Enabling Digital Home Media
Distribution With
Stevan Eidson
Director of Product Marketing
Massive Transition to Digital
Digital
Analog
Images
Voice
Broadcast
Music
Movies
Film

Quality
 Flexibility
 Cost
Digital Camera
Cellular
Digital
TV
DTV
LP
VHS
HDTV
CD
MP3
DVD
2
Digital Content Drives New
Business
Digital Content
Content
Distribution
Devices
Consumers
Revenue Opportunities
3
Content Provider Requirements
Digital Content
Content
• New revenue from sale of valuable HD
content
• Protection against unauthorized
redistribution (e.g., “Napsterization”) of
content
• Profits protected to allow investment in
creating new content
Revenue Opportunities
4
Consumer Requirements
Digital Content
• Highest quality, all-digital home
entertainment experience
• High-definition digital video
• Multi-channel digital audio
• Simple cabling
• Low-cost
Consumers
Revenue Opportunities
5
HDMI / HDCP is the Solution
Digital Content
Content
Consumers
HDCP
Revenue Opportunities
6

Features Required For Broad CE Adoption
–
–
–
–
Small connector
YUV color space support
Digital audio support
Improved intelligence (two-way communication)

HDMI: High-Definition Multimedia Interface

The first and only digital interface for
Consumer Electronics that can carry:
–
–
–
Uncompressed high-definition video
Compressed or uncompressed multi-channel audio
Intelligent format & command data
7
Developers & Supporters

HDMI meets the specific needs of the
CE market & enables PC convergence

Has broad support from Content
Providers, Content Distributors and CE
manufacturers
8
Update

Adopters
–
Over 300 - not including Founders

–

Mix of cable/connector, semiconductor,
system and test equipment vendors
See www.hdmi.org
Products
–
Over 600 HDMI-enabled products
announced or available through retailers
9
Standards Require HDMI

DVD Copy Control Association (for DVD Players)
–
–

U.S. Federal Communications Commission
–
–

HDCP (over DVI or HDMI interface) approved for Digital
Output for CSS Protected Content
Content in resolutions > 480p analog output must be
turned OFF
Digital Cable “plug and play” regulation requires HDMI (or
DVI) on DTVs and HD STBs (phased in through 2007)
Digital Terrestrial “Broadcast Flag” regulation stipulates
HDMI (or DVI) as only authorized baseband digital
interface on CE devices
Europe
–
–
European HD Forum specifies HDMI for HDTV
EICTA requires HDMI for HD STBs
10
HDMI STB Market Forecast
STB Shipments & Forecast
70000
60000
Units (1000s)
50000
40000
30000
20000
10000
0
2004
STB Forecast (K Units)
TAM
HDMI SAM
2005
2004
37570
9.3%
3483
2006
2007
HDMI SAM
TAM
2005
42270
14.1%
5943
2008
2006
48300
26.3%
12682
2009
Source: IDC, SIMG
2007
53800
41.4%
22248
2008
60840
48.7%
29622
2009
67740
55.4%
37516
11
HDMI DVD Market Forecast
DVD Shipments & Forecast
250000
Units (1000s)
200000
150000
100000
50000
0
2004
DVD Forecast (K Units)
TAM
HDMI SAM
2005
2004
123320
0.6%
716
2006
2007
HDMI SAM
TAM
2005
150360
1.2%
1788
2008
2006
173200
2.4%
4136
2009
Source: IDC, SIMG
2007
184390
4.8%
8890
2008
191860
9.6%
18338
2009
201051
15.4%
30899
12
HDMI DTV Market Forecast
Digital Television Shipments & Forecast
140000
120000
Units (1000s)
100000
80000
60000
40000
20000
0
2004
2005
2006
2007
2008
2009
Source: IDC, SIMG
HDMI SAM
Digital Television Forecast 2004
TAM
HDMI SAM
21386
20.0%
4277
2005
36139
35.0%
12649
TAM
2006
55568
43.0%
23894
2007
83121
50.0%
41561
2008
118032
56.0%
66098
2009
134931
61.0%
82308
13
Block Diagram
HDMI Source Device
HDMI Sink Device
Single Cable
Video
Video
TMDS
Channel 0
Video
TMDS
Channel 1
Audio
Audio
Control/Status
HDMI
Transmitter
InfoPackets
TMDS Channel 2
TMDS Clock Channel
HDMI
Receiver
Audio
Control/Status
EDID
ROM
Display Data
Channel
(DDC)
Supported
Audio
& Video
Formats
Control
CECE
Control
(CEC)
14
Video Formats

