Affinity Partners for Real Estate Services
CENTURY 21 Mike Bowman, Inc
Affinity Partners for Real Estate Services
MEETING AGENDA
CENTURY 21 Affinity MORE program overview
• Introduction to CENTURY 21Mike Bowman, Inc.
• Introduction to CENTURY 21 Real Estate LLC
• Why Affinity Partnership will work for you?
• Timeline to Launch an Affinity program
• Our next step together?
CENTURY 21 Mike Bowman, Inc.
Introduction to…
CENTURY 21 Mike Bowman, Inc.
4101 William D. Tate Road
Grapevine, TX 76051
Serving the DFW area
CENTURY 21 Mike Bowman, Inc.
Welcome to CENTURY 21 Mike Bowman, Inc.
CENTURY 21 Mike Bowman, Inc. is a full service real estate company located in Grapevine, Texas. Established in
1969, our company has received numerous awards, including the honor of the being the only brokerage in the
history of the CENTURY 21 system to be named the No. 1 office in the world in closed transactions 14 times!
In 2011 we received the highest honor being recognized as the #1 office in the World for total Closed
Transactions.
With over 150 agents, we are ready to assist your employees with all their real estate needs in the Dallas Fort
Worth area and with a Broker Network of over 4,500 companies we can support all your clients needs anywhere in
the world.
CENTURY 21 Mike Bowman, Inc. is part of the CENTURY 21® worldwide network and is also part of
the Realogy Broker Network around the world. Realogy is still responsible for 1 out of 4 sold real
estate transactions in the United States!
CENTURY 21 Mike Bowman, Inc.
Our goal with the CENTURY 21 Mike Bowman, Inc. Affinity program is to
provide incredible professional real estate service to your employees and
keep them as a focal point to the program.
Our Pledge: When any employee buys or sells real estate through our
CENTURY 21® family, we will work to ensure that your employee receives the
best service possible and will be treated with integrity and honesty.
Besides our professional service, we will also other cash back incentives and
business benefit discounts once the real estate transaction has closed.
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We customize each affinity program to partner with you as an advocate of your business
organization to your members. We follow your lead in creating an affinity program together with your
business needs in mind in order to create a “win-win” program.
CENTURY 21 Mike Bowman, Inc.
Creating a Local Real Estate Affinity Partnership with
CENTURY 21® has it’s ADVANTAGES.
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local knowledge of the real estate market, conditions and consumer
needs provided to your employee/member.
•
Promotion and marketing of the real estate affinity program would have
better recognition on a local level and gain higher affinity consumer
usage. (Raising lead percentage numbers)
•
Affinity lead sharing can be customized to share lending leads in the
branches of the members. (Easier to customize your program)
Cash back incentive bonus schedule presented.
•
CENTURY 21® Business Benefit Discount Partners decided for the program
(Partner list will be provided)
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Affinity Partner to share their affinity program needs and customized
those accordingly.
CENTURY 21 Mike Bowman, Inc.
Our Commitment to You
Seller Service Pledge
As an independently owned and operated CENTURY 21® Office, we are dedicated to providing you with service that is professional,
courteous and responsive in helping you market your property. To fulfill this commitment, we will:
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Dedicate ourselves to making the process of selling your home as easy and successful as possible
Respect you and your needs and be honest and forthright, in accordance with Fair Housing regulations and ethical real estate
practices
Hold your best interests in the highest regard throughout the process
Value and respect your time, being as efficient and effective as possible
Understand your needs and respond quickly
Utilize my knowledge, resources and training to best serve you
Provide regular progress reports throughout the process and discuss with you comments received about your property
Explain each step of the process and act as a guide to help you make informed decisions
Make recommendations to enhance the marketability of your property
Utilize a written Competitive Market Analysis and local market information to help you set an appropriate listing price to sell your
home and receive the value it deserves
Review various financing alternatives
Develop, present and agree upon a customized marketing plan that will detail specific promotional efforts to help best market your
property
Place the internationally recognized CENTURY 21 yard sign on your property, with your permission and subject to local ordinances
Post your property on century21.com, a site which receives millions of visitors each month
Explain local real estate procedures and regulations
Show your property to potential buyers
Utilize the CENTURY 21 System’s vast online resources to expose your property to potential buyers around the world
Utilize the CENTURY 21 System to help you obtain the results you deserve, including leveraging our network of more than 8,000 offices
worldwide
Submit to you all written offers, assist with negotiations, and provide an estimate of your net sales proceeds, so you understand all
implications prior to the acceptance of any offer
Upon acceptance of an offer by you, pre-settlement (escrow) activities throughout the closing process will be monitored as
permitted by law or local practice
Assist you in finding your next home, or offer to refer you to another CENTURY 21 Office in another location
CENTURY 21 Mike Bowman, Inc.
