Innovations and creativity as
determinants of
the successful management in the
field of public policy
How ideas exchange process influences
individual creativity
Sergey R. Yagolkovsky
State UniversityHigher School of Economics,
Moscow,Russia
Goals

Evaluation of influence of the ideas
exchange process on particular
parameters of individual creativity

Assessement of interrelations
among subjects’ creativity,
innovativeness, and ways of others’
ideas adoption and use
Hypotheses

Dynamics of individual creativity
parameters are influenced by the
semantic characteristics of stimulus ideas,
as well as by the way of their exposure

Originality of subject’s ideas depends on
the level of novelty of stimulus ideas

Personal innovativeness correlates
negatively with the passive adoption of
other person’s ideas
Sample
Total:

464 students: 157 males and 307
females.
Basic experiment:


382 persons:125 males and 257
females.
Age: 15-46 (M= 21.90, SD=5.80).
Measures
Innovativeness
Kirton Adaption–Innovation Inventory
(KAI)
Creativity
Guilford verbal test of creative thinking
“unusual use”
(Averina and Shcheblanova’s Russian adaptation)
Creativity parameters
1.
2.
3.
productivity - a total number of
proposed ideas;
flexibility - a number of semantic
categories, which ideas related to;
originality - singularity and
statistical rarity of proposed ideas
Similarity between
subjects’ ideas and stimuli
 Identical
to stimulus ideas
under the formulation
 Similar
sense
to stimulus ideas on
Stimulus ideas
1.
2.
3.
4.
low level of originality
high level of novelty
aggressive content
“silly”, bluntly foolish
Design
 1st stage: Participants generated
ideas concerning unusual applications of
newspaper
 2nd stage: Participants produced their
own ideas concerning uncommon
applications of wooden ruler, while
being exposed to stimulus ideas (unusual
uses of the same object- wooden ruler)
2nd stage
1stexperimental scheme
(mediated communication)
2nd experimental scheme
(live communication)
Respondents
were given
printed list with
stimulus material
Participants were
exposed to
stimulus ideas in
conditions of live
communication in
pairs
Productivity dynamics under
the 1st experimental scheme
13
12
Mean
11
10
9
1st stage
8
2nd stage
aggressive
low novelty
high novelty
silly
Stimuli
Originality dynamics under
the 1st experimental scheme
3,4
3,2
3,0
Mean
2,8
2,6
1st stage
2,4
aggressive
low novelty
silly
high novelty
Stimuli
2nd stage
Productivity dynamics under
the 2nd experimental scheme
20
Mean
18
16
14
12
1st stage
10
2nd stage
aggressive
low novelty
high novelty
Stimuli
silly
Originality dynamics under
the 2nd experimental scheme
3,2
3,0
2,8
Mean
2,6
2,4
1st stage
2,2
2nd stage
low novelty
aggressive
high novelty
Stimuli
silly
Conclusion



Novel and “silly” ideas positively influence
individual creativity;
Individual innovativeness is related with
active manipulations with other person’s
creative products;
Results of the study could be a basis for
differentiating between motivational and
cognitive-behavioral determination of the
personal innovativeness.
Thank you