Film Industry Library Research 2013
Below is a list of resources which exist in the library, highlight the sections of the books you think
you should read, look up the author in the bibliography at the bottom of the page to get the title of
the book.
1. Cinema as Industry: Economics and Technology (Pramaggiore, 2011, p. Chapter 15)
 Horizontal Integration (Synergy): Merchandise and Games
 The Block Buster
 The High Concept Film
 New Modes of Marketing
 Independent Film Culture
 Film and the New Technology
2. British Cinema’s US Surrender – A View from 2011 (Murphy, 2009)
 Hollywood Rules the World
 British Films, American Rules
 British Genres
 Audiences
 Why Bother?
3. Agenda Setting (Stafford, 2007, p. Chapter 1)
 The Tentpole: Ice Age 2: The Metdown – The Release of a Hollywood Blockbuster
 The genre cycle and the remake for the mainstream
 The ‘art’ or specialised film
4. How the Film Industry Perceives Audiences (Stafford, 2007, p. Chapter 2)
 From Property to Screening
 Who funds films and what do they think about audiences?
 Who is the audience?
 Demographics and audience profiles
5. Distribution, Exhibition and Critical Commentary (Stafford, 2007, p. Chapter 3)
 How do films actually get to audiences? How do they learn about them? Where do
they see them?
 How film distribution works in the UK Theatrical Market
 The wide or ‘blanket’ release
 Platform release
 Circuit release
 Distributors and exhibitors
 The economics of distribution
 Critical Commentary
6. The Industrial contexts of film production (Nelmes, 2012, p. Chapter 1)
 Case Studies:
o Marketing in the Internet Era: Paramount’s Online Marketing Campaign for
Paranormal Activity (2007)
o The ascendency of 3D animated digital production: Avatar
o A US Blockbuster Production: Gladiator (2000)
o A Medium Budget UK Production: Slumdog Millionaire (2008)
o Building an Audience on the Web for The Blair Witch Project (1999)
7. Case Study: Film Distribution and Exhibition in the UK (Branston, 2006, pp. 422-5)
Film Industry Library Research 2013
8. British and American Film (Benyahia, 2008)
 Film Making: The Process
 Distribution
 Marketing
 Advertising
 Publicity
 Promotions
 Exhibitions
9. Supply and Demand (Benyahia, 2008)
 Changing Patterns of Consumption
 The role of the Audience in the Filmmaking Process
 External Limitation on Supply – Censorship & Classification
 Fan Power
 Industry Power
 Globalisation
 ‘Windows’ and ‘Synergy’
10. Consumption (Benyahia, 2008)
 Film & Technology
 New Technologies and the consumer
 New Technology and the Film Industry
 New Technology and the cinema experience
11. Film Institutions (Stewart, 2001, pp. 186-89)
 Hollywood
 Technical Matters
 The Multiplex
 Production in the United Kingdom
 The National Lottery (UK Film Funding)
 The Bfi
 The Film Council (Now absorbed into the Bfi)
12. Film (McDougall, 2008, pp. 137-58)
 Film Distribution
 Classification
 Defining British Film
 The Impact of Technology
 Digital Distribution
13. The World at our Fingertips (Wilson, 2009)
 The Global Industry of media & communications
 Rapid Growth
 Economic Scale
 Media Conglomerates
 Locating the Industry
 Who Benefits?
Film Industry Library Research 2013
14. The British Film Industry (Bell, 2005, pp. 148-67)
 What is a British film?
 British vs US Film Production
 US Film Production in Britain
 Film Funding in Britain
 Film Distribution
 What does a distributor do?
 Typical Release Pattern for the UK
 Distribution now
 British vs American Films
 Exhibition of Films
 Different Types of Exhibition
 Mainstream Cinema
15. The Hollywood Film Industry (Bell, 2005, pp. 168-78)
 A Global Industry
 Global Media Powerhouses
 The Hollywood Studio System
 The Future of Hollywood
16. Film as Industry (Lacey, 2005)
 Hollywood: Conglomerate to media corporation
 The Implications of saturation distribution
 Hollywood and the high concept
 Selling Cinema
17. Guide (Film Distributors' Association, 2012, 2011, 2010, 2009)
 Distributors connect films with Audiences
 Acquisition
 Planning a Release
 Film Marketing and publicity
18. Film (Stewart, 2001)
 High Concept Film (p. 169)
 Film Reviews and Other Promotional tools p. 170-5)
 Film Institutions (p. 186-90
After the library lesson you could look at the following on line resources, which are also extremely
helpful:
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
Skill Set: http://www.skillset.org/film/business/index.html (Skillset)
Screen Online (Bfi): http://www.screenonline.org.uk/film/indaud.html
(Screenonline)
Film Distributors Association: http://www.launchingfilms.com/ (Launching Films)
Film Industry Library Research 2013
Bibliography
Bell. (2005). Advanced Level Media. Hodder & Stoughton.
Benyahia. (2008). Film Studies AS. Routledge.
Branston. (2006). The Media Student's Book. Routledge.
Film Distributors' Association. (2012, 2011, 2010, 2009). Guide to Uk Distribution.
Lacey. (2005). Introduction to Film. Palgrave.
Launching Films. (n.d.). Retrieved March 11th, 2013, from Launching Films:
http://www.launchingfilms.com/
McDougall. (2008). OCR Media Studies for AS. Hodder Education.
Murphy. (2009). The British Cinema Book. BFI.
Nelmes. (2012). Introduction to Film Studies. Routledge.
Pramaggiore. (2011). Film A Critical Approach. Laurence King.
Screenonline. (n.d.). Retrieved March 11th, 2013, from Screenonline.org:
http://www.screenonline.org.uk/film/indaud.html
Skillset. (n.d.). Retrieved March 11th, 2013, from Skillset.org:
http://www.skillset.org/film/business/index.html
Stafford. (2007). Understanding Audiences and The Film Industry. BFI.
Stewart. (2001). Media & Meaning an Introduction. Bfi.
Wilson. (2009). The Media & Comunication Industry. Wayland.