LISTING SERVICES
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ROYAL LEPAGE
Over 100 years of selling real estate in Canada. Proudly Canadian with
over 15000 Realtors®
Canada’s Largest Referral network of over 15,000 & 127,000 wordwide
including Berkshire Hathaway Home Services, Leading R.E.
Companies Of The World, Global Relocations, Brookfield Global
Relocations
Luxury Home & Commercial Programs. Expertise in recreational,
farms, investment, retirement, and international properties
The voice of Canadian Real Estate ( TV, online, print / newspaper, social
media). The single most quoted real estate company in Canada and a
trusted source of information and advice.
The only real estate brand in Canada with our own Charity
www.ryanjohnstone.ca
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ROYAL LEPAGE NIAGARA
Dedicated to real estate in the Golden Horseshoe. A locally owned &
operated full service real estate brokerage with a team of over 400 well
equipped Realtors® in office locations across Niagara
#14 on Real Trends Top 250 Brokers in Canada
#1 in Niagara with 32.8% Market Share in 2013 and 5238 transactions.
The leader in Luxury Home Sales. Development / New Homes /
Commercial / Farm
Cutting Edge Training / Services / Support / Technology
Honesty, Integrity, and professionalism
www.ryanjohnstone.ca
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NIAGARA ASSOCIATION of REALTORS
MARKET SHARE - RESIDENTIAL MLS UNIT SALES
6 Largest Real Estate Brokers
Year To Date as of December 31st, 2013
Re/Max Niagara Rlty,
10.1%
Re/Max Garden City,
12.5%
Century 21 Today,
5.8%
Re/Max Welland
Rlty, 5.3%
CB- Momentum, 5.9%
Royal LePage
Niagara 32.8%
www.ryanjohnstone.ca
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MARKET SHARE Residential -MAJOR BROKERS
COMBINED AREAS OF GRIMSBY, SMITHVILLE , WEST LINCOLN & DUNNVILLE
YEAR TO DATE as of December 31st, 2013
ReMax Garden City,
14.5%
ReMax Escarpment,
20.7%
Royal LePage Burloak,
1.2%
Royal LePage State,
12.6%
ReMax Riverside, 7.3%
Royal LePage
Niagara R.E.
Centre, 22.0%
www.ryanjohnstone.ca
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LISTING & MARKETING SERVICES
Local Expertise / National Exposure
MLS® - maximum exposure to 2+ boards including NAR / RAHB (3400
members) with option to TREB. Auto email notifications to all member
prospects.
Team Royal LePage Notifications & Caravan
Fuel Creative, our own In House Creative Design Studio, Feature Sheets,
Custom Advertising, Mail Outs
Local Group / Individual Advertising / Luxury Home Marketing Packages
GTA Exposure & Advertising
Signage with 24x7 Answering Service & Showing Requests
All listings promoted at our Fairview Mall Kiosk
www.ryanjohnstone.ca
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ONLINE MARKETING
Over 90% of home buyers start online
Realtor.ca, ICX.ca, Royallepage.ca
HomesNiagara.com, the most popular real estate web site in Niagara
Integrated video, mapping, social media, blog, consumer tools, strategic
online and offline advertising
All Royal LePage Niagara Listings and web sites are mobile enabled
(accounts for 25% traffic) and available on our exclusive Mobile Sign Topper.
Internal Syndication, all Royal LePage Niagara MLS® listings are syndicated
out to over 60+ Royal LePage Niagara Agent web sites
Royal LePage Canada and Royal LePage Niagara Facebook & Social Feeds
dominate over every other company
www.ryanjohnstone.ca
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LUXURY HOMES
LuxuryHomes.com, a leader in luxury real estate online. Social syndication
with 19000+Facebook followers (www.facebook.com/luxuryhomescom)
LuxuryHomesNiagara.com, a leader in luxury real estate online in Niagara /
Hamilton / Haldimand. Local luxury information, social connectivity
(www.facebook.com/luxuryhomesniagara), listings, statistics. Google
integration driving local buyers to our site.
