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EBOOKS BREAK THROUGH(?)
Student’s information sources in the digital
world, 2013
Jo Henry, Director
Bowker Market Research
APS Conference, 14th March 2013
Session outline
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Survey methodology
Student satisfaction
Study activities
Study resources
Sources used
Spending
Devices
Ebooks and VLEs
A view from the States
Conclusions
Survey methodology
• Online survey
• 1,000 students
• December 2012, repeating survey in December 2011
• Even numbers by sex, year, subject groups:
Arts & Humanities (AH)
Business & Management (BM)
Law
Medicine
Science & Technology (ST)
Social Sciences (SS)
Student satisfaction
• Most (85%) ‘really wanted to study’ the
course they were on
• Most (79%) say course will give them ‘right
skills for job’
Source: Student’s information sources in the digital world, Bowker, 2013
Study activities
What are the most popular study activities?
Attend lectures in person
98
Independent study
93
Writing essays
86
General study as directed by tutor/etc
73
Personal meetings with university tutors/instructors
70
Practical work/sessions
62
Online tests
35
Recorded online with university tutors/instructors
16
Live online with university tutors/instructors
Base: All
11
0
Source: Student’s information sources in the digital world, Bowker, 2013
20
40
60
80
100
What do they spend most time on?
Attend lectures in person
33
Independent study
22
Writing essays
14
General study as directed by tutor/etc
12
Personal meetings with university tutors/instructors
5
Practical work/sessions
10
Online tests
2
Recorded online with university tutors/instructors
1
Live online with university tutors/instructors
1
Base: All
0
Source: Student’s information sources in the digital world, Bowker, 2013
10
20
30
40
Study resources
Importance of core texts to course
100%
2
13
11
18
23
80%
60%
11
11
Of little
importance
42
51
43
53
57
55
Quite
important
57
40%
Very important,
at the heart of
my learning
experience
55
20%
36
39
36
33
34
20
0%
Total
AH
BM
Law
Source: Student’s information sources in the digital world, Bowker, 2013
Med
SS
ST
Base: All students
How important are printed books?
Printed books
Online/digital journals
42
Lecturer hand-outs
81
37
Ebooks
79
21
Virtual Learning Environments (VLEs)
67
53
12
Online databases
9
Wikipedia articles
9
Printed journals
7
34
7
33
Up to 3 used most
7
33
Used at all
Online/digital resources prepared by…
Accredited websites
Base: All students
90
65
41
39
Printed course packs
4
Open Access websites
4
Lecturer websites
3
26
Videos and animations
3
25
0
33
29
20
Source: Student’s information sources in the digital world, Bowker, 2013
40
60
80
100
What’s changed in resources used at all?
87
Lecturer hand-outs
79
62
Ebooks
67
31
Virtual Learning Environments (VLEs)
53
36
Online databases
41
39
42
Printed journals
34
2012
24
Printed course packs
33
36
Open Access websites
29
9
Digital course packs
16
17
PC-based databases
Base: All students
2011
49
Wikipedia articles
12
0
20
Source: Student’s information sources in the digital world, Bowker, 2013
40
60
80
100
What about resources used most?
42
Lecturer hand-outs
37
2011
2012
0
Ebooks
21
8
Open Access websites
4
Base: All students
0
20
Source: Student’s information sources in the digital world, Bowker, 2013
40
60
80
100
Sources used
How are print books mostly acquired?
Borrow from library
51
Buy new
28
Buy second hand
17
Rental of whole book
1
Borrow from other students
1
Photocopy
1
Other
1
Base: All using relevant resource
0
20
Source: Student’s information sources in the digital world, Bowker, 2013
40
60
80
100
BUT…..
Drop in number of students buying new printed books:
65% down from 73% in 2011/12
Source: Student’s information sources in the digital world, Bowker, 2013
How are ebooks mainly acquired?
Download for free
49
Borrow from library
38
Buy new
Rental of whole book
2
Rental of chapters/extracts
2
Other
2
1
Borrow from other students
Base: All using relevant resource
0
20
Source: Student’s information sources in the digital world, Bowker, 2013
40
60
80
100
Spending
Average spend on new printed books down
……from £96 to £91
And average spend on second-hand books up
……from £34 to £41
Source: Student’s information sources in the digital world, Bowker, 2013
Total spend (all resources) £110 per
buyer…
…down from £115 in 2011
Source: Student’s information sources in the digital world, Bowker, 2013
What do students think about value for money for
core resources?
