOT) Analysis. Unit 4: Marketing Opportunities Part - II Marketing Process; Marketing Plan; Marketing Intelligence System; Marketing Decision Support System; Marketing Research and its Process; Measurement of Market Demand. Unit 5: Marketing Environment - Internal & External Marketing Environment Forces; Macro Environment; Micro and Internal Environment; Factors Influencing Consumer Buyer Behavior; Buyer Decision Process; Inputs for Buying Decision Process; Consumer Trends; Market Segmentation Process. Unit 6: Developing Market Strategies and the Offerings Part - I Positioning and Differentiation: Concept, Positioning according to Ries and Trout, Various Tools of Differentiation; Product Decisions and Strategies; Product Mix; Product Life Cycle; Brand Positioning; Brand Identity; Equity and Packaging. Unit 7: Developing Market Strategies and the Offerings - Part II Introduction to Service Marketing; Differentiating Services; Product and Service Price; Response to Change in Price; Pricing Strategies. Unit 8: Delivering Marketing Programs – Part I Marketing through Channel Partners; Wholesalers and Retailers: Current Trend; Channel Management. Unit 9: Delivering Marketing Programs – Part II Market Communication, Process for Effective Communication; Advertising; Different Advertising Media; Sales Promotion; Public Relations; Direct Marketing; Personal Selling: Concepts and Process; Management of Sales Force. MB09 HUMAN RESOURCE MANAGEMENT Unit 1: Introduction to Human Resource Management Introduction: Nature, Philosophy, Need, Objectives and Evolution of Human Resources Management; HRM Functions; HRD Concept; HRD Strategy; HR Responsibilities; Environmental Factors of HRM: Environmental Factors, Challenges to HRM. Unit 2: Concepts and Process of Human Resource Planning Human Resource Planning: Importance, Process, Barriers; Strategic Planning; Human Resource Information Systems (HRIS); Forecasting Demands: Forecasting Supply; Man Power Forecasting. Unit 3: Emerging Trends in HRM Outsourcing and its HR Dimensions; Human Resource Planning and Downsizing: Voluntary Redundancy and Ways of Downsizing Processing; Importance of Bench Marking; Case Study: Bench Marking VRS Practices and Compensation Management. Unit 4: Job Analysis: Recruitment and Selection Job Analysis: 6 Steps, Job Description vs. Job Specification, Methods of Collecting Job Analysis Information; Role of Recruitment and Selection: Situational Factors in Recruitment, Recruitment Policy, External and Internal Sources of Recruiting and its Merits and Demerits, Selection Process and its Types; Structured Interview Guide. Unit 5: Training and Development Orientation; Training and Development; the Steps in Training Process; Career and Succession Planning: Career Stages, Career Development, Career Management Succession Planning; Case Discussion on Succession Planning. Unit 6: Compensation Introduction: Meaning, Objectives of Compensation; Components of Compensation System; Compensation Management Process; Factors of Determining Pay Rates; Pay Incentives; Employee Benefits and Services; Case Study: Comparing Industry Trends in Pay Rates such as FMCG. Unit 7: Performance Appraisal Introduction; Methods of Performance Appraisal; 360 Degree Feedback; Problems in Performance Appraisal; Potential Appraisal: Steps of Potential Appraisal; Case Study: Performance Appraisal Systems in Indian Banks. Unit 8: Industrial Relations Definition; Parties to Industrial Relations; Contemporary Issues; Industrial Disputes: Severity or Effects, Weapons used by Labor, Weapons used by Management, Causes, Measures to Improve Industrial Relations; Dispute Resolution: Preventive and Settlement of Industrial Disputes; Collective Bargaining. Unit 9: Employee Empowerment Worker’s Participation in Management: Introduction, Scope, Significance; Trade Unions: Definition, Features, Objectives, Functions, Motivation to Join Unions; Employee Grievances: Identifying Grievances, Causes, Effects, Establishing Grievances Procedure, Guidelines for Effective Grievances Handling, Procedure. MB10 FINANCIAL MANAGEMENT Unit 1: Overview Introduction to Financial Management: Objectives of Financial Management, Functions of Financial Management; Financial Instruments: Equity Shares, Preference Shares, Right Issue; Debts: Debentures, Types of Debentures; Indian Financial System: Functions of Financial Market, Classification of Financial Markets, Efficiency of Financial System, Skeleton of the Financial System; Time Value of Money; Valuation of Bonds and Shares. Unit 2: Financial Statements Comparative Statement: Importance of Financial Statement, Limitations, Constructing Comparative Statement; Common Size Statement: Advantages of Common Size Statement, Limitations of Common Size Statement, Constructing Common Size Statement; Trend Analysis: Advantages of Trend Percentages Analysis, Limitations of Trend Percentages Analysis, Method of Preparation of Trend Percentages, Precautions; Ratio Analysis: Importance, Limitations and Classification of Ratios. Unit 3: Cash Flow Fund Flow Statement: Objectives of Funds Flow Statement, Limitations, Preparation of Funds Flow Statement; Cash Flow Statement: Direct and Indirect Methods of Cash Flow. Unit 4: Fixed Capital Analysis Capital Budgeting: Features of Capital Budgeting, Importance of Capital Budgeting; Evaluations Techniques of Projects: Traditional Techniques: Pay Back Period, ARR, Time Adjusted Techniques: NPV, IRR, PI; Risk and Uncertainty in Capital Budgeting. Unit 5: Capital Structure and Dividend Policy Leverage Analysis: Operating Leverage, Financial Leverage, Combined Leverage; Capital Structure: Factors Determining the Capital Structure, Theories of Capital Structure; Cost of Capital: Significance of Cost of Capital, Computation of Cost of Capital, EPS, EBIT Analysis; Dividend Policy: Dividend Decision and Valuations of Firm, Determinants of Dividend Policy, Types of Dividend, Forms of Dividends, Bonus Issue. Unit 6: Working Capital Analysis Working Capital: Operating Cycle/Working Capital Cycle, Factors Effecting Working Capital, Importance of Adequate Working Capital, Financing of Working Capital, Determining Working Capital Financing Mix, Working Capital Analysis, Estimation of Working Capital Requirements; Receivables Management: Costs of Maintaining Receivables, Meaning and Definition of Receivables Management, Dimension of Receivables Management. Unit 7: Inventory Management Inventory Management: Meaning of Inventory, Purpose of Holding Inventory, Inventory Management, Objectives of Inventory Managements; Inventory Management Techniques. Unit 8: Cash Management Analysis Cash Management: Motives for Holding Cash, Cash Management, Managing Cash Flows; Cash Management Models. Unit 9: Foreign Exchange Orientation International Finance: Exchange Rate, Arbitrage Process as a Means of Attaining Equilibrium On Spot Markets, Arbitrage in Forward Market; Managing of Foreign Exchange Risk: Foreign Exchange Risk Management, Management of Economic Exposure, Management of Operating Exposure; Raising Foreign Currency Finance. MB11 QUALITY MANAGEMENT Unit-1. Quality, Strategic Planning, and Competitive Advantage: Brief History Modern Developments in Quality – A Race Without a Finish Line. Definitions of Quality. Quality in Manufacturing and Service Systems. Economic Issues – Quality and Price – Quality and Market Share – Quality and Cost – The Taguchi Loss Function. Quality & Competitive Advantage.Perspectives on Leadership for Quality – The Balridge View of Leadership. Unit-2. Principles of Total Quality Management: Introduction – Elements of Total Quality Management – Strategic Planning and Leadership – A Customer Focus – Fact-Based Management – Continuous