Youth Channel Reach Program
Welding Instructors
February 2016
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Agenda
• Welder Employment Trends
• Youth Channel Targets
• MATHESON Youth Channel Reach Program
• Welding Instructors
• Program Materials
• Summary
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Welder Employment Trends
• Welding is a skilled occupation – requires training
• Welding industry continues to face a difficult
challenge in securing a supply of skilled welders
• Average welder is in their mid-fifties and
nearing retirement
• Youth channel development is critical to
sustainability of welding industry
We need to reach future welders
early in their education
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Youth Channel Targets
• Focus on secondary and post-secondary learning
institutions with an established welding curriculum
– Career Technical Centers
– Community Colleges
• Target welding instructors and students
– Instructors purchase welding equipment and consumables for
classroom use
– Students purchase their own apparel and gear
• Welding helmet, welding jacket, gloves, safety glasses, welding beanie
• Chipping hammer, tape measure, tip cleaner, soapstone holder, flint striker
• Target learning institutions within a 20 mile radius of
MATHESON retail stores
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MATHESON Youth Channel Reach
Program Goals
• Get MATHESON brand recognition in career technical
centers and community colleges
• Opportunity to increase MATHESON’s educational
market penetration
– Instructors: Gas & equipment sales
– Students: Apparel and gear sales
• Drive student traffic into local retail stores
• Students familiar with MATHESON brand more likely to
continue purchasing MATHESON products throughout
their welding careers
• MATHESON Select custom welding helmet
great pull for youth appeal – unique design,
cool factor
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Welding Instructors
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Welding Instructors
• What’s our goal?
– To develop a partnership with welding instructors
• How do we develop a partnership?
– Through ‘value added’ programs and offers
• What are your first steps – OSR role?
– Target local learning institutions with an established
welding curriculum
• The attached Zip file provides welding school target lists
and welding instructor contacts by state
• Use the target lists to identify potential customers in your territory
• Zip file posted on Welding Sales Resource Center
– Make an appointment to meet with the school’s welding
program instructor(s)
• Introduce them to MATHESON
• Explain our ‘value added’ programs and offers – let’s go through them
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Welding Instructors
• What are MATHESON’s ‘value added’ programs and offers?
– Local presence – retail stores within close proximity
– Local customer service and supply
• Knowledgeable staff ready to assist welding instructors and students
with their gases and hard goods selection
– Welding Instructor Kit
• Useful information for a welding instructor to access grant funding,
prepare their students for a welding career, and more
• Includes information on our Student Discount Program
– The more gear and hard goods students purchase from MATHESON,
the more free supplies the instructor can receive for their classroom
» Instructor rewards are at the discretion of the Region
• Let’s review the materials in the Welding Instructor Kit
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Welding Instructor Kit
Materials List
• Pre-packaged Envelope
• Introductory Letter
• Safe Handling of Compressed Gases in the
Laboratory and Plant Pamphlet
• Welding Safety Poster
• Grant Funding Flyer
• Welding Starter Kits Flyer
• Student Discount Flyer
• Retail Location Guide
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Welding Instructor Kit
Pre-packaged Envelope
•
•
Welding Instructor Kit
comes in a professional
looking, pre-packaged
envelope
•
Provides room for you to
personalize the envelope
with the name of the
instructor and the school
Special tag line developed in support of our welding partners
MATHESON supports welders
… in the classroom
… in the shop
… in the field
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Welding Instructor Kit
Introductory Letter
•
Introductory letter explains
the Kit contents
– When speaking with an
instructor use the letter content
as ‘talking points’ to guide you
through the Kit materials
•
Instructor acknowledgement
and invitation to stop by one
of our retail stores also noted
– “Thank you for your
dedication to our future
welders!”
– “We invite you and your
students to stop by one of
our retail stores.”