Royal LePage Carriage Trade
HomesNiagara.com, the most popular real estate web site in Niagara
Integrated video, mapping, social media, blog, consumer tools
Strategic online and offline advertising
Royal LePage Niagara is the leader in Luxury within the Niagara region.
www.ryanjohnstone.ca
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RESEARCH / STATISTICS
Royal LePage Canada national surveys & reports. Local reports, market
conditions & information
National and local MLS® statistics including Niagara Association of
Realtors and Realtors Association of Hamilton / Burlington
Custom CMA & marketing package
Home enhancement & showings checklist
Listing information, details, features
Listing documentation & activities
Photos
Signage
Listing Input & appointment information
Virtual Tour
Monthly Statistics
www.ryanjohnstone.ca
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NEGOTIATIONS & ADMINISTRATION
We will represent your best interest to negotiate and finalize a sale
Present, review, and negotiate all offers on your behalf
Consistent communication throughout the sales process
Assist with conditions, disclosures, title, appraisals, inspections,
documentation, final walk-thru, closing, moving
Finalize the sale and communicate with lawyers. Our administration
department is RECO, FINTRAC, PIPEDA, CRA compliant
Assist with buying a home or relocation
Provide you access to our 3rd party affinity program
www.ryanjohnstone.ca
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FORMS / PROCEDURES
Working with a REALTOR
FINTRAC Compliance Records
Seller Representation Agreement
MLS Input Sheet
Seller Property Information Statement
Privacy policy
Sample Offer
Conditions / Negotiations
www.ryanjohnstone.ca
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IN THE COMMUNITY
We are passionate about selling homes and real estate. Our entire
organization is also committed to giving back to the community and
various programs that make this area a great place to live
Support Royal LePage Shelter Foundation with garage sales, walk a mile
in her shoes, commission donations, events. We have donated over
$17 million nationally to Women’s Shelters
Regional Cancer Programs / Fundraising / Event Participation
Annual Food Drives throughout the region
Proud Sponsor of the Niagara Ice Dogs
Helping You Is What We Do
www.ryanjohnstone.ca
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ABOUT ME
About You
Interests
www.ryanjohnstone.ca
MY REAL ESTATE CAREER
2006
• Licensed
• Joined Royal LePage Niagara
• Received Designation
2007
2008
About Ryan
Interests
2009
2010
www.ryanjohnstone.ca
MY PERSONAL SERVICES
My Web Site
My Social Media Page
Feature Sheets
My Statistics
My Virtual Tours
Full CMA with comparables (actives, sold,
expireds/withdrawn), public record information, pricing
My Unique Selling Proposition – What Sets Me Apart
I’m a Realtor®: I am held to a higher level of ethics, required
to complete ongoing training, and a member of local and
national boards and organizations
www.ryanjohnstone.ca
MY COMMITMENT
I will be honest and upfront
I will tell you if myself or my company is not the best fit for
your situation
I will be honest about pricing your property
My Unique Selling Proposition – What Sets Me Apart
My Marketing Starts when we agree on a price and sign the
listing. I can have your home on the market in less than 48
hours. The best marketing in the world will never sell an
overpriced home.
www.ryanjohnstone.ca
CLIENT TESTIMONIALS
My Web Site
My Social Media Page
Feature Sheets
My Statistics
My Virtual Tours
www.ryanjohnstone.ca
CONTACT
Ryan Johnstone
Broker / Manager
Office: 905-357-3000
Cell: 905-321-8537
Email: ryan@royallepage.ca
Web: www.ryanjohnstone.ca
Facebook: www.facebook.com/ryanjohnstoneca
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SUMMARY
A proud Canadian Brand with over 100 years of service
Royal LePage Niagara leads the market in Niagara
We pride ourselves in providing full service, maximum exposure,
ongoing communication and results
Our team is with you every step of the way
Unlimited resources working to turn your FOR SALE sign
into a SOLD sign
Community minded, we work, live, and give back to this great area
www.ryanjohnstone.ca
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OPTIONAL SLIDES NEXT
www.ryanjohnstone.ca
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NEW SITE GARNERS MEDIA ATTENTION
29,450,000
More than
media impressions were
garnered for the launch of Royal LePage’s new national
website, which launched on April 16, 2013.
www.ryanjohnstone.ca
THE ROYAL LEPAGE SHELTER FOUNDATION
With your help, the Royal LePage Shelter Foundation is thrilled to
announce that we raised $2.08 MILLION in 2012!