Improvement Teamwork and Participation. Malcolm Baldrige National Quality Award Award Criteria. Benefits of Total Quality Management. The Deming Management Philosophy – Profound Knowledge – The Impact of Profound Knowledge – Deming’s 14 Points for Management. The Juran Philosophy – The Juran Quality Trilogy. The Crosby Philosophy. Unit-3. Customer Focus: The Customer-Driven Quality Cycle – Identifying Customer Needs – Achieving Customer Requirements in Production – Implications of the Customer-Driven Quality Cycle. Quality Function Deployment – The Quality Function Deployment Process – Building the House of Quality – Implementing Quality Function Deployment. Designing Quality into Services – Service Needs Identification – Service System Design. Customer Satisfaction Measurement Techniques – Customer Relationship Management Techniques. Unit-4. Quality Control and Quality Assurance: Concept of Quality Control – Concept of Process Variation – Acceptance Sampling – Sampling Inspection Vs. 100% Inspection – Attributes and variable sampling plans –OC Curves – Producer and Consumer Risk – AQL, RQL, TQL, AOQL and AOL. Unit-5. Statistical Process Control: Control Charts – X-R, P, np and C Charts –Benefits of Control Charts and Applications Unit-6. Quality Management Assistance Tools: Ishikawa Fish Done diagram –Nominal Group Technique – Quality Circles – Flow Charts – Pareto Analysis – Pokka Yoke (Mistake Proofing). Unit-7. Reliability: Concept and Components – Concepts of failure – Reliability of system – Success and Failure models in series and parallel – Methods of achieving higher reliability – Concept of maintainability and availability – Comparison with reliability. Unit-8. Managing and organization for quality: Quality Policy – Quality Objectives – Leadership for Quality – Quality and organization culture – Change Management – Team Building. Partnerships – Cross-Functional Teams Supplier/Customer Partnerships. Unit-9. Quality Management Standards: (Introductory aspects only) a. The ISO 9001:2000 Quality Management System Standard b. The ISO 14001:2004 Environmental Management System Standard c. ISO 27001:2005 Information Security Management System 110 d. e. ISO / CMMI TS16949:2002 for Fundamentals Automobile & Industry Concepts f. Auditing Techniques – Planning for an audit – Developing a Check-list -Conducting an Audit – Writing an Audit Report – Auditor Ethics – MB12 RESEARCH METHODS IN BUSINESS UNIT I INTRODUCTION Business Research – Definition and Significance – the research process – Types of Research – Exploratory and causal Research – Theoretical and empirical Research – Cross –Sectional and time – series Research – Research questions / Problems – Research objectives – Research hypotheses – characteristics – Research in an evolutionary perspective – the role of theory in research. UNIT II RESEARCH DESIGN AND MEASUREMENT Research design – Definition – types of research design – exploratory and causal research design – Descriptive and experimental design – different types of experimental design – Validity of findings – internal and external validity – Variables in Research – Measurement and scaling – Different scales – Construction of instrument – Validity and Reliability of instrument. UNIT III DATA COLLECTION Types of data – Primary Vs Secondary data – Methods of primary data collection – Survey Vs Observation – Experiments – Construction of questionaire and instrument – Validation of questionaire – Sampling plan – Sample size – determinants optimal sample size – sampling techniques – Probability Vs Non–probability sampling methods. UNIT IV DATA PREPARATION AND ANALYSIS Data Preparation – editing – Coding –Data entry – Validity of data – Qualitative Vs Quantitative data analyses – Bivariate and Multivariate statistical techniques – Factor analysis – Discriminant analysis – cluster analysis – multiple regression and correlation – multidimensional scaling – Application of statistical software for data analysis. UNIT V REPORT DESIGN, WRITING AND ETHICS IN BUSINESS RESEARCH Research report – Different types – Contents of report – need of executive summary –chapterization – contents of chapter – report writing – the role of audience readability – comprehension – tone – final proof – report format – title of the report – ethics in research – ethical behaviour of research – subjectivity and objectivity in research. 3rd Sem PROJECT MANAGEMENT (MB 13) 1. Project Management Concepts: Concept and characteristics of a project, importance of project management, types of project, project organizational structure, project life cycle, Statement of Work, Work Breakdown Structure. 2. Project Planning: Project Planning and Scheduling techniques: developing theproject network USING CPM/PERT, constructing network diagram, AON basics,Forward Pass and backward pass, Limitations of CPM/PERT, PrecedenceDiagramming Method, constructing diagram and computations using precedencediagramming method, PERT/CPM simulation, reducing project duration. 3. Resource Scheduling: Resource allocation method, splitting and multitasking,Multi project resources scheduling 4. Critical Chain Scheduling: Concept of critical chain scheduling; critical chainscheduling method, application of Critical chain scheduling and limitations. 5. Project Quality Management: Concept of project quality, responsibility for quality in projects, quality management at different stages of project, tools andtechniques, Quality Management Systems, TQM in projects. 6. Project performance Measurement and Control: Monitor and assess project performance, schedule, and cost. Earned value Management, performance measurement. methods to monitor, evaluate, and control planned cost and schedule performance. 7. Project Closure/ Termination: Meaning of closure/ termination, project audit process, termination steps, final closure. 8. Managing Project Teams: Team development process, team building process,stages in developing a high performance project team, project team pitfalls. 9. IT in Projects: Overview of types of softwares for projects, major features ofsoftwares like MS Project, criterion for software selection. 10. International Projects: Issues in managing international projects, Selection andtraining of employees, cross cultural considerations. Strategic Management (MB14) SECTION 1:Overview of Strategic Management Tasks of strategic management Strategic analysis, content and choice Factors that shape an organization’s strategy Essential features of an organization’s strategy Responsibility for strategic management Evolution of strategy The distribution of strategic management functions SECTION 2: Analysis of the Environment The general environment The economic environment The technological environment The legal environment The socio-political environment The internal environment: structure, culture and resources SECTION 3:The Functional Approach to Strategy Formulation Production/Operations Marketing Purchasing and supply Human resources Research and development Information technology The co-ordination of strategy SECTION 4: The Formulation of Strategy Industry and sector analysis Alternative industry scenarios The need for and extent for flexibility in strategy formulation Matching strategy to a company situation Group aspects of strategy formulation The use of independent consultants SECTION 5: The Implementation of Strategy Budgets and budgeting control Supporting chosen strategies through appropriate policies and procedures Motivational aspects of strategy The identification of strategically relevant performance outcomes The matching of organizational structures with strategy SECTION 6: Competitive Advantage The identification of competitive forces Drivers