2000 Lynnhaven/Oceana
Area Transportation Needs
Assessment Study
Sponsored by
THE MARKETING SOURCE, INC
Study Area
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Overall Objective
To help
reduce traffic congestion
around the
Lynnhaven and Oceana areas.
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Specific Objectives
 Determine the perceived impact of area
traffic on congestion.
 Identify current transportation modes used.
 Determine parking concerns.
 Measure how willing employers and
employees are to adopt and implement
alternate transportation programs.
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Study Components
Employer
Interviews
Commuter
Surveys
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Methodology
Employer Interviews
Commuter Surveys
 40 one-on-one interviews  740 completed surveys
 Conducted March to May
 Conducted April to May
 Interviews conducted with:
 Self-administered
 small, medium, and large
employers
 owners, managers, and
human resource personnel
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Employer Interviews
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Whom did we survey?
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Large Companies
500+ employees
100-249 employees
 M&G Electronics
 SAIC/AMSEC
 Stihl, Inc.







250-499 employees
 Lillian Vernon*
Hermes Abrasives
Inchscape
JC Penney
Litton/PRC
Montgomery Ward
Trigon Healthkeepers
VA Beach Industries
* Seasonal increases to over 4,000 from
October to December:
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Medium and Small Companies
50-99 employees








<50 employees
Bay Mechanical
Chesapeake Bay Contractors
E.C.I.
Information Systems Support
Labels Unlimited
Lynnhaven Mall
ProSoft
Sports Authority
 American Funds
 Automatic Precision Tech.








Beach Chemicals
Brooks Transfer
Caliper
Framing Success
Global Technical Systems
HSMM
IMPAQ
K&M Environmental
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






Lockheed Martin
Mariah Vision
MC Direct
Nationwide
New Horizons
Phar-Mor
Printmark
 Progressive Graphics
 Rocket Direct
 Rutherford Controls
 US LEC
Employer Background
 Businesses interviewed employ nearly 5,000
persons.
 About half (22 of 40) of businesses interviewed
were either a subsidiary of another organization
or a branch location of a larger corporation.
 Most employers said their employees live in the
Norfolk, Virginia Beach, Chesapeake, and
Portsmouth areas.
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Employer Interviews
Key Findings
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When asked to identify the traffic
problem areas...
Employers mentioned the following trouble spots:
Mornings
Evenings
 I-264 East exit at Lynnhaven
 I-264 West Lynnhaven interchange
 Lynnhaven Parkway and
International
 Viking Drive and Lynnhaven Parkway
 London Bridge Road (from
Shipps Corner to Potters Road)
 International and Lynnhaven Parkway
 International and London Bridge Road
 London Bridge Road (from Shipps
Corner to Potters Road)
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Employers
point out
problem
areas.
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Area employers agree that traffic
congestion is a problem.
 Over two-thirds of the employers interviewed
believed that traffic congestion is a problem in the
area, especially in the evening (3:30-6:00 p.m.).
 However, most noted that traffic congestion caused
no problems for their business. Instead, they
referred to the congestion as:
 “An irritation”
 “A frustration”
 “An inconvenience”
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Parking is not a problem for
most employers.
 Nearly all businesses stated that they had
adequate parking for employees.
 On-site lots
 A few businesses indicated that parking was
barely adequate.
 Problems during shift changes
 Future expansions will lead to parking problems
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Employer suggestions for
improvement
 Improve I-264 and Lynnhaven Parkway interchange
 Build flyover
 Add lanes at interchange
 Improve signal light timing
 Widen London Bridge Road
 Widen Lynnhaven Parkway
 Improve International and Lynnhaven Parkway
intersection:
 Extend turn lane from Lynnhaven to International
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Employers feel some
responsibility.
 Over a third of employers feel some responsibility
for helping employees with their work commute.
 However, only three employers currently offer
transportation programs to employees:
 Subsidizes carpoolers who travel to and from Peninsula
 Offers rideshare matching
 Provides preferential parking and van shuttle to and from
bus stop
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Will businesses offer
transportation programs?
 Some ways businesses are willing to help:
 Stagger business hours of operation/ offer flex time
 Promote alternate modes
 Transportation programs most likely to be
offered include:
Businesses willing
 Flextime/Compressed Week
 Ridesharing
 Bus subsidies
16
8
2
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Interest in Area Services
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Physical Fitness Center
 Two employers reported that they had their own
physical fitness area.
 Many employers noted there was a physical fitness
center nearby.
 Only a few employers said a physical fitness center
in Lynnhaven/Oceana would generate much interest
from their employees.
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Day Care Center
 Some employers noted that day care centers are
already nearby.
 Half believed a day care facility in the area would
be very useful.
 Hours of operation were of concern for
manufacturers.
 Many facilities are not open early enough to
accommodate early work schedules.
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Dry Cleaners
 Only a few employers interviewed thought a
nearby dry cleaning service would be
convenient.
 However, the remainder raised objections:
 A service is already nearby.
 A service already picks up at their office.
 Their dress is casual at work and services aren't required.
 Their employees prefer the convenience of a service near
home.
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Mid-day Shuttle
 Employers estimated the level of participation
from their employee population:
 28% great interest (primarily administrative staff)
 13% somewhat interested
 59% no interest
 Reasons for little interest in the shuttle services
were:
 Short lunch breaks, usually only a half hour
 Concern about schedule promptness
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Commuter Surveys
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Whom did we survey?
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Commuters from various industries
were represented in the study.
Retail
13%
Distribution Centers
11%
Other
14%
Government
Contractors
8%
Manufacturing
13%
Suppliers/Services
41%
(Base =740)
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Many of the commuters who
completed the survey held office
support, clerical, or administrative
positions.
31%
Office Support
17%
Professional
17%
Laborer
13%
Technical
10%
Retail
12%
Other
0%
5%
10%
15%
20%
(Base = 740)
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25%
30%
35%
The vast majority of area commuters
live in Virginia Beach.
Lynnhaven Commuters
Place of Residency
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Place of residence.
Virginia
Beach
70%
Norfolk
12%
Chesapeake
11%
Portsmouth
2%
Other
5%
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Commuter Survey
Key Findings
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The Commute To Work
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Currently, nearly all area commuters
drive alone in their cars to work.