• The most ever raised in a single year!
• Brings our total to over $16 million raised since 1998
• A huge THANK YOU to all our Commission Donors, those
who organized and supported fundraising events, everyone
who purchased Shelter Blooms and our outstanding Garage
Sale for Shelter volunteers!
www.ryanjohnstone.ca
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NEW NATIONAL WEBSITE NOW LAUNCHED
The new www.royallepage.ca launched on April
16, 2013
New Features Include:
• Google Partnership and technology
• Improved searching, information, stats /
reports
• Mobile Friendly & Search Engine Optimized
This ensures that Royal LePage Canada is one of
the most popular real estate web sites in Canada.
www.ryanjohnstone.ca
QUESTIONS?
When did you first start thinking about selling your home?
How long have you lived in your present home?
What was your original purchase price?
What improvements have you made to your present home and what
one thing would you
change?
What is the approximate balance on your present mortgage?
How did you arrive at your price?
Where would you like to move?
When would you like to be in your new home?
What is most important to you Price, Timing or Convenience?
What would it do to your plans if you did not sell?
www.ryanjohnstone.ca
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QUESTIONS?
Would you have to sell your present home to buy a new one?
Who else have you been talking to about the sale of your home?
What would it take to get your home listed with me today?
I would like you to show me through your house, as if I were a buyer
and you were the Realtor.
Please feel free to point out the features you have enjoyed the most.
That way we won’t miss anything that could affect the market value of
your home.
www.ryanjohnstone.ca
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THE ROYAL LEPAGE COMMITMENT
Through it all, the personal and professional commitment of the REALTOR® is to ensure that a seller and
buyer are brought together in an agreement that provides each with a “win” that is fair and equitable.
The motivation is easy to understand. For most brokerages, they receive no compensation unless and
until the transaction is complete.
Not every real estate salesperson or broker is a REALTOR®. That term and the familiar Block “R” logo are
trademarked by the Canadian Real Estate Association (CREA) in association with the National
Association of REALTORS® in the United States. CREA also owns the MLS® trademark. Both trademarked
logos can only be used in Canada by members of CREA who accept and respect a strict Code of Ethics.
The MLS® database is operated by member boards in various provinces and in Ontario by real estate
boards belonging to the Ontario Real Estate Association (OREA). The boards provide an ongoing
inventory of available properties and ensure maximum exposure of properties listed for sale. Most
resale homes in Ontario are listed and sold through the MLS® systems of a member real estate board.
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THE ROYAL LEPAGE COMMITMENT
The typical actions, research steps, procedures, processes and review stages taken by a REALTOR® to
complete a successful residential real estate transaction depend on the transaction. Some tasks may
take minutes, hours, or even days to complete, while some may not be needed.
These tasks reflect the level of skill, knowledge and attention to detail required in today’s real estate
transaction, understanding the importance of having help and guidance from someone who fully
understands the process - a REALTOR®.
REALTORS® are pledged to uphold the stringent, enforceable tenets of the REALTOR® Code of Ethics in
their professional dealing with the public. Remember, not every real estate registrant holds REALTOR®
membership or MLS® access; make sure yours does!
