Mauckingbird Theatre Company
Sophia Bartolini, Caroline Bauer,
Tara Donovan, Courtney Herring,
Sean McCarthy, Ashley Peraino
Mauckingbird Theatre Company
• Theatre located in Philadelphia
“Founded by Reynolds and Mauck, Mauckingbird
Theatre Company is committed to producing
professional gay-themed theatre, while also
exploring classic literature and musical genres
and providing affordable productions of
infrequently produced works.”
Analysis Approach
• Met with Lindsay Mauck to understand current
system and to determine client objectives
• Involved Lindsay in the process
▫ Project Contract
▫ Frequent updates
• Developed user manual for new system
• Demonstrated Salesforce tools and capabilities
live with Lindsay
• Kept up with documentation
Maukingbird’s Current System
• Ticket Sales
▫
▫
▫
▫
Online using Tix
Box Office
Phone reservations
Google Docs to track tickets
• Contacts
▫ Stored in Excel and on paper
▫ No comprehensive database with all contacts in
one place
Mauckingbird’s Wishlist
• Ticket Sales:
▫ Track and manage tickets through database
• Centralize patron information in database
▫ Contact info
▫ Plays attended and how many
• Donation Tracking and Management
• Grant/Development Tracking
• New Play Submission Tracking
Feasibility Report
Centralize
patron
information in
database
Track and
manage all
tickets through
database
Track and
manage grants
Track and
manage
donations
Track new
submissions
Project Scope
Centralize
patron
information in
database
Track and
manage all
tickets through
database
Track and
manage grants
Track and
manage
donations
Track new
submissions
Salesforce System Advantages
• Stores currently dispersed contact information
of patrons and employees into a centralized
database
• Reduces the time required to find patron contact
information
• Easy integration of external applications
▫ Brown Paper Tickets
• Provides a record of patron attendance history
and donations
Demonstration of Mauckingbird
Theatre Salesforce System
• www.salesforce.com
Entity Relationship Diagram
Leads
Lead List
Shows
Contact
List
Accounts
Contacts
0
Donations
System Context Diagram
Client
(Door sales/
event setup)
Client
Contacts
Donations
Leads
Contacts
Leads
Donations
Attendance
Reports
Lead
Campaign
Salesforce
Lead
Brown Paper
Tickets
Lead
Patrons
(Online
Ticket
Orders)
Data Flow Diagram
Mauckingbird
Theatre Co.
Salesforce
1
2
3
Add New
Contacts
Record
Donations
Import
Brown Paper
Tickets
Information
Data Flow Diagram (cont’d)
1. Add New
Contacts
EE1.1
New Contact
Calls/emails
Mauckingbird
EE1.2
User Converts
Lead to
Contact
1.1
Record
Contact Info
Contact Master
Data Flow Diagram (cont’d)
3. Importing Brown Paper Tickets
Information
EE3
User initiates
Brown Paper
TicketsSalesforce Sync
3.1
Leads & Show
Information
imported into
Salesforce
Brown Paper Tickets
Leads Master
Brown Paper Tickets
Show Master
Leads Master
3.2
Write to
Campaign
and Leads
Campaign Master
Data Flow Diagram (cont’d)
2. Record
Donations
EE2
Donation is
mailed to
Mauckingbird
2.1
Verify if
donor exists
as contact
Contact Master
No
Yes
1.1
Record
Contact Info
2.2
Record
donation &
pledge terms
Recurring Donation &
Pledge Master
Opportunities for enhancement
• Track and manage grants
• Track new submissions for play manuscripts
• Add a portal on Mauckingbird’s website for
purchasing tickets and patron donations
Questions?