of change Strategic cost and profit analysis Technology-based competitive advantage Value chains and benchmarking the costs of key activities Balanced score-cards Generic competitive strategies Vertical and co-operative competitive strategies Defensive strategies SECTION 7:Strategy and Diversification Definition and scope of diversification Related and unrelated diversification strategies Assessment of a diversification strategy Relationship between diversification strategies and core activities and competencies Strategic fit analysis Resource fit analysis SECTION 8:Management of change Definition and identification of issues Response to change as a strategic issue Power and culture as catalysts for change Types of change and intervention strategies Framework and its impact on change management Strategists, implementers and recipients in the change process SECTION 9:International Business Strategy The environment of international business Finance of international trade Advances in international marketing Survival and growth strategies within international firms Cultural issues in international firms SECTION 10: Case Analysis The examination will include a case study on one or more aspects of company strategy. Although no specific answers are expected in this section students will be required to show familiarity with the issues involved, and to suggest practical solutions to business problems INTERNATIONAL BUSINESS MANAGEMENT (MB15) 1. International Business Environment – Globalization – Forces, Meaning, dimensions and stages in Globalization – Introduction to theories of International Trade by Adam Smith, Ricardo and Ohlin & Heckler – Trading Environment ofInternational Trade – Tariff and Non-tariff Barriers – Trade Blocks – Rise of new economies like Japan, South East Asia and China as compared to India. 2. Country Risk Analysis – Political, Social and Economic – Cultural and Ethical practices – Halsteade model – Responsibilities of International Business 3. Managing Multinational Enterprises – Problems and Potential – Multinational Service Organizations – Indian companies becoming Multinationals – Potential, Need and Problems 4. Introduction to International Financial Management – Balance of Trade and (10) Balance of Payment – International Monetary Fund, Asian Development Bank and World Bank – Financial Markets and Instruments – Introduction to Export and Import Finance – Methods of payment in International Trade – Introduction to current EXIM policy. 5. Bilateral and Multilateral Trade Laws – General Agreement on Trade and Tariffs, (GATT), World Trade Organization – IPR, TRIPS, TRIMS, GATS – Ministerial Conferences. 6. International Marketing – Entry strategies – Market selection – Barriers 7. Global sourcing and its impact on Indian Industry – Globalization and internal reform process – India’s competitive advantage in industries like IT, Textiles, Gems & Jewellery etc. – Potential and threats 8. Case Studies: Country Risk Analysis Cases on theories of International TradeCases on WTO related to topic 5 Cases on International Marketing 4th Sem Allied Management Operation Research (MB19) UNIT - 01 LINEAR PROGRAMMING PROBLEMS (LPP): LPP- MEANING - FORMULATION OF LPP -GRAPHICAL METHOD - SIMPLEX SOLUTION- BIG M METHOD UNIT - 02 TRANSPORTATION & ASSIGNMENT PROBLEMS: TRANSPORTATION PROBLEM-NORTH -WEST CORNER SOLUTION - LEAST COST METHOD UNIT - 03 VOGEL`S APPROXIMATION METHOD- STEPPING STONE METHOD - MODI METHOD -ASSIGNMENT MODEL- HUNGARIAN METHOD UNIT - 04 SEQUENCING PROBLEM - PROCESSING N JOBS THROUGH 2 MACHINESPROCESSING NJOBS THROUGH 3 MACHINES -PROCESSING N JOBS THROUGH M MACHINESPROCESSING2 JOBS THROUGH M MACHINES UNIT - 05 GAME THEORY - MEANING - SADDLE POINT - TWO PERSONS ZERO SUM GAMESDOMINANCEPROPERTY UNIT - 06 NETWORK PROJECT SCHEDULING &REPLACEMENT THEORY: NETWORK AND BASICCOMPONENTS- RULES - CPM AND PERT FOR PROJECT SCHEDULING UNIT - 07 SAMPLING DISTRIBUTION: SAMPLING DISTRIBUTION CONCEPTS- NORMALDISTRIBUTION-T-DISTRIBUTION-SAMPLE SIZE-STANDARD ERROR, ESTIMATION: POINTAND INTERNAL ESTIMATES OF PROPORTIONS AND MEAN FROM LARGE & SMALLSAMPLES UNIT - 08 TESTING OF HYPOTHESIS: HYPOTHESIS TESTING OF PROPORTION AND MEAN-SINGLEAND TWO TAILED - TESTS-ERRORS IN HYPOTHESIS TESTINGMEASURING THE POWEROF HYPOTHESIS TEST UNIT - 09 CORRELATION REGRESSION: CORRELATION - MEANING - TYPES - METHODS OFSTUDYING CORRELATION. REGRESSION - MEANING - REGRESSION EQUATIONS Indian Business Environment (MB 20) 1. Industrial Policies: A brief review of industrial policies since independence, Industrial policy of 1991 and recent developments, Policy on foreign direct investment in Indian industry. 2. Fiscal Policy: Public revenues, public expenditure, public debt, development activities financed by public expenditure, An evaluation of recent fiscal policy of Government of India – Highlights of Budget. 3. Monetary Policy: Demand for and supply of money, Objectives of monetary and credit policy, Recent trends- Role of Finance Commission. 4. Balance of Payments: Structure, Major components, Causes for disequilibrium in Balance of Payments, correction measures, Impact of New Economic Policy on Balance of Payments, Recent trends. 5. India’s Trade Policy – Magnitude and direction of Indian International trade, bilateral and multilateral trade agreements, EXIM Policy, Role of EXIM Bank. 6. WTO: Nature and scope - Organisation and structure – trading blocks – role and functions of WTO in promoting world trade – Principles followedAgreements reached in the Uruguay round including TRIPS, TRIMS and GATS, Disputes settlement mechanism- Dumping and Anti-dumping measures – Critical review of WTO functioning. 7. Money and Capital market: Features and components of Indian Financial system, objectives, features and structure of Money market and capital market, recent developments- Stock Exchanges, Investor Protection and Role of SEBI. 8. Legal Framework: Special features of The SICA (Special Provisions) 1985, BIFR, Consumer Protection Act, 1986, Elective (Banking) Indian Banking System- MBBN-01 Unit I Development Banking; Financial Institutions- IDBI, NABARD, SIDBI, IFCI. Unit II Role of Central Bank, Policy Framework for RBI, RBI and Monetary Policy, Regulation and Supervision of Banking system, Review of the Banking system, Review of RBI balance sheet, Current Developments and Reports of RBI, Maintenance of CRR, SLR, Interest Rate Policy. Unit III Commercial Banking: Banker Customer Relationship, Management of Deposit Business & Fee Based services, Liquidity Vs. Profitability, Credit Business,Credit Assessment, Principles of Bank Lending: Types & Methods of Charging, Secured & Unsecured Advances. UnitIV Overview and regulation of Co-Operative banking, Regional Banks, Rural Banks and Co-Operative banking societies. Retailing and CRM in Banking (MBBN-02) Unit-1 : Introduction to retailing, definition and importance, growing significance of retailing, Retail Banking - Concept - Why Retail Banking? - Present Technological Retail Products offered to the Customers – Unit-2 Card Business of Banks –Retails Products Offered By Banks – Deposits, Advances And Subsidiary Services - KYC Norms – New Generation Banks Old Generation Banks - Pricing Of Products – Unit-3 Introduction and Significance of Customer Relationship Management: Concepts and Need, Understanding Principles of Customer Relationship; Relationship Building Strategies; Unit-4 Understanding Strategies to Prevent Defection and Recover Customers., Concept of Data Mining. Financial Derivatives (MBBN-03) Unit-1 Types of Derivative: World Derivatives Markets; Derivatives Trading in India, Types of orders, Risks of Derivatives, Role of SEBI, Commodity Derivatives. Unit-2 Option Contract: Equity options; Index options; Valuation of option: Binomial Option Pricing Model; Hedge Ratio; Theoretical Minimum Value of an Option; Black Scholes Options Pricing Model; Impact of Corporate Benefits like Bonus Shares/ Dividend on Option Values. Unit-3 Future Contracts: Value at risk, Comparison of Future Contract with Forward Contracts and Backwardation & Contango, Forward Contracts Hedgers, Speculators and Arbitrageurs, Future Options; Badla System; Index Futures. Unit-4 Other Derivatives: Swaps; Classification of Swaps; Interest Rate Swaps, Currency, Swaps; Current Status of Interest Rate Swaps in India – T Bill Futures; Foreign exchange futures. Elective (Finance) Behavioural Finance (MBFN-01) Unit 1 Introduction to Behavioural Finance-Overview, History of Behavioral Finance; From standard finance to behavioral finance- Are financial markets efficient?, Limits to arbitrage-Fundamental Risk, Noise Trader Risk, Implementation cost, evidence of limits to arbitrage Unit II Cognitive biases, beliefs and heuristics-Preferences: Prospect Theory, Ambiguity aversion, Loss aversion, Framing, Non-consequentialism: Disjunction Effect, Self-deception, Neurofinance (introduction only); Mental Accounting, Self-control, Regret avoidance and Cognitive dissonance, Representativeness and Availability,Anchoring and Belief perseverance, Overconfidence, Optimism and wishful thinking, Overreaction and Conservatism, Self attribution, Recency bias Unit III Endowment effect, Disposition effect, reference price effect, Herd Behavior, hindsight, winners’ curse, cognitive dissonance, familiarity bias, status quo bias, law of small numbers, information overload Unit IV Application-The Aggregate Stock Market: Equity Premium Puzzle-prospect theory, loss aversion; The Volatility Puzzle-beliefs, preferences; The Cross Section of Average returns-size premium, long term reversals, predictive power of scaled price ratios, momentum, event studies Unit V Application-The closed end funds and co movement: investor behavior (saving and investment)-insufficient diversification, naïve diversification, excessive trading, the selling decision, the buying decision ApplicationCorporate Finance: Security Issuance, Capital structure and Investment, Dividends, Managerial Irrationality, Financial Engineering (MBFN-02) Unit- 1. Introduction: Overview of Production and Operations Management (POM) Function,Historical Development of POM, POM scenario Today. Unit-2. Product and Process Design: Product and Process Development, Manufacturing ProcessTechnology, CAD/CAM. Unit-3. Facilities Management: Location of Facilities, Layout of Facilities, Optimization ofProduct/Process Layout, Flexible Manufacturing and Group Technology. Unit-4. Aggregate Planning: Preparation of aggregate demand Forecast, Specification of Organizational Policies for Smoothing Capacity Utilization, Determination of feasible Production Alternatives and Determination of Optimal Production Strategy. Unit-5. Scheduling: Scheduling In Job, Shop Type Production, Shop- Loading, Assignment and Sequencing, Scheduling In Mass, Continuous and Project Type Production, Line balancing Lob, Methods of Production Control. Unit-6. Work Study : Method Study, Work measurement, Work Design, Job Design, Work Sampling, Industrial Engineering Techniques. Unit-7. Productivity: Basic Concepts, Productivity Cycle, Productivity Engineering and Management, Total Productivity Model. Unit-8. Quality management: Economics of Quality Assurance Inspection and Quality Control, Acceptance Sampling, Theory of control charts, control charts for variables and control charts for attributes -Total Quality Management - ISO 9000 series standards, Six Sigma. Corporate Structured Finance (MBFN-03) Unit I Analysis of Corporate Financial Statements: Income statements and Balance sheets through ratio analysis and analyzing the Chairman’s statement, Directors’ report, management discussion & analysis, report on corporate governance, auditor’s report to evaluate the financial soundness of the company. Unit II Cash Flows: Firm cash flows, Earnings, Tax effect, Reinvestment needs; Equity cash flows: Dividend, Forecasted Cash flows, terminal value estimation approaches. Equity discounted cash Flow Models-Dividend discount models, extensions of DDM; free cash flow to equity model Unit III Introduction to Valuation: Approaches to valuation, Discounted Cash Flow, Relative Valuation, Role of valuation; Discounted Cash flow Valuation: Estimating discount rates-cost of equity, cost of equity to cost of capital; Valuation of an asset with guaranteed cash flows, introducing uncertainty into valuation (valuing an asset with default risk & equity risk), valuing an asset with an infinite life. Unit IV Firm Valuation Models: Cost of capital approach, adjusted present value approach, EVA, Capital structure and firm value. Relative valuation-popularity and potential pitfalls; reconciling relative and discounted cash flow valuation Equity Multiples; Value Multiples; Valuation of different kinds of companies Unit V Value of Synergy; operating and financial synergy, Cash and tax benefits, debt capacity, Evidence on synergy, common errors in valuing synergy; Valuing Real options Elective (Hospitality Management) Tourism Planning and Marketing (MBHM-01) Unit I: Understanding of Marketing • Marketing: Concept and defination and its significance in tourism industry • Basic concept of need and want; demand, product, service, market and sales • Significance of service and characteristics of service marketing, differentiation of product marketing and service marketing. • Defining marketing mix, the 8 P’s of marketing mix Unit II: Market Research • Understanding of marketing research, Concept of primary data, secondary data, qualitative and quantitative data and marketing information system (MIS) and its function • Consumer and consumer behaviour, Factors influencing the buying behaviour of consumers • Market segmentation and bases for segmenting consumers markets, targeting and positioning and market strategies Unit III: Marketing Mix in Tourism Industry • Product: Definition and levels, nature of tourism product, Stages of launching a new product, Product life cycle (PLC) • Branding concept and need of branding of a product for a tourism company • Pricing: Definition and influencing factors; Major pricing strategies for products of tourism industry • Communication: Concept and purpose of communication for an organization, process of communication, Barriers of effective communication. • Promotion: Major tools of Promotion Mix- Word-of-Mouth Information, Advertising, Sales promotion, public relation, personal and social selling; Importance of Advertising in Tourism, Selection of message and media, Media timing • Distribution: definition; factor influencing in distribution policy, distribution system, the role of Travel Agency and Tour Operator as intermediaries of Tourism Industry Unit IV: Destination Marketing • Necessary attributes for a ideal tourist destination, Destination life cycle, Marketing strategy for promotion and development of a tourist destination International Hospitality Law (MBHM-02) UNIT-1 Introduction to Hospitality & Hotel Industry Historical background of hospital ity industry American Inns & English Inns International and Domestic hotel ch ains Introduction and growth of hotel industry in India UNIT‐2 Role of Housekeeping in Hospitality - Housekeeping Organisational structure(small, medium & large) - Duties & responsibilities of housekeeping staff - Housekeeping personnel - Personal Qualities of Housekeeping staff - Layout of Housekeeping Department - Co‐ordination of Housekeeping with other departments UNIT‐3 Fundamentals of marketing