Attracting Buyers
We have an aggressive strategy for attracting home buyers to
our listings. By distributing your listing information, along with
photographs, to a wide array of consumer websites, we
maximize every opportunity to attract qualified buyers.
In addition, you will have a clear view of the results of your
property’s online exposure. Detailed marketing reports will
provide you with valuable feedback on the traffic your property
is receiving from online real estate consumers!
Did you know...
• 90% of home buyers use the internet to search for a new home*
• 38 million home buyers search the internet each month for real
estate information*
• One in three buyers find the house they ultimately purchase on
the internet*
We get your property noticed!
*2010 National Association of Realtors Profile of Home Buyers and Sellers
CENTURY 21 Mike Bowman, Inc.
As CENTURY 21® professionals we will...
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Provide you with professional, personalized service
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Monitor details and coordinate marketing activities
for the sale of your home
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Show your property to qualified buyers
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Present all written offers
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Facilitate the closing
Our proven Marketing System also offers traditional and proprietary
marketing tools, systems and services to help get your home sold,
including:
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CENTURY 21 Internet Marketing Program:
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 www.century21.com
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 www.century21espanol.com
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 Neighborhood Profiles
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 Targeted E-mail Communication
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 Social Media Website
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- Facebook
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- Twitter
- YouTube
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- Flickr
Marketing
Website Listing Distribution Network
National Advertising
Local Advertising
Global Referral Network
Seller Service Pledge®
Mortgage℠ Services
Preferred Client Club Marketing
Direct Mail Marketing
Fine Homes & Estates Digital Magazine
Buyer lead distribution program
(LeadRouter)
Client lead reporting tool (Golden Ruler)
CENTURY 21 Mike Bowman, Inc.
Service, Service, Service…
Affinity MORE: High Touch Customer Service
CENTURY 21 Mike Bowman, Inc.
Keeping Your Seller
Informed
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Online Marketing
Summary
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Our exclusive "Golden Ruler" tool is a listing
measurement device that provides reports on the
number of consumer views and leads on your online
property listing. Your organization member will
always be “in-the-know”
CENTURY 21 Real Estate, LLC
Introduction to…
CENTURY 21 Real Estate LLC
CENTURY 21 Real Estate LLC
CENTURY 21® at a Glance
There are many realty signs on front lawns these days, but only one can offer representation in over 73
countries through a network of more than 120,000 real estate professionals.
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Founded in 1971 (40 Year Anniversary)
Part of the Realogy Franchise Group (Responsible for 1 out of 4 real estate transaction in the U.S.A.)
Century 21 Real Estate LLC is the franchisor of the world's largest residential real estate sales
organization.
Operate in approximately 7,900 offices around the world
Considered “the most recognized name in real estate,”* ours is the brand that comes to mind most
when consumers think of real estate services
We strive every day to better understand your needs to help you complete a successful transaction for
your home. We embrace your goals as our own.
This is why the CENTURY 21® System is “The Gold Standard.”
* Source: 2010 Ad Tracking Study. The survey results are based on 1201 online interviews with a national random sample of adults (ages 18+) who are equal
decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand
awareness questions are based on a sample of 1201 respondents at a 90% confidence level with a margin of error of +/-2.4%. The study was conducted
between April 5 – October 31, 2010 by Millward Brown, a leading global market research organization.
CENTURY 21 Real Estate LLC
We Are A Global Brand
CENTURY 21 Real Estate LLC
An Industry Leader
For the past decade, CENTURY 21®
has reigned as the nation’s most
recognized brand in real estate!
Source: 2010 Ad Tracking Study. The survey results are based on 1201 online interviews with a national random sample of adults (ages 18+) who are equal
decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness
questions are based on a sample of 1201 respondents at a 90% confidence level with a margin of error of +/-2.4%. The study was conducted between April 5 –
October 31, 2010 by Millward Brown, a leading global market research organization.
CENTURY 21 Real Estate LLC
Celebrating Three
Decades of Caring
For 30 years, the CENTURY 21® System has been a proud philanthropic partner of Easter Seals®.
Our brokers, agents and employees have worked together to raise over $100 million in support of the Easter Seals mission: to help
improve the lives of children and adults with disabilities.
As one of Easter Seals’ largest corporate sponsors, the CENTURY 21® System is proud of the long-standing relationship we have with
this charity.
CLOSINGS FOR KIDS
CENTURY 21® supports a program called “Closings for Kids”, where every one of our agents has the ability to
sign up to donate a portion of their commission from every closing to their local Easter Seals Chapter. So
when clients choose an agent who participates in Closings for Kids, they will be helping to support their
local Easter Seals organization directly through their agent.
