The Social Media
Revolution
…or at the very least…
an awesome paradigm shift…
…so
who’s
the is a moment of truth
“The hybrid
of two media
and revelation from which new form is born...The
faceofof
the of media is a moment of
moment
the meeting
freedom
and release from the ordinary trance and
revolution?
numbness imposed on them by our senses."
…so
who’s
the
“The hybrid of two media is a moment of truth
and
revelation
from which new form is born...The
face
of
the
moment of the meeting of media is a moment of
freedom
and release from the ordinary trance and
revolution?
numbness imposed on them by our senses."
…so
who’s
the
“The hybrid of two media is a moment of truth
and
revelation
from which new form is born...The
face
of
the
moment of the meeting of media is a moment of
freedom
and release from the ordinary trance and
revolution?
numbness imposed on them by our senses."
…the “Church” is the
ORIGINAL social
network…Mark
Zuckerburg just
“The hybrid
of two media is a moment of truth
applied
an algorithm,
and revelation from which new form is born...The
created
the
code
moment
of the
meeting of media is a moment of
and
did something
freedom
and release from the ordinary trance and
nonumbness
one elseimposed
had on them by our senses."
done…
The Mind of
Marshall McLuhan
“The hybrid of two media is a moment of truth and
revelation from which new form is born…"
McLuhan’s [In]Famous Quotes
“We shape our tools and afterwards our tools shape us”
MEDIA: Extensions of Man/Woman
“Media, like the electric light and electric
power grid, have no content whatsoever,
yet they have significant impact.”
There are “psychic and
social consequences of
technological media”
“Radio changed the form
“It is the poets and
painters who react
instantly to a new medium
[radio and TV]”
of the news story as
much as it altered the
film image in talkies.”
“The crossings or hybridizations of the
media release great new force and
energy as by fission or fusion”
The Socialization of the Web
“The socialization of the web ... is now forcing a
renaissance that is transforming information
distribution, human interaction and everything
that orbits this nascent eco-system...Those who
master their domains are developing persuasive
and important communities around their areas
of expertise, interests and passions and now
possess the authority to direct, instruct, and
steer decision makers and referrers.”
Brian Solis, PR2.0, “Unveiling New Influencers” 6/29/2009
Important Communities & Masters
The Onion – 2.2 Mil
Eugene Cho
Susan G. Komen Breast Cancer Research
Rob Bell
NOOMA
Ashton Kutcher – 5.1 Mil
Jesus
Christ
CHARLIE SHEEN
To Write Love on Her Arms
Shane Claiborne
Phyllis Tickle
Conan
O’Brien
Your Church?
Persuasion: The Status Update
R
E
D
Pink
BL
UE
Leopard
Skin
Tone
beige
black
Nothing at all
purple
Denominational
Communities & Masters
So…how do we keep up with
this “revolution”…and what
does it mean for the church?
Remember that social media is a
VERB…an ACTION!
“Facebook is like throwing a
stone into the center of a pond.
The ripples are widespread.”
Give a Voice to
your church!
Opportunity
You’ve heard the statistics! That means
there are a lot of people who live in your
city who may not have heard about your
church or the United Church of Christ.
5 Opportunities on Facebook
1.
Communicate More – think about where people are at
and engage them there
2.
Ministry Pages –individual ministries to engage with
people
3.
Facilitate Connections – help build relationships,
connections and conversation
4.
Evangelism – reach out to Christians and nonChristians alike and share the good news of Jesus
5.
Facebook Ads – use Facebook ads to reach out to
people in your community
How does this
enhance your
ministry?
BENEFITS
Unique benefits beyond Sunday
morning
•EASY – cost effective
•INSTANT - availability
•VARIETY – words, audio,
images
•VIRAL – message expands
beyond your audience
PROFILE – Personal; limited to 5,000
“FRIENDS”; profile name is limited to first and
last name
GROUP – Great for conversation; limited to
5,000 “MEMBERS”; blast emails/messages to
club
PAGE – Customizable; UNLIMITED “FANS”;
build community
Communication
•Not a bulletin board
•E-buzz – when members post about a
great worship service or church event it
entices people to check out your church
•Personal Touch – a reflection of who you
are, your beliefs and values
Connecting
•Connect your church to your
community by building
relationships.
•Create regular interaction
•Know your community
Call to Action
Go
Give
Pray
Mobilize
Give them
something to do!
