Fall 2013
ARST 40970 / 60970-783 Art and Entrepreneurship
Launch Pad: Creative Minds + Creative Practice + Business
Smith 203
Innovation is both conceptual and perceptual. The imperative is to go out to look, to ask, to
listen. Successful innovators use both the left and right side of their brains. They look at figures
and they look at people.
Peter Drucker on Innovation
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
Leo Burnett 1891–1971
Team Taught by:
Dr. Suki John, s.john@tcu.edu, Office Hrs: W 12:30-1:30 Bldg: LOWE 218
Professor Michael Sherrod, m.s.sherrod@tcu.edu, Office Hrs: M/W 2:30-3:30 Bldg: Smith 303
Professor Sally Packard, s.packard@tcu.edu, Office Hrs: R 1:00-2:00 Bldg: MoudyN 245
Final Exam Date – Thursday December 12, 2014 3:00-5:30 Location TBA
Course Description
This team-taught course is open to both upper level undergraduate and graduate students in all
disciplines. It’s central focus is on entrepreneurship and the arts. No prerequisites are required.
This course employs creative thinking techniques, used in the arts, to generate and implement
ideas, and is based on each student’s individual entrepreneurial goals. In a creative classroom environment,
this course combines design thinking / ideation, opportunity recognition, business essentials, teambuilding,
real world problem solving and presentation skills, all of which lead to the development of a business plan.
Course Objectives
 Students will develop techniques for idea generation through brainstorming, ideation,
iteration and visualization.
 Students will work together to understand the importance of teambuilding and resource
sharing.
 Students will develop the skills necessary to create a business model.
 Students will develop the skills necessary for public presentation of their business
model.
Readings
Readings and videos to be distributed as needed throughout semester.
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Fall 2013
ARST 40970 / 60970-783 Art and Entrepreneurship
Class Day Schedule
Thursday
Aug 22 Week One
Introduction
 Making Work and Making It Work: Entrepreneurship in the Arts
 Your Path as an Entrepreneur, The Entrepreneurial Tool Kit, Opportunity
Recognition/Frameworks, The Business Model Canvas
 Knowing Your Story is Knowing How to tell It
For August 29th – wear your ‘yoga clothes”
Aug 29 Week Two
 Designer Signature
 Convergent vs. Divergent Thinking
 Opportunity Recognition
Sept 5 Week Three
 Brainstorming Techniques for Idea Generation
 Start-up Management
 Effective Communication
Sept 12 Week Four
 Guest Speaker
 Exercise: Create a Company that Is Guaranteed to Fail - Team Work
Sept 19 Week Five
 Object Story
 Telling Your Story Is knowing How to Tell it
 Bag Resume
Sept 26 Week Six
 Refresher: Your Path as an Entrepreneur, The Entrepreneurial Tool Kit, Opportunity
Recognition/Frameworks, The Business Model Canvas
Oct 3 Week Seven
 Students begin working on Research and Brief for Business Model
 Visualizing Your Dream Company
 Startup Funding Sources / Crowdfunding Resources
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Fall 2013
ARST 40970 / 60970-783 Art and Entrepreneurship
Class Day Schedule cont’d
Oct 10 Week Eight
 Creativity Experience
 Guest Speaker
Oct 17 Week Nine
 Begin Work on Business Model (work in class)
 Business Model Brief
For October 24th – don’t wear skirts
Oct 24 Week Ten
 Field Trip – Ventures in Transition
Oct 31 Week Eleven
 Character Improvisation
 Presentation Skills
 Effective Business Communication
Nov 7 Week Twelve
 Business Model (work in class)
Nov 14 Week Thirteen
 Business Model (work in class)
Nov 21 Week Fourteen
 Finish Business Model LAST REGULAR CLASS MEETING!
Nov 26
Dec 05
Week Fifteen Thanksgiving Holiday (No Class)
Week Sixteen Study Day (No Class)
Dec 12 FINAL EXAM
3:00-5:30
 Final Presentations Business Model / Professional Panel
NOTE: The Professor reserves the right to alter this syllabus during the course of the semester
according to the needs of the course.