Overview of service sector and hospitality – the hotel and catering industry‐definition of marketing the marketing concept methods of marketing research‐sources of information‐key concepts and mod els of consumer behavior‐market segmentation potential and target markets, value and life style. Unit-4 hospitality marketing channels‐location of services‐current trands in hotel an d catering industry Promotional activities The role of promotion‐promotion m ix in terms of advertising/selling/sales promotion/direct mails/sponsorship/ merchandising/public relations/publicity‐communication problems‐budgetin g and promotion mix Unit-5 UNIT‐III ‐Definition of Pest control ‐Common Pests in hospitality industry ‐Prevention & Control of Pests ‐Responsibility of housekeeping in Pest Control Hospitality Management (MBHM-03) Unit 1: Concept And Nature Of Management: Concept & Definitions, Features Of Management,Management As Science, Art & Profession, Levels Of Management, Scope Of Management, Nature Of Management Process, Classification Of Managerial Functions, Evolution Of ManagementThought Approaches To Management (Classical, Behavioral, Quantitative Contingency),Contribution Of Leading Thinkers, Recent Trends In Management Thought Unit 2: Planning And Decision Making Nature, Process And Types of Planning, Management By Objectives(MBO), Decision Making, Forecasting Unit 3 Organizing: Nature & Principles Of Organization, Departmentation, Span Of Management, Authority& Responsibility, Delegation And Decentralization, Forms Of Organization Structure Line & Staff Authority Relationships Unit-4 Directing: Nature & Scope Of Directing, Motivation And Morale, Communication, Leadership, Coordination: Controlling: Nature & Process Of Controlling, Techniques Of Control Elective (Human Resource) Legal Framework Governing Human Relations (MBHR-01) UNIT-I INDUSTRIAL RELATIONS: Trade Union Act 1926, Industrial Employment Disciplinary Action (Standing orders 1946), Industrial Dispute Act 1947. UNIT-II WAGES AND SALARY: Payment of wages act 1936, Minimum wages act 1948, The payment of Bonus Act 1965, Equal Remuneration Act 1976. UNIT-III SOCIAL SECURITY: The employee state insurance act, provident funds and miscellaneous provisions act 1952, payment of gratuity act1972, contract labour (regulation and abolition) act 1970. UNIT-IV WORKING CONDITIONS: Factory act 1948, The Delhi shops and establishment act 1954. UNIT-V RECRUITMENT AND TRAINING: The employment exchanges (compulsory notification of vacancy) act 1959, The apprentices act 1961. Human Resource Development Strategies and Systems (MBHR-02) UNIT-I Human Resource Management : Concept , objectives , scope, functions , importance, Human Resource Planning : Meaning , Objectives, process, limitations, importance , responsibility for human resource planning . UNIT-II Recruitment and Selection : Meaning , sources of recruitment , selection process , induction. UNIT-III Training and Development : Meaning , identification of training and development needs , methods of training and development , evaluation of training and development programmes, significance of training and development , career development . UNIT-IV Performance appraisal : Meaning , process , methods, limitations, importance, internal mobility , separation. UNIT-V Wage and Salary Administration : Concept, objectives, factors influencing wage and salary administration . Job evaluation : meaning , principles, methods, limitations, importance , Systems of payment : Time rate system , piece rate system , Incentive payments .Fringe benefits, Executive compensation . Cross Cultural and Global Management (MBHR-03) Unit- 1 • Introduction to cross-cultural communication • The globalization of business and people in the 21st century • Understanding culture and cultural differences • Components of cultural intelligence • Key cultural values and concepts • How culture affects behavior • Switching off cultural cruise control • Class Discussion: Examining our cultures, norms and behaviors • Cultural differences within Europe • Cultural differences between Europe and other countries • Focus: Cultural characteristics of Spain and France • Workshop: Practical scenarios, analysis and solutions Unit- 2 • Developing cultural intelligence: Stages, process and supporting activities • National and global cultures explored • Decision-making models across cultures • Goals, motivation and ethics in decision-making • Cross-cultural communication failures • The cross-cultural communication process • Verbal language, codes and conventions • Non-verbal communication • Negotiating styles in Europe, Latin America and Asia • Focus: Cultural characteristics of Italy and Switzerland • Women crossing cultures: Gender bias and success stories • Case Study: Effective communication across borders • Midterm Exam Unit- 3 • Raising your cultural intelligence: knowledge, mindfulness and behavior • Leadership across cultures: styles, expectations and examples • Culturally intelligent leadership • Working in multi-cultural teams: concepts, processes and performance • Culturally intelligent team management: skills and strategies • Creating cultural competence: the international experience • Workshop: Negotiations and team management training • Focus: Cultural characteristics of the US, Japan, Brazil and Mexico Unit- 4 • Toolbox for understanding and solving ethical dilemmas of international executives • Managing international careers: challenges and opportunities for the 21st century • Putting it all together: knowledge, mindfulness and behavioral skills • Workshop: Individual cross-cultural management skills inventory and scorecards • Focus: Cultural characteristics of Greece • Team projects: findings and discussion • Case study: becoming a global manager Elective (Information Technology) Database Management (MBIT-01) Unit – I Introduction to Databases and Transactions What is database system, purpose of database system, view of data, relational databases, database architecture, transaction management, Unit- II Data Models The importance of data models, Basic building blocks, Business rules, The evolution of data models, Degrees of data abstraction. Unit-III Database Design ,ER-Diagram and Unified Modeling Language Database design and ER Model: overview, ER-Model, Constraints, ERDiagrams, ERD Issues, weak entity sets, Codd’s rules, Relational Schemas, Introduction to UML Relational database model: Logical view of data, keys, integrity rules. Relational Database design: features of good relational database design, atomic domain and Normalization (1NF, 2NF, 3NF, BCNF). Unit- IV Relational Algebra and Calculus Relational algebra: introduction, Selection and projection, set operations, renaming, Joins, Division, syntax, semantics. Operators, grouping and ungrouping, relational comparison. Calculus: Tuple relational calculus, Domain relational Calculus, calculus vs algebra, computational capabilities. Unit- V Constraints, Views and SQL What is constraints, types of constrains, Integrity constraints, Views: Introduction to views, data independence, security, updates on views, comparison between tables and viewsSQL: data definition, aggregate function, Null Values, nested sub queries, Joined relations. Triggers. Unit-VI Transaction management and Concurrency control Transaction management: ACID properties, serializability and concurrency control, Lock based concurrency control (2PL, Deadlocks),Time stamping methods, optimistic methods, database recovery management. System Analysis and Design (MBIT-02) Unit- 1: Data and Information Types of information: operational, tactical, strategic and statutory – why do we need information systems – management structure – requirements of information at different levels of management – functional allocation of management – requirements of information for various functions – qualities of information – small case study. Unit-2: Systems Analysis and Design Life Cycle Requirements determination – requirements specifications – feasibility analysis – final specifications – hardware and software study – system design – system implementation – system evaluation – system modification. Role of systems analyst – attributes of a systems analyst – tools used in system analysis Unit- 3: Information gathering Strategies – methods – case study – documenting study – system requirements specification – from narratives of requirements to classification of requirements as strategic, tactical, operational and statutory. Example case study Unit- 4: Feasibility analysis Deciding project goals – examining alternative solutions – cost – benefit analysis – quantifications of costs and benefits – payback period – system proposal preparation for managements – parts and documentation of a proposal – tools for prototype creation Unit- 5: Tools for systems analysts Data flow diagrams – case study for use of DFD, good conventions – leveling of DFDs – leveling rules – logical and physical DFDs – software tools to create DFDs Unit- 6: Structured systems analysis and design Procedure specifications in structured English – examples and cases – decision tables for complex logical specifications – specification oriented design vs procedure oriented design Unit- 7: Data oriented systems design Entity relationship model – E-R diagrams – relationships cardinality and participation – normalizing relations – various normal forms and their need – some examples of relational data base design. Management Support System (MBIT-03) Unit-1 System Concept 1.1 General Model 1.2 Types of systems 1.3 Subsystems 1.4 Organizational structure and functions 1.5 Systems approach to organization 1.6 Dynamics to Decision Making, 1.7 Control by exception 1.8 Feedback control 1.9 Law of requisite variety 1.10 Cases related to Feedback Control Unit-2. Information Concepts 2.1 Definition 2.2 Types of Information 2.3 Quality of information 2.4 Value of information, 2.5 Information needs of managers at different levels 2.6 Cases related to Information Unit-3 Management Information Systems 3.1 Definitions 3.2 Integrated system 3.3 MIS Vs Data processing 3.4 MIS and other academic disciplines 3.5 Structure of MIS based on management activity and functions 3.5 Systems concepts to MIS Unit-4 Humans As Information Processors 4.1 Newell-Simon model 4.2 Limits on Human Information Processing 4.3 Characteristics of Human Information Processing performance Elective (Marketing) Consumer Behaviour (MBMK-01) Unit 1. Fundamentals of Consumer Behaviour : Consumer behaviour: Concept, Scope, Importance and Interdisciplinary nature; Approaches to study consumer behaviour; consumer buying behaviour Vs organizational buying behaviour; Applications of Consumer Behaviour. Unit 2. Consumer as an individual: Consumer Motivation: Rational vs emotional motives, dynamics of motivation, hierarchy of needs model; Consumer personality: Freudian, Neo-Freudian and Trait theories, Self and Self-image; Consumer perception: elements and dynamics; Consumer imagery; Consumer learning: elements of learning, behavioral and cognitive theories of learning; Consumer attitude: tri-component model, multiattribute model, thery of trying-to-consume models. Unit 3. Consumers in the Social setting: Reference groups; Family influences; Social class and consumer behavior; cultural influences on consumer behavior; cross cultural consumer analysis. Unit 4. Consumer decision-making process: Opinion leadership: dynamics and the motivation behind it; Levels of consumer decision-making; Four views of consumer decision-making: economic, passive, cognitive, emotional; Models of Consumer decisionmaking: Nicosia model, Howard-Sheth model. Unit 5. Rural Consumer Behavior: Socio-cultural factors; Gender mainstreaming; Economic factors; Political factors; Buyer characteristics: Age, Occupation, Economic situation, Lifestyle, personality and psychological factors of rural consumers. Sale Promotion Management (MBMK-02) Unit-1 Sales Management : Definition and meaning, Objectives, Sales Research, Sales Forecasting, Sales Forecasting methods, Sales Planning and control: Goal setting, Performance measurement, diagnosis and corrective actions. Unit-2. Sales Organization : Need for Sales Organizations, their structure, Sales Managers Functions and responsibilities, Planning for major customers and sales Budget, Specific Characteristics of a successful salesman. Unit-3. Developing the Sales Force for Industrial Customers and Consumer products : - Recruiting, Selection and Training of Sales force: Procedures and criteria extensively used as selection tools for recruiting and testing sales ability. Areas of sales Training : Company Specific Knowledge, product knowledge Industry and Market Trend Knowledge, and Customer education. - Motivating the Sales Team : Motivation Programs - Sales Meetings, Sales Contests, Sales Compensation, ( Monetary compensation, incentive programs as motivators, Non-Monetary compensation – fine tuning of compensation package, Supervising, Evaluating Sales Force Performance and Controlling Sales activities ( Sales Records and Reporting Systems ), Improving Sales Productivity Personal Selling: Basics, Salesmanship-definition- prospecting, resistance selling process and skills for effective salesmanship, Sales leads, Sales presentations, Types of calls, effective selling techniques, role of relationship marketing in personal selling, tools for personal selling, Value added selling Marketing of Services (MBMK-03) Unit- 1: Service economy and the nature of services. The service economy, nature of services, characteristics of services, services marketing mix. Unit- 2: Assessing business opportunities. Competitive strategies, marketing research, perceptual mapping, segmenting and targeting the market, preparing a business plan. Unit-3 :Buyer behaviour. Consumer behaviour leading to purchase, consumer experience, postexperience behaviour, Business buying. Unit-4: Understanding customer requirements. Customers expectations and perceptions of service, customer research, customer defined service standards. Unit-5: Quality management. Service quality, technical and functional quality, determinants of service quality, gap model, Kano's model. Unit-6: Service design and development. Challenges to services design, new service development, developing the service blueprint, quality function deployment, service innovations. Unit-7: Marketing communications. The communications mix, advertising, promotions, personal selling, public relations and publicity, events and experiences, direct marketing, word-ofmouth marketing, Internet marketing, integrated marketing communications Elective (Operations) Purchasing and Materials Management (MBOP-01) Unit-1. Introduction: Materials Management - Evolution, Importance, Scope and Objectives Interface with other functions. Concept of Logistics and Supply Chain Management and evolution to 4PL. Trade off Customer Service & Cost. (20%) Unit-2. Inventory - Need of Inventory - Costs associated with Inventory Types of Inventory - Basic EOQ Model - EOQ with discounts - ABC Analysis (Numericals expected on Basic EOQ, EOQ with discounts & ABC) (20%) Unit-3. Material Requirement Planning – Concept of MRP, MRP II, MPS, BOM ERP. (20%) Unit-4. Purchasing Management - Responsibilities of Purchase Department Purchase Cycle – Negotiation & Bargaining – Vendor relations - Purchasing Methods - Global sourcing (15%) Unit-5. Stores – Functions, Importance, Organization of stores & Stores layout. Stores procedure – documentation. (10%) Unit-6. Materials Handling - Principles of Materials Handling system Materials Handling Equipments – Safety issues Logistics Management (MBOP-02) Unit I Logistics Management: Origin and Definition – Types of Logistics – Logistics Management – Ware House Management – Automation and Outsourcing Customer Service and Logistics Management – A Perspective - Concepts in Logistics and Physical Distribution - Distribution and Inventory Unit II Types of Inventory Control - Demand Forecasting - Warehousing and Stores Management – Routing - Transportation Management - Some Commercial Aspects in Distribution Management – Codification - Distribution Channel Management - Distribution Resource Planning (DRP) - Logistics in 21st Century Unit III Supply Chain Management: Introduction and Development- Nature and Concept - Importance of Supply Chain - Value Chain - Components of Supply Chain - The Need for Supply Chain - Understanding the Supply Chain Management - Participants in Supply Chain – Global Applications Unit IV Role of a Manager in Supply Chain - Supply Chain Performance Drivers - Key Enablers in Supply Chain Improvement - Inter-relation between Enablers and Levels of Supply Chain Improvement-Systems and Values of Supply Chain Unit V Aligning the Supply Chain with Business Strategy - SCOR Model –Outsourcing and 3PLs – Fourth Party Logistics – Bull Whip Effect and Supply Chain – Supply Chain Relationships – Conflict Resolution Strategies - Certifications – Service Operation Management (MBOP-03) Unit-1: Introduction to service operation Bloom’s Level 2 Objectives – Full understanding of service operation terms and core concepts. The purpose, objectives and scope of service operation The value to the business The context of service operation in the ITIL service lifecycle The fundamental aspects of service operation and the ability to define them. Unit-2: Service operation principles Bloom’s Level 4 Objectives – The knowledge, interpretation and analysis of service operationprinciples, techniques and relationships and their application to the delivery and support of services at agreed levels. How an understanding of the basic conflict between maintaining the status quo and adapting to changes in business needs can lead to better service operation Other service operation principles including: involvement in other lifecycle stages; understandingoperational health; the need for good documentation and communication including a communication strategy Service operation inputs and outputs. Unit-3: Service operation processes Bloom’s Level 4 Objectives – The knowledge, interpretation and analysis of service operation principles, techniques and relationships and their application to the delivery and support of services at agreed levels. The use, interaction and value of each of the service operation processes: event management, incident management, request fulfilment, problem management, and access management. Unit-4: Common service operation activities Bloom’s Level 4 Objectives – The knowledge, interpretation and analysis of service operationprinciples, techniques and relationships and their application to the delivery and support of services at agreed levels. How the common activities of service operation are co-ordinated for the ongoing management ofthe technology that is used to deliver and support the services How monitoring, reporting and control of the services contributes to the ongoing management ofthe services and the technology that is used to deliver and support the services How the operational activities of processes covered in other lifecycle stages contribute to serviceoperation How IT operations staff should look for opportunities to improve the operational activities. Elective (Project Management) Introduction to Project Management (MBPM-01) Unit-1 Introduction Participant introductions What is management? What is project management? Where do projects come from? What are they? How good are we at them? The challenges faced by the project manager Unit-2 Project Management Framework Lifecycles. Standards. Methodologies The difference between the business and technical management of the project process. PMI®, the PMBOK® Guide, and the ANSI Standard Phases, Process Groups, and Knowledge Areas Project Initiation PM Process Flow. The Management components: Organize, Plan, Control Unit-3 Project Organization The project management organization model The Project Board and the project manager The PMO (Program Management Office). PMO models, what each does The project team. Organizational causes of failure Workshop 1 - organizing for the case study project Unit-4 Project Planning Introduction Why plan? Planning and its linkage to failure. Types of plans. Product oriented planning versus project management planning Product/technical oriented plans: Scope, Time, Cost, and Quality plans Project management plans: Risk, Communications, Procurement, and Organization and Unit-5 Project Technical Planning Scope planning and definition * Product decomposition * The Work Breakdown Structure (WBS) Workshop 2 - The case study WBS Unit-6 Project Technical Planning Time planning: * Activity definition. The activity list * Activity sequencing * Duration estimating * Scheduling - resource planning, schedule development * The critical path Cost estimating. Budgeting Quality planning Workshop 3 - The case study technical plan Unit-7 Project Management Planning - the subsidiary plans Risk Management Plan * Identifying risks and triggers * Risk response plan * Managing project issues Human Resource Management Plan * Identifying specific resources * Resource calendars * Acquiring resources Procurement Management Plan * Planning and executing a procurement plan * Going outside for people Communication Management Plan * Identifying key stakeholders * Defining information needs and mechanisms Workshop 4 - the case study subsidiary plans Unit-8 Project Planning Pulling the plans together The Project Plan Integrated Change Control Workshop 5 - pull together the project plan Project Planning and Scheduling (MBPM-02) Unit-1 Planning Necessity of Planning, Types of Planning: Strategic & Tactical Planning , Long Intermediate range, Short Planning, Planning by Management level, level of details, Pre‐ tender, Post‐tender pre construction and detailed, construction planning, Planning, Prerequisite of planning, data collection, method statement, And work break down structur e. Unit-2. Planning & scheduling Tools Bar charts, mile stone charts, Network Techniques: Brief Historical developme nt, Basic elements of network, Event activity, simple logics of network, AOL& AON network, their construction, probable errors in network, Analysis of net work, Critical event, critical activity, critical path and semi critical path, Non cr itical activity, float, types of floats. Unit-3. Planning & Scheduling Tools Single & Overlapping relationship: Start to start, Finish to start and finish to fi nish relationship, Practical applications of network, Time Chainage charts, Line of Balance method, Scheduling with resource constraint, time constraint, Time cost tradeoff – simple & complex. Unit-4. Preparing project plans, schedules & budgets, master networks Managing human resource in Projects (MBPM-03) UNIT - 1: HRM – The global and Indian Scenario; Evaluation of HRM, Relevance of HRM; challenges Faced by HRM; The Indian Scenario and HRM, HRM for corporate Excellence; Components of Moral Excellence –HR Focus. UNIT - II: Human Resource Planning, The contemporary approach to HRP, Role of HRD, Professionals, Link between Human resource planning and Strategic