Engage Them
Facebook Scavanger Hunt: Upload Pictures
Hit “LIKE” to spread the word encourage to like
and comment, not simply repost
Suggest to Friends
Add links & tags
Master the
Update
A dormant page is worse
than no page at all
Form a schedule to make updates automatic:
Conversation starters
Bible passage with questions for reflection
Church wide events
Service preview
(a look at the weekend)
INVITE
73% of people who
don’t attend church
were never invited
Actively invite people to
attend worship services
Facebook Ads
Facebook.com/Ads
Create
135 characters – add image
Choose Demographics
Location – Age – Likes
Set Your Budget
Pay per click (CPC)
Measure
Evaluate success
Best
Practices
Tip #1
Opportunity
There is always opportunity with social media, but is it the right
opportunity for you?
Make sure you know and understand WHY you are going after
social media. WHAT do you want the end result to be?
Best
Practices
Tip #2
Define Success
Q: How do you know what’s successful if you don’t know what success
looks like?
A: You don’t
Solution: Make objectives and create goals
Best
Practices
Tip #3
Just like a First Date
The digital world, from live blog events to dating sites, is the new “it”
place to build relationships, so think of it like going out on a first date:
Smell nice, look good, wear a smile and don’t order anything with
garlic.
Best
Practices
Tip #4
Creating Content…It Centers Around YOU!
•What message do you want to send?
•Is there anything newsworthy that you want to share
What programs do you have going on?
•What forms of Social Media are you and your constituents engaged in?
•What are your colleagues/friends engaged in?
Best
Practices
Tip #5
Be S.M.A.R.T.
•
•
•
•
•
Be…Specific
Be…Measurable
Be…Attainable
Be…Realistic
Be…Timely
Best
Practices
Tip #6
Prioritize Content
• Focus on your goal(s)
• Pay attention to the metrics
Best
Practices
Tip #7
Be Responsive
Don’t be like the Wizard of Oz and tell your constituents “pay no attention to the
man behind the curtain.” We know you are there…we can see your feet, so
please do not ignore us when we have a direct question.
Best
Practices
Tip #8
Check Your Attitude @ the Door
Set a policy, as an administrator, but also for your constituents about
good and bad behavior. Make a stand at the beginning that you will
not condone swearing, name-calling, or any form of a threat. Keep it
civil and keep it loving.
Best
Practices
Tip #9
Embrace Negativity
Don’t panic when negative or critical posts start popping up. 9 times out
of 10, your “fans” will bail you out and stick up for you…the community
will unite and band together. If there is a comment or post that is really
bugging you, take a few deep breaths, talk to your colleagues about a
potential response, and then decide what is best course of action for
you…but again, be civil and be loving. Always thank them for interacting,
even when you don’t want to.
Best
Practices
Tip #10
Celebrate Positivity
Embrace the shout-out, thank constituents for interacting, “Like”
someone’s post or comment…let them know you are HONORED
that you have fans and work to let your fans know they are
appreciated…and let’s be honest…NEEDED!
Best
Practices
Tip #11
“Calenderize” Content
•
•
•
•
Events
Email messages
New programs
Updates
Best
Practices
Tip #12
Pay attention to what similar groups are doing
Social Media is in some ways a popularity and leveraging that popularity
to your advantage. So, check out the “competition” and pages that you
are fans of personally. What do you see them doing that is succeeding or
failing? How how are they engaging their audience?
Best
Practices
Tip #13
Don’t Be Afraid to Experiment
Run a contest, do a “Question of the Day” or “Question of the Week”,
post a survey, ask constituents to post funny videos or pictures.
Whatever you choose, keep it fresh – don’t be afraid to try something
new.
Best
Practices
Tip #14
Be Sincere
Nobody likes a poseur – so when you respond to your
constituents think about how you (a user) would want to be
communicated or responded to. Don’t patronize or trivialize
your constituents because they are smart and will probably
call you on the carpet.
Best
Practices
Tip #15
Be Ready to Move
Courtesy of the swell of iPad users, and the super increase
of smart phones, our face-to-face social world is becoming
more and more transient, so you have to always be ready to
move, change, shift, adapt, and evolve your approach to
Social Media.
NEED HELP?
Just let us know!
Tiffany French: frencht@ucc.org
216.736.3759
Darlene Collins: collinsd@ucc.org
216.736. 2179