Presented by
1.Tahniyat Sultana Prova
2.Tanvir Ahmed
3.Morium Akhter
4.Shanjida Islam Khan
5.Md.Farhadul Islam
16-017
16-009
16-002
16-018
16-066
Build-A-Bear: BuildA-Memory
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Found workshop in 1996
currently operate more
than 400 Build-A-Bear
Workshop stores worldwide
Revenues $468 million
Employees : 1,200 fulltime,4,800 part-time
Number of Stores : 346
company-owned stores, 62
franchised retail stores

Need: States of felt deprivation
Build-A-Bear customer needs might include:
 belonging-joining
the Build-A-Bear "club."
 affection-creating
and caring for another being.
 self-expression-the
ability to create a product that
reflects elements of the self.
Product- Stuffed animal
 Building process:
1.
Choose me
2.
Stuff me
3.
Hear me
4.
Stitch me
5.
Fluff me
6.
Dress me
7.
Name me

Product
Building Process
 Choose
me:- Where
customer select an
unstuffed animal from a
bin
 Stuff me:- The animal
literally comes to life as
the child operates a foot
pedal.
 Hear me:- Where
customers decide
whether or not to
include a voice box.
Stitch me :- Where the
child stitches the animal
Fluff me :- Where the child
give the animal a blow
dry spa treatment
Dress me :- filled with
accessories galore
Name me:- where a birth
certificate is created with
the child selected name.
 Mainly
Children from U.S.A & U.K
 Vermont
Teddy Bear
 Beanie Babies
 Cabbage Patch Kids

The marketing concept.
Maxine Clark has very clearly taken Build-A-Bear to
high levels of financial success by knowing and
understanding the needs and wants of the customers.

The goals of the organization are dependent upon the
customer need and want.
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The business strategy displayed by Build-A-Bear fits
the marketing concept better than it does the production,
product, or selling concepts.
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 Clark
attributes her strategy success to “never
forgetting what it’s like to be a customer”
 Understand customer
 Employed both low & high tech method
 Visits two or three of more than 370 stores
 Interact with customer by chatting
 Puts herself in front line , assisting employees in
serving customer.
A
panel of children
on her e-mail list.
Result:
 Mini-scooters,
 Hello kitty bears,
 mascot bears ,etc.
Ideas
Feedback
 The
interactive site contains games and
activities that feature the same themes as
the brick-and-motor store

Allows the children to have fun provide a
code from register with the purchase of a
bear
 Maxine
clark may communicate with only a
fraction of her customers. she sees her
efforts as the basis for a personal connection
with all customer .With each child that
enters their store ,they have the opportunity
to build a lasting memory. Any business can
think this way and can have the desired
success.
Thanks
for
being with Us