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Fall 2013
ARST 40970 / 60970-783 Art and Entrepreneurship
Launch Pad: Creative Minds + Creative Practice + Business
Smith 203
Attendance is mandatory for all classes. Class hours take precedence over other projects and/or activities.
Absences – Only 1 absence is allowed for the semester.
2 absences = one drop in letter grade
3 absences = Failing Grade
Final Numerical Grade Calculation (+/-):
Score
Grade
A
94-100
A90-93
B+
87-89
B
84-86
B80-83
C+
77-79
C
74-76
C70-73
D+
67-69 (note: no D grades allowed in graduate courses)
D
64-66
D60-63
F
0-59
Course Grade Distribution
15% - Class Participation
25% - Ongoing Class Assignments
40% - Final Project Documents
20% - Final Presentation
Statement of Disability Services at TCU
Disabilities Statement : Texas Christian University complies with the Americans with Disabilities Act and
Section 504 of the Rehabilitation Act of 1973 regarding students with disabilities. Eligible students
seeking accommodations should contact the Coordinator of Services for Students with Disabilities in the
Center for Academic Services located in Sadler Hall, 11. Accommodations are not retroactive, therefore,
students should contact the Coordinator as soon as possible in the term for which they are seeking
accommodations. Further information can be obtained from the Center for Academic Services, TCU Box
297710, Fort Worth, TX 76129, or at (817) 257-7486.
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Fall 2013
ARST 40970 / 60970-783 Art and Entrepreneurship
Academic Misconduct:
**Academic Misconduct (Sec. 3.4 from the Student Handbook) –Any act that violates the academic
integrity of the institution is considered academic misconduct. The procedures used to resolve suspected
acts of academic misconduct are available in the offices of Academic Deans and the Office of Campus Life
and are listed in detail in the Undergraduate Catalog (Student Policies>Academic Conduct Policy Details;
http://catalog.tcu.edu/undergraduate/). Specific examples include, but are not limited to:



Cheating: Copying from another student’s test paper, laboratory report, other report, or
computer files and listings; using, during any academic exercise, material and/or devices not
authorized by the person in charge of the test; collaborating with or seeking aid from another
student during a test or laboratory without permission; knowingly using, buying, selling, stealing,
transporting, or soliciting in its entirety or in part, the contents of a test or other assignment
unauthorized for release; substituting for another student or permitting another student to
substitute for oneself.
Plagiarism: The appropriation, theft, purchase or obtaining by any means another’s work, and
the unacknowledged submission or incorporation of that work as one’s own offered for credit.
Appropriation includes the quoting or paraphrasing of another’s work without giving credit
therefore. (If you are using Turnitin www.turnitin.com place information about your course id
and password so students can create and/or join your Turnitin account. If you only want to use
Turnitin as a spot check please indicate in your syllabus that you may use Turnitin for plagiarism
detection.)
Collusion: The unauthorized collaboration with another in preparing work offered for credit.
Netiquette: Communication Courtesy Code
All members of the class are expected to follow rules of common courtesy in all email messages, threaded
discussions and chats. If I deem any of them to be inappropriate or offensive, I will forward the message
to the Chair of the department and the online administrators and appropriate action will be taken, not
excluding expulsion from the course. The same rules apply online as they do in person. Be respectful of
other students. Foul discourse will not be tolerated. Please take a moment and read the following link
concerning "netiquette".
http://www.albion.com/netiquette/
Participating in the virtual realm, including social media sites and shared-access sites sometimes used for
educational collaborations, should be done with honor and integrity:
http://macaulay.cuny.edu/community/honorable-technology/guidelines/
TCU Campus Resources for Students
**TCU Campus Resources for Students: Many resources exist on the TCU campus that may be helpful to
students: Mary Couts Burnet Library (257-7117); Center for Academic Services (257-7486, Sadler Hall. 11);
the William L. Adams Writing Center (257-7221, Rickel Bldg. 244); Student Development Services (2577855, BLUU 2003); and Office of Religious & Spiritual Life (257-7830, Jarvis Hall).
**Email Notification: Only the official TCU student email address will be used for all course notification. It
is your responsibility to check your TCU email on a regular basis.
TCU Mission: To educate individuals to think and act as ethical leaders and responsible citizens in the
global community.
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