Cover Letter ELEMENTS for Students

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First Last
Address | Pullman, WA 99163
Phone: xxx.xxx.xxxx | e-mail
Date
Company
Attention: Hiring Official(s)
Address
City, State, Zip
Dear [name or hiring official]:
[Option 1 opening paragraph – applying for posted position]
My name is [insert name] and I would like to formally submit my application for the position of [insert position title] with
[company name].
[Option2 opening paragraph – not applying for specific position]
My name is [insert name] and this is a letter of introduction and inquiry regarding current or prospective internship positions
with [insert company name]. I am seeking professional experience opportunities in the region for [time period]. I am open to
part-time, full time and/or contract/freelance opportunities.
[Option 1 paragraph 2]
I am currently a [junior, senior] with The Edward R. Murrow College of Communication at Washington State University. I am
graduating in [month year] with a bachelor of arts in communications with an emphasis in [emphasis] and a minor in
[emphasis]. My curriculum is focused on the latest in managing and creating online properties, as well as social media, search
engine optimization and integrated marketing. My studies also emphasize techniques in strategic planning market research
and advertising.
[Option 2 paragraph 2]
I am currently in my [junior, senior] year with The Edward R. Murrow College of Communication at Washington State
University. My curriculum is focused on the latest in Internet marketing, social media, search engine optimization and
integrated marketing, as well as traditional PR, strategic communications and journalism.
[Option 1 paragraph 3 – no experience]
This [summer, fall, spring] I am hoping to find an internship so I can gain first-hand experience with strategic planning,
presenting, writing proposals, new business efforts, project management, creative concept development, execution and
campaign measurement.
[Option 2 paragraph 3 – no experience]
As of [month] I am ready to enter the workforce I can fully apply my experience in online communication initiatives, brand
development, content development, optimization and analytics, creative execution and measurement and writing for multiple
digital mediums.
[Option 3 paragraph 3 – some experience]
As I wrap up my education with the Murrow College, I am particularly proud of the work I completed in my advertising and
strategic communications courses. [insert your relevant experience] Some highlighted experiences include developing, writing
and designing an integrated marketing communications plan for a regional small business, serving on a team responsible for
creative concept development, execution and measurement of a creative campaign for Client X and learning and practicing
fundamentals in writing, editing and managing digital and social media engagement strategies.
[Option 4 paragraph 3 – some experience]
Last summer I served as a [insert your relevant experience] junior account manager in a full-time internship with Agency X in
City, State. My core duties included supporting senior account representatives in tasks such as research, writing, editing, client
relations, vendor relations and media buying. I also contributed content to blogs, social media channels, websites, creative
campaigns and advertising efforts for multiple clients including Company X and Company Y.
In researching your organization further, I have highlighted the areas where my skills and experience would be the strongest
asset to your organization:
[insert list of related skills based on job description key terms]
 Visual storytelling and writing for multiple mediums on print and digital platforms with the application of photography
and video as appropriate
 Managing, optimizing and integrating multimedia into my personal blog
 Proficiency in the Adobe Creative Suite with special emphasis on Adobe Premiere for video editing, Audition for audio,
Photoshop, InDesign and Illustrator for design
 Generating and implementing key message strategies including the development of value proposition and core
competencies
 Daily application, practice and monitoring of trends, new applications and tools in the digital spectrum
I have attached my resume and you can view my online portfolio at [insert direct link to your online portfolio or LinkedIn
profile]. I appreciate the opportunity for consideration. Please contact me if you need further information.
Sincerely,
[recommended: enter jpeg of signature]
First Last
Student
The Edward R. Murrow College of Communication
Washington State University – Pullman, WA
(xxx) xxx-xxxx
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