planning; HRD at Corporate level. Job designs and analysis; Recruitment and selection strategies; Training and Development Strategy for devising an efficient training mechanism; Training Evaluation, Development effective training programme. UNIT - III: Career Planning and development; Performance Appraisal; Objectives of Performance Appraisal; Different types of Employee appraisal system, 360 appraisal system/ Feedback; compensation; Factors affecting Compensation; Objectives of Compensation Management, Job Evaluation - Methods. UNIT - IV: Employee Empowerment; Characteristics of empowered organizations; Guidelines for introducing empowerment; Factors affecting empowerment; Empowerment cycle; Benefit of empowerment; Reward system; Features of Reward system; Determinants of Rewards, Rewarding Teams, Fringe Benefits. UNIT - V: Quality of work life; key supervisory Role; Virtual organization and emerging HR trend, Characteristics of Virtual organization; Emerging HR issues in virtual organization; Career Dynamics; Types of virtual organizations; Role of HR in strategy Formation; Contingency or structure approach in strategy. Elective (Retail Management) Buyer Behaviour (MBRM-01) Unit-I CONSUMER BEHAVIOUR — ISSUES AND CONCEPTS -Nature, Scope and Application -style Marketing Unit-II INDIVIDUAL INFLUENCES ON BUYING BEHAVIOUR d Self-concept Unit-III GROUP INFLUENCES ON CONSUMER BEHAVIOUR -cycle and Buying Roles -cultural influences Unit-IV THE BUYING PROCESS ognition & Information Search Behavior -purchase Behavior Unit-V MODELLING BUYER BEHAVIOUR Retail Planning (MBRM-02) Unit-1 Human Resource Management in Retailing, Human Resource Planning, Role of Human Resources in Retail Organizations, Recruitment, Selection, Training needs for Employees, Motivation and Performance Appraisal. Unit-2 Customer Relationship Marketing in Retailing, Social Marketing in Retailing, Marketing of Services, Service Quality Management and Continuous Quality Improvement, Brand Management, Retail Marketing Mix, Target Market, Positioning, The Retail Communication Mix. Unit-3 Importance of Financial Management in Retailing, Financial Performances and Financial Strategy, Accounting Methods, Strategic Cost Management, Strategic Profit Model, Income Statement, Calculation of Profitability of Retail Stores, Financial Ratios in Retailing. Unit-4 Consumer Protection Act 1986, Consumer’s Rights, Unfair Trade Practices, The Standard of Weights and Measures Act, Procedure and Duration of Registration, Patent, Copyright and Trade Market. Direct & Network Planning (MBRM-03) Unit- I : Introduction to Networks Need for computer networking, components of a data communication system, direction of data flow(simplex, half‐duplex, full‐duplex). Types of networks: L AN, MAN, WAN; concepts of Internet, Intranet, Extranet, WWW. Network topo logy, transmission media. Applications of networking in business and society. Concepts of data transmission, signal encoding, modulation methods, synchronization, multiplexing and concentration, coding method, cr yptography. Unit- II : OSI Model and Data Link Technologies Communication system architecture – OSI reference model, Topology types, selections, design, Local area networks (LAN), CSMA / CD, tok en bus, token ring techniques, link level control (LLC) protocols, HDLS, analysi s of protocols & performance Network and Transport Layers Network Layer: I P addressing, IP routing, Routing Protocols: RIP, OSPF, DHCP, DNS, IPV6, other functions in network layer Transport Layer: TCP, UDP, ports and sockets, Unit- III: Advanced Topics Mobile Computing: Introduction to mobile technology, concept of GPRS, Wireless Application Protocols & other protocols, concept of bluetooth. Netwo rk Security & Privacy: overview, purpose, spamming , cryptography (ciphering , DES, RSA ‐concept only), authentication (concept only) and firewall. Elective (Total Quality Management) Methodological Approaches to TQM (MFTQM-01) Unit 1 Total Quality Management (TQM) Concept and Fundamentals Approaches to Quality Management, TQM Framework and Features, Principle of TQM, Philosophies of Quality Gurus: Deming’s 14 Points, Crosby’s Four Absolutes, Juran’s Trilogy, Feigenbaum’s Total Quality Control, The Total Quality Triad, Evolution of TQM. Unit 2 Human Aspect of Total Quality Management (TQM) TQM Human Elements, Motivating People for Total Quality, Resistance to Change, Characteristics of Quality Leaders, Role of Quality Leaders, Teams for TQM, On-th-Job satisfaction and quality, Participative Management, Compensation System, Ergonomics. Unit 3 Quality Management System Strategic Quality management, Quality Statement, Culture, Product Quality cycle, TQM Planning Environment, Role of Quality Control Department, Planning for Productivity, Quality and re-engineering, Introduction to Business Process Re-engineering (BPR), The Cost of Quality (Direct and Indirect Cost), Evaluating the cost of TQM, Quality Inedx, The Total Quality Cost Curve, Standardization. Unit 4 Quality Management Standards Concept and need of Quality Standards, National Quality Standard Organisations: Bureau of Indian Standards (BIS), Agmark Grading of Agriculture and Allied Commodities, Quality Council of India; International Ogranisation for Standardisation (ISO), ISO Standards: ISO 9000 and 14000 Series, Integration of ISO 14000 with ISO 9000, Process of ISO Certification, Implementing the System, Post Certification. Tools of TQM (MFTQM-02) Unit-1- The Foundations of Total Quality Management Components of quality The total quality management approach Innovation, design and improvement Product quality characteristics and service quality characteristics Quality parameters and specific dimensions of quality Unit-2 Key Aspects of the Quality System Planning for quality - Flowcharting - Detailed flow process charts and flow diagrams - Planning for just-in-time (JIT) management System design and contents System documentation, implementation and assessment Unit-3 TQM Tools and the Improvement Cycle Measurement of quality Costs of quality Tools and techniques for quality improvement Statistical process control Quality improvement techniques in service industries Specific techniques for design, reliability, maintenance and process improvement Unit-4 Conformance and Non-conformance to Quality Standards Quality of design Quality of conformance to design Control of non-conforming products . identifying and classifying non-conformance . documenting non-conforming products . reinspection of repaired and reworked products Corrective and preventive action Unit-5 The Quality Organisation Within an Organisation People and the organisational structure Responsibilities and performance management The relationship between the quality organisation and top management Culture change through teamwork for quality improvement Implementing teamwork for quality improvement: the DRIVE model Unit-6 Control of Quality Records Compilation and indexing of quality records Storage and maintenance of quality records Procedures related to quality records Authentication of quality records Leadership Requirements for TQM (MFTQM-03) Unit-1 Introduction to quality and total quality management (TQM) Understand quality and quality defined Towards a holistic approach to quality and TQM defined Unit-2 Leadership, quality culture and self- management for life excellence The primary culture-building tasks of leadership Creating and maintaining a quality culture Self-management for life excellence Unit- 3 Measurement and the systems, tools and techniques for quality improvement Introduction to systems and processes for quality Measuring quality, self-assessment and benchmarking Basic tools and techniques for quality improvement