HDMI explicitly specifies a complete list of
DTV Video formats
–
Defined in EIA/CEA-861B
– SDTV (NTSC/PAL), EDTV & HDTV
– Interlaced 480i to 1080i
– Progressive 480p to 1080p

HDMI also allows any other video format
–
–
–
PC formats: VGA, SVGA, XGA…UXGA
Wide PC formats (common on Plasma monitors)
Any other VESA-defined or vendor-defined
format
15
Audio Formats

HDMI supports a complete range of Audio
formats

Compressed formats
–

Uncompressed audio
–
–

Dolby Digital, Dolby Digital EX, DTS, DTS ES, …
Up to 8 channels, up to 192kHz, up to 24 bits
DVD Audio and SACD supported
CD-quality audio is “base level” and will
always be available on any audio-capable
product
–
2-channel, 16-bit at 32, 44.1 or 48 kHz
16
Audio & Video Format Intelligence

Source device receives the display’s
supported audio/video formats

Sink device receives audio/video
format info on every frame
DVD : Widescreen Format
16:9
16:9Display
Displayw/
with
noIntelligence
Intelligence
17
HDMI Consumer Electronics Control

Allows user to control all HDMI devices with TV remote
–

Can control DVD player by pointing remote at the TV
Enables high-level functions such as “one-touch play” :
Automatically…
Turns on TV
Press Play on DVD
And then…
Plays DVD
Automatically…
Turns on A/V Rcvr
Automatically…
Switches to correct input
(from DVD player)
Automatically…
Switches to correct input
(from A/V Receiver)
18
Feature Comparison
Component
Video
DVI-HDCP
HDMI-HDCP
Number
5 – 11
3–9
1
Length
3–5m
10 – 15 m
10 – 15+ m


Cables
Digital Video
8-bit RGB
8-bit YUV

10/12-bit YUV

Digital Audio
Compressed

Uncompressed

Control
CE Control

PC Compatibility
DVI Electrical




Content Protection
HDCP
19
HDMI 1.2 Update

Released August 23, 2005

Super Audio CD (One-Bit Audio) Added

PC Updates
–
–
–

CEC
–

Removed video format limitations on Type A connector
usage
Relaxed YCbCr output requirement for RGB devices
Required Sink support for future AC-coupled Sources
Clarification on CEC electrical requirements
Other
–
–
Clarified exception for 640x480p (VGA) declaration in
EDID
Loosened requirement to include certain DTDs in EDID
20
Consumer Benefits

All Digital Audio & Video Quality
–

Reduced Wiring Complexity
–

Entire home theater controlled from a single remote
Automatic Format Adjustment
–

A single HDMI cable replaces up to 11 analog cables
Advanced Control
–

Best reproduction – direct from the source material
TV & AV Receivers can adjust without consumer
intervention
PC Compatibility
–
Devices can playback & display PC media
21
HDMI Single-Cable Simplicity Demo
BEFORE
DVD Player, Set-top box,
& AV Receiver
AFTER
Equivalent functions
Higher performance
Pioneer – CES 2005
22
HDMI Compliance Testing