Drive alone 91%
Carpool
4
Combination 3
Dropped off
1
Bus
<1
Walk
0
(Base = 734)
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The percent of SOV commuters is
higher in the Lynnhaven Study
(91%) than that found in the
Norfolk Commerce Park Study
(86%) and Oceanfront Study
(66%).
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Three quarters (76%) of commuters say their trip
to work takes less than 30 minutes. This figure falls
to 66% for the return trip.
9%
40+
15%
18%
30 to 39
Minutes
15%
29%
30%
20 to 29
10 to 19
31%
<10
5%
0%
8%
39%
Home to work
Work to home
10%
20%
30%
40%
The average one-way commute distance is 13 miles.
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Nearly half (49%) of area commuters
arrive at work between 8:00 and 9:00
in the morning.
49%
50%
40%
25%
30%
20%
10%
0%
4%
6%
6:006:59
7:007:59
8:008:59
8%
9:00- 10:00
9:59 -later
Morning Hours
(Base = 740)
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8%
Varies
The majority (72%) of commuters
surveyed use Lynnhaven Parkway
during their commute.
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Commuters
most often
access
Lynnhaven
Parkway from
I-264.
I- 264
International Pkwy.
Holland Rd.
Princess Anne Rd.
South Lynnhaven Rd.
Independence Blvd.
Potters Rd.
45%
2%
8%
45%
12
12
10
8
3
2
3%
10%
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12%
12%
Four in ten (42%) of area commuters
leave work between 5:00 and 6:00 in
the evening.
50%
42%
40%
30%
20%
10%
21%
11%
5%
11% 11%
0%
3:003:59
4:004:59
5:005:59
6:006:59
Evening Hours
(Base = 740)
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7:00
-later
Varies
Commuters most often stop at grocery
stores, childcare facilities, and banks as
they travel to and from work.
Number of weekly stops
0
1-2
3+
55%
30%
Grocery/Convenience Store
12%
Childcare Facility
62
5
17
Bank/ATM
21
66
4
Fitness Center
69
7
6
Dry Cleaners
60
23
1
Note: Totals do not include “Don’t Know” responses.
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Parking and
Use of Car for Work
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The vast majority of area commuters
park at their worksite.
Commuters are parking at...
 Worksite
95%
 Off-site parking lot
3
 Do not park a vehicle
2
 Side street
<1
 Parking site varies
<1
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Only 4% of commuters say area
parking is a “very big problem.”
"2"
13%
"3"
12%
"1" No problem
at all
66%
"4"
5%
"5" Very big
problem
4%
(Base = 728)
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Only 9% of Lynnhaven commuters
think that parking is a problem
compared to 35% of Norfolk
Commerce Park commuters and
66% of Oceanfront commuters.
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Nearly half (48%) of commuters use
their car at least once a week for workrelated travel.
60%
52%
50%
40%
30%
17%
20%
12%
10%
6%
6%
2%
2%
4%
0%
0
1
2
3
4
5
6
Days per week car is used for work-related travel
(Base = 699)
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7
Willingness to Use Alternate
Modes of Transportation
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A quarter (24%) of SOV commuters
say they are willing to share a ride to
work at least once a week.
These commuters are…
Very Likely
(3%)
Not At All
Likely (48%)
Somewhat
Likely
(21%)
 less likely to need their car for
work-related travel.
 more influenced by employersponsored rideshare
incentives.