100%
13
12
8
12
80%
14
4
15
19
13
16
43
42
13
Fairly good
46
46
43
31
44
40%
20%
Very good
12
17
60%
20
27
26
25
None bought this
year
27
Fairly poor
25
33
Very poor
18
0%
5
4
Total
AH
10
7
BM
Law
2
Med
Source: Student’s information sources in the digital world, Bowker, 2013
4
3
SS
ST
Base: All students
Devices used
Devices used to read ebooks/digital resources
97
Any PC
87
31
Any smartphone
1
14
Any tablet
Most
6
13
Any ereader
%
At all
5
0
20
40
Base: All using ebooks/downloading online resources
Source: Student’s information sources in the digital world, Bowker, 2013
60
80
100
Devices used at all: 2011 vs 2012
97
Any PC
97
25
Any smartphone
31
2011
10
Any ereader
13
2012
6
Any tablet
%
14
0
20
40
Bases: All using ebooks (2011) : All using ebooks/downloading online resources (2012)
Source: Student’s information sources in the digital world, Bowker, 2013
60
80
100
Devices used most: 2011 vs 2012
90
Any PC
87
5
Any ereader
5
2011
2
Any smartphone
1
2
Any tablet
%
2012
6
0
20
40
Bases: All using ebooks (2011) : All using ebooks/downloading online resources (2012)
Source: Student’s information sources in the digital world, Bowker, 2013
60
80
100
Ebooks and VLEs
Which groups are using VLEs – and which aren’t?
All
34
Use VLE at all
Medicine
40
S&T
40
B&M
27
Law
28
Third year
36
Post-1992
28
Other uni
48
Male
35
Female
32
30
Not keen…
0
5
10
15
20
Source: Student’s information sources in the digital world, Bowker, 2013
25
30
35
40
45
50
Where are ebooks getting the most – and least - traction?
All
21
SS
36
Law
13
S&T
9
1st year
Use ebooks as one
of three main
resources
23
Third year
18
Russell Group
19
Other uni
26
23
Male
Female
19
0
5
10
15
Source: Student’s information sources in the digital world, Bowker, 2013
20
25
30
35
40
Why do students like ebooks – and why don’t they?
Pros:
Cons:
• Annotating/highlighting/making notes
• Reading
• Navigating, finding index
• Illustrations
Source: Student’s information sources in the digital world, Bowker, 2013
A view from the States
BISG/Bowker bi-annual student survey in US:
• 1,600 students each time
• Good representation across types of school, year of
course
• Latest fielding October-November 2012
• Results available as Student Attitudes towards
Content in Higher Education
Source: Student Attitudes towards Content in Higher Education – BISG and Bowker
Some interesting (and some similar) trends:
• Drop to 60% (from 72% in November 2011) of students
preferring print over digital texts
• BUT only 26% said they were “very satisfied” with their
digital text, down from 30% in 2011.
• Most students have PCs, though ownership of tablets
doubled in 2012 to 12%
• BUT only 2-3% use tablet as their primary device for
studying
• In 2012, use of ILSs rose 39%; now used by 14% of students
Source: Student Attitudes towards Content in Higher Education – BISG and Bowker
Conclusions….
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High levels of satisfaction with course – but not core texts?
Traditional study methods still predominate
But – an online revolution is taking place
Although this is more noticeable in particular sectors than
across the board
Decline in buying of new books – and spending on resources
overall
More access to free/borrowed
PCs predominate device use – but tablets use growing
Some significant issues with etextbooks
And some similar trends in the US too….
Full report contents
Students’ Information Sources in the Digital World: December 2013 now available from Bowker; includes
detailed key findings section from Linda Bennett to contextualize the information plus:
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Attitudes to course
Study resources used: variations by type of course
Study behaviour/activities
Finding out about and acquiring resources: variations by type of course
Purchasing of each type of resources by course and year*
Purchasing of core/recommended/other, by course and year*
Average price paid for each type of resource. by type of course
Value for money of core/recommended resources by type of course, sex, year and type of university
Importance of features in which resource to buy
Free downloading of ebooks
Devices used to read ebooks
Print vs. ebook benefits
Pricing of ebooks
Additional digital study resources required
Use of social media in study
How lecturers recommend core texts
Interest in methods of accessing study resources
*includes % who buy and estimates of maximum number bought, average number per student, maximum spent, average spend per buyer,
average spend per student
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Thank you!
Copy of these slides available from www.bookconsumer.co.uk
Jo Henry
Bowker Market Research
18-20 St Andrew Street
London EC4A 3AG
020 7832 1782
Jo.henry@bowker.co.uk
www.bookconsumer.co.uk
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