CENTURY 21 Real Estate LLC
Our Agents Stand Out from the Crowd
• Knowledge
• Attentiveness
– CENTURY 21® Agents participate in extensive and ongoing formal training to keep us at the top of our field
– CENTURY 21® Agents are great listeners focused on understanding your goals and dreams and providing you
with relevant information
• Responsiveness – CENTURY 21® Agents respond quickly and professionally as we manage all the details to achieve your goals
UNPARALLELED AGENT EDUCATION
Century 21 Real Estate LLC has a culture and history of having some of the best training programs available in the industry
through its award-winning* CENTURY 21 Learning System®. CENTURY 21® Agents have access to a comprehensive suite of
training and skill development programs, designed to help us stay at the top of our game.
A TRUE PARTNER
Real estate transactions are a big deal with many moving parts. The details can get unwieldy without the right support. CENTURY
21 ® Agents know that buying a home can be the culmination of a life-long dream, and will help you manage the details with
the right support.
*Training Magazines Top 125 for 7 of the last 10 years
CENTURY 21 Real Estate LLC
A Powerful Web Presence
It’s an axiom as old as the industry itself - location is everything! That’s why we feature
all of our listings on many of the Internet’s most visited real estate websites, including:
CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.
Why Affinity Partnership
Will Work for You?
Why Affinity Partnership Will Work for You?
Our Realogy Value Circle
Realogy Corporation, the world’s
largest Real Estate franchisor, a
fortune 500 company, one out of four
home transactions involve one of our
brands.
Cartus acquires Primacy
Relocation, 2010
© 2011 Century 21 Real Estate LLC. All rights reserved
Why Affinity Partnership Will Work for You?
CENTURY 21 is an Alliance Partner based upon:
 40 years of experience in real estate and relocation
 The MOST recognized name in real estate
 We are part of Realogy real state services (responsible for 1 out-of 4
real estate transactions in the USA)
 Commitment to excellence and quality service to our clients
Local Affinity Network
 Select “best of the best” team of agents
 Single point of contact… seamless high touch customer service
 Trained/certified full time agents
 Acts as Affinity Partner’s advocate and resource
 Assists your employee in reviewing buying/selling strategies
 Technology/connectivity, updates and reporting
 Performance monitored monthly
 Consultant advocacy
Added value service (no cost) to affinity customers
 Cash back bonus paid to affinity customer
 Paid within 30 days of closing date
 CENTURY 21 Business partner discount benefits
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i.e., Budget Rental Truck, Lowes, JC Penny, PODS, AmeriSpec, etc…
Why Affinity Partnership Will Work for you?
What are the potential leads of an affinity program?
AFFINITY MEMBERSHIP LEAD CALCULATOR
* To determine your potential lead calculation, enter your figures in the Lt. yellow boxes "only"…
then see the results of the possible financial impact you could realize in the green boxes.
Affinity Program membership base
(Combined total of all Affinity Members )
Enter Your Data
in Light Yellow
80,000
% of Affinity membership that moves annually
(National Association of Realtors Statistic Average @ 6%)
6%
4,800
20%
960
50%
480
39%
187.20
Average % of Affinity Program usage
(% Average depends on the m arketing of the program)
Average leads generated
(CARTUS % Average Statistic since 1989)
Average closed transactions
(CARTUS 2010 % Average Closing Statistics)
Why Affinity Partnership Will Work for you?
CENTURY 21 Business Benefit Partners
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CENTURY 21® has affinity business benefit partners that allows our affinity clients to
use their professional nationwide services at discounts from 10% - 40%.
In a Home & Move event, your employees/ members can save thousands of dollars!
Why Affinity Partnership Will Work for you?
CENTURY 21 Affinity Cash Back Benefits
In addition to our Business Benefit Partner Discount program, CENTURY
21® has created an affinity “Cash Back” bonus program for our affinity
consumers when they purchase/sell real estate through our company.
Here is an example of a cash back schedule:
 Cash-back incentive (if you are a rebate
state) based upon the sales price of the
home
 CENTURY 21 issues cash back bonus
within 4 weeks of closing a transaction
 No cost to participate
 CENTURY 21 will provide guidance and
advocacy throughout the home buying /
selling process
 24/7 dedication of an “A” Team
experience of staff and professional real
estate agents
 Time saved and the stress of finding a
home reduced
Timeline to Launch an Affinity Program
Affinity Partner
Timeline… 4-8 weeks
• Review
Partner Needs
• Review Program /
Capabilities
• Next steps
Sales
Process
• Legal Review
completed
• Agreement
finalized
Agreement
Signed
• Identify Program
Champion
• Selection of
program team
• Program name
finalized
• Marketing Plan
• Review Program
best practices
• Define / finalize
program offering
• Assign
designated tasks
• Launch date set
• Web / Phone
Setup
• Marketing review
• Training
Affinity Team Implementation
Best Practices
Process
• Announcements
• Program launch
occurs
• Ongoing calls /
meetings to
review / reporting /
marketing
• Process
Improvement
as required
Program
Launch
Our next steps together?
Notes/Questions
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Develop our program attributes
Establish affinity development contacts
How often should we meet
Set a desired launch date goal