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PRE-LISTING ACTIVITIES
Make appointment with seller for listing presentation
Send seller a written or email confirmation of listing appointment and call to confirm
Review pre-appointment questions
Research all comparable currently listed properties
Research sales activity in the area from MLS® database
Research days-on-the-market for similar properties, location and price
Review property tax roll information
Prepare Comparative Market Analysis (CMA) to establish fair market value
Research property’s ownership and how it is held (deed)
Check municipal tax records for lot size
Verify the legal description from public records
Check Planning Department of municipal offices for current zoning
Check for land use restrictions or special zoning
Verify legal names in the Registry Office (or deed)
Prepare listing presentation with researched materials
Drive by the property to assess the curb appeal, compare with others in neighbourhood
Start formal office file on the property
Confirm school district and effect of schools on the property value
Determine whether property is subject to a shoreline road allowance (if applicable)
Review all pertinent information to ensure that it’s complete
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LISTING ACTIVITIES
Explain the various agency relationships using Working With a REALTOR® pamphlet and get acknowledgement that
this has been reviewed with the seller
Give the seller an overview of current market conditions and projections
Review sales representative and brokerages credentials and accomplishments
Review and confirm all legal descriptions and ownership details
Measure exterior and establish the square footage above grade
Confirm lot size from owner’s survey - if no survey is available, make a note on the listing
Note any lot line fencing, easements and variances
Discuss with the seller the possibility of seller take back (STB) and other options
Review any appraisals that may have been made
Present CMA to the seller including comparable sold properties, current listings and expired listings
Offer pricing strategy based on experience and current market conditions
Discuss a marketing plan to meet the goals of the seller
Explain the advantages and power of Multiple Listing Service®
Explain the use and power of web marketing and www.realtor.ca
Explain the work both the salesperson and brokerage do behind the scenes and availability at night and on weekends
Explain the sales professional’s role in taking calls and screening for qualified buyers and curiosity seekers
Present and explain the strategic master marketing plan
Review and explain the Listing Agreement and obtain the signature of the seller - provide the seller(s) with copies
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MARKETING ACTIVITIES
Prepare and check MLS® data input sheet
Upload to Real Estate Board – MLS® Data Input
Proofread listing as it appears in www.realtor.ca
Take additional photos for uploading to MLS® and for use in flyer. Talk to seller about virtual tour possibilities
Create both print and internet ads with seller’s input
Co-ordinate showings with the owner, tenants and other REALTORS®. Return all calls - weekends included
Install lockbox if authorized by the owner
Prepare personal mailing and contact list
Generate mail merge letters to contact list
Order “Just Listed” cards and handouts
Prepare flyers and feedback faxes
Constantly review MLS® listings to ensure property remains competitive in price
Prepare property marketing brochure for seller’s approval
Arrange for printing of approved brochure and distribution
Distribute property brochure to all company salespeople
Mail out “Just Listed” notices to the immediate neighbourhood residents
Advise company Network Referral Program of the listing
Provide marketing data to buyers coming through international relocation
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MARKETING ACTIVITIES
Provide marketing data to buyers coming from referral network
Submit ads to company’s internet site
Price changes promptly conveyed to all databases and internet groups
Reprint supply of brochures as required
Update mortgage information as available to all marketing facilities
Follow-up feedback emails and faxes sent to representatives who have shown the property
Discuss feedback from showing representatives with the seller to determine if changes are required to accelerate the sale
Place regular weekly update calls to the seller to discuss marketing activity and results
Receive and review all Offers to Purchase submitted by buyers and buyers’ representatives
Evaluate offer and prepare a “net sheet” on each for owner comparison
Counsel owners on each offer – explaining merits and weaknesses of each
Contact buyer’s representative to discuss qualifications and motivations of their client
Fax/deliver Seller Property Information Statement (SPIS) to buyer’s representative or buyer prior to offer if possible
Confirm that buyer is qualified by Mortgage Officer
Obtain pre-qualification letter from Mortgage Officer
Negotiate all offers on seller’s behalf, setting condition time limits and closing date
Prepare and convey all counter offers, acceptance and/or amendments to buyer’s representative
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MARKETING ACTIVITIES
Fax copies and mail originals of all documents to lawyer for the seller
When Offer to Purchase is settled and finalized by the seller, deliver to the buyer’s representative leaving a true copy with the
owner
Deliver deposit to Trust Account as soon as practicable
Provide copy of the executed agreement to the office for filing in the deal file
Advise and counsel owner on the handling of offers while the original transaction is pending i.e. days to meet conditions in first
offer and procedures
Update personal transaction program indicating sale pending
Assist buyer in applying for financing, if applicable
Arrange for appraiser to inspect the property and give any information including comparables, survey copy, etc.