 more receptive to additional
area services.
Not Very
Likely (28%)
(Base = 654 SOV Commuters)
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Willingness to use alternate modes is
highest among Norfolk Commerce Park
SOV commuters.
60%
48%
50%
40%
40%
30%
21% 23% 20%
44%
28% 27% 30%
20%
10%
10%
3%
6%
0%
Very likely
Lynnhaven
Somewhat
likely
Not very likely Not at all likely
Norfolk Commerce Park
(Base = SOV commuters; n = 654 Lynnhaven; 800 Norfolk Commerce Park)
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Oceanfront
Most of the the SOV commuters
interested in ridesharing live in
Virginia Beach.
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Carpools are clearly the favored
alternate travel mode among SOV
commuters interested in ridesharing.
52%
Carpool
9%
Vanpool
Bus
13%
Bicycle
12%
Walk
2%
12%
Multiple Modes
0%
10%
20%
30%
40%
(Base = 182)
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50%
60%
If a bus were available, 1 in 10 SOV
commuters say they would be at least
somewhat willing to use it.
70%
63%
SOV Commuter
Alternate mode user
60%
46%
50%
40%
25%
30%
20%
14%
10%
9% 12% 8%
12%
5%
5%
0%
1
2
3
Not at all
willing
4
5
Very
willing
(Base = 659 SOV commuters; 65 alternate mode users)
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Rideshare incentives increase
interest in using alternate modes.
22%
Vanpools
21%
Employer subsidies
20%
Guaranteed Ride
19%
Park & Ride Lots
18%
Ridematching
0%
10%
(Base = 740)
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20%
For many, additional area services
would not impact ridesharing.
6%
Daycare Facility
9%
Dry Cleaners
11%
Fitness Facility
Mid-Day Shuttle
13%
Bank/ATM
13%
10%
0%
(Base = 740)
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20%
Key Findings
and
Recommendations
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Employer interviews show that...
 Most employers believe that area traffic congestion is a
problem, particularly in the evening. However, it causes
problems for few employers.
 Parking availability is sufficient for the majority of
employers.
 Employers feel some responsibility for their employees’
commute, but few have transportation programs in place.
 Initial commitment to programs will likely be slow.
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Commuter surveys show that...
 Many commuters work a traditional work-week (days and hours)
and nearly all drive alone to work.
 The majority of commuters use Lynnhaven Parkway and access
it primarily from I-264.
 Most commuters park at their worksite and say that parking is
not a problem.
 Nearly half of commuters use their car at least once a week for
work-related travel.
 A quarter of SOV commuters are willing to share a ride to work
at least once a week. Most live in Virginia Beach.
 Carpools are the favored alternate travel mode among SOV
commuters interested in ridesharing.
 Rideshare incentives increase interest in using alternate modes.
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Recommendations
 Continue employer outreach to interested
companies.
 Consider transit service from Kempsville area
to Lynnhaven/Oceana corridor.
 Promote Park and Ride lot at Holland and S.
Independence (Silverleaf) to current and
potential carpoolers.
 Establish preferential parking at worksites.
THE MARKETING SOURCE, INC
2000
Lynnhaven/Oceana
Transportation Needs
Assessment Study
Sponsored by
THE MARKETING SOURCE, INC