Internet Glory, Collapse, and Beyond …. YuInfo Kopaonik, 8 March 2004 Borko Furht Department of Computer Science and Engineering Florida Atlantic University, Boca Raton borko@cse.fau.edu 1 Just A Few Years Ago … 2 Today Yahoo Stock Chart 3 Internet Glory: New Programs 4 Internet Glory: New Businesses 5 Internet Glory: New Millionaires My students: Carlos Cardona and Craig Perriot Founded in 1999 Yupi.com 6 yupi.com is now msnyupi.com 7 Professor Receives Jaguar from Ex-Student 8 2000-2002 Internet Collapse Internet companies going out of business If your company’s name has .com in the name, you have no chance to get venture capital Investors are avoiding buying shares in Internet companies Rich, young people are again poor! 9 HOWEVER, 10 Adoption of Technologies Internet (1983) PC and the Internet are being adopted faster than technologies that shaped the 20th century 11 Business @ The Speed of Taught Digital Nervous System 12 Digital Nervous System Basic Operations Business Reflexes Digital Nervous System INTERNET Strategic Thinking Customer Interaction 13 From ISPs to Web Services M-Commerce E-Commerce Financial services Travel services Media Healthcare services Software applications over the Internet Videoconferencing Videophone Web E-mail File transfer NSF Distributed computing environment on the Web Services World Wide Web Internet Service Providers Mobile Internet Application Service Providers Project 1983 1992 1996 1998 2001 2003 14 E-Commerce Comes of Age Airline ticket processing cost Travel agent with a computer reservation system Insurance fee Traditional agent $400-700 $8.00 Internet $200-350 Internet $1.00 Source: The Emereging Digital Economy U.S. Department of Commerce, 1998 15 E-Commerce Benefits Banking costs per transaction Costs per bill Paper Internet Biller cost $1.65-2.70 Branch $1.07 Biller cost Customer cost Telephone $0.6-1.00 $0.42 $0.52 Proprietary online system $0.015 Bank cost Internet $0.15-0.2 $0.01 Bank cost $0.05-0.1 Customer cost $0 Source: The Emereging Digital Economy U.S. Department of Commerce, 1998 16 B2B Business-to-Business transactions over the Internet Companies transform themselves into ebusiness Companies manage procurement, supply chains, and partner networks on-line Elements of B2B Extranet eProcurement eMarketplace 17 Why B2B? Focus on core competency Time-to-market Transaction costs are dramatically reduced Geographic boundaries do not exist anymore Efficiencies and productivity significantly improved 18 Extranet & eProcurement Extranet eProcurement Buyers Suppliers Supplier Buyer 19 eMarketplace Buyers Suppliers eMarketplace 20 B2B E-Commerce Forecast 1.2 1 0.8 Trillion $ 0.6 Extranet eProcur 0.4 eMarketpl 2003 2001 0 1999 0.2 Source: IDC 21 Examples of B2B Solutions Appliance dealer enters Whirlpool partner portal. Whirlpool Order is placed through customized price list. Dealer tracks status of shipment online. Partner Portal from IBM allows appliance dealers to manage orders and inventory online. 22 Where Is The Opportunity? B2B Software Extranet eProcurement eMarketplace eMarketplace Services Physical goods 23 Enterprise Application Integration (EAI) Software Enterprise Human Resources Procurement Accounting Message Bus Inventory * Complexity - O(N) CRM Sales * Vitria, Active, TIBCO, Kabira 24 B2B Platform Software “My database will contact your database” Enterprise Enterprise Human Resources Procurement Inventory Accounting Message Bus CRM Human Resources Accounting Message Bus Procurement CRM Sales Inventory Sales * Extricity, Microsoft, Vitria, WebMethods 25 B2B Platform Software Enterprise Enterprise Enterprise Enterprise Enterprise Enterprise Same problems as in EAI 26 Electronic Hub Enterprise Enterprise Enterprise Enterprise E-hub Enterprise Digital market Exchange Enterprise VerticalNet FreeMarkets 27 Copper - Fiber - The New Wire 28 Mobile Internet Access 1200 1000 Internet Subscribers (millions) 800 Fixed 600 Mobile 400 200 0 2000 Source: Ericsson 2002 Year 2004 2006 29 Bandwidth Problem “Bandwidth is like money and sex only too much seems to be enough.” Amo Penzias, former chief scientist of Bell Labs 30 Mobile Bandwidth Current access technologies transmit at 9.6 to 19.2 Kbps TDMA - Time Division Multiple Access CDMA - Code Division Multiple Access GSM - Global System for Mobile Communication M-commerce is possible at these rates, but not very attractive for business 2.5 G wireless technology provides speeds ~ 100 Kbps 3G wireless technology with speeds up to 2-4 Mbps 31 Data Services Data Transmission Speed - k bps 2,000 1G 3G 2G Video Streaming Remote Medical Video Service Conference (Medical (High quality) image) 384 Audio Streaming 144 Text Messaging 128 Still Imaging Video on Demand: Sports, News Weather Video Conference (Lower quality) Image Mobile TV Video Surveillance, Video Mail, Travel Voice 64 Electronic Newspaper Voice Mail 32 Fax JPEG Still Photos Electronic Publishing E-Mail Karaoke E-Commerce Mobile Radio 9.6 Telephone (Voice) 0 Data Weather, Traffic, News, Sports, Stock updates Audio Voice-driven Web Pages Streaming Audio 32 Heterogeneous Networks Multiple air interfaces can complement each other to provide optimized coverage of a particular area 33 M-Commerce Applications Transaction Management Digital Content Delivery Telemetry Services Searching for Killer Applications! Perhaps in Education! 