If STB – get Credit Report of buyer for seller and review it with him/her
Order Septic Tank inspection, if applicable
Deliver water test results from Health Unit to mortgage company
Arrange other inspections as required by financial institution and/or insurance company i.e. mould, termite, WETT inspection,
etc.
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DURING LISTING
Measure and record all room dimensions
Obtain house plans if available
Make a copy of any house plans
Copy survey and retain in listing file
Advise seller of how showing appointments will be made
Prepare instructions for salespeople showing the property and confirm with the seller the best times to show to prospective
buyers
Have Mortgage Verification Forms signed and submitted to mortgagee
Verify with lender any penalties, terms and current rates and if the mortgage can be discharged
Check on whether the existing mortgage can be assumed and under what terms
Confirm any Condominium Fees or Homeowner Association fees currently in effect
Get a copy of the Condominium bylaws, if applicable
Confirm supplier of hydro or any other provider of this utility
Calculate the utility usage for the past 12 months from seller’s records
Verify the availability of any septic bed layout or permits at time of installation
Water – if municipal, check on rates for the past 12 months
Well water – confirm well status and have Health Unit test so remedial steps can be taken if required. Advise of any abandoned
wells on the property and put on the listing
Determine natural gas, heating oil or propane supplier’s name and telephone number
Note on listing any rented appliances i.e. hot water tank, furnace, etc.
Verify security system - owned, rented, terms and service terms
Ascertain if any lead-based paint, asbestos insulation, UFFI or other latent defect needs to be disclosed
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DURING LISTING
Prepare a list of property features such as pool, sauna, whirlpool, landscape pools and special plants
Prepare a list of chattels included or excluded from the sale of the property
Compile a list of recent improvements, repairs or maintenance
Send letter to seller if property is vacant to advise insurance company
Explain the advantages of a lock box and have extra keys made
Verify if property has rental units. If so:
•
Inquire as to whether they comply with the zoning by-law, fire and electrical safety
•
Make copies of all rental agreements
•
Determine ownership of any appliances or other chattels
•
Verify and list all rental amounts and deposits held
•
Inform tenant of the listing and discuss how showings will be handled
Arrange for installation of For Sale sign
Assist seller with filling in the Seller Property Information Statement
Give the seller a blank copy of the Agreement of Purchase and Sale and discuss it with them
Explain the offer presentation process and the possibility of multiple offers
Discuss the type of conditions that will likely be included in an offer to purchase
Discuss results of Curb Appeal Assessment, Interior Décor Assessment and discuss ways to improve appearances for showings
Arrange for Office Tour/Real Estate Association Tour and report comments back to seller
Load listing into personal database for transaction management
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FINANCING / INSPECTIONS / CLOSING
Contact lender regarding mortgage application progress
Prepare/obtain waiver or condition removal documents and deliver to lawyer for the seller
Co-ordinate buyer’s professional home inspection
Review the inspection report
If repairs required, assist seller in obtaining trustworthy contractor to perform required repairs
Schedule appraisal appointment
Provide appraiser with comparables used to set list price
Assist seller in questioning appraisal report if it seems too low
Work with buyer’s representative to arrange any visits prior to closing as agreed in the Agreement of Purchase and Sale
Arrange for trust deposit monies, if in excess of commission due, to be given to the lawyer for the seller
Be available for any concerns/questions from the seller
Advise real estate association that property is Sold and supply details as to price, date of sale, selling brokerage
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