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Welding Instructor Kit
Safety Materials
•
Included is a copy of the
Safe Handling of
Compressed Gases in the
Laboratory and Plant
pamphlet
– Valuable reference guide for
the instructor to share with their
students
– In case the instructor wants a
few more Safe Handling
pamphlets for their classroom,
bring extra copies with you
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Welding Instructor Kit
Safety Materials
•
We also created a Welding Safety
Poster for the classroom
– Good safety tips to follow when
you weld
– Suggest the instructor hang the
poster in their classroom or lab
• Good visual to emphasize the
importance of safety
• MATHESON brand recognition
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Welding Instructor Kit
Grant Funding
Front View
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•
The Federal Government
allocates billions of dollars in
grants for career technical
education
•
Welding instructors may
qualify for a variety of
education grants, but many
do not know how to access
the available funding
•
How can we help them?
•
We developed a ‘Do You
Qualify for Grant Funding’
flyer to help point instructors
in the right direction
•
Use grant funding as a leadin to schedule a face-to-face
meeting with an instructor
Welding Instructor Kit
Grant Funding
•
•
•
Grant monies can be used to
purchase new classroom
equipment and materials as
well as welding lab supplies
Help instructors improve
academic outcomes by
making new, modern
equipment available to
students
Grants are distributed and
managed by each State
– Website links are listed (on
page two) for the states with
MATHESON retail locations
•
Back View
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Email a PDF copy of
the flyer to the instructor –
allows them to click
on their state’s
website link
Welding Instructor Kit
Welding Starter Kits Flyer
•
We developed three
‘specially-priced’ student
Welding Starter Kits
– Pro Kit
– Intermediate Kit
– Basic Kit
•
Each kit comes with the
starter gear and hard goods
a student needs for their
welding curriculum
•
When speaking to the
instructor emphasize:
– Our local presence
– Knowledgeable staff ready to
assist students with their gear
and hard goods selection
– Great prices for students!
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Welding Instructor Kit
Welding Starter Kits Flyer
•
Our kits DO NOT come
pre-packaged
•
Benefits to students:
– We assist them in making the
right material selection for their
welding curriculum
– We customize the kit to fit their
individual size (welding jacket)
•
Benefits to MATHESON:
– Provides the opportunity to
interact with our future welders
– Reduces our inventory –
we don’t have to carry
pre-packaged kits for every
welding jacket size
– Provides up-sell opportunities
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Welding Instructor Kit
Student Discount Flyer
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•
Get instructors motivated
to send students into our
stores to BUY!
•
How is this a WIN-WIN?
•
We offer students a
Discount Card for welding
classroom supplies – WIN
–
The % discount offered is at the
discretion of each Region; check
with your RGM
–
Students must present their
discount card at time of purchase
–
Students must fill in the instructor
information on back of card
–
Retail store personnel collect the
student discount cards to award
instructors with FREE classroom
supplies at a later date
Welding Instructor Kit
Student Discount Flyer
•
We give instructors FREE
classroom supplies – WIN
•
Award of classroom supplies
is based on the number of
student discount cards
collected
– Materials awarded to an
instructor are at the discretion
of the Region – check with
your RGM
•
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When you show this flyer to
the instructor, ask for the
opportunity to give a 15-20
minute presentation to their
students to explain our
Student Discount Program
Welding Instructor Kit
Retail Location Guide
•
The last component of
the Welding Instructor
Kit is the MATHESON
Retail Location Guide
– Point out the local
retail store address &
phone number
– Point out the company
line card
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Welding Instructors
Program Materials
• Youth Channel Reach program materials are
posted on the Welding Sales Resource Center
http://mtgsharepoint.matheson-trigas.com/Sales/WRC/default.aspx
• To order Welding Instructor Kits, use our online
Literature Fulfillment Procedure
– Welding Instructor Kit Package (WIKP)
– Use WIKP for easy look-up
– Remember, Welding Instructor Kits come pre-packaged!
Order your Welding Instructor Kits now
for the upcoming semester!
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Welding Instructors
Summary
• Our goal is to develop a partnership with welding
instructors through ‘value added’ programs and offers
• Target local learning institutions with an established
welding curriculum
• Get an appointment with the school’s welding program
instructor(s)
– Use grant funding as a lead-in to schedule a face-to-face
meeting with an instructor
– Give them a ‘Welding Instructor Kit’ – walk them through the
materials
– Ask for the opportunity to give a 15-20 minute presentation to
their students to explain our Welding Starter Kits and our
Student Discount Program
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