34 Transaction Management On-line shopping tailored to mobile phones and PDAs on-line catalogs shopping carts back office functions Initiate and pay for purchases and services Micro-transactions - subway fees, digital cash 35 Digital Content Delivery Information browsing weather transit schedules sport scores ticket availability market prices Downloading entertainment products Transferring software, high-resolution images, and full-motion video Innovative video applications 36 Telemetry Services Wide range of new applications Transmission of receipt of status, sensing, and measurement information Communication with various devices from homes, offices, or in the field Activation of remote recording devices or service systems 37 AT&T Wireless Welcome to mlife Get the latest weather forecasts Get the latest weather forecasts Find breaking news, flight information, entertainment.. Get the business and Get the investments business and news investments news 38 Secure Authentication High Security Authentication, including Bio-Authentication 39 New Devices and Multimedia Applications 40 Business Collaboration Collaborative capabilities allow on-line information sharing and communication 41 Challenges in Developing Web Applications Market environment is changing rapidly New functionality is important to gain competitive advantage Time-to-market is critical Business need to Integrate systems Automate processes Provide each other with access to key functionality 42 Application Integration The Challenge of Interoperation in a Heterogenous Environment Application A Application B ? 43 Application Integration Loosely Coupled Application A Application B XML Database Legacy apps ERP 44 Application Integration Business-to-Business Company A Company B Application Application XML http 45 Application Integration Web Services Company B Application ANY XML 46 Web Services Web services is the distributed (WWW) computing platform on which A2A (applicationto-application) applications will be built Loosely coupled, Course grained, Using standard transports (HTTP) Using XML for payload and envelope Discoverable via directory lookup B2B is currently a popular special case of Web services 47 Web Services 48 Components of Web Services WSDL - Web Service Description Language WSDL addresses the problem providing a machine-readable description of a service SOAP - Simple Object Access Protocol Lightweight protocol for exchange of information in a distributed environment UDDI - Universal Description, Discovery and Integration ebXML Messaging specification for communication XML Signature and Encryption Provides encryption, privacy, integrity, and authentication 49 “Business Web” An application that links Web services and itself is a Web service New kind of applications use Web services! 50 Web Portals A Web portal is a single, integrated point of access to information, applications, and people Web sites that integrate: New content with existing content Server-side applications Web-based services Based on existing Web application technology such as: Web servers J2EE (Java 2 Platform Enterprise Edition) 51 Type of Portals Public portals (such as Yahoo) Bring together information from various sources, applications, and people Offer personalized Web sites Enterprise portals (or Corporate desktops) Give employees access to organization-specific information and applications Marketplace portals (such as eBay and ChemWeb) Trading hubs that connect sellers and buyers Specialized portals (such as SAP) Offer an access path to specific applications 52 Web Portal - Example A portal is comprised of several windows that are pulling information from various sources into a Web-based interface 53 54 Conclusions The secrete to business success in the digital age is IT success The secret to IT success is a modern, flexible infrastructure based on PC and Internet standards Prepare for the Digital Future “Any time there is a change, there is opportunity. So it is paramount that an organization get energized rather than paralyzed.” Jack Welch, CEO General Electric 55