Strengths
Weaknesses
•Established brand image
•Developed and enhanced customer loyalty
•Environment friendly approach
•Corporate Social Responsibility as ethics
•Good and efficient marketing and advertising Strategies
•Extensive distribution channels
•Deep market penetration and development along with good market share
•Strong ability to undergo acquisitions
•Global geographic mix is very strong
•Adoption of new techniques
•The product portfolio is not very diverse in nature
•Due to increasing acquisitions, the debt created is very large
•Lack of advertising and marketing strategies in certain unpopular products
•Decreased goodwill due to health aspects
•High use of carbonated drinks
•Increased use of sugar in Coca-Cola
•Improper water management in water deficit regions
•Fluctuations in the foreign currencies
•Limited product range for covering all segments of society
Coca-Cola SWOT
Opportunities
Threats
•To diversify the product range towards snacks, healthy drinks and other
products
•Increasing the production of bottled water
•Production of lesser calorie drinks
•Expansion in emerging markets
•Moving towards sustainable development
•To increase differentiation strategies to reduce rivalry
•Improving the supply chain management
•Adopting marketing strategies for unknown products
•Increasing the consumption demands in the developing and underdeveloped
countries
•Strong competition from PepsiCo
•Inefficient water management may lead to limited resources and ultimately
downfall in the profitability
•Threats from indirect competitors like Starbucks, Cafe Coffee Day, Tropicana
and Real might decrease the market share
•Changed preferences of consumers
•Disclosure of negative information present on the labels of the products
•Increased threat from federal regulators to place taxes on sugar drinks and
sodas
•Strong Dollar performance might also lead to income fall of the company
•Threat of decreased customer retention