My marketing challenge was to make
Aksarben Cinema the #1 movie theatre
in Omaha.
 To make others aware of the live and
streamed events that we show almost
every week
 To make sure that our future consumers
know we are around the same price as
other, older theatres but have more to
offer.
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We have different types of food for our
customers – fried green beans, flat bread
pizza and hotdog sliders.
 Fully stocked bar
 Higher backs on the seats for a more
private movie experience.
 A new facility for the consumers to use.
 All Dolby Digital projectors and surroundsound.
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Strength – being a well rounded movie
theatre with a fully stocked bar and live
and streamed shows as well as movies.
 Weakness – being brand new…making
others choose us over their original
movie theatre.
 Opportunities – to create new loyalties
with customers and other businesses.
 Threat – not being able to get customers
to switch over to our theatre.
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Males 18-35 from the Omaha area
 Mostly from the University of Nebraska –
Omaha and the area around campus
 Love to go out and watch sports.
 Those who mostly watch ESPN, the Daily
Show, and Conan.
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Specific— Aksarben Cinema want to be more
than just a movie theatre: hosting live and
televised shows, unlike The Rave.
Measureable— This can be measure by the
different types of show we showcase and the
ticket sales for those shows.
Achievable— Our goal is to sell out every live or
televised show that we promote.
Reach— We want to double our ticket sales
from previous shows that we’ve already
showcased.
Tied to a Deadline— We want to reach these
goal by December 2011
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Specific— Aksarben Cinema wants to bring
more people into the theatre with our large
variety of concessions.
Measurable— This can be measured by
sales.
Achievable— Our goal is to have a 50%
increase in sales for our “non-traditional”
concessions items
Reach— We want to have a 20% increase
in sales for our “non-traditional” concessions
items.
Tied to a Deadline— Before December 2011
Showing the away games of UNO’s
hockey and basketball teams.
 This builds a relationship with our target
and helps us bring in new people.
 This should also make a better
relationship with UNO.
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Jones’ Bros. Cupcakes
 Close in location
 Good relationship between owners.
 Both love getting involved in the
community
 Both have items to trade to help
promote each other
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Warren Buffet – his very inspirational
success and being from Omaha gives
him a lot of credibility in the Omaha
community.
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A great spokesperson with charisma could
be Larry, The Cable Guy. A native from
Lincoln, NE Larry is a person with a lot of
charisma and loves Nebraska. Aksarben is
becoming known for showing more than
just movies: showing the Super Bowl and the
Big Ten Games, along with live
performances, Larry performing would be a
step up in the realm of entertainment. Larry
is a very energetic and funny Nebraskan
who I think would be great at representing
Aksarben Cinema.
Aksarben Cinema has a fully stocked
bar, party room and non-traditional
snacks, making it a cinema that
everyone can enjoy. –Love
 Aksarben Cinema is the newest cinema
in Omaha, and provides movies, live
broadcasts, and live performances every
month. –Reason
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Current logo
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New logo
Bob Fischbach- movie/theatre reporter
for the Omaha World Herald
 He has been working for the Herald since
1980
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Content is Success – we can update our
show time and promotions for our fans.
 Fans Only – we will give away free
coupons or have contests for our fans.
 Comments Spur Conversations – asking
our fans to talk about the movies that
they have seen recently or what they
want to see will draw them into a
conversation.
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25 30-sceond ads on KQCH-FM. It’s a
modern/hip-hop/rap station and
Omaha’s #1 radio station.
 Facebook- we have a lot of fans so far
and it allows us to update show times
and promotions whenever we need to.
 Twitter – we want to increase our
followers
 Moving Billboard – had good success
while we were opening in December.
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May‘11
Book Events
Promote Even
Research
Outcome/likable
Decide new/different
events
Book more events
June
July
Aug
Sept
Oct
Nov
Dec
Jan ‘12
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Competition – because we want to
make sure that we are at the same level
as our competitors.