Compliance Testing Mandated by HDMI Adopter’s
Agreement
–
–
–

Authorized Testing Center
–
–
–

Promotes compatibility between devices
Checks compliance with HDMI specification
Required for a product to bear the HDMI logo
Initial product testing must be done at ATC
First product in a category (sink, source, repeater, cable) from each
company
Subsequent products may be self-tested by manufacturer
Current locations:
–
–
–
–
Silicon Image, California, USA
Matsushita, Osaka, Japan
Philips, Cannes, France
See www.hdmi.org for specific contact information
23
New Market Demands

Video
Greater color depth – beyond 24bpp
– Higher resolution – beyond 1080p
– Faster refresh rates – beyond 60Hz
–

Audio
–
Near lossless quality = higher bandwidth
– Dolby TrueHD
– DTS HD

HDMI will continue to meet market
demands
24
HDMI Test Process Overview
Manufacturer
1 ATC Service Order
ATC Agreement
HDMI Application
HDMI CDF
4 HDMI Application
HDMI CDF
Test Report
5 Receipt
HDMI LLC
3 Test Report
Confirm Letter
3 Test Report
Confirm Letter
2 Testing
ATC
25
Source, Sink and Repeater Testing

Physical Tests
–
–

Protocol Tests
–

Timing, packet construction, data islands, parity
Video Tests
–

TMDS (electrical signaling) parameters –
rise/fall, skew, jitter, eye pattern
DDC, CEC
Video formats, pixel sampling, pixel encoding,
colorimetry, InfoFrames
Audio Tests
–
Audio formats, performance, InfoFrames
26
Cable Assembly Testing

Wiring assignments
–

Mechanical characteristics
–

Tested for specific cable type
Physical compliance measured
Electrical characteristics
–
TMDS & DDC tested for compliance
27
Achieving Full Interoperability

Rapid introduction of HDMI has led to
interoperability failures as manufacturers
rush to market with a range of
implementation quality

Many failures are related to poor HDCP
implementations with no way of testing

Ad hoc testing of HDCP not sufficient
–
–
US-based Consumer Electronics Association
plug-fests have revealed numerous
interoperability issues
Products already at retail with no chance to
correct
28
PLC Partners Testing
Full Interoperability
High-Speed
Digital
Connection
Compatibility
with Protected
Content
Compatibility
with Other
Devices
HDMI
HDCP
Interoperability
Testing
Each factor is critical to be assured consumer devices are
ready to receive, play and view Premium Digital Content
29
HDCP Testing

Not developed or included as part of HDMI compliance testing

Test Procedure developed by Silicon Image modeled after
HDMI compliance testing

Tests for compliance with HDCP revision 1.1

Source & Sink Tests
–
–
–
–
–
–

DDC Communication
KSV & Keys
Authentication
Encryption & Decryption
Link Integrity
Hot Plug & Receiver Sensing
Repeater Tests
–
–
Second Authentication
Repeater Identification
30
Interoperability Testing

Signal Quality
–

Hot Plug
–

All source/sink combinations
Format Transitions (Sink)
–

Multiple connects & disconnects
Power Cycling
–

DDC bus with multiple cable lengths
Every supported mode tested
EDID Format Support (Source)
–
Confirm proper behavior with standard formats

Re-synchronization

Revocation Testing
31
Sink Test Tool

Hardware Tool
–
–

Custom designed PCB behaves as a Source
Protocol Generator output
Software Tool
–
–
–
Windows software communicates to Hardware Tool over
serial port
Controls Protocol Generator output
Performs PLC analysis
Digital
Video
Source
PLC
Sink
Test PCB
Device Under
Test
(Display)
PC
(PLC Sink
Test SW)
32
Source Test Tool

Hardware Tool
–
–
–

Custom designed PCB behaves as a Sink
Protocol Analyzer input
I2C (DDC) bus traffic monitor
Software Tool
–
–
–
Windows software communicates to Hardware Tool via serial port
Interfaces to Protocol Analyzer input
Performs PLC analysis
Device Under
Test
(Source)
PLC
Source
Test PCB
Display
PC
(PLC Source
